Jeff Novak's Videos (DealerELITE.net) - DealerELITE.net2024-03-28T17:03:32Zhttps://www.dealerelite.net/video/video/listForContributor?screenName=193x1v1921dzq&rss=yes&xn_auth=noThe Jeff Novak Recipe for Dealership Successtag:www.dealerelite.net,2016-02-15:5283893:Video:4721392016-02-15T17:13:53.366ZJeff Novakhttps://www.dealerelite.net/profile/JeffNovak
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</a> <br></br>The ideas of Digital Marketing, eCommerce, Internet Management, Data Driven Decision Making et. al. are still largely uncharted waters in the Automotive Sales Industry. I have sailed those waters, most often amid rough seas, and can help dealerships find a common sense, effective series of lead handling and sales processes that will lead to their success. Here I…
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</a><br />The ideas of Digital Marketing, eCommerce, Internet Management, Data Driven Decision Making et. al. are still largely uncharted waters in the Automotive Sales Industry. I have sailed those waters, most often amid rough seas, and can help dealerships find a common sense, effective series of lead handling and sales processes that will lead to their success. Here I offer a general description of what I offer dealerships. Have questions about your specific organization? I'd be happy to help! Email me: jeff@whybuyengagement.com Goodbye Avalanche final edittag:www.dealerelite.net,2012-10-29:5283893:Video:3321932012-10-29T17:33:57.715ZJeff Novakhttps://www.dealerelite.net/profile/JeffNovak
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</a> <br></br>The General Manager wanted an email to send out to all of our past Avalanche customers to let them know that Chevrolet was discontinuing the Avalanche. I prepared an email blast but figured the addition of a campy little video might hold their attention a bit.<br></br>
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I pulled video from the net including a forgotten cultural icon from the 70's. The music was recorded by my…
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</a><br />The General Manager wanted an email to send out to all of our past Avalanche customers to let them know that Chevrolet was discontinuing the Avalanche. I prepared an email blast but figured the addition of a campy little video might hold their attention a bit.<br />
<br />
I pulled video from the net including a forgotten cultural icon from the 70's. The music was recorded by my friend Sharon Hopper on her Roland Atelier to avoid having the audio nixed for copyright issues.<br />
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If I had to do it over, I would have probably shortened the video. Baby its cold radio spot Jan 2011tag:www.dealerelite.net,2012-10-29:5283893:Video:3321892012-10-29T17:23:45.057ZJeff Novakhttps://www.dealerelite.net/profile/JeffNovak
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</a> <br></br>An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.<br></br>
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I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and…
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</a><br />An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.<br />
<br />
I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and tried to coach them out of their comfort zone to spice up the execution, a little. They did a nice job.<br />
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I used some images and video off our cutting room floor to make a video version of the radio ad for our social media channels.