Lois Burak
  • Female
  • Bensalem, PA
  • United States
  • Self
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Lois Burak's Page

Latest Activity

Lois Burak posted a status
Aug 11
Lois Burak posted a blog post

The Social Space

Once you’ve developed a cohesive plan to connect locally the real work is just beginning....If you're using social media the same way you were a year ago, you're already behind.The value of networking is crucial to anyone in sales. Automotive is no different and the changes in social media during the last decade have increased the need as well as the opportunity to expand your networking outside of the golf course or happy hour. People are spending more time on Facebook than their personal…See More
Jun 16
Lois Burak's blog post was featured

TURNOVER

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether.  He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in…See More
Jun 11
Lois Burak posted a blog post

TURNOVER

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether.  He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in…See More
Jun 8
Lois Burak's blog post was featured

#Theoryof5

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about life, marketing and…See More
Jun 6
Lois Burak posted a blog post

#Theoryof5

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about life, marketing and…See More
Jun 6
Lois Burak's blog post was featured

Who Wants To Be On Trial?

Not long ago at a prior job I was severely reprimanded by an inexperienced sales manager for not using a trial close during a proposal. If you are currently in a leadership role and have similar tactics I would strongly advise against it... that’s a conversation for another day.This article is about why you should steer away from the "Trial Close." By definition the "Trial Close" is a technique used in selling to assess the buyer's readiness to make a purchase decision. It usually takes the…See More
Jun 4
Lois Burak posted a video
Jun 2
Lois Burak posted a blog post

Who Wants To Be On Trial?

Not long ago at a prior job I was severely reprimanded by an inexperienced sales manager for not using a trial close during a proposal. If you are currently in a leadership role and have similar tactics I would strongly advise against it... that’s a conversation for another day.This article is about why you should steer away from the "Trial Close." By definition the "Trial Close" is a technique used in selling to assess the buyer's readiness to make a purchase decision. It usually takes the…See More
Jun 2
Lois Burak posted a blog post

Sharing Is Caring

The obvious goal of marketing and sales is increasing revenue. They are so closely intertwined it often surprises me that in many cases sales staff are not taught about the complexity, cost and how to benefit from marketing efforts of their employers.Third party car shopping sites and the convenience of mobile as well as video content…See More
May 28
Lois Burak's 2 blog posts were featured
May 19
Lois Burak posted blog posts
May 18
Lois Burak's blog post was featured

Hire For Attitude-Train For Skill

"The game changers at Southwest Airlines, who have prospered for nearly 40 years by challenging conventional wisdom in the airline business, have embraced the “hire for attitude” philosophy more intensely than any big organization I’ve encountered.", Sherry Phelps explains. Miss Phelps spent 33 years at Southwest, and as a top executive in the People Department while helping to design many of their hiring practices. Sometimes the culture has to change within the organization. I completely…See More
May 13
Lois Burak posted a blog post

Hire For Attitude-Train For Skill

"The game changers at Southwest Airlines, who have prospered for nearly 40 years by challenging conventional wisdom in the airline business, have embraced the “hire for attitude” philosophy more intensely than any big organization I’ve encountered.", Sherry Phelps explains. Miss Phelps spent 33 years at Southwest, and as a top executive in the People Department while helping to design many of their hiring practices. Sometimes the culture has to change within the organization. I completely…See More
May 10
Lois Burak posted a blog post

Auto Pure Play

Let's discuss a video targeting strategy customized for areas you're losing valuable market-share.  …See More
Sep 17, 2017
Lois Burak posted a blog post

How Large Is Your Piece Of The Pie? Data Driven Custom Solutions

After I closed my business of twenty five years on a successful note, I went on a quest to pursue the unique opportunities that I saw in my community and beyond. Those who've read my resume are for the most part impressed by the diverse experiences contained within. The past has given me an…See More
Sep 1, 2017

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Self
What is your current position within your organization?
Marketing
What is your company website?
http://loisburak.com/?page_id=51
What is your Facebook page/URL?
http://https://www.facebook.com/
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=64944644&trk=hb_tab_pro...
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am exploring opportunities that best suit my abilities, and hope to find a company that shares my core values and in addition will offer long term personal and professional growth.



The attached resume reflects significant successes with self start initiatives and a considerable level of experience creating successful development campaigns through the use of social media.



Please take a moment to review my LinkedIn profile; within it there are acknowledgements for excellence in customer service and a propensity for building and sustaining quality relationships.





I look forward to hearing from you.


Warm Regards,
Lois Burak
LinkedIn. http://lnkd.in/RevaTm

Lois Burak's Videos

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Lois Burak's Blog

The Social Space

Posted on June 16, 2018 at 2:42pm 0 Comments

Once you’ve developed a cohesive plan to connect locally the real work is just beginning.

...If you're using social media the same way you were a year ago, you're already behind.

The value of networking is crucial to anyone in sales. Automotive is no different and the changes in social media during the last decade have increased the need as well as the opportunity to expand your networking outside of the golf course or happy hour. People are spending more time on Facebook than…

Continue

TURNOVER

Posted on June 8, 2018 at 11:30am 0 Comments

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether. 

 

He shared his thoughts which were based…

Continue

#Theoryof5

Posted on June 6, 2018 at 7:27pm 1 Comment

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.

I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.

I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about…

Continue

Who Wants To Be On Trial?

Posted on June 2, 2018 at 11:13am 0 Comments

Not long ago at a prior job I was severely reprimanded by an inexperienced sales manager for not using a trial close during a proposal. If you are currently in a leadership role and have similar tactics I would strongly advise against it... that’s a conversation for another day.

This article is about why you should steer away from the "Trial Close." By definition the "Trial Close" is a technique used in selling to assess the buyer's readiness to make a purchase decision. It usually…

Continue

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At 4:13pm on March 2, 2013, Lois Burak said…
At 3:53pm on March 2, 2013, Lois Burak said…
"Leadership is not a title it's a behavior."- Susan Scott http://t.co/481ZIJCykf
 
 
 

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