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Added by David Johnson on June 10, 2013
I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I call…
As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are. Research reveals that effective Internet advertising not only provides dealers with greater reach to car…
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.
If you read biographies of successful people or businesses, one common thread…
Watch This Powerful Video (See Link Below)
They spooked the Microsoft founder into early retirement. Now they're going to bring down his empire.
Take the investment advice or not this powerful video puts into perspective the evolving revolution…
Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…Continue
Business Rater of the US & Canada offers business resources inc. reviews, ratings & online surveys to help consumers identify great & not so great businesses.
BusinessRater.com is a consumer review site that helps consumers find great businesses & avoid not so great businesses by reading consumer reviews. Business Rater…
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
From day one, owners Ted Rubin and Todd Smith built ActivEngage to be employee-focused. In addition to providing free medical, dental, and vision benefits, ActivEngage proves that it truly values its employees with free gym memberships to promote workplace wellness, an on-staff licensed massage therapist to relieve work-related stress, bi-monthly food trucks, and a lounge…Continue
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…Continue
Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply don’t make sense from an graphic perspective. Then, there are those infographics that are long for a valid reason. This is one of those.
Social media is ever changing.…Continue
As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.
You can have your customer experience down pat, a loyalty…Continue
This article brings up so good questions. For discussion here do you think that, excluding the Mega Dealers, the big data lies within the databases of most dealers? And that the main objective of most dealers should be to concentrate on their own market area for trends, Do most dealers have within their own market areas the keys to their marketing success?
Instead of focusing upon the concept of big data, organisations should…Continue
What is the best “Why Buy” you’ve seen for a dealership? New “Why Buy”? Used vehicle? Service? Financing?
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did…Continue
Hello,After being in sales for almost two years, I have been in the "internet department" for about a year (off and on at first) while our dealership went through a couple of managers. Our last internet director left the dealership in March and I was now tasked with taking on not only achieving my monthly sales goals, but to also do the behind the scenes work at the dealership for the internet department and a bit of CRM management and clean-up of processes and templates for the internet…Continue
DEALER MARKETING- SUBPRIME ADVERTISING Markets That Are Open:ChicagoLos Angeles FresnoWashington DCAtlantaCincinnatiDetroitBostonDenverSeattleSan DiegoBirminghamOklahoma CityRaleighNashvilleMemphisSan AntonioPhoenixSt LouisKansas CityDallasHoustonYou must live no more than 50 miles from any of these cities You must currently be representing one of these products: 1) Sub Prime/ Secondary Finance Advertising or Marketing 2) Sub Prime Internet Leads 3) Sub Prime or Secondary Finance Company…Continue
Started by JoAnna Weber in Employment Listings - SOUTHEAST (KY, TN, NC, SC, GA, AR, LA, MS, AL, FL) HELP WANTED. Last reply by JoAnna Weber 3 hours ago. 1 Reply 1 Like
General Sales Manager Are you an Elite Automotive Sales Manager? Are you searching for the dealership that is RIGHT FOR YOU? Are you not earning what you are TRULY WORTH?SIX-FIGURE EARNING POTENTIAL! Wilson Hyundai KIA is currently looking for experienced Automotive Sales Managers with an interest in becoming a Automotive General Sales Manager! We are looking for a high energy, aggressive applicant who is receptive to new ideas and concepts. Previous Automotive Management experience IS…Continue
In my 20 years as sales manager, I have seen them come, and seen them go. Plenty of them. Made many into successful managers and top performers. I train on rapport building as "part" of salesmanship, but have never seen a salesperson take rapport building TOO far. Until now... I have counselled and discussed that rapport building is great but TOO MUCH RAPPORT CAN BE LETHALLY DEADLY to a car deal. That being said...I am not looking so much for a discussion, as I am some material, articles, etc…Continue
Started by JoAnna Weber in Employment Listings - PACIFIC (NV, CA, HI) HELP WANTED. Last reply by JoAnna Weber 4 hours ago. 1 Reply 1 Like
Automotive General Sales Manager Are you an Automotive Sales professional? Are you struggling to find the career that is right for you? Are you not making what you are truly worth?SIX-FIGURE EARNING POTENTIAL! We are a Santa Barbara / Santa Maria area dealership looking for experienced Automotive Sales Managers with an interest in becoming a General Sales Managers, overseeing two dealerships! We are looking for high energy individuals with previous Automotive Sales Management experience.…Continue
What are some good strategies for increasing conversions on our mobile website? Our mobile conversion rate is dramatically lower than that of our desktop conversion rate and we are looking for ways to improve it. Any help or suggestions would be greatly appreciated.Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
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