All Videos Tagged Raggio (DealerELITE.net) - DealerELITE.net

7 Ways to Influence and Measure The Zero Moment of Truth

2012-09-28T18:29:06.559Z

By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive advantage.

Lucky for us, Julio Gonzalez, VP of Operations at Haystak Digital Marketing, is going to discuss the 7 ways we can influence and measure the Zero Moment of Truth. This jam-packed 1 hour webinar will include lessons on:
* Budget organization
* Impression Share
* Measuring Engagement and CPM
* Mobile Campaigns
* Bing
* Display/Retargeting
* Attribution

One thing is for sure, if you are ready to take full advantage of the Zero Moment of Truth, then this is a webinar you can’t afford to miss!

PRESENTER: Julio Gonzalez is VP of Operations for Haystak Digital Marketing, a world leader in automotive SEM and automotive PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB Partner and Microsoft Authorized Reseller, Haystak Digital Marketing provides the most advanced automotive search engine marketing and pay per click services. Julio's experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics. Julio is an avid traveler and can be reached at Julio@Haystak.com or by his Twitter handle @Juliog_msa.

Winning the Sale from the Very First Response

2012-09-06T20:03:44.848Z

Everyone knows "You never get a second chance to make a first impression". Those words hold even more weight when it comes to selling cars. In an age where dealership responses to internet inquiries are absolutely crucial, why are so many dealerships falling short?

David Kain, a renowned trainer and consultant with accolades too numerous to mention, will demonstrate actionable, result-driven techniques for phone and email conversations that are proven to sell replies, calls, appointments and cars. These cutting-edge strategies used to generate all-important prospect interaction via email and/or phone are the same ones employed by leading dealers -- and they will work for you too! Don't miss this opportunity to make a tremendous difference in your internet process.

PRESENTER: David Kain is president of KainAutomotive.com, an award-winning training/consulting company that specializes in Automotive Internet Sales, BDC’s, Digital Marketing and Social Media with a focus on improving dealership sales and profits. Notably, Kain Automotive was voted Best Internet Sales Training Company for the last 5 years in a row in the Dealer's Choice awards by Auto Dealer Monthly Magazine. David Kain has 20 years of extensive automotive retail experience and also co-founded FordDirect.com, a dealer/factory owned joint venture that provides the Internet leads to Ford and Lincoln dealers. David is an active speaker at many industry events including NADA Conventions, State Association Workshops, Digital Dealer Conferences and Manufacturer Training Conferences as well as numerous 20 Groups and can be reached at david@kainautomotive.com.

How to Make Your Phone Sales 500% More Effective

2012-09-06T20:00:23.482Z

It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is said and done, however, it seems all you're left with is a well-trained staff who lacks the tools needed to track and reinforce their positive actions. Dealer's need a solution that encourages good phone behavior, reduces the amount of time, work and energy, and helps sell more cars.

In this free 1-hour webinar, Dealers will learn what it takes to truly analyze a dealership’s phone behavior. They will gain insight on the resources available to identify top phone performers and reward them. Likewise, available tools that recognize weaknesses and missed opportunities will be covered. Any dealer who sees the phone as an essential sales tool shouldn't miss this presentation!

PRESENTER: Pogo Parr, Vice President of Century Interactive's Automotive division. After owning and operating Pogo’s Seaside Grill for 5 years, Pogo Parr dove headfirst into the automotive industry with Trader Publishing in 1995. His career advanced quickly from running efforts in the state of Virginia to West Coast Regional Director for Auto Trader products, Auto Mart, and Auto Mercado. In January 2009, Pogo joined CallSource as Vice President of Automotive and led this division to tremendous growth in the telephony space.
In May 2012, Pogo joined Century Interactive,a leading automotive call tracking and telephone consulting company, as Vice President of Automotive and can be reached at pogo@centuryinteractive.com.

5 Manager Strategies Guaranteed to Boost Sales TODAY!

2012-08-01T13:03:47.748Z

If you’re like 99.9% of dealerships, you’re looking for a way to increase your sales TODAY! What if there were 5 simple and cost effective ideas that can do just that. Sounds too good to be true? Well these 5 techniques have worked for many others …and they can work for you too.

Jennifer Suzuki will show you how much untapped potential you have in your current internet leads and provide cutting edge strategies that every dealership manager can use to maximize the results. In this training module, managers will learn 5 key modern techniques to convert more internet leads into immediate sales.

With the goal of profitability in mind, this fast-paced 1 hour webinar will highlight:

• Take away items to instantly improve sales team’s performance and processes.
• Benchmarks in your processes to more effectively manage a 21st century sales team
• Easy-to-implement actions for sales training, one-on-one coaching and daily management.

You owe it to yourself to see the impact these 5 solutions can have on your sales. Upon implementing the 5 key points, managers will know precisely how to increase sales today!

PRESENTER: Jennifer Suzuki is the Founder & President of e-Dealer Solutions, Inc., an award-winning training company focused on improving salespeople's phone skills, emails, and operating processes. Her 17 years of experience encompasses a wide gamut of valuable auto industry know-how, such as: selling vehicles, training & installing DMS systems, retailing internet leads, and managing an internet sales division comprised of 28 dealerships. She has a tremendous reputation for delivering significant success to dealerships looking for effective processes, profitable ideas & a sound direction for the 21st century auto dealer. Jennifer’s passion and expertise are evident in her career as she is well known for conducting sales training seminars for numerous manufacturers, dealerships, 20 groups and state associations. An active writer and blogger she can be reached at Jennifer@EDealerSolution.com.

New Breakthroughs in Search Engine Marketing (SEM)

2012-08-01T13:01:33.752Z

No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?

This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include...

* SEM through the eyes of the search engines
* Why SEM is critical to a dealer's success
* SEM vs Traditional Advertising
* Determining a proper SEM budget
* Why Mobile PPC is so important
* How important are display & remarketing?
* YES, YOU CAN TRACK more than clicks & impressions with SEM!
* New technologies & how does a dealer can stay ahead
* Keyword level phone call conversion tracking

This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don't miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!

PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He's been the Director of Sales & Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.com.