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May 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Motivational | Educational | Inspirational

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Memorial Day.......

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

We want to thank all of those who serve now and those who served in the past.Continue

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

Started by Mike Elliott in Sales Forum on Sunday. 0 Replies

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…Continue

Tags: dealership, management, sales, car, technology

P.M.A.

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

Shared: From I.C. Collins ~ Author ~ How to Succeed in the Automotive Sales Industry ~ #*@TechAutoCareers.com®*Continue

A Change Has Come.

Started by I.C. Collins in dealerELITE Professional Experience on Saturday. 0 Replies

By: I.C. Collins ~ Author, Educator, Trainer and President of TechAutoCareers.com®As with so much else, the Internet changed everything. Today when most people start thinking about buying something, the first thing they do is search online. In a matter of minutes, we can find out everything we want to know about every potential…Continue

How Much Are You Worth.........

Started by I.C. Collins in dealerELITE Professional Experience on Monday. 0 Replies

Shared: From I.C. Collins ~ Author ~ How to Succeed in the Automotive Sales Industry ~ #*@TechAutoCareers.com®*Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

 
 
 

Blog Posts

I think you're pretty charming

Posted by Paul Potratz on May 26, 2015 at 4:52pm 0 Comments

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's…

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Take the How-To Challenge

Posted by Paul Potratz on May 22, 2015 at 4:24pm 0 Comments

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To"…

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