John Wingle
  • Male
  • Saint Petersburg, FL
  • United States
  • LotMonkey
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John Wingle posted a blog post

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers…See More
Tuesday
John Wingle posted a blog post
Sep 10
John Wingle posted a blog post

Your Secret Weapon to Increasing Sales? Reading

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give…See More
Sep 6
John Wingle's blog post was featured

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal…See More
Aug 30
John Wingle posted a blog post

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal…See More
Aug 29
John Wingle posted a blog post

The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot. When it comes to your lot, focus on the identity and branding of your specific dealership and/or…See More
Aug 22
John Wingle posted a blog post

Why QR Codes Failed: A Conversation of Relevance

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been in this space for…See More
Aug 17
John Wingle posted a blog post

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot.…See More
Aug 8
John Wingle posted a blog post

Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in, but where they may want to buy that vehicle. So, at the point when a customer then…See More
Aug 3
John Wingle posted a blog post

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request. In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have…See More
Jul 17
John Wingle posted a blog post

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you…See More
Jul 11
John Wingle posted a blog post

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze Saint Petersburg, FL July 9, 2018 – LotMonkey, a strategic in-dealership merchandising solution for independents, franchised car dealers, dealer groups and OEMS, today announced expansion into several new markets including Philadelphia, Louisville, Long island and Northern New Jersey.Dealers in these four new markets…See More
Jul 9
John Wingle's blog post was featured

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period. Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be…See More
Jul 4
John Wingle posted a blog post

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period. Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be…See More
Jul 3
John Wingle's blog post was featured

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty,…See More
Jun 25
John Wingle posted a blog post

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty,…See More
Jun 22

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
LotMonkey
What is your current position within your organization?
CEO / Managing Partner
What is your company website?
http://lotmonkey.com
What is your Facebook page/URL?
http://facebook.com/lotmonkey
What is your LinkedIn page/URL?
http://www.linkedin.com/company/lotmonkey/
How did you specifically hear about DealerELITE? If referred, who?
Carter West PR
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years experience as a pioneer in the areas of customer experience, visual merchandising and the impacts of such as they relate to the retail automotive industry

"It seems everyone in the industry is now talking about bridging the gap between online and on-lot and improving customer experience at the store level. The problem for dealers has been limited options or direction as to how to actually go about doing so - effectively, efficiently and affordably.

The solution is LotMonkey which give dealers the ability to strategically and systematically merchandise their lots, showrooms and service drives - similar to how other types of retailers have been doing successfully in their stores for years.

Most industry providers seem to focus primarily on top funnel and post-sale solutions – neither of which actually address the real challenge which is how to provide a better, more seamless shopping experience from online to on-lot. Dealers, consequently, are often left to their own devices to meet this challenge. The result – a less than optimal shopping experience for customers and missed opportunities for dealers.

LotMonkey helps dealers overcome this challenge with a proven, strategy-based in-dealership merchandising system to better engage, inform and influence their customers. Our platform delivers a more seamless, omnichannel approach that helps to both enhance customer experience and bridge the gap between the online and on-lot shopping process for customers.

Selling a car still happens at the dealership. With LotMonkey, dealers can now transform their lots into strategic retail environments that enhance customer experience, bridge the gap between online and on-lot, and drive sales where it matters most - at the dealership."

John Wingle's Blog

Three Merchandising Best Practices to Maximize Inventory Turn

Posted on September 18, 2018 at 10:04am 0 Comments

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…

Continue

Your Secret Weapon to Increasing Sales? Reading

Posted on September 6, 2018 at 10:14am 0 Comments

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers…

Continue

Don’t let your Competition Out-Brand You!

Posted on August 29, 2018 at 10:24am 0 Comments

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online…

Continue

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