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All Car Segments Decline and Pickups Defy Normality

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars…

Featured Discussion

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.

Dave's Corner

 

June 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Forum

Salesperson Branded Presence: Who's the Best?

Started by JD Rucker in dealerELITE Professional Experience. Last reply by Tyson Madliger on Friday. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?Continue

Yet another question about TrueCar sentiment

Started by JD Rucker in Advertising/Marketing Forum. Last reply by James Bunting on Friday. 1 Reply

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.Continue

Tags: TrueCar

The 4 Types of Introvert: Which Are You?

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Jessica StillmanNot all introverts are alike. Take this quiz to find out which type you are. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant Ask a bunch of people on the street what the term "introverted" means and you'll probably get a bunch of different answers. One…Continue

11 Confessions of a Car Dealer

Started by I.C. Collins in dealerELITE Professional Experience on Wednesday. 0 Replies

By: AnonymousBuying a car requires trust. Trust requires honesty. And to get honesty, well, sometimes you need anonymity. We spoke with a veteran salesman in the Midwest, who shared some of the wisdom—and a few tricks—he's picked up. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

Selling to Affluent Customers

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: Ronald J. ReahardAn F&I pro from California is having trouble selling F&I protections to his affluent customer base. The magazine’s F&I wiz has the answer. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant This month’s question comes from Jon…Continue

How to Do Business With the Powerful and Super Wealthy

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: Rich PaleseThose extra little touches can go a long way. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant In my last article, I discussed certain things to avoid when selling to the wealthy. This time around, I'm going to cover some generally effective…Continue

The 7 Behaviors All of Your Customers Want to Experience

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: John JantschBusiness owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

Happy 4th

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

Shared: From your friends I.C. and Tammi Collins#*@TechAutoCareers.com®* the online resource for the *Automotive Sales Fraternity™* Stay Safe and Have Fun!!Continue

 
 
 

Blog Posts

In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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