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MANNY LUNA posted a blog postHow to find Long Tail Keywords for your website. "Google Expert Software Tool"
Keyword Researcher helps you find thousands of Long Tail keyword phrases by scraping Google's massive Autocomplete database. Watch the video to learn more! Searching for Long Tail keywords just got a whole lot easier with Keyword Researcher.When you use Google, you may notice a little drop-down box that represents their attempt to predict what you're about to…See More
Mr. Natural commented on Mark Tewart's blog post Automotive Sales Training - People Buy From People"Hi Mark...I have been running internet departments for over five years now, and I have to agree with you on this, and perhaps take it a bit farther... I believe and teach my people that on the phone or in an email, we should not be talking…"
David Ruggles commented on Mark Tewart's blog post Automotive Sales Training - The Death of the Traditional Dealership: Part 4"This makes a lot of sense! Let's give away gross before we have to consumers we don't even know can get bought, or on what basis. Then, after we give up gross up front to maintain our credibility, we still give the short deals…"
Bobby Compton posted a status"The art of persuasion is in the ability to influence ones opinion without proving another's is wrong. People pay more to win the experience!"
JD Rucker posted a blog postAvoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages across the internet, hurting businesses and striking fear into…See More
Doug Davis's blog post was featuredThe Continuing Cars.com Controversy and Public Discourse
Initially, I was totally against Cars.com sending emails to customers showing the competition's vehicles especially on the timetable they were using. I didn't appreciate the fact that they "sneaked" it out without discussing it with their dealers or even their field reps. I was even less thrilled that they sending inventory feeds to TrueCar, Cargurus and God know where else. As far as the email program, with the proper timetable, I can see how dealerships, that know how to market…See More
Dave Anderson posted a status"In an instant society where shortcuts are normal; quality is sacrificed & sloppiness common, the disciplined & diligent are MVPs."
Mark Dubis's discussion was featuredDealer Reviews For Real!!
I found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake Erie.See More
JD Rucker's discussion was featuredWhich is More Important: Social Media Marketing or Reputation Management?
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…See More
Bobby Compton commented on Jim Leman's group Christian Auto Industry Professionals"Death and life are in the power of the tongue, and those who love it will eat its fruits. Proverbs 18:21"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"NOT ONLY IS the Inflatable Gorilla is a better quality lead than Cars.Com... it NEVER sends your leads to the competition"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"Cars.com or the Giant inflatable Gorilla? For Quality Leads, the Smart Money is on the Gorilla!
"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"Okay Gang, It's Saturday and The Alpha Dawg Tribe is back to work. "Are You Calling About the Big Sale?"Get that Gorilla on the roof inflated. God knows it's a better marketing tool than Cars.com. Is the Wavy-Armed guy…"
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Top Content of the WEEK
| 1 |
Automotive Sales Training - Success or Failure?Added by Mark Tewart on May 16, 2013 |
| 2 |
Automotive Sales Training - People Buy From PeopleAdded by Mark Tewart on May 9, 2013 |
| 3 |
How to stay TOP OF MIND with Every CustomerAdded by Mathew Koenig on May 11, 2013 |
| 4 |
Which is More Important: Social Media Marketing or Reputation Management?Posted by JD Rucker on May 11, 2013 |
| 5 |
Developing A Culture for Sustainable ResultsAdded by Lois Burak on May 15, 2013 |
| 6 |
In the future, Dogs will work car deals.Added by Mr. Natural on May 2, 2013 |
| 7 |
The Continuing Cars.com Controversy and Public DiscourseAdded by Doug Davis on May 12, 2013 |
| 8 |
Connecting to Wisdom!Added by Lizelle Landino on May 13, 2013 |
| 9 |
Cars sold from your Internet DepartmentPosted by Jackie Cahill on May 8, 2013 |
| 10 |
What Does A PR Firm Do?Added by sara callahan on May 15, 2013 |
AutoCon 2013 - The AutoConnections Conference and Exposition is September 4 to 6, 2013 at Aria Las Vegas - The Total Package!
Motivational | Educational | Inspirational
TOP Featured Blogs
Automotive Sales Training - Success or Failure?
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone…
Automotive News Announces:IRS changes could ensnare dealers who reinsure!
Fear Not!
In an article dated May 15th, 2013, Automotive News announced that IRS changes could ensnare dealers who reinsure. (See full article …
Developing A Culture for Sustainable Results
Recently I had the privilege of working with Media Active Incorporated on an industrial shoot for Toshiba Corporation. Engaging in any project with MAI is always a blessing for a multitude of reasons. One aspect is the opportunity to witness on the set while being educated in the art of performance technique and the…
Twitter and Pinterest are Too Easy to be Ignored by Dealers
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…
What Does A PR Firm Do?
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…
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Blog Posts
How to find Long Tail Keywords for your website. "Google Expert Software Tool"
Posted by MANNY LUNA on May 18, 2013 at 10:30pm 0 Comments 2 Likes
Keyword Researcher helps you find thousands of Long Tail keyword phrases by scraping Google's massive Autocomplete database. Watch the video to learn more!
Searching for Long Tail keywords just got a whole lot easier with Keyword Researcher.
When you use…
Continue
Which One Is You In The Class? Found this on google plus- Looks like a lot of sales meetings I used to go to.
Posted by Bill Cosgrove on May 18, 2013 at 5:23pm 0 Comments 0 Likes
Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague
Posted by JD Rucker on May 18, 2013 at 3:29pm 0 Comments 1 Like
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…
Continue Sales & Marketing Effectiveness Blog Current Articles | RSS Feed RSS Feed Prevent ‘A’ Player Turnover
Posted by Bill Cosgrove on May 18, 2013 at 8:58am 0 Comments 0 Likes
This post will explore why all turnover is not created equal. Measuring sales turnover as a percentage can be misleading. A lower percentage isn’t always better. Yet turnover is probably the most measured sales metric. HR, sales leaders, and Sales o
ps all measure it.
Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players. Many sales organizations are proud that they have a low turnover metric. But they are…
Continue
A Case for Posting Lots of Good Content on Your Website
Posted by Louie Baur on May 17, 2013 at 6:32pm 0 Comments 1 Like
Content speaks for itself. It speaks for a company. It speaks to the people.
Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…
Continue Modern Search Marketing is More Art, Less Science with Penguin 2.0
Posted by JD Rucker on May 17, 2013 at 5:42am 0 Comments 1 Like
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…
Continue
Don't Sink The Sub
Posted by Scott Bergeron on May 16, 2013 at 2:00pm 0 Comments 0 Likes
A submarine has individual compartments to protect itself from disaster. When attacked, the crew moves through each compartment, closing the hatch of the previous compartment behind them. Selling requires the same procedure: moving completely through each compartment, or step of the sales process, to arrive safely at a successful sale. We all know salespeople who skip steps to get to the close faster, without shutting the other hatches behind them. And chances are,…
ContinueAutomotive Sales Training - Success or Failure?
Posted by Mark Tewart on May 16, 2013 at 1:30pm 6 Comments 5 Likes
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone…
ContinueReduce Sales Department Turnover and Hire More Winners
TOP Featured Discussions
Dealer Reviews For Real!!
I found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake…
Which is More Important: Social Media Marketing or Reputation Management?
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Breaking News: Changes at AutoTrader
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
Who moved my cheese?
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Cars.com and Auto Trader, Get Rid of One?
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
Mark Your Calendars To Attend The AutoConnections Conference - AutoCon 2013
Forum
Which is More Important: Social Media Marketing or Reputation Management?
Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker yesterday. 3 Replies 2 Likes
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue
Cars sold from your Internet Department
Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Mr. Natural yesterday. 5 Replies 1 Like
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
Tags: BDC
Dealer Reviews For Real!!
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL yesterday. 0 Replies 2 Likes
I found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake Erie.Continue
Are You Facing The Facts For Dealer Retention?
Started by Jessica Russell in Dealer Forum. Last reply by Richard Robbins on Tuesday. 2 Replies 0 Likes
Automobile dealerships lose 87% of their customer within five years with the highest defection rate occurring during the 3rd and 4th year of ownership. Less than 25% of vehicle buyers return to the dealership for the first service even when it was free. When customers aren’t made comfortable with where to go, who to see, or what to expect they return to where they recently serviced. Properly introduce customers to the service department and merely ask them to return for service, 50% will…Continue
Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?
Started by JD Rucker in Advertising/Marketing Forum yesterday. 0 Replies 1 Like
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue
ADP is Hiring in the Mid-Atlantic! (Maryland, Northern VA, DC)
Started by Donna Farro in Employment Listings - MID-ATLANTIC (PA, NJ, MD, DC, DE, VA, WV) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for an Account Sales Executive (ASE). Create business relationships and increase incremental revenue to small and medium sized ADP clients through face-to-face sales activities. Work in conjunction with all of your channel partners to increase sales opportunities in ADP Strategic Products to grow ADP’s share of wallet in our existing client base. Achieve annual assigned sales plan, working under…Continue
Press Release: DriveItNow Turns the Car Buying Process Upside Down with Industry First Shop-by-Payment Technology
Started by Tarry Shebesta in General Forum for dealerELITE Members May 12. 0 Replies 0 Likes
DriveItNow Turns the Car Buying Process Upside Down with Industry First Shop-by-Payment TechnologyNew service shows consumers what vehicles they can buy based on their credit and desired monthly payment Cincinnati, OH – May 7, 2013. DriveItNow, the leader in online monthly payment marketing technology, announced today its new patent-pending Shop-By-Payment service that totally changes the way consumers shop for cars online. DriveItNow’s new Shop-By-Payment service completely flips the car…Continue
Dealix is hiring in Boston!
Started by Donna Farro in Employment Listings - NORTHEAST (ME, VT, NH, MA, RI, CT, NY) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for a Dealix Solutions Representative (DSR). The Dealix Solutions Representative (DSR) role is a field based sales position that will be responsible for generating new sales to Dealers of Dealix’s New and Used Lead programs. DSRs will work independently to drive their sales results. Success in this position will require a combination of highly effective sales skills, along with well developed…Continue
AutoBlog News Feed
ETC: Lego Caterham Seven does Chapman proud [w/video]
Filed under: Etc., Videos, Toys/Games
A chap who calls himself "Sheepo" has a habit of making custom creations out of Lego bits. These aren't kits, these are the expressions of his own automotive imagination using traditional Lego and Lego Technic parts. His year so far seems mostly devoted to suspension builds and a Land Rover Defender, but his latest work is a Caterham Seven.
Sheepo keeps his builds close to their inspirations, this Seven constructed with working steering, double-wishbone front suspension and Ackerman geometry in front, a three-link De Dion rear suspension in back and disc brakes. A bit of liberty has gone into the gearbox, which is a five-speed sequential unit plus reverse.
At one-seventh scale it is 45 centimeters long, has 2,500 parts and five motors. It is also a Chapman-approved lightweight at just 2.2 kilograms. Check it out in the video below and the high-res gallery of images above.
Continue reading Lego Caterham Seven does Chapman proud [w/video]
Lego Caterham Seven does Chapman proud [w/video] originally appeared on Autoblog on Sat, 18 May 2013 19:35:00 EST. Please see our terms for use of feeds.
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FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
A webinar featuring Jim Ziegler talking about his legendary sales and follow-up skills. In this session, the legendary Jim Ziegler discusses sales, prospecting and customer follow-up. In this content…
Organized by Eliana Raggio | Type: webinar, free
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Special Finance Super Charged
June 4, 2013 from 8am to 5pm – Atlanta, GA
One-day super charged special finance workshop with industry expert, Greg Goebel. The workshop is designed for beginners & experienced Special Finance departments. Class is appropriate for the D…
Organized by Harlene Doane | Type: workshop
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Used Vehicle Academy - Orange County, CA
June 11, 2013 to June 12, 2013 – Orange County, CA
$1,295/person / 3 @ $1,000 person • Measuring Profitability • Improve Departmental Profitability • Advertising, and Merchandising Ideas • Technology, Websites and Social Media • Sales Recruitme…
Organized by Jay Prassel | Type: training
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F&I Week presented by Automotive News
June 11, 2013 at 1pm to June 13, 2013 at 4pm – Online
Don't miss the year's leading F&I event! Last year over 1,000 dealership principals, owners, F&I managers, F&I staff, compliance officers, internet managers and more attended the ONLY dig…
Organized by Sarah Gorajek | Type: online, conference
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FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use t…
Organized by Eliana Raggio | Type: webinar, free
0 Comments 1 Like
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Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
Surviving the Perfect Storm - Winning with Evolving Customers The Automotive Customer Centricity Summit is a unique event featuring: Real expertise on key topics Exclusive environment for senior exe…
Organized by Jon Munzel | Type: executive, summit
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Automotive News - Dealers
Audi boldly goes with dueling Spocks, and draws attention
It's the inaugural week for our look at auto brand videos and their viral reach, and Audi made a bold -- and top-ranked -- campaign entrance piggybacking on the opening of a Hollywood blockbuster.The death of driving? Don't make any funeral plans
You know that study that just came out declaring 'the end of the driving boom,' because Gen Y supposedly doesn't care about cars? Ignore it.Nissan lures feathered pickup customers with fish, no rebates
If Nissan wants to portray its made-in-the-U.S.A. Frontier compact pickup as more, well, American, the company's marketing team should take a gander at YouTube.European car sales post 1st gain in 19 months
European car sales rose for the first time in 19 months as a gain in consumer sentiment in countries using the euro led to rebounds in Germany and Spain.Recent National Job Listings
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Nissan Altima Set To Race In This Weekend's Austin 400 V8 Supercars Race
Eric von Schledorn Offers the Efficient, Dynamic 2013 Ford Edge in Random Lake
U.K. Vehicle Production, April 2013
U.K. vehicle production by vehicle type and manufacturer for April 2013.Subaru Canada: 2014 Forester aces tough new test to earn 2013 TSP+
Redesigned Subaru Forester aces tough new crash test from IIHS and achieves TOP SAFETY PICK+ designation for safety performance. Subaru Forester is the only small SUV to earn overall rating of "Good." MISSISSAUGA, ON, May 17, 2013 /CNW/ - Subaru Canada, Inc. is thrilled to...Automotive News - Breaking News
Behind the scenes, Straubel keeps Tesla running at pivotal time
Elon Musk was fresh off the sale of PayPal and starting another business, commercial rocket service Space Exploration Technologies, when he met kindred spirit JB Straubel.UAW study chides Nissan for tax breaks at Miss. plant
A research study commissioned by UAW labor organizers claims that Nissan could receive four times the previously reported level of state and local incentives and tax breaks to operate its assembly plant in Canton, Miss.Tesla expands share, debt offering to repay U.S. loan, hike cash
Tesla Motors increased the size of its equity and debt offerings by 30 percent to as much as $1.08 billion to repay its U.S. loan and build up cash reserves.GM shares return to $33 IPO price on optimism for truck sales
Shares in GM topped its $33 initial public offering price for the first time in more than two years as the automaker prepares to introduce redesigned full-sized pickups.© 2013 Created by DealerELITE.
