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What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

Featured Discussion

Will What Got You Here Get You There?

Earlier this month I listed my normal series of response questions when I’m asked, “What should I pay for (this position)?” Those questions focused on five areas…your competitive market, your organizational structure, your processes, your gross profit level, and your performance expectations. I also wrote about, and provided, compensation guidelines and discussed how they should be used in helping you determine what to pay…rather than how to pay!

Unfortunately, the…

Dave's Corner

 

June 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Don't be a pretender. This week it's time to look in the mirror and ask... Work On Yourself Wednesday - Season IV, Episode XI Watch more videos on Cory's blo...
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Forum

Salesperson Branded Presence: Who's the Best?

Started by JD Rucker in dealerELITE Professional Experience. Last reply by JD Rucker yesterday. 3 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?Continue

Can you put a dollar amount on your 7yr old YouTube Channel?

Started by Laura Daly in Social Media and Reputation Management. Last reply by steven chessin on Friday. 2 Replies

We had a 3rd party video vendor "accidentally" delete all of our videos on our YouTube channel after cancellation of our contract.  The vendor was deleting their videos as they should however they also deleted all of our videos from 2008 to now.  My question to you all is have you ever experienced something similar and what value can be put on your years of work now gone.  How long if ever will it take to get back up to where we once were?  Do you add all of the videos from your library and…Continue

Tags: YouTube

11 Confessions of a Car Dealer

Started by I.C. Collins in dealerELITE Professional Experience 20 hours ago. 0 Replies

By: AnonymousBuying a car requires trust. Trust requires honesty. And to get honesty, well, sometimes you need anonymity. We spoke with a veteran salesman in the Midwest, who shared some of the wisdom—and a few tricks—he's picked up. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

When Was the Last Time You Invested in Yourself?

Started by I.C. Collins in dealerELITE Professional Experience on Saturday. 0 Replies

By: Stephen KeyWhen Was the Last Time You Invested in Yourself? Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant When there is so much work to be done, we forget to carve out space for our own personal development. By and large, we focus on growing our businesses, not ourselves.…Continue

What Great Managers do to Engage Their People

Started by I.C. Collins in dealerELITE Professional Experience on Saturday. 0 Replies

By: Stephen KeyWe've all been talking about engagement for years--so why aren't people more engaged?Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales ConsultantIt's the main thing a leader is supposed to do--engaging people--and yet the truth is very few of the smart, driven managers we…Continue

Will What Got You Here Get You There?

Started by Garry House in OTHER - Does Not Fit Any Predefined Category Jun 23. 0 Replies

Earlier this month I listed my normal series of response questions when I’m asked, “What should I pay for (this position)?” Those questions focused on five areas…your competitive market, your organizational structure, your processes, your gross profit level, and your performance expectations. I also wrote about, and provided, compensation guidelines and discussed how they should be used in helping you determine what to pay…rather than how to pay!Unfortunately, the guidelines relate only to the…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

 
 
 

Blog Posts

Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

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Show Don't Tell

Posted by Dave Benson on July 1, 2015 at 12:42am 0 Comments

This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!

 

I'm sure you can get some inspiration…

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You Don't Want to Miss This

Posted by Paul Potratz on June 30, 2015 at 3:15pm 0 Comments

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of…

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5 Tips to Get Your Car Summer Ready

Posted by Ash on June 30, 2015 at 1:44pm 0 Comments

 

There are many tips available for…

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All Car Segments Decline and Pickups Defy Normality

Posted by Black Book on June 30, 2015 at 12:35pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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