In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.

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—— Topics Include ——
A Dealer's Marketing Budget Formula (1:00)
What Should Dealer's Be Monitoring on Their Website? (3:31)
Why Invest in SEO? (5:35)
If SEO Addresses Consumer Search, Why Invest in SEM? (6:58)
Why Invest in Stimulus Channels, Like Social Media? (9:12)
How Do You Start and Build Out Your Budget? (12:20)