Digitization has changed marketing like never before. The digital marketing experts advise the startups and small businesses to invest at least 2% of their marketing budget on digital marketing such is the reach for digital marketing amongst the masses. The digital marketing courses are available online as well as in the institutes around you.

Are you a fresher looking out for career opportunities? Or do you want to switch from the current career? Irrespective of who you are you can make a career in digital marketing. All you need is a keen mind, thirst for learning and adapting with technology. There are known digital marketing courses with placements catering to learners. The key is to know precisely what these digital marketing courses comprise of and how they can benefit you to make a career in the digital marketing industry.

So you are let’s take a look at the digital marketing courses modules available. Digital Marketing has a variety of streams which can be utilized to build your brand

  • Search Engine Optimization (SEO)
  • Search Engine Marketing and Pay-Per-Click Advertising
  • Social Media Marketing
  • Content Marketing
  • EMail marketing

Every stream has a different approach but the end result is always to reach out to more number of people.

Search Engine Optimization (SEO)

Unknown cities and topics don’t scare us any more thanks to our search engines. Ever wondered how the data gets listed in the search engine for your requirement? Well, you can do it yourself. You can get your product or company listed high for users search. In this course, you learn all the nuances about the optimization.

Search Engine Marketing and Pay-Per-Click Advertising

SEM or Search Engine Marketing is a digital marketing strategy to increase the visibility of the website in search engine pages. With the increase in online shopping, SEM has become vital for scaling the company’s reach.

PPC is an online advertising model wherein advertisers every time a user clicks on their online ads.

Social Media Marketing

SMM or Social Media Marketing is an Internet Marketing technique where content is created and shared on social media networks. Sharing content meets your marketing and branding goals. SMM includes posting text image updates, videos and other content to engage the audience.

Content Marketing

Content Marketing is a strategy wherein relevant, consistent and valuable content is created to attract the audience. Any marketing now is not useful without the right content. In short the ‘content is the king,’ and the king represents your brand, product or business.

Not all the streams suit you. Select the best one which would benefit you. Wondering which one to go for? Not sure how to go make it beneficial for yourself? Contact Digital Academy 360 for digital marketing courses. DA360 conducts all the courses mentioned above. You can either opt for the classes in the institute or online based on your convenience. The facilitator will guide you through to make a smart choice and will assist you with placement also.

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