In house or 3rd party???

When it comes to the task of taking photos of your inventory (primarily used cars, but we can discuss new cars too) do you have someone in-house that does it, or do you rely on one of the 3rd party companies?

Advantages to both... both let's hear your ideas.

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Permalink Reply by Dave White on July 6, 2010 at 11:31am

Thanks Matt,
I think a high percentage of dealers and dealer groups have moved from 3rd party to in-house over the last few years. The main reason: ability to control the process and the quality (quantity) of the photos. When you are at the mercy of a guy who comes once or twice a week, there will obviously be lapses.

Matt Scott said:

We do in house at our Chevy Store, and Third Party at our Toyota Store. I liked our 3rd party guy, but not enough pictures... We take about 20-24 per car both new and used and it works well for customers to view the inventory. I think they appreciate the photos and it helps sales as well.