I had a customer yesterday that was very hot for a 2011 Prius V. I demoed them, test drove and wrote them up. All was settled until we got to the value of thier trade. He had an 2001 Crown Vic with 98000 miles on it...could not get over the objection of HIS opinion and value of his trade. I tried everything. Talked about the 11's being gone by the time he came back and having to pay MSRP for the 12's..etc. Finally my manager kicked me off and sent in the "big guns" salesmen and HE couldn't do it either. The customer LOVED me and told me he'd be back to deal with ME and not the pressure cooker guy who went in to try and close him. My customer walked convinced he'd be able to sell his V8 for alot more than it's worth...any suggestions on overcoming this common objection?