There are many enticing features for dealership websites that are simply ineffective bells and whistles. Here are a number of easy wins to generate more leads.
What’s the purpose of your dealership’s website?
There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important pages generate leads.
Whether it’s banners or chat boxes, there are things that seem effective but really obstruct a buyer’s ability to find and view inventory that matches their search intent. Based on our nationwide network of dealers, here’s a checklist for easy wins on some of your most important pages.
So, let’s just list some of them out:
To reiterate, because it’s one of the most important features, do you have an easy-to-use search widget that eliminates friction for consumers?
We know that the homepage is an important entryway to get car shoppers to where they’re hoping to go — and where you want them to be.
Now, we want to look at where most of your leads come from. According to our dealer network data, most leads occur on SRPs and VDPs:
Ask yourself these important questions:
The more steps you include and the more you make consumers think about choices, the higher the bounce rate from your site. It’s critical that you don’t overdo form submissions: 2 or 3 is all that you need and want.
Consider the following:
If you’re not sure whether or not you’re doing well with these strategies, we have a few things you can do yourself:
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