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Expect to Lose

One of the things I have learned about life is there will be times of great loss. You won’t get the job or promotion. You might face an illness with a family member, coworker or even yourself. You might struggle financially and be challenged every week as you try to pay your bills and meet your commitments.…

PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

 

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its…

Do You Care?

I was at a client working in the drive lane illustrating the importance of the dealership personnel caring about the customer. I randomly picked an example and started going over it. I noticed the interior carpet was dirty and needed vacuumed. A few sections of it could have really used a steam cleaner as…

Featured Discussion

Follow-Up on Jump-Starting 2017

In my message of December 28, 2016, I suggested that you immediately focus on what you might most wish to accomplish in the first 75 days, or the earliest 20%, of 2017. If you decided not to follow my suggestion, you need read no further! However, if you did define and commit to 3 – 5 short-term goals, and since the 1st Quarter of 2017 is nearly history, please reflect on your YTD performance, and answer a few questions for yourself:

  • How many of…

Dave's Corner

 

Current Hot Topic

Why Behavioral Interviewing Matters in Your Dealershiop

Auto dealerships are constantly focused on team building to reduce employee turnover and increase sales. But, it can be daunting to find good salespeople and service associates who will drive revenue and have good customer service skills to improve your Customer…

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May 2017 Edition

Evolving Automotive Technology:
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Forum

20s Meetings and Real Estate conventions are the worst place to buy anything

Started by Israeli rothman in Dealer Conferences, Workshops, Seminars, Webinars and Auto Industry Events yesterday. 0 Replies

The unpleasant truth about Realtors and Auto dealers: the rule is that they never buy anything unless it is overpriced, under-performing, and outdated.  You are not going to hear the truth at a 20's meeting.Their incestuous follow the pack methods for choosing management and vendors are why they all bought terrible Cobalt websites in my 20 years in the industry.…Continue

Tags: marketing, mobile, training, vendors, search

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

 
 
 

Blog Posts

Expect to Lose

Posted by Rob Gehring on May 24, 2017 at 11:46am 0 Comments

One of the things I have learned about life is there will be…

Continue

PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

Posted by Crystal Hartwell on May 24, 2017 at 11:42am 0 Comments

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool…

Continue

Do You Care?

Posted by Rob Gehring on May 24, 2017 at 11:30am 0 Comments

I was at a client working in the drive lane illustrating the…

Continue

The Influence of Emoji on Car Dealership Texting

Posted by Thomas F. Jung on May 24, 2017 at 7:33am 0 Comments

The advancement of…

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