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Posted by IC. Collins on August 26, 2014
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Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:
Any good salesperson knows that the last way you want to greet a customer is with the words,…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly…
http://http://www.digigo.com/blog/blog-july-2014/lead-follow-up-best-practicesAnswering a lead doesn’t have to be rocket science. Sometimes we overthink situations where the best solution is usually the simplest. When it comes to lead follow up, dealerships should follow these three best practices, and the…
Summer in Kansas City is the time to smoke, grill and barbecue. The other day I was putting together my special rib sauce and it occurred to me that cooking is a lot like managing. Cooking when you have a great recipe is a lot easier – and the results are consistently better if you’re…Continue
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
The most important thing you will find out in your career is attitude, and how it affects the outcome of your goals. When bad things happen to you, do you face them head on. Do you say to yourself "I got this?" Do you approach your problems with "Why does this always happen to me?"
Click the link below to find why a positive attitude…Continue
Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.These sales tips and advice touch briefly on the different…Continue
Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process.Based on thousands of candidate interviews and leading training programs with more than ten thousand recruiters and hiring managers, there is no doubt the wrong person, not the best person, is often the one hired. Here’s why:Managers define the person before defining the job. Here’s a …Continue
The Simple Answer: Anything Less Than an "A" Is an "F" Published: 04/17/2014 - by Matt Jones, Senior Editor ~ Edmunds.com's Edited by: TechAutoCareers.com® the online resource for the Automotive Sales Consultant™ Why Salespeople Beg for Top Marks If It's Not a 10, It's a Zero "Good" Isn't Great In most dealerships, giving a car salesperson an 8 or a 9 on consumer satisfaction survey's 10-point scale is essentially giving the salesperson a zero score. When you're shopping for a car, the…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant If you can't fly, then run,if you can't run, then walk,if you can't walk, then crawl,but whatever you do,you have to keep moving forward. - Martin Luther King Jr. What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™RULE #1NEVER BE # 2What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.I.C. Collins ~ Author and Educator: Has One Simple Goal Improve a Million Automotive Sales Consultants LivesI…Continue
Used vehicles sales in the second quarter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quarter. Franchised dealers carried most of the gains – sales were up 7.4% over last year and 2% over last quarter. Franchised dealers have seen greater inventory availability through lease returns and nearly half of new vehicle sales taking place with a trade-in.…Continue
Two years out of high school, Evan Fischbach is earning $40,000 a year. His secret: shop class.Fischbach, 19, has known he wanted to work on cars ever since he took an automotive class in his junior year of high school in Saline, Mich. His college-educated parents wondered if he was aiming too low.Then when Fischbach was still a junior, a local auto dealer desperate for mechanics hired him as an apprentice in the service bay. Now he’s earning about three times as much as the average 19-year-old…Continue
BY YOUNG ENTREPRENEUR COUNCIL Use these 14 tips to ensure your business card is the least likely to end up in the trash can. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantMost entrepreneurs expect to find themselves at networking and industry events at least a few times per calendar year, if not per month. But far too many promising conversations turn into one-sided pitches punctuated with a business card. Before you head out to your next…Continue