JD Rucker's Blog – October 2011 Archive (3)

The Single Most Important Thing to Keep in Mind About Automotive Social Media

Advice

Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:

"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."

Every few months I…

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Added by JD Rucker on October 18, 2011 at 2:18pm — No Comments

Your Internet Manager Should Not Be Your Digital Manager

Jeff Cryder

In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…

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Added by JD Rucker on October 17, 2011 at 5:49am — No Comments

KPA Acquires TK Carsites, Expanding Services To Automobile Dealerships

KPA adds Automotive Internet Marketing to KPA’s industry specific product lines for Human Resource Management, Environmental Health and Safety.

Lafayette, CO (October 5, 2011) – KPA announces today that it has acquired TK Carsites Inc. TK Carsites has over 650 automobile dealership clients throughout the country. The combination of the TK Carsites product line and current KPA… Continue

Added by JD Rucker on October 5, 2011 at 4:30pm — No Comments