Comments - Running and Internet Department today - DealerELITE.net2024-03-29T07:39:01Zhttps://www.dealerelite.net/profiles/comment/feed?attachedTo=5283893%3ABlogPost%3A462666&xn_auth=noYes Robert - Numerous types.…tag:www.dealerelite.net,2015-09-14:5283893:Comment:4629132015-09-14T18:33:19.975Zsteven chessinhttps://www.dealerelite.net/profile/stevenchessin
<p>Yes Robert - Numerous types. </p>
<p>Sometimes a different variation at every store ! </p>
<p>Customers that are not in the here and now need bdc.</p>
<p>The sample you presented assumed strong lead and showroom traffic that needs a Wonder Woman with gold bracelets deflecting bullets. Most stores that I have seen <span style="text-decoration: underline;"><strong>need lead-generation triage first.</strong></span></p>
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<p>BDC is often pointed to that effort -- vehicle marketing, social…</p>
<p>Yes Robert - Numerous types. </p>
<p>Sometimes a different variation at every store ! </p>
<p>Customers that are not in the here and now need bdc.</p>
<p>The sample you presented assumed strong lead and showroom traffic that needs a Wonder Woman with gold bracelets deflecting bullets. Most stores that I have seen <span style="text-decoration: underline;"><strong>need lead-generation triage first.</strong></span></p>
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<p>BDC is often pointed to that effort -- vehicle marketing, social media, customer retention,service drive, lease maturity, credit unions, Costco, relations with local businesses etc. And only bdc generally works on cold leads beyond 30 days.</p>
<p>This business will always have a sales management structure based upon "excellent sight hounds" not "scent-hounds". Always managed by those who know how to close deals face-to-face not those who know how to bring-in customers in from a hundred miles away or two months ago ready-to-buy. --- Different types. One has no patience and the other must be all patience and nurturing customers to find the time to come here to do what they would prefer to do from home because they do not have the time to buy a car. --- Customers who want one store to calculate everything for them just so they can then have another store beat it by a dollar.</p>
<p>Most sales-oriented personalities do not have the patience or skills to 'just get them to come-in' -- and that is why bdc can not become obsolete - because these customers are seeking customer care specialists more than sales specialists. </p>
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