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There is a MASSIVE Disconnect Between the Showroom Sales & Internet Sales / BDC Departments... Watch This Video!

http://www.InternetSales20Group.com 856-546-2440

There is a MASSIVE Disconnect Between the Showroom Sales & Internet Sales / BDC Departments... Watch This Vide

This was the video intro for my Keynote at the recent #IS20G 7 in New York

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5 Ways to Make Social Media a Mindset, Not a Tool

By: Dave Kerpen

Strategist and author Erica Dhawan shares 5 ways to shift your mindset to achieve social media success.

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant

We often talk about social media in terms of…

Dave's Corner


May 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Do You Have Time for Family Renovation?

When is the last time you had a discussion with your family about having fun. What does that look like? You know me, I am always challenging you to set up an...
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Non-commission pay plans for salespeople

Started by John Roberts in General Forum for dealerELITE Members. Last reply by David Simpson on Sunday. 4 Replies

Just about every article I read today talks about how the younger generation is averse to working in a position that has commission based pay. I have looked around and have not been able to find a pay plan that I feel properly addresses this need. Does anyone out there have a non-commission pay plan for salespeople that you feel has been successful at helping to recruit the younger generation into car sales, but does not break the bank? I need to keep my commission percentages in line with…Continue

Tags: plans, Pay


Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

Shared: From I.C. Collins ~ Author ~ How to Succeed in the Automotive Sales Industry ~ #*@TechAutoCareers.com®*Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue


You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

Tags: Internet, Manager, Leads, Business, Development

PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership

Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies

March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be selling my cars for. AutoUSA seemed less attractive when they lost Edmunds. Imotors/Reply.com very low closing ratio..similiar customers to Carsdirect. So currently we are using Autobytel, Zag, Edmunds, KBB, Dealix, we even pay for 3rd party leads from…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag


Blog Posts

Take the How-To Challenge

Posted by Paul Potratz on May 22, 2015 at 4:24pm 0 Comments

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To"…


Good Failure and Bad Failure, Part II

Posted by Robin Cunnigham on May 21, 2015 at 7:28pm 0 Comments

failure and success

I recently wrote a blog for NCM, Up to Speed, titled: There is Good Failure and Bad Failure. That idea had been floating around in my…


Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 8:45am 0 Comments

Life in the retail automotive industry is taxing. Managers and…


The best celebrity weddings of 2014

Posted by Diyana on May 21, 2015 at 5:03am 0 Comments

Who doesn't get excited about organising their big day? Whether you spend years planning the event, or arrange everything in just a matter of weeks, every wedding is as unique as the bride and…


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