Comments - Dealer ELITE Members Invited Into Automotive SEM Study - DealerELITE.net2024-03-29T14:54:51Zhttps://www.dealerelite.net/profiles/comment/feed?attachedTo=5283893%3ABlogPost%3A47657&xn_auth=noBrian i am curious what split…tag:www.dealerelite.net,2010-12-27:5283893:Comment:477642010-12-27T21:05:54.000ZLarry Brucehttps://www.dealerelite.net/profile/LarryBruce
<p>Brian i am curious what split testing platform are you going to use for this study? Google Website Optimizer? If so with a $1000 per month budget you will likely not have enough traffic to get to statistical confidence for that engine in 8 weeks.</p>
<p> </p>
<p>Secondly who is going to build out the landings for these campagins and what is the goal of the study?</p>
<p> </p>
<p>Lastly who is going to decide what to split test for?</p>
<p> </p>
<p>It is an interesting concept but bit vague…</p>
<p>Brian i am curious what split testing platform are you going to use for this study? Google Website Optimizer? If so with a $1000 per month budget you will likely not have enough traffic to get to statistical confidence for that engine in 8 weeks.</p>
<p> </p>
<p>Secondly who is going to build out the landings for these campagins and what is the goal of the study?</p>
<p> </p>
<p>Lastly who is going to decide what to split test for?</p>
<p> </p>
<p>It is an interesting concept but bit vague in the details.</p>