All Videos Tagged price (DealerELITE.net) - DealerELITE.net

The Importance of Answering Questions

2018-07-26T13:41:31.489Z

Chief Product Officer Michael Markette explains the importance of answering the questions customers ask when engaging them on the phone.

Don't Change A Price Just to Change A Price - Quick Tip 26

2017-05-19T14:48:40.518Z

Jasen Rice explains why dealers should use flat pricing on their inventory to maximize exposure in searches on third-party listing sites. Lotpop will provide...

Keith Shetterly's Call with Scott Painter

2011-12-16T20:58:01.564Z

Scott Painter agreed to the recording of the call, but I wasn't allowed to edit so sorry for the first 3min of phone/personnel delay. Interesting at 12min or so and also at the wrap 48min0sec. Scott Painter said he does not now, and has never, dipped into the DMS to support his pricing curve. I said the dealer sold the car, so the dealer is the source of his "sales data" to drive his portal, regardless--and that he was repurposing that data against the dealer. He said he was giving dealers a great closing tool; I said his $1.5BILLION consumer "savings" included LOST dealer profit. He said his bell curve pricing was fair; I said, since he forces dealers to price a certain way and NOT set their own price (they have to choose a spot called "Good" or "Great") and that he is inevitably on a race to the bottom just like Jackson of AutoNation said. He said he doesn't hate dealers; I reminded him of what he said differently at TechCrunch50 in 2008 (and he said he regrets saying that). He said he also regrets saying that cars a commodities. He said it was business and good for dealers; I used the hypothetical example ofwww.TrueCEOSalary.com to tell him it was bad for dealers and personal (48min0sec). And that was the overall mistake he has made, in my opinion.
And the future is, despite his dancing a bit (in my opinion), www.TrueFinance.com, www.TrueGAP.com,www.TrueServiceContract.com. It's ALREADY www.TrueUsedCarPrice.com, oops I mean www.ClearBook.com.
So, if you don't want to see your industry go the way of travel booking sales and travel agents, KILL THE BEAST!
My opinion. You listen, and you judge.
Thanks!
Keith

TrueCar or True Car?

2011-12-08T16:21:59.477Z

http://www.GrantCardone.com - TrueCar or True Car? - Automotive training expert and bestselling author weighs in on the the new automotive industry tool True...

Handling The Price Question

2011-09-29T07:16:50.756Z

The Shopper Stopper According to a recent NADA survey of people that left the lot without buying more than 80% said it was because the salespers...