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All Car Segments Declined While Full-Size Vans Increased

All Car Segments Declined While Full-Size Vans Increased  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.

 

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing change in values this past week, and comments straight from the lanes tell us dealer…

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Memorial Day.......

We want to thank all of those who serve now and those who served in the past.…

Dave's Corner

 

May 2015 Edition

Engaging With Millennials: Marketing to Millennials

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How Much Are You Worth.........

Started by I.C. Collins in dealerELITE Professional Experience. Last reply by Marsh Buice 13 hours ago. 1 Reply

Shared: From I.C. Collins ~ Author ~ How to Succeed in the Automotive Sales Industry ~ #*@TechAutoCareers.com®*Continue

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

Started by Mike Elliott in Sales Forum on Sunday. 0 Replies

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…Continue

Tags: dealership, management, sales, car, technology

Memorial Day.......

Started by I.C. Collins in dealerELITE Professional Experience on Monday. 0 Replies

We want to thank all of those who serve now and those who served in the past.Continue

What's Your Opinion of the 'Credit Swagger' Ads from Experian?

Started by Mike Elliott in Sales Forum Mar 12. 0 Replies

A TV commercial for Experian that's currently running describes itself this way:A man buying a car comes locked and loaded with credit swagger from all of the tools and help at Experian. With his FICO score under his belt, he's milking the salesman for all he's got, plus the office shrub.What's your opinion of this ad? I don't like it, but am I being too sensitive?Continue

Tags: loan, auto, scoe, credit

A Change Has Come.

Started by I.C. Collins in dealerELITE Professional Experience on Saturday. 0 Replies

By: I.C. Collins ~ Author, Educator, Trainer and President of TechAutoCareers.com®As with so much else, the Internet changed everything. Today when most people start thinking about buying something, the first thing they do is search online. In a matter of minutes, we can find out everything we want to know about every potential…Continue

Emotion In The Sales Process

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: I.C. Collins ~ Author, Educator, Trainer and PresidentThe Automotive Sales Fraternity™ is trained to bring out the emotion in the sales process because once emotion is engaged into the mental buy in process you will notice logic is overrated, it is up to you to bring out the best in your clients. When you are authentic and emotionally…Continue

'Distracted driving' at an all-time high; new approaches needed, experts say

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category Mar 17. 0 Replies

Young, inexperienced drivers have always gotten into more automobile accidents, but if you add in a lot of distractions, it's a recipe for disaster -- and a new Pacific Northwest research program is learning more about these risks while identifying approaches that may help reduce them.Distractions have been an issue since the age of the Model T, whether a driver was eating a sandwich or talking to a passenger. But the advent of cell phones, text messaging and heavy urban traffic has taken those…Continue

Tags: driving, distracted, safety, auto

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

 
 
 

Blog Posts

Thank You Mr. Vic

Posted by Marsh Buice on May 28, 2015 at 2:17pm 0 Comments

Is Your Dealership Losing Google's Trust?

Posted by Robert Monson on May 28, 2015 at 11:16am 0 Comments

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer…

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6 Dealership Email Fails and How to Prevent Them [Free eBook!]

Posted by Rebecca Kon on May 28, 2015 at 10:11am 0 Comments

Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.

Over the past few months, we’ve reviewed…

Continue

Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 9:23am 0 Comments

Every dealership has seen this customer—the one who demands to be…

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