All Videos Tagged Free (DealerELITE.net) - DealerELITE.net

5 Manager Strategies Guaranteed to Boost Sales TODAY!

2012-08-01T13:03:47.748Z

If you’re like 99.9% of dealerships, you’re looking for a way to increase your sales TODAY! What if there were 5 simple and cost effective ideas that can do just that. Sounds too good to be true? Well these 5 techniques have worked for many others …and they can work for you too.

Jennifer Suzuki will show you how much untapped potential you have in your current internet leads and provide cutting edge strategies that every dealership manager can use to maximize the results. In this training module, managers will learn 5 key modern techniques to convert more internet leads into immediate sales.

With the goal of profitability in mind, this fast-paced 1 hour webinar will highlight:

• Take away items to instantly improve sales team’s performance and processes.
• Benchmarks in your processes to more effectively manage a 21st century sales team
• Easy-to-implement actions for sales training, one-on-one coaching and daily management.

You owe it to yourself to see the impact these 5 solutions can have on your sales. Upon implementing the 5 key points, managers will know precisely how to increase sales today!

PRESENTER: Jennifer Suzuki is the Founder & President of e-Dealer Solutions, Inc., an award-winning training company focused on improving salespeople's phone skills, emails, and operating processes. Her 17 years of experience encompasses a wide gamut of valuable auto industry know-how, such as: selling vehicles, training & installing DMS systems, retailing internet leads, and managing an internet sales division comprised of 28 dealerships. She has a tremendous reputation for delivering significant success to dealerships looking for effective processes, profitable ideas & a sound direction for the 21st century auto dealer. Jennifer’s passion and expertise are evident in her career as she is well known for conducting sales training seminars for numerous manufacturers, dealerships, 20 groups and state associations. An active writer and blogger she can be reached at Jennifer@EDealerSolution.com.

New Breakthroughs in Search Engine Marketing (SEM)

2012-08-01T13:01:33.752Z

No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?

This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include...

* SEM through the eyes of the search engines
* Why SEM is critical to a dealer's success
* SEM vs Traditional Advertising
* Determining a proper SEM budget
* Why Mobile PPC is so important
* How important are display & remarketing?
* YES, YOU CAN TRACK more than clicks & impressions with SEM!
* New technologies & how does a dealer can stay ahead
* Keyword level phone call conversion tracking

This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don't miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!

PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He's been the Director of Sales & Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.com.

Expert from Google Shares Best Mobile Strategies

2012-08-01T12:59:08.562Z

It shouldn't surprise anyone by now that mobile devices have drastically shifted the online landscape. There are millions of active smartphones today with the numbers increasing exponentially so implementing a Mobile Marketing Strategy is simply the smartest move any business can make.

Mobile advertising has proven to be extremely successful in reaching shoppers at the moment it matters so it is no surprise that businesses taking advantage of a strong mobile strategy are reaping the benefits. If you aren't currently including a strong Mobile Strategy in your marketing plan, what are you waiting for?

Mobile marketing presents a distinct and unique way to interact with customers but as with any new marketing venture, results can either be an outstanding success or cringe-worthy failures. This free 1-hour webinar will explore the very best Mobile Strategies that dealerships should be using to properly navigate the mobile landscape covering topics such as:

The value of creating mobile-only campaigns
Creating effective mobile-optimized landing pages
Leveraging mobile ad extensions to complete the mobile experience

One thing is certain, consumers have changed the way they use their cellphones. Has your dealership kept up? If you are ready to hear about the Best Mobile Strategies from the ultimate source, then this is a webinar you can’t afford to miss!

PRESENTER: Eli Romberg is a Strategic Partner Manager on the Automotive Channel Sales team for North America at Google. Romberg has over 5 years experience in online advertising and possesses an innate passion for internet technologies and digital solutions. He is responsible for providing automotive partners with scalable business solutions to further develop dealer advertising strategies. He shares in-depth market analysis and has helped both partners and dealers maximize their investment with Google AdWords.

How to Use Lead Scoring, Behavioral Data and Incentives to SELL MORE CARS...FASTER!

2012-08-01T12:56:17.477Z

Statistics show that consumers are physically visiting less than two dealerships before making their purchase. Are you one of those two dealerships?

This presentation will show you how top dealerships are using cutting edge technology (like lead scoring, behavioral data and incentives) to not only find consumers with the highest intent to purchase but also how they're driving these consumers into their dealership showrooms.

Topics to be covered include:
Lead to show passive process
Poll lead scoring highest intent to purchase
Dataium live reporting

This can't-be-missed 1 hour webinar is going to give dealers all the information necessary to Use Lead Scoring, Behavioral Data and Incentives to SELL MORE CARS...FASTER!

Presenter: Jeff Kershner
Jeff Kershner is a name that most people in the Automotive Industry know and his specialty has long been to help car dealerships navigate the complex waters of Internet Marketing so they can dominate the online sales arena. Jeff started in the car dealer business at 18 in the service department before quickly moving to service writer. After several years in fixed ops, Jeff moved over to the sales floor where he was able to fuse his passion for online marketing and selling cars. In 2004, Jeff founded DealerRefresh, an automotive Website mainstay devoted to helping automotive sales professionals stay at the forefront of dealer industry news and trends. Jeff Kershner is also the Senior Director of Sales for HookLogic, a company that powers e-commerce media by creating unprecedented opportunities to influence in-market shoppers at key decision points. Additionally, Jeff is passionate about helping dealers understand how to leverage the Internet to sell cars and improve customer service. He often speaks to audiences about Internet Marketing, Online Reputation Management, Digital Advertising & Remarketing for the automotive industry. Jeff is an avid blogger and can be reached on LinkedIn and at jeffkershner@dealerrefresh.com.

DealerOn Webinar: 6 CRM Strategies Guaranteed to Maximize Profits

2012-08-01T12:53:23.877Z

A great CRM can provide a significant advantage, not only by tracking customer history but also by integrating all departments – sales, service, internet, etc., into one seamless money generating machine. But how does one use a CRM to make the biggest impact?

Join us for this free 1 hour webinar as we discuss the top program strategies that guarantee success when using your customer relationship management tool. We'll be covering:

•Key elements to look for when choosing a CRM
•How continuous coaching, counseling and creating buy-in of key fundamentals produces measurable and successful results driving maximum sales and profits for the dealers that execute them.
•How to leverage a true 360 degree customer view and how key processes and fundamentals have proven to increase retention and loyalty.
•How effective communication through targeted marketing initiatives will attract and keep customers throughout the relationship life cycle.

With his vast expertise gathered over the years, Bill Wittenmyer will present a definitive aggressive strategy to gain new customers, keep existing ones and reach out to those that have not remained loyal.

A CRM is a big investment with potentially enormous rewards so take advantage of this opportunity to learn the 6 CRM Strategies Guaranteed to Maximize Revenue. This is a webinar you can’t afford to miss!

Presenter: Bill Wittenmyer is the Vice President of ELEAD One. In addition to his daily responsibilities of the sales division, Bill also handles all OEM relationships for the company and key accounts such as Autobytel. Prior to joining ELEAD in 2002, Bill spent over 10 years in automotive retail holding various positions in operations management with organizations such as the Coggin Automotive Group. Bill is active in several prominent automotive forums, speaking at numerous venues each year and, as a representative of ELEAD One, was a finalist for the American Honda Premier Partner Award.