JD Rucker's Videos (DealerELITE.net) - DealerELITE.net

How Dealers Can Use Social Media at the Dealership

2014-09-19T14:36:39.302Z

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...

Sorry for the rant but it needed to be said. RE: Vendor Education

2014-08-12T00:08:45.178Z

It's about education. In our industry, we have to work together to share best practices. Automotive vendors need to be more educational in order to keep up with the competitive nature of the industry.

Google Algorithm vs Facebook Algorithm for Car Dealers

2013-08-30T09:21:20.937Z

KPA's Director of Digital Marketing, JD Rucker, discusses his opinion about two of the most complex algorithms in the marketing world - Facebook and Google -...

Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery

2013-06-12T08:31:32.912Z

SET ASIDE AN HOUR and watch this webinar. As you know, I never post webinars on the automotive social networks. If someone wants to watch them, I'd prefer they see them live. This, however, is too important of a webinar to keep hidden. Dealers are selling more cars as a direct result of social media. Are you one of them?

Do You Need to Be on 50 Social Networks? - Automotive Social Media Myth #3

2013-05-30T14:48:16.955Z

There are many who promote the idea that you need to get on all of the social networks or at least as many as you can. This poses some challenges for car dealers, not the least of which being that they have to monitor that much more. Some would say that there's no need to monitor them because they have a vendor doing it, but what happens if the vendor gets cancelled or changes policy? Who wants a bunch of obscure networks out there with the dealership's name on them?