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Posted by IC. Collins on October 14, 2014
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Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.
I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…
Sean V. Bradley "Money Mind Mapp" Keynote Speech - Internet Sales 20 Group - Boston, MA -…
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility in Kansas City, welcoming a new class of dealership managers who come to us for formalized training specific to their job responsibilities. Even before introductions, sometimes I will ask the class some questions:
“How many of you, when you interviewed for your first job in the car business were shown a written job description and job objectives or expectations that you would…
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…
Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).
Entry-level and small cars will also…
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology,…Continue
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…Continue
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…Continue
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…Continue
“I know I should probably get rid of the guy, but he’s been with me twenty-five years; he’s loyal.”
If you’ve ever managed to whine out a lame version of this “he’s loyal” rationalization to justify your defense of mediocrity roll this publication up, hand it to the nearest person and ask them to smack you in the head with it. Frankly, if you dare fathom the perpetual cost and misery that accompanies keeping a “loyal’ non-performer you’d agree a simple whack on the head is…Continue
BY GEOFFREY JAMES @SALES_SOURCE
A recently-published list of employee remarks that bosses hate completely missed the two worst offenders.
Monster.com recently published the following list of employee remarks that, according to the article, will cause a boss to "hate" the employee:
1. "That's not how we did it at my old job."
2. "So-and-so isn't doing his work."
3. "How'd I do? How'd I do? How'd I do?"
By: JEFF BOSS
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant
While the parallels between special operations and business closely mirror each other in some regards, there are also glaring differences. The most significant difference I’ve found in the year plus that I’ve been out of the military is what is considered acceptable and unacceptable in the workplace.
In a SEAL Team room, for…
The woman who turned a $1,000 real estate loan into a $66 million business has
much to say about entrepreneurship, success and business. We would all do well
As the only female shark on "Shark Tank," Barbara…
The way you approach being in charge--whether you're running a corporation, a
civic organization, or a neighborhood bake sale--is a huge factor in the group's
achievement. Think about the differences before you step up.
Shared: From your…
BY GEOFFREY JAMES @SALES_SOURCE A recently-published list of employee remarks that bosses hate completely missed the two worst offenders. Monster.com recently published the following list of employee remarks that, according to the article, will cause a boss to "hate" the employee: 1. "That's not how we did it at my old job."2. "So-and-so isn't doing his work."3. "How'd I do? How'd I do? How'd I do?"4. "This is not what I signed up for."5. "Can't someone else do that?"6. "Will I get a promotion…Continue
By: JEFF BOSS Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant While the parallels between special operations and business closely mirror each other in some regards, there are also glaring differences. The most significant difference I’ve found in the year plus that I’ve been out of the military is what is considered acceptable and unacceptable in the workplace. In a SEAL Team room, for instance, there are (legal) mementos collected from…Continue
BY MICK HOLLISON @MICKHOLLISONSalespeople must presume unprecedented levels of sophistication and knowledge of products, pricing and the competitive landscape among their potential customers.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThe rise of the Internet, coupled with increasingly sophisticated buyers and new technologies like predictive analytics, have changed the world of sales and marketing forever. Simply stated, new technology…Continue
BY SAMUEL B. BACHARACH @SAMUELBACHARACHIs business bad or is your leadership style to blame? Ask yourself these five questions.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThere is a thin line between a leader who has failed and a leader who is failing. This is a…Continue
Would you ever hire the best of the worst to work in your dealership? Well as bad as that sounds people do it every day. Here's how. They run an advertisement, several (or just a few) respond...they interview the candidates...none of them are really who they are looking for, but they need people so they hire the best of this group...essentially the best of the worst.Never hire the best of the worst. Have high standards. Be clear about the kind of people you want working in your dealership…Continue
By: Bruce Hurwitz Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Interviewer: Why is there a 10-year gap on your resume? Job Applicant: I was in jail for drug smuggling, this is what I learned and this is what makes me a great candidate and employee for your company. That’s how you answer any negative question: Tell the truth, explain what you learned, and why the employer should hire you. Of course, most candidates with something to hide…Continue
BY DREW HENDRICKS @DREWAHENDRICKS Interviews are changing. Don't get stuck without an answer. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Prepping for your next big job interview? There are some critical interview questions you need to get ready for--either gauging responses or figuring out the best way to answer some of the quirkier requests. The times they are a'changing, and so are interview formats. Many are informal and more…Continue
BY JOHN BRANDON @JMBRANDONBBMental energy is stored up in your brain. Here's how to release it.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantEveryone needs a little influx of neurons once in a while. The problem for some of us in the office is that we tend to…Continue