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Latest Activity

Timothy Marvel posted a status
1 hour ago
Jeff Novak commented on Jeff Novak's blog post "Just Looking"...even managers have defense mechanisms
"Thank you for your candid critique, Brian.  You are correct in noting that the content here is basically internet marketing pablum.  What is sad is that for many dealers even this level of banality lies beyond their comprehension or…"
11 hours ago
Brian Bennington commented on Jeff Novak's blog post "Just Looking"...even managers have defense mechanisms
"OK Jeff, you got me to read this.  The initial story of your conclusions gained from your recent job search were interesting, as maneuvering to get new and better employment has always been an interest of mine. Especially in the methods…"
11 hours ago
steven chessin commented on Jeff Novak's blog post "Just Looking"...even managers have defense mechanisms
"Jeff - this is brilliant stuff.  Your observations and recommendations are spot-on. 1st a "good internet manager" would read this   ... right ? Secondly, every store I have ever worked at defines that position differently - so it…"
11 hours ago
steven chessin commented on Rebecca Ward's blog post Lead Follow Up Best Practices
"Rebecca - Do you know the term "broken play"? When things go wrong we have to improvise and find "Plan-B".  In the scenario you presented, Does this car have navigation?”  This question should never have been…"
13 hours ago
Jon Lamb posted a blog post

How to Defend Against the Conquest

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.Everyone in the…See More
15 hours ago
Anne Fleming posted a blog post

How to Make the Buying Experience Pain Free, Fun & Empowering for Women

As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your store.When we say…See More
16 hours ago
MANNY LUNA posted a status
""GM Bob Cockerham of University #Volkswagen #Mazda wishing everyone a great Labor Day Weekend! #GetYourSaveOn at http://j.mp/1vYIrPE""
19 hours ago
Sharon Hill posted a blog post

How NOT to Blog, post and share content

Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without permission but…See More
19 hours ago
JD Rucker posted a blog post

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended…See More
yesterday
MANNY LUNA commented on Paul Accinno's blog post The KPIs of Automotive SEO Accountability
"Nice post, but wouldn't "car dealer in chicago" be a better search term to rank for? How much more organic traffic would this bring? Manny Luna"
yesterday
Jeff Novak's blog post was featured

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:Any good salesperson knows that the last way you want to greet a customer is with the words,"Can I help you?"  Sales 101 teaches that you will guarantee yourself that famous reflex…See More
yesterday
Paul Accinno's blog post was featured

The KPIs of Automotive SEO Accountability

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It…See More
yesterday
steven chessin commented on Paul Accinno's blog post The KPIs of Automotive SEO Accountability
"Paul - This is very important info. I have seen dealers get duped. And let me add something else : Bad content can only be partially fixed by good SEO. I believe there are more competent SEO companies that know all the tricks  (excuse me I mean…"
yesterday
Mike Elliott posted a discussion

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised deal­ers car­ried most of the gains – sales were up 7.4% over last year and 2% over last quar­ter. Fran­chised deal­ers have seen greater inven­tory avail­abil­ity through lease returns and nearly half of new vehi­cle sales tak­ing place with a trade-in.…See More
Saturday
Timothy Marvel posted a status
Saturday
MANNY LUNA commented on MANNY LUNA's blog post Zeck Ford Service Advisor Scott Sparks
"Thanks dE!"
Saturday
Profile IconAutomotive Media Partners, LLC and Niki Gaiter joined DealerELITE.net
Friday
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
Friday
Jeff Novak posted a blog post

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:Any good salesperson knows that the last way you want to greet a customer is with the words,"Can I help you?"  Sales 101 teaches that you will guarantee yourself that famous reflex…See More
Friday

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Blog Posts

How to Defend Against the Conquest

Posted by Jon Lamb on August 31, 2014 at 5:46pm 0 Comments

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…

Continue

How to Make the Buying Experience Pain Free, Fun & Empowering for Women

Posted by Anne Fleming on August 31, 2014 at 4:49pm 0 Comments

As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.

Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…

Continue

How NOT to Blog, post and share content

Posted by Sharon Hill on August 31, 2014 at 1:36pm 0 Comments

Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.

Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…

Continue

Let Data Drive Pretty Much Everything in Your Marketing

Posted by JD Rucker on August 31, 2014 at 5:12am 0 Comments

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

Continue

What's More Important Than Open Rates?

Posted by Paul Potratz on August 29, 2014 at 2:49pm 0 Comments

Your emails have…

Continue

"Just Looking"...even managers have defense mechanisms

Posted by Jeff Novak on August 29, 2014 at 1:13pm 3 Comments

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:

Any good salesperson knows that the last way you want to greet a customer is with the words,…

Continue

The Top Ten Auto News Stories of the Week: August 23 - 29

Posted by Lisandra Ramos on August 29, 2014 at 12:30pm 0 Comments

 Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

Continue

Zeck Ford Service Advisor Scott Sparks

Posted by MANNY LUNA on August 28, 2014 at 4:00pm 1 Comment

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly…

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Forum

25 Sales Tips for Selling More Cars

Started by IC. Collins in dealerELITE Professional Experience. Last reply by IC. Collins on Thursday. 4 Replies

Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.These sales tips and advice touch briefly on the different…Continue

The 5 Biggest Reasons the Wrong People Get Hired

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category on Tuesday. 0 Replies

Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process.Based on thousands of candidate interviews and leading training programs with more than ten thousand recruiters and hiring managers, there is no doubt the wrong person, not the best person, is often the one hired. Here’s why:Managers define the person before defining the job. Here’s a …Continue

Tags: job, skills, hiring, training, management

6 Ways to Build Customer Loyalty

Started by IC. Collins in dealerELITE Professional Experience on Wednesday. 0 Replies

LOYALTY MARKETING / By Rocket PostWhat would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit of both, focusing on your current clients is a huge part of setting your business apart. It’s always enticing to chase bigger accounts and pursue new consumers, but building customer loyalty is a great way to keep your company thriving for years to come. You might…Continue

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Started by Mike Elliott in Used Car Forum on Saturday. 0 Replies

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised deal­ers car­ried most of the gains – sales were up 7.4% over last year and 2% over last quar­ter. Fran­chised deal­ers have seen greater inven­tory avail­abil­ity through lease returns and nearly half of new vehi­cle sales tak­ing place with a trade-in.…Continue

Tags: dealership, management, prices., dealer., car

Can't Fly

Started by IC. Collins in General Forum for dealerELITE Members on Thursday. 0 Replies

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant If you can't fly, then run,if you can't run, then walk,if you can't walk, then crawl,but whatever you do,you have to keep moving forward. - Martin Luther King Jr. What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others…Continue

What Every Major Car Name Actually Means

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category on Friday. 0 Replies

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…Continue

Tags: management, dealership, names, car

Make a Lasting Impression in Under 5 Minutes: 14 Ideas

Started by IC. Collins in dealerELITE Professional Experience on Friday. 0 Replies

BY YOUNG ENTREPRENEUR COUNCIL Use these 14 tips to ensure your business card is the least likely to end up in the trash can. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantMost entrepreneurs expect to find themselves at networking and industry events at least a few times per calendar year, if not per month. But far too many promising conversations turn into one-sided pitches punctuated with a business card. Before you head out to your next…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

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Denver, CO, United States

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Spring, TX, United States

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Pittsburgh, PA, United States

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