Jeff Novak's Videos (DealerELITE.net) - DealerELITE.net 2022-12-07T13:53:19Z https://www.dealerelite.net/video/video/listForContributor?screenName=193x1v1921dzq&rss=yes&xn_auth=no The Jeff Novak Recipe for Dealership Success tag:www.dealerelite.net,2016-02-15:5283893:Video:472139 2016-02-15T17:13:53.366Z Jeff Novak https://www.dealerelite.net/profile/JeffNovak <a href="https://www.dealerelite.net/video/the-jeff-novak-recipe-for-dealership-success"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/840326258?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>The ideas of Digital Marketing, eCommerce, Internet Management, Data Driven Decision Making et. al. are still largely uncharted waters in the Automotive Sales Industry. I have sailed those waters, most often amid rough seas, and can help dealerships find a common sense, effective series of lead handling and sales processes that will lead to their success. Here I… <a href="https://www.dealerelite.net/video/the-jeff-novak-recipe-for-dealership-success"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/840326258?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />The ideas of Digital Marketing, eCommerce, Internet Management, Data Driven Decision Making et. al. are still largely uncharted waters in the Automotive Sales Industry. I have sailed those waters, most often amid rough seas, and can help dealerships find a common sense, effective series of lead handling and sales processes that will lead to their success. Here I offer a general description of what I offer dealerships. Have questions about your specific organization? I'd be happy to help! Email me: jeff@whybuyengagement.com Goodbye Avalanche final edit tag:www.dealerelite.net,2012-10-29:5283893:Video:332193 2012-10-29T17:33:57.715Z Jeff Novak https://www.dealerelite.net/profile/JeffNovak <a href="https://www.dealerelite.net/video/goodbye-avalanche-final-edit"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/840292250?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>The General Manager wanted an email to send out to all of our past Avalanche customers to let them know that Chevrolet was discontinuing the Avalanche. I prepared an email blast but figured the addition of a campy little video might hold their attention a bit.<br></br> <br></br> I pulled video from the net including a forgotten cultural icon from the 70's. The music was recorded by my… <a href="https://www.dealerelite.net/video/goodbye-avalanche-final-edit"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/840292250?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />The General Manager wanted an email to send out to all of our past Avalanche customers to let them know that Chevrolet was discontinuing the Avalanche. I prepared an email blast but figured the addition of a campy little video might hold their attention a bit.<br /> <br /> I pulled video from the net including a forgotten cultural icon from the 70's. The music was recorded by my friend Sharon Hopper on her Roland Atelier to avoid having the audio nixed for copyright issues.<br /> <br /> If I had to do it over, I would have probably shortened the video. Baby its cold radio spot Jan 2011 tag:www.dealerelite.net,2012-10-29:5283893:Video:332189 2012-10-29T17:23:45.057Z Jeff Novak https://www.dealerelite.net/profile/JeffNovak <a href="https://www.dealerelite.net/video/baby-its-cold-radio-spot-jan-2011"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/840290431?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.<br></br> <br></br> I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and… <a href="https://www.dealerelite.net/video/baby-its-cold-radio-spot-jan-2011"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/840290431?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.<br /> <br /> I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and tried to coach them out of their comfort zone to spice up the execution, a little. They did a nice job.<br /> <br /> I used some images and video off our cutting room floor to make a video version of the radio ad for our social media channels.