Survey Also Reveals How Changing Advertising Trends Are Reshaping Which Channels And Tactics Are Driving More Customers Into Showrooms
ATLANTA – (May 17, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of its latest industry survey that shows which digital retailing tools automotive shoppers are using the most today, approximately one year into the pandemic.
PureCars commissioned an online survey that was presented to more than 2,000 automotive shoppers across the U.S. during March to get a better sense of how and where they are leveraging new digital retailing technologies and solutions.
Digital Retailing Tools Most Frequently Used
Price & Payment Trends During Shopping
Vehicle Delivery/Online Purchase Trends
“These survey results illustrate where car shoppers have been focused in leveraging the growing cadre of digital retailing tools being implemented by retailers today,” said Jeremy Anspach, PureCars Founder and CEO. “Since we now understand the effects the pandemic has had on the car-buying process, it’s good to start analyzing where consumers are most interested, and the changing role digital advertising is playing in driving people to the showroom.”
PureCars is an automotive MarTech company that’s in the business of transforming the way dealers, dealer groups, Tier 2 and Tier 3 providers make decisions that impact their bottom line -- from advertising to operations. Everyone claims to have data, but only PureCars has PURE™ Intelligence, giving dealers a competitive edge. By providing superior information and execution, we give our customers precisely what they need to operate more efficiently, lower their cost per unit sold and win in their market. PureCars has been serving the automotive industry exclusively since 2007. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.
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