JD Rucker's Blog – August 2015 Archive (2)

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

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Added by JD Rucker on August 14, 2015 at 8:34pm — 4 Comments

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.

It can be challenging to…

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Added by JD Rucker on August 7, 2015 at 9:07am — 1 Comment

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