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If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed today and over the long term.
MUST #1: BDC’s Must be Profit (not Cost) Centers
The primary reason BDCs failed in the past is they simply weren’t very successful at…Continue
A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.
Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…Continue
The annual review, most use it as a way to assure the employee has a strong understanding of their performance throughout the year. What do you use your annual review for? Click one of the links below to read the full article, won't regret it!
Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!
ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with…Continue
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the…Continue
Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…Continue
Millions of individuals and organizations host web blogs for informational and marketing purposes. However, not all of us get it right. Some can be downright awful and serve to drive potential customers away, rather than act as a useful resource.
Chris Lema, a WordPress and blogging educator and consultant,…
BY : Dan NewmanWe are living in a world of ever-increasing speed where businesses can’t help but become a little more transactional.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantWith so many different ways for clients to reach us today, we have to be watching…Continue
Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion is a skill that's instrumental to your success in life.Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them.Here are the 15 tricks of the trade that exceptionally persuasive people use to their advantage.They Know their…Continue
There’s one great, predictable way to keep customers loyal, and this is it:Deliver a positive customer experience.About 70% of customers say that a positive experience would make them loyal to a company and likely to recommend the company to others, a NewVoiceMedia study found.Delivering one isn’t be too hard, either, considering customers cited having a…Continue
Branding is NOT advertising , It is production.Very successful companies , companies of the future, do not produce products – they produce brand meaning. So how do you make a brand idea real? Start by building a three dimensional manifestation of your brand. Build an emotional response to your company. Creating a unique brand identity is an important facet of any business. It occurs long before any marketing and communications take place.The brand represents who you are and speaks to your core…Continue
BY: Phil BatterhamProspecting… I know for a fact that the car industry don’t use this tool as well as we should.Most of us rely heavily on walking traffic, phone inquiries and internet leads.When was the last time you walked up to your sales manager and said “John, I’m going to give you 25 cars this month, I guarantee it! Based on my total leads I will speak, my contact to appointment ratio, my show rate, my close rate… Here’s how I’m going to do it! Because I’m a sales professional and that’s…Continue
Tags: Sales Training
BY : Geoffrey JamesPeople decide whether to work with you within two seconds of meeting you. Here's how to make an impact.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantResearch shows that customers decide whether or not they want to work with you…Continue
BY : Natalie Nixon3 Ways That Being "The Pandora of People" Is BeneficialShared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantAre you a connector? And is the idea of being a connector aspirational to you, or make you cringe? Just as Dan Pink urged us…Continue
How can you use the same tactics to reach both Millennial consumers and Baby Boomers?Anyone who reads my columns frequently, or sees me speak at conferences, knows that I am a huge fan of "generational marketing." At my last keynote on this subject I suggested that if you are looking to create a killer marketing strategy, start by gathering one person from every generation in a room, gave them all an iPhone, and ask them how/why they would use it. Within 15 minutes you would understand how…Continue