All Videos Tagged ZMOT (DealerELITE.net) - DealerELITE.net

7 Ways to Influence and Measure The Zero Moment of Truth

2012-09-28T18:29:06.559Z

By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive advantage.

Lucky for us, Julio Gonzalez, VP of Operations at Haystak Digital Marketing, is going to discuss the 7 ways we can influence and measure the Zero Moment of Truth. This jam-packed 1 hour webinar will include lessons on:
* Budget organization
* Impression Share
* Measuring Engagement and CPM
* Mobile Campaigns
* Bing
* Display/Retargeting
* Attribution

One thing is for sure, if you are ready to take full advantage of the Zero Moment of Truth, then this is a webinar you can’t afford to miss!

PRESENTER: Julio Gonzalez is VP of Operations for Haystak Digital Marketing, a world leader in automotive SEM and automotive PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB Partner and Microsoft Authorized Reseller, Haystak Digital Marketing provides the most advanced automotive search engine marketing and pay per click services. Julio's experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics. Julio is an avid traveler and can be reached at Julio@Haystak.com or by his Twitter handle @Juliog_msa.

Expert from Google discusses How to Be Discovered by Auto Shoppers at the Zero Moment of Truth

2012-08-01T12:47:06.433Z

By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. Released in the middle of 2011, it succinctly depicts where influence takes place as the auto shopper moves from undecided to purchasing a vehicle. ZMOT is undeniably fascinating but it left many in the Auto Industry scratching their heads wondering how to use all that information.

Who better to ask than Eli Romberg, Strategic Partner Manager on the Automotive Channel Sales team at Google? In this free 1 hour webinar, Eli will outline a road map of online marketing strategies for Auto Dealers who want to take advantage of ZMOT. Romberg says, “Dealers need to coordinate a number of different marketing channels to get in front of consumers in today’s fast paced digital age. It’s not easy, but those who do it will definitely have the competitive advantage.”

One thing is certain, consumers have changed the way they purchase vehicles and service. Has your dealership kept up? If you are ready to Be Discovered by Auto Shoppers at the Zero Moment of Truth, then this is a webinar you can’t afford to miss!

Presenter: Eli Romberg is a Strategic Partner Manager on the Automotive Channel Sales team for North America at Google. Romberg has over 5 years experience in online advertising and possesses an innate passion for internet technologies and digital solutions. He is responsible for providing automotive partners with scalable business solutions to further develop dealer advertising strategies. He shares in-depth market analysis and has helped both partners and dealers maximize their investment with Google AdWords.

How to use video to build Value online (pt.2)

2012-02-08T04:29:05.243Z

Andrew Myers talks about using video to build value in your store - online.