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There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…Continue
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…Continue
“I know I should probably get rid of the guy, but he’s been with me twenty-five years; he’s loyal.”
If you’ve ever managed to whine out a lame version of this “he’s loyal” rationalization to justify your defense of mediocrity roll this publication up, hand it to the nearest person and ask them to smack you in the head with it. Frankly, if you dare fathom the perpetual cost and misery that accompanies keeping a “loyal’ non-performer you’d agree a simple whack on the head is…Continue
New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit
Salt Lake City, Utah – October 20, 2014 – DrivingSales today…Continue
Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …Continue
Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.
BY GEOFFREY JAMES @SALES_SOURCE A recently-published list of employee remarks that bosses hate completely missed the two worst offenders. Monster.com recently published the following list of employee remarks that, according to the article, will cause a boss to "hate" the employee: 1. "That's not how we did it at my old job."2. "So-and-so isn't doing his work."3. "How'd I do? How'd I do? How'd I do?"4. "This is not what I signed up for."5. "Can't someone else do that?"6. "Will I get a promotion…Continue
By: JEFF BOSS Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant While the parallels between special operations and business closely mirror each other in some regards, there are also glaring differences. The most significant difference I’ve found in the year plus that I’ve been out of the military is what is considered acceptable and unacceptable in the workplace. In a SEAL Team room, for instance, there are (legal) mementos collected from…Continue
BY MICK HOLLISON @MICKHOLLISONSalespeople must presume unprecedented levels of sophistication and knowledge of products, pricing and the competitive landscape among their potential customers.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThe rise of the Internet, coupled with increasingly sophisticated buyers and new technologies like predictive analytics, have changed the world of sales and marketing forever. Simply stated, new technology…Continue
By: Bruce Hurwitz Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Interviewer: Why is there a 10-year gap on your resume? Job Applicant: I was in jail for drug smuggling, this is what I learned and this is what makes me a great candidate and employee for your company. That’s how you answer any negative question: Tell the truth, explain what you learned, and why the employer should hire you. Of course, most candidates with something to hide…Continue
BY SAMUEL B. BACHARACH @SAMUELBACHARACHIs business bad or is your leadership style to blame? Ask yourself these five questions.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThere is a thin line between a leader who has failed and a leader who is failing. This is a…Continue
BY STEPHAN AARSTOL @STEPHANAARSTOLThe most important thing I've picked up from Cuban is his attitude toward survival. Unless you have the fortitude to put your head down, work through it, and learn, you and your business will not survive.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive…Continue
BY DREW HENDRICKS @DREWAHENDRICKS Interviews are changing. Don't get stuck without an answer. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Prepping for your next big job interview? There are some critical interview questions you need to get ready for--either gauging responses or figuring out the best way to answer some of the quirkier requests. The times they are a'changing, and so are interview formats. Many are informal and more…Continue
Would you ever hire the best of the worst to work in your dealership? Well as bad as that sounds people do it every day. Here's how. They run an advertisement, several (or just a few) respond...they interview the candidates...none of them are really who they are looking for, but they need people so they hire the best of this group...essentially the best of the worst.Never hire the best of the worst. Have high standards. Be clear about the kind of people you want working in your dealership…Continue