One of the reasons for being so tight-lipped can be…
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Last Chance To Register For The Internet Sales 20 Group 3-Day Workshop in Boston in Partnership with MSADA
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Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.
In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto…
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The #IS20G 6 is right around the corner. September 22-24 in Boston MA, in full partnership with the Massachusetts State Auto Dealer Association is going to be INCREDIBLE!
Over 25 Speakers and Panelists, Dealer Principals and GMs speaking and educating!
200+ Automotive Professionals, Managers and Dealer…
The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to…
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov.…
Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.
Do you send out personalized…Continue
We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people…Continue
It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to provide customers with special promotions, coupons etc. as the…Continue
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…Continue
Our business is filled with common complaints, cop outs, clichés, conventional wisdom, and excuses that will keep you average if you buy into them. As you read over the following list determine how many you have heard, said, or bought into. Then consider the reality rebuttal, offered with the intent to create a healthier perspective on each issue.
1. There’s a shortage of talented people in my area.
Reality rebuttal: It’s…Continue
Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.
As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you had a good or a bad…Continue
What have we learned from all of the studies?
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified…Continue
One of the reasons for being so tight-lipped can be…
LOYALTY MARKETING / By Rocket Post
What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit of both, focusing on your current clients is a huge part of setting your business apart. It’s always enticing to chase bigger accounts and pursue new consumers, but building customer loyalty is a great way to keep your company thriving for years…
Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.
These sales tips and…
I've just reported to the management of this site the personal abuse I was subjected to in one discussion here recently. I find it a privilege to be a part of this group and with only one exception so far everyone has been cordial, thoughtful, helpful, and on-topic. But I'd like to just remind the few who might need it, of the simple rules of this community:
- Be polite and courteous to each other
- Do not…
Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…Continue
It's no secret that salespeople must be persistent. But some salespeople seem to forget the imaginary line separating persistence from pressure.The customer is the one who determines the amount of pressure that crosses the line. Therefore, it's wise to remember to pay attention the following customer cues indicating you may be pushing too hard:You hear verbal cues like, "hold on" or "not so fast."There is a sudden change in their physical demeanor; they pull away from you; or they suddenly look…Continue
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product. 2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase. 3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order. 4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to…Continue
BY PETER ECONOMY @BIZZWRITER One out of every three employees says that the boss doesn't care about the staff. That's a problem you can easily solve. Want to help your employees reach their full potential and try to go above and beyond every day? Then show them that you genuinely care. And if you already do plenty of that, then consider this fact: Thirty-one percent of workers report that their bosses don't appreciate them. And guess what? Unappreciated workers are workers who won't give their…Continue
The self-driving car seems like a terrible driver’s dream: no steering wheel to control, no trouble parallel parking, no concerns about having a couple of beers on the way home from work. But the removal of fallible human drivers might create havoc for auto insurers.Human error accounts for 90 percent of road accidents, according to the International Organization for Road Accident Prevention, and our collective failure rate helps the auto insurance industry rake…Continue
By Jeremy KorzeniewskiAccording to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer…Continue
Techniques in Automotive Sales Careers ~ " TechAutoCareers.com® " is a web-site for the Automotive Sales Fraternity™ who want and need to increase their closing ratio and everyone can benefit from helpful tips and / or information would you agree?Ever been working with a client or just about ready to close a deal and needed information right then and not after you had to go chase down the information? Tired of asking for information and having to split a deal for a answer that took all but a…Continue
The Definitive Guide to SalesPart of my daily regimen is up beat music for personal development. The big reason for this is because it allows time for personal enrichment.Prepare our social media sites, posting about our industry's hottest automakers so sales consultants will have proper knowledge available, so they will stay up to date of current trends. Plus I can use and can apply the information in my daily life and in my teams business." KNOWLEDGE IS POWER But the ability to use your new…Continue