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Added by Sean V. Bradley on April 19, 2014
Added by James A. Ziegler on April 22, 2014
David Lewis Presents his weekly Sales Meeting: Why the Average Salesperson Sells 10-12 Cars per Month Part 7: Leaving the Customer Alone at Negotiations
Added by Renee McDowell on April 19, 2014
Posted by Craig Lockerd on April 18, 2014
Added by JD Rucker on April 20, 2014
Added by Sean V. Bradley on April 19, 2014
Added by Rebecca Ward on April 1, 2014
Added by Renee McDowell on March 3, 2014
Added by Marsh Buice on March 26, 2014
Added by Marsh Buice on April 21, 2014
Added by Chris Saraceno on April 7, 2011
Added by Joe Clementi on April 15, 2014
"Who's The Boss" was quite the popular TV show years ago. But in the workplace? The boss is not very popular at all. In fact, if you have a "boss" in your business, you could be running into drama and disaster if not determined and resolved.
You have probably seen this before, but really let each one sink in:
Depends on respect and honor
Cares for your…
Science rules in digital marketing.
Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…
OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.
How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries. In regards to injury and…
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…
From today forward we have 7 total selling days left. Push hard all the way through till the end. Revisit customers that came in and didn't buy. Relook at their trades. Check all other possibilities. What if they were on another vehicle? What about longer term? Used? Certified? New? Lease? One Pay Lease? More Down? Co-Signer? Turn up the heat! T.O everybody. Stay focused. Be happy.
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without…Continue
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
When an employee expands their family they will have questions about options for maternity or paternity leave. Here are a few things to consider when an employee requests maternity/paternity leave.
Maternity/paternity leave typically refers to the time parents take off during and after the birth of their child, however, company policies vary. Under federal law, employees who work for a company with 50 or more employees within a 75 mile radius of the office, who have worked for their…Continue
Question to the car Gods....
I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders. One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture. I am an individual and not looking to implement a dealership program so my funds are modest at this point. Any success stories from Sales Reps using programs like this? I am in a budget of 50/60 dollars a…
This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.
We can take this in many directions, but they are:
Begin with the End in Mind
Put First Things First
Seek First to Understand, Then to be Understood
Sharpen the Saw
We need to work on all of…
Someone asked me about adding a third team at a dealership on Facebook and this is my revised solution:
Do 5! The way I would do it is to have all your sales people work 3 straight days the whole day, then have 2 straight off. Have 5 rotations, but have team dealership instead! If you have a busy day, someone can take another day off, then come in on the busy day with prior permission. This is not just a Gen Y trend, but nurses do similar things at times. This way your workers can be…
I am wondering if any dealers out here have a set program in place to train new hires. I am a newly re hired manager at a medium sized Chevrolet dealership that is looking for a process to put in place for new hires. We do use a sales process training system, (APB) at our store, but what I am asking for is to see examples and processes of what successful dealers use to train a new sales person from start to finish. Looking forward to your comments. If you do have a example process to…
By David Ruggles…
Question to the car Gods....I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders. One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture. I am an individual and not looking to implement a dealership program so my funds are modest at this point. Any success stories from Sales Reps using programs like this? I am in a budget of 50/60 dollars a month. Any advice…Continue
I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard to pick one over the other but after interviewing some dealers I'll be able to pick one.If there are any other chat providers out there that want to throw their pitch in the hat, please let me know this week. If there are any dealers who want to recommend a provider, post them here and it will be…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue
March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be selling my cars for. AutoUSA seemed less attractive when they lost Edmunds. Imotors/Reply.com very low closing ratio..similiar customers to Carsdirect. So currently we are using Autobytel, Zag, Edmunds, KBB, Dealix, we even pay for 3rd party leads from…Continue