Thank you again for joining us in our video series, Ali Reda’s Road to Sales Success. We’re here to give you all the tools we have, to help you get the life of your dreams, and to make sure that you believe. You see, there is no glass ceiling. When you believe that what you want is possible, your life will change.
We’ve been discussing how and where to grow your apple tree. We’ve touched on the places that Carlos has been going to market himself, and the approach he’s using to show his authenticity in those places. Now that we know where to go, let’s talk about what to do when you get there.
I invite you to watch this week’s video and be ready to take some notes. Trust me! You’ll want to remember this.
So, how do you market to businesses?
Wouldn’t it be great if we had entire businesses coming to see us? It is possible. You just have to do the work!
Do you have a business in mind already? Okay, great! Remember to go in with that mindset of truth we’ve been talking about for the last couple weeks. You’re not soliciting business. You’re MARKETING. Don’t go in there trying to sell them a car. In fact, don’t talk about yourself at all. Talk about them!
"What you're gonna do is you're gonna go in there and you're gonna talk about them.You're gonna go in there, and you're gonna say,'This is what my company is offering your company to give to your employees as a perk.'”-Ali Reda
Just try this, and offer one or two of the perks listed.
“My company is willing to give your employees…”
Free service check
Free pickup/drop off for service
Free cup of coffee
Extra $500 on your trade-in
Free credit check
“I’ll be happy to create a flyer specific to your needs that you can put it in the envelope with their checks.”
Do this, and you’re one giant step closer to your next level. You are not only immediately marketing to a whole lot of people, you’re marketing to a whole lot of people with a job! Brilliant.
Want to keep learning? Jump into the Auto Success Blueprint. In this FREE training program, you’ll learn how to go beyond the basics of dealer training and get to YOUR next level of success quickly. If you’d like the blueprint to success in the auto industry - Just click here and you’ll get instant access to Videos 1, 2 AND 3, where you will hear about the goldmine opportunity you’re sitting on, how to maximize your potential, and how to overcome adversity. (You’ll also have the option to join the ATA Member Site for FREE, where you’ll find all 20+ of the Auto Success Blueprint videos and support materials.)
We hope you’ve been soaking in all the little nuggets of wisdom that we’ve shared. Know that we want to be helpful and do all we can to get you to that next level. In the comments below, please ask any questions you have about marketing… or anything else at all!