Ian nethercott's Videos (DealerELITE.net) - DealerELITE.net

Facebook tip

2012-01-04T19:47:07.682Z

Welcome to 2012 and turning the negative into the positive. I was playing around with Facebook the other day and decided to convert my Profile into a Fan Page. The first thing you need to remember is you can't change your new Fan Page back and you need to take a few steps before you make your move.

The Positives:
One: An instant fan base of your existing connections.
Two: The ability to broadcast to your friends quickly
Three: A great foundation for A solid following on your Fan Page

The Negatives:
one: If you currently have fan pages connected to your profile you need to have someone as an admin so you can reconnect them to your "new master profile" after you turn your profile into a fan page.

Two: Don't panic you can always set up a new account that you can attach your old account to (now a Facebook fan page) and start growing your network.....

Three: Change is good most of the time it's how you deal with it that makes all the difference.

Questions call 1 877 452 2753 or email me inethercott@bdcexperts.com

Proactive "Bdc" tip of the week

2011-11-21T05:59:52.811Z

Looking to sell more cars at your dealership? Lawson Owen, one of the founders of Proactive Dealers Solutions has some great tips to get it done. If you have questions, concerns, or feedback please call 1 877 452 2753.

If you would like a FREE HEATH CHECK of your dealership please call 1 877 452 2753 or check out our website at http://www.bdcexperts.com

Have a fantastic week!!!!!!

Boot Camptestimonial

2011-10-14T17:48:42.418Z

Looking for ways to maximize your current traffic, grow your sales and service business and sell more cars.

We can help.....

Check out our next bootcamp!

http://www.bdcexperts.com

customers do not know how to buy cars

2011-08-22T16:02:31.386Z

We have worked with thousands of dealerships all over the world at Proactive dealer solutions. More and more dealerships tell us that the market has changed and that customers are more informed than ever. We agree customers have more access to information then they ever have.
The problem is that having access to information about cars does not mean customers know how to buy cars. Customers have information, but all that means is that they need a more informed salesperson or dealership to help them buy a car.
It also means that this information has slowed down the process as well. Years ago dealerships were the source of most of the information, so customers visited dealerships more often. In addition customers bought vehicles on their first visit to the dealership. Today dealerships need to be prepared for more informed customers and need to have a system to bring the 75% to 85% of the customers who visit their store back to buy.

Giving Controlled Pricing

2011-08-19T13:52:16.907Z

Before the Internet, automotive dealers had more control of the customer. The only place customers could go for pricing information was the dealership. Now of course they could ask their automotive expert friend or uncle, but they really had no idea how pricing really worked in the automotive industry.