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May 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Forum

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

Started by Mike Elliott in Sales Forum 17 hours ago. 0 Replies

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…Continue

Tags: dealership, management, sales, car, technology

P.M.A.

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

Shared: From I.C. Collins ~ Author ~ How to Succeed in the Automotive Sales Industry ~ #*@TechAutoCareers.com®*Continue

A Change Has Come.

Started by I.C. Collins in dealerELITE Professional Experience 18 hours ago. 0 Replies

By: I.C. Collins ~ Author, Educator, Trainer and President of TechAutoCareers.com®As with so much else, the Internet changed everything. Today when most people start thinking about buying something, the first thing they do is search online. In a matter of minutes, we can find out everything we want to know about every potential…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

Tags: Internet, Manager, Leads, Business, Development

PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership

Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies

March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar

 
 
 

Blog Posts

Take the How-To Challenge

Posted by Paul Potratz on May 22, 2015 at 4:24pm 0 Comments

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To"…

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Good Failure and Bad Failure, Part II

Posted by Robin Cunnigham on May 21, 2015 at 7:28pm 0 Comments

failure and success

I recently wrote a blog for NCM, Up to Speed, titled: There is Good Failure and Bad Failure. That idea had been floating around in my…

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Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 8:45am 0 Comments

Life in the retail automotive industry is taxing. Managers and…

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The best celebrity weddings of 2014

Posted by Diyana on May 21, 2015 at 5:03am 0 Comments

Who doesn't get excited about organising their big day? Whether you spend years planning the event, or arrange everything in just a matter of weeks, every wedding is as unique as the bride and…

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