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Top Content of the WEEK 

June 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Forum

Salesperson Branded Presence: Who's the Best?

Started by JD Rucker in dealerELITE Professional Experience. Last reply by Tyson Madliger on Friday. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?Continue

Yet another question about TrueCar sentiment

Started by JD Rucker in Advertising/Marketing Forum. Last reply by David Blassingame 15 hours ago. 2 Replies

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.Continue

Tags: TrueCar

11 Confessions of a Car Dealer

Started by I.C. Collins in dealerELITE Professional Experience Jun 30. 0 Replies

By: Anonymous Buying a car requires trust. Trust requires honesty. And to get honesty, well, sometimes you need anonymity. We spoke with a veteran salesman in the Midwest, who shared some of the wisdom—and a few tricks—he's picked up. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

How to Do Business With the Powerful and Super Wealthy

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: Rich PaleseThose extra little touches can go a long way. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant In my last article, I discussed certain things to avoid when selling to the wealthy. This time around, I'm going to cover some generally effective…Continue

The 4 Types of Introvert: Which Are You?

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Jessica StillmanNot all introverts are alike. Take this quiz to find out which type you are. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant Ask a bunch of people on the street what the term "introverted" means and you'll probably get a bunch of different answers. One…Continue

Brands are People, Too

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: Maureen KlineGOODcorps research into "goodness" highlights the evolving nature of brand loyalty. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant "What if the future of business culture is to be more human?" asked Maria Redin, Strategy Lead and General Manager…Continue

Automakers say they're open to outside dealership investors, despite scepticism

Started by I.C. Collins in dealerELITE Professional Experience 9 hours ago. 0 Replies

By:Amy Wilson and Jamie LaReauAutomakers historically have been loath to approve the sale of dealerships to investors from outside the industry, particularly to untested private equity groups with short-term financial horizons. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant…Continue

Happy 4th

Started by I.C. Collins in dealerELITE Professional Experience on Saturday. 0 Replies

Shared: From your friends I.C. and Tammi Collins#*@TechAutoCareers.com®* the online resource for the *Automotive Sales Fraternity™* Stay Safe and Have Fun!!Continue

 
 
 

Blog Posts

In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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