"Eric, I agree 100%.
In the Dataium study commissioned by Cars.com: Nearly 80% of search traffic results from a shopper typing in a variation of the dealership name. I got a lot out of that study. If interested. It also said…"
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Jessica Chaconas posted a videoPurecars founder and CEO, Jeremy Ansbach was interviewed recently by CBT News about the services his business offers and his new partnership with Covideo.
https://covideo.infusionsoft.com/app/linkClick/3881/9545caa1991bbccd/97331/76fbd7a52c328ba6
Joe Webb's blog post was featuredIf Your Friends Jumped Off a Bridge...
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…See More
Eric Damiani's blog post was featuredHow to maximize your $$ with Google Adwords
One thing you have to understand about Google is that it’s the new phone book / yellow pages. The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced. The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or Autotrader.com. You will get those…See More
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"One of my Dealer Clients writes to his Cars.com Rep in response to why he is cancelling them... He is a dealer principal with three locations. His letter to Cars.com reads in part...
Ok. What about cars.com "remarketin" program…"
Eric Damiani posted a blog postHow to maximize your $$ with Google Adwords
One thing you have to understand about Google is that it’s the new phone book / yellow pages. The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced. The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or Autotrader.com. You will get those…See More
Jack Higginbotham commented on Jack Higginbotham's group Motivation Station""The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience."
—Eleanor Roosevelt"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"THE GIANT SCREW JOB CONTINUES... Some Rogue Vendors have even more stealth ways to stick it to the dealers"
Keith Shetterly commented on Keith Shetterly's blog post The Truth About Your Data"David, thank you! And "lol" to them having the "sharing" verbiage ready and already removed if you ask."
"Keith,
Great article and wise advice. It is prudent to read every vendor contract word for word. (I suggest you start with your DMS agreements) If the meaning isn't clear, ask for it to be written in different language…"
Bobby Compton commented on Jim Leman's group Christian Auto Industry Professionals"They are new every morning; great is your faithfulness. Lamentations 3:23"
Rob Gehring posted a blog postMay's Fixed Performance Newsletter
MAXIMIZING SHOP PRODUCTION May 2013 In this issue The Cost of ReportingMeasuring EfficiencyMeasuring ProficiencyStructuring IncentivesTaking Advantage of the OpportunityGreetings, Dealerelite:Before we get in to the meat and potatoes of maximizing shop production, let’s take a look at things in a simple applicable way. For this example let’s consider a shop that employs 10 technicians. If the technicians don’t have work to start on immediately when they arrive…See More
Joe Webb posted a blog postIf Your Friends Jumped Off a Bridge...
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…See More
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AFTER THE BAD MEDICINE- WILL YOU BE READY FOR THE TOUGH MEDICINE?
Posted by Bill Cosgrove on May 23, 2013 at 2:30pm 0 Comments 0 Likes
If you the Dealer think you could or should be doing better, you need an experienced independent Consultant.
If you the Marketing Company are…
Continue How to maximize your $$ with Google Adwords
Posted by Eric Damiani on May 23, 2013 at 2:00pm 1 Comment 2 Likes
One thing you have to understand about Google is that it’s the new phone book / yellow pages.
The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced.
The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or…
Continue May's Fixed Performance Newsletter
Posted by Rob Gehring on May 23, 2013 at 9:37am 0 Comments 0 Likes
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MAXIMIZING SHOP PRODUCTION May 2013
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The Truth About Your Data
Posted by Keith Shetterly on May 23, 2013 at 9:30am 2 Comments 0 Likes
The Truth About Your Data almost always begins with contracts.
I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people…
If Your Friends Jumped Off a Bridge...
Posted by Joe Webb on May 23, 2013 at 9:10am 0 Comments 1 Like
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…
Continue
The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon
Posted by JD Rucker on May 23, 2013 at 9:00am 0 Comments 0 Likes
On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…
ContinueAutomotive Sales Training -Complete Sales Freedom in Two Years or Less
Posted by Mark Tewart on May 23, 2013 at 8:54am 0 Comments 0 Likes
Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.
What’s the key to creating freedom? It’s marketing. If you are a sales person who is waiting for your business to provide an endless funnel of prospects and buyers, you are living in a fantasy land. Even with a ton…
Continue The First Public Dealer Data Guarantee
Posted by Keith Shetterly on May 23, 2013 at 7:33am 0 Comments 0 Likes
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…
ContinueReduce Sales Department Turnover and Hire More Winners
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Which is More Important: Social Media Marketing or Reputation Management?
Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker May 17. 3 Replies 2 Likes
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue
Cars sold from your Internet Department
Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Richard Robbins on Monday. 7 Replies 1 Like
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
Tags: BDC
AutoMax & Red Cross Oklahoma Tornado Relief Effort – Matching Contributions
Started by Craig Lockerd in OTHER - Does Not Fit Any Predefined Category yesterday. 0 Replies 1 Like
In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need. Our heartfelt condolences go out to all who have been affected by the tornado. Our commitment as an organization is to support one another in good times and in bad.AutoMax Recruiting and Training, LLC has donated $1000.00 to the American Red Cross. We are contacting all our clients, vendors and…Continue
dealerElite: Developed to be an Automotive educational site
Started by DealerELITE in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Jim Mahoney Aug 9, 2012. 13 Replies 20 Likes
We would like to thank all our members for maintaining focus on motivational, educational, & inspirational discussions, blogs, and videos! dealerElite is a No self promoting Zone! (Yes: Video Testimonials are considered Self Promoting) dealerELITE has a couple simple rules to follow:- Be polite and courteous to each other- "Do not "self-advertise" too much, otherwise dE may remove you as a memberIf either of these two rules are broken, dealerELITE has the right to make changes to your…Continue
Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?
Started by JD Rucker in Advertising/Marketing Forum May 17. 0 Replies 1 Like
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue
Would you be willing to dump your Facebook page altogether and start fresh?
Started by JD Rucker in Social Media and Reputation Management on Tuesday. 0 Replies 0 Likes
Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.The problem is this - you can…Continue
Tags: Social Media, Social, Facebook
Overpaid?
Started by James Bunting in Dear Abby (dealerELITE) - Advice Needed yesterday. 0 Replies 0 Likes
Here's the backstory:Our internet team has grown over the last several years, both in terms of personnel and responsibilities As manufacturer and customer expectations have become more exacting, our appointment setters have necessarily stepped up to the plate. We had no choice: if the customer knows about Edmunds' TMV, you'd better know how TMV works. If a customer is also considering an off-brand unit, you'd better be ready to explain why your vehicle makes for a better investment. If a…Continue
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tom LaPointe Dec 4, 2012. 85 Replies 5 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
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FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
A webinar featuring Jim Ziegler talking about his legendary sales and follow-up skills. In this session, the legendary Jim Ziegler discusses sales, prospecting and customer follow-up. In this content…
Organized by Eliana Raggio | Type: webinar, free
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Complimentary Webinar: European Retailer Satisfaction with Manufacturer Contracts, Standards and Incentive Schemes
May 29, 2013 all day – Online
SGS invites you to register for the complimentary webinar "European Retailer Satisfaction with Manufacturer Contracts, Standards and Incentive Schemes" on May 29, 2013. This complimentary webinar wil…
Organized by SGS | Type: webinar
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Used Vehicle Academy - Orange County, CA
June 11, 2013 to June 12, 2013 – Orange County, CA
$1,295/person / 3 @ $1,000 person • Measuring Profitability • Improve Departmental Profitability • Advertising, and Merchandising Ideas • Technology, Websites and Social Media • Sales Recruitme…
Organized by Jay Prassel | Type: training
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F&I Week presented by Automotive News
June 11, 2013 at 1pm to June 13, 2013 at 4pm – Online
Don't miss the year's leading F&I event! Last year over 1,000 dealership principals, owners, F&I managers, F&I staff, compliance officers, internet managers and more attended the ONLY dig…
Organized by Sarah Gorajek | Type: online, conference
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Mastering Special Finance
June 12, 2013 at 8am to June 13, 2013 at 7pm – Kansas City, MO
In this two-day NCM class, special finance expert Greg Goebel shares his comprehensive plan to build and grow your special finance operation to return higher volume and greater profits for your deale…
Organized by Brett | Type: workshop
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FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use t…
Organized by Eliana Raggio | Type: webinar, free
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