Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…
We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA conventions, Digital Dealer conventions, and through attrition from peers and employees and our HR advisor.
I never really learned how to attract talented sales people. I have a couple of quality ones that have taken me years to attract.
ALR Panelist Opportunity:
Automotive Leadership Roundtable
Susan Scarola and the Automotive Leadership Roundtable need one more dealer panelist at on March 13th at the Fontainebleau in Miami Beach.
The Topic is "Creating stakeholder value: top down…
My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never…
How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994 by Booz Allen Hamilton, a Fortune 500 corporate consulting firm, and it was used to describe individuals or firms that introduced business ideas that “merited attention.” Without question, thought leaders tend to be the most successful people or organizations within their respective…
It's official: 2016 is over. Take a moment to review your hiring process: Were you able to identify the best candidates for your organization? Do you need new tools to make it more efficient? Where do changes need to be made in order to achieve greater success this year?
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We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue