Used vs. New Sales Trends Week of July 4

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.

The following data is for the week of July 4th, comparing to the previous week:

Advertising Spending Trends

Total Spend

20.8%

New Cars

25.3%

Used cars

20.0%

Fixed Ops

4.8%

OEM/Brand

17.9%

Top-selling makes and models compared to the previous week:

Make/Model Sales WoW 6/29 - 7/5

Ford F150

Used

-10.3%

Ford F150

New

2.2%

Toyota Rav4

New

28.3%

Chevy Silverado 1500

Used

-8.6%

Honda CR-V

New

14.3%

Ford Escape

Used

-2.8%

Toyota Camry

Used

-2.0%

Chevy Silverado 1500

New

7.5%

Ram 1500

Used

-10.8%

Chevy Equinox

Used

-5.6%

Nissan Altima

Used

-5.3%

Toyota Corolla

Used

1.8%

Nissan Rogue

Used

-5.0%

Toyota Camry

New

37.9%

Ram 1500

New

17.3%

 

About PureCars:

PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.

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