Comments - A Day In The Life Of A Digital Performance Manager - DealerELITE.net2024-03-29T04:59:36Zhttps://www.dealerelite.net/profiles/comment/feed?attachedTo=5283893%3ABlogPost%3A464100&xn_auth=no "What works on Facebook does…tag:www.dealerelite.net,2015-10-14:5283893:Comment:4642672015-10-14T20:04:02.885Zsteven chessinhttps://www.dealerelite.net/profile/stevenchessin
<p><strong><em> "</em></strong><span><strong><em>What works on Facebook doesn't necessarily work for AdWords"</em></strong>. Dealers do not fine-tune for different platforms or even different types of cars ! New ... used ... CPO. AutoTrader ... Cars.com ... Craigs ... <span>each is different. </span> The </span><span>specialization required today has grown past the capabilities of stores that may know how to run the brick but can't handle the click. I wonder if the right solution is…</span></p>
<p><strong><em> "</em></strong><span><strong><em>What works on Facebook doesn't necessarily work for AdWords"</em></strong>. Dealers do not fine-tune for different platforms or even different types of cars ! New ... used ... CPO. AutoTrader ... Cars.com ... Craigs ... <span>each is different. </span> The </span><span>specialization required today has grown past the capabilities of stores that may know how to run the brick but can't handle the click. I wonder if the right solution is training or outsourcing - probably both - I favor in-house managed out-sources where a dedicated manager inter-acts with specialized vendor services. </span><a rel="nofollow" href="https://youtu.be/ERu_3FlFqHA" target="_blank">https://youtu.be/ERu_3FlFqHA</a></p>