What one person has the opportunity for an uninterrupted 10-20 minute conversation with your potential buyers and service customers?

Your courtesy shuttle driver. Is this a person you trust to represent your store? The benefits of a friendly, professional shuttle driver can’t be overstated.  Their influence on your CSI and production can make an impact on the success of your dealership. 

Your shuttle driver should:

1. Dress professionally and take the shuttle van’s appearance seriously.
2. Be trained in general etiquette. (Friendly, but not too friendly!)
3. Be knowledgeable of all your store’s promotions and specials. You don’t want them to pitch or advertise, but they should be able to answer client’s basic questions while driving.
4. Communicate consistently with the service department, so the staff knows what time the shuttle will return.
5. Help with car washes, porting, and greeting while not on the road.

Your driver will leave a lasting impression in the minds of your customers. Let’s make sure it’s a good one!