There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

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—— Topics Covered ——

Proper Account Architecture (0:43)

Importance of Deep Linking (1:17)

Be Conversion Focused (1:47)

Smart Retargeting (2:16)

Transparent Pricing Model (2:34)

Responsive Search Ads (3:00)

Unrivaled Customer Service (3:30)

Other Things You Should Know (3:49)