BLACK BOOK ANNOUNCES KEY ENHANCEMENTS TO BLACK BOOK CHERRY MOBILE APP

Replaces Black Book Digital as Flagship Mobile App

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today new enhancements to its dealer-focused subscription application, Black Book Cherry. Available via desktop or mobile, Black Book Cherry helps personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, while continuing to offer all the standard valuation and appraisal functionality.

Replacing Black Book’s legacy mobile app, Black Book Cherry not only recommends the types of vehicles industry professionals prefer to buy, it allows them to view all vehicles at an auction, VIN Scan, and free form search. Black Book’s industry-leading History Adjusted Valuations are a standard feature in Black Book Cherry, giving users access to the most precise VIN-specific valuations in the industry. The app also uses an individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs and is auction agnostic.

Retail Market Insights was recently added to Black Book Cherry, This new feature offers metrics such as days-to-turn, market days’ supply, and average listing price, allowing users to make the best decision possible. Users can also view individual listings to help gauge profitability and understand what is for sale in their local retail market.

“Black Book Cherry is the most advanced and complete mobile and desktop tool available to dealers,” said Kyle Luck, Director Product Management at Black Book. “Loaded with all necessary data to make fast and profitable decisions, Black Book Cherry offers a distinct competitive advantage when attending a physical or online auction or appraising a trade-in on the lot.”

Additional functionality allows users to “like” a vehicle, label it as a “cherry,” “dislike” a vehicle, or “share” a vehicle with a colleague or customer. Users are notified of new vehicles entering the marketplace, and at a glance, see inventory that best suits their needs.

For more information, call 800-554-1026 or visit www.blackbook.com/cherry.

 

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and precise vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.

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