Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and Facebook will fast become a triopoly as Amazon joins the mix.

 

Quick thinking retailers will follow fast in the footsteps of Dean Evans and the team at Hyundai as they set the pace. As an extremely experienced digital marketer with a resume that includes Chief Marketing Officer at Dealer.com and Subaru, CEO & President at Lotlinx and, currently, CMO at Hyundai, Evans knows what is going on in the digital space. In fact, he recently received the accolade of Automotive News’ All-Star for Marketing which was in large part because of his work with Amazon.

 

Hyundai is presently connected with Alexa. Amazon’s smart speaker, to help consumers start their car, turn on their AC and even charge their electric car through the Amazon Alexa home device. Separately, the Hyundai Shopper Assurance program –delivered via the Amazon platform--provides consumers with a place to review Hyundai products, view inventory and to schedule in home test drives.

 

https://www.amazon.com/adlp/hyundai

 

It’s just the beginning. Are you and your dealership ready?

 

Views: 95

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Walter McNulty posted videos
3 hours ago
Walter McNulty posted a status
"The EL Patronn show airs live tomorrow at 11am on Facebook. Tune in for some great insights."
3 hours ago
Damian Boudreaux posted blog posts
4 hours ago
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively…See More
6 hours ago
Michia Rohrssen posted a blog post
10 hours ago
John Sternal posted a blog post

Lease Credit Approval Rates Dip To 65% In June

More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer…See More
10 hours ago
Doug Van Sach posted a blog post
10 hours ago
Asad Shoaib posted a blog post

Australia’s Equivalent of Truecar.com

The process of buying and selling a new car is never going to be all easy and smooth. However, if…See More
15 hours ago
Veronica Dunford posted a blog post
yesterday
Dan Beres posted a blog post
yesterday
Ryan Holman posted a blog post

Why Hire Professional Window Tinting Service Providers?

It might be tempting to tint your car windows by using a DIY kit, but the benefits of hiring an…See More
yesterday
Bill Wittenmyer posted a blog post

The Best Leads are in Your CRM

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as…See More
yesterday
John Sternal posted a blog post

Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all…See More
Tuesday
Paul Moran posted a blog post
Tuesday
Steven Laureys posted a blog post
Tuesday
Jim Flint posted a blog post
Tuesday
Tyler Newport posted blog posts
Tuesday
Crystal Hartwell posted a blog post

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers…See More
Monday
Michael Trasatti posted a blog post
Monday
Michia Rohrssen posted a blog post
Monday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service