How to maximize your $$ with Google Adwords

One thing you have to understand about Google is that it’s the new phone book / yellow pages.

 

The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced.

 

The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or…

If Your Friends Jumped Off a Bridge...

If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…

Strategy for Success: First, Hire the Right People (+ Tips on How to Hire Them)

A common perception of what makes a business successful is as follows: the leader is a genius who has a vision, defines the strategy, and all the employees work to make that vision into a reality.

 

The reality, however, is far different. In the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins, a team of researchers discovered that the most successful leaders focus on getting the right people on board before they set…

NCM Institute wants to know: Do Record Profits Threaten Shaky Fundamentals ?

 

A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.

Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are strong. So strong, in fact, that many…

There Are Only 86,400 Seconds In A Day-Don't Waste Them.

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember…

Which is More Important: Social Media Marketing or Reputation Management?

Breaking News: Changes at AutoTrader

 

Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…

Who moved my cheese?

I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.

There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…

Cars.com and Auto Trader, Get Rid of One?

Currently our dealership advertises on both Cars.com and Auto Trader.  My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one.  I have a lot of hesitations about this.  Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.

Since we are locked in with lower rates with Auto Trader he…

A BDC that only does OUTBOUND calls?

I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did…

Quick Spin: 2014 Chevrolet Cruze Diesel

Filed under: Budget, Sedan, Chevrolet, Diesel, Quick Spins

Volkswagen has gotten pretty comfortable hogging the (admittedly small) non-premium diesel car market in the US. With Golf and Jetta, the German automaker has been the one and only choice for those interested in the torquey, high-mpg merits of turbocharged diesel power.

However, US customers seem to be growing more interested in the technology that has been the primary mode of propulsion in most of Europe for many years now. Mazda is quite close to bringing its Skyactiv-D diesel engines to our shores, and Chevrolet has finally maneuvered to repurpose its European 2.0-liter turbo-diesel engine for US specification, which means it's cleaner here than overseas.

The first application of this rather impressive diesel engine is in the compact Chevy Cruze, which I spent a recent morning testing out. General Motors as a whole has high expectations for its new TDI-buster. Here's why:

Driving Notes:

• Since the Cruze Diesel has the Jetta TDI squarely in its targeting computer, allow me to start off with a tale of the tape for the two engines. Chevy's diesel displaces 2.0-liters, makes 151 horsepower and 264 pound-feet of torque (with an overboost mode that allows for brief moments of 280 lb-ft), consumes an EPA-estimated 46 miles per gallon on the highway and 27 in the city, and launches the Cruze from 0-60 miles per hour in 8.6 seconds. The Jetta TDI has a similar 2.0T diesel, with 140 hp and 236 lb-ft of torque, is rated at 42 mpg highway and 30 mpg city, and will 'sprint' to 60 mph in 8.7 seconds (with DSG transmission). Chevy only offers a six-speed automatic with the Cruze Diesel, while VW will sell you a six-speed manual or a six-speed dual clutch gearbox.
• Turn the key on the Cruze Diesel and, if the windows are down, you'll hear a rather loud, clattering noise from the engine bay, at idle. The sound isn't worse than other small diesels we've heard, but it is surprising since the sealed-cabin quiet of the Cruze is remarkably high. With loads of attention paid to refinement at speed, the Cruze is all but silent on the highway (there's some wind noise), and the exhaust note only intrudes when approaching the 5,000-rpm redline.
• Power from the diesel engine feels super strong from even very low revs, as is expected, I guess. Peak torque is available at just 2,600 rpm, and a full 250 lb-ft can be had over the broad expanse between 1,750 and 3,000 rpm. Much like the Jetta, the Cruze isn't fast from a dead stop, but the acceleration from middle to high highway speeds (60 to 80 mph, let's say), is fantastic.
• I drove or rode for about 90 miles in total over this very short preview program, but early returns on the fuel economy are good. Cruising at around 75 mph on the highway saw the fuel econ meter settle at around 44 mpg after just 15 miles, so my guess would be that the estimated 46 mpg or better is easily within reach. (We know from experience that more than 50 mpg is was possible with our long-term Jetta TDI.) On the second leg of our trip, which started on country roads and headed back to the highway, I saw roughly 30 mpg after starting really aggressively and then settling into speed-limit driving around 40 mph. Again, with an EPA City rating of 27 mpg, I'd guess that the Cruze is set to have better real-world numbers than its window sticker would suggest.
• The overall ride characteristic of the Cruze matches its noiseless cabin, insofar as the car really smoothed out the road underneath me. I drove over some pretty broken down Michigan backroads in the car, and found that only the worst potholes and pavement breaks filtered through the softish suspension setup.
• That softness in the suspension, combined with low rolling resistance tires, meant that when I did try to corner aggressively in the Cruze I was met with a lot of vertical motion from the corners and loss of grip. The small Chevy does have a nicely balanced front-wheel-drive chassis for the most part, but handling is only satisfying up to a warmed-up point.
• In all, I think that the new Cruze Diesel presents an interesting counterpoint and alternative to the Jetta TDI, without being dramatically better or worse than the default diesel standard bearer. You can buy the Jetta for a cheaper starting price at $23,055 with no options, but Chevy has, for better or worse, piled on a good amount of kit to it's $24,885 basic Cruze Diesel. That sum (plus another $810 for destination) will get you remote keyless entry and start, heated front leather seating, MyLink with its Bluetooth connectivity and a touchscreen interface, 17-inch aluminum wheels and more. I think that the 2LT package ($380 for power, heated mirrors, rearview camera, etc), the $795 navigation option and the $100 option for a heated oil pan (great for cold starts) are really good values, too.
• What you get with the Jetta is an ever-so-slightly sportier package (thanks mostly to the better manual/DSG transmission options) and a little bit more brand prestige in the minds of most buyers. This diesel Cruze will need some time to penetrate into the land of enthusiasts and derv-geeks, I'm guessing, but it's a fine sedan in its own right, and worth at least a look from even the most ardent TDI supporter.

2014 Chevrolet Cruze Diesel originally appeared on Autoblog on Fri, 24 May 2013 14:58:00 EST. Please see our terms for use of feeds.

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