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Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.
In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as…
(I originally posted this on LinkedIn; thus the first few paragraphs were intended for those readers who might not enjoy working with and in car dealerships the way those of us on DealerElite do.)
Before diving into this topic, I want the readers to understand why…
With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they're doing the right thing, and feel discouraged when the…
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond.…
From the top 25 “must-have” vehicle features to the optimal number of marketplace photos, new report from CarStory provides key insights on market
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…Continue
We generally fail to pose certain basic questions to the driving school and instructor; entrusted with the task of teaching us driving skills that shall stay lifelong. Here you will find questions that definitely should be asked, to judge as well as get to know your instructor well.
Driving is a skill that we learn and remains with us for a lifetime! How this skill stays and is used by you solely depends on your first driving instructor. To choose the right instructor therefore, is…Continue
On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it…Continue
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…Continue
Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception
Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management,…Continue
DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers
Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha Romeo, Chrysler, Dodge,…
56% would buy more often if the dealership process was not so difficult
New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume
New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail…Continue
A little while ago we defined Content Marketing as “Stories that Sell.” This definition still holds. Stories are too compelling to ignore and businesses are learning that a well-designed story is a core gear in their marketing machine. Storytelling is so important that we insist…
We are currently with VinSolutions for our CRM and are seriously considering a change. I have been scouring the internet looking for feedback, but I am not finding a lot of information. I have had a demo and a lot of discussions with ELEAD and it looks like a good alternative, but thought I would start a discussion to see what the dealers out there think.
Over the last few months, we've seen an increased interest in search engine optimization for car dealers. While it was never a "dead" market, the rise of OEM-level website providers offering premium SEO services brought inquiries down from the middle of 2013 until around the end of 2014. Now, dealers are back and…
Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That's what PlayBuzz cofounder and CEO Shaul Olmert did.
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales…
Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion is a skill that's instrumental to your success in life.
Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them.…
We are currently with VinSolutions for our CRM and are seriously considering a change. I have been scouring the internet looking for feedback, but I am not finding a lot of information. I have had a demo and a lot of discussions with ELEAD and it looks like a good alternative, but thought I would start a discussion to see what the dealers out there think. Continue
BY : Stan Smith A little while ago we defined Content Marketing as “Stories that Sell.” This definition still holds. Stories are too compelling to ignore and businesses are learning that a well-designed story is a core gear in their marketing machine. Storytelling is so important that we insist that every content marketing…Continue
BY : Jessica StillmanThree small tweaks to your day can radically increase your effectiveness.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantWe think of rituals as something for religious observances and major life occurrences--something you do in church or on the day you…Continue
BY : Erin AndrewThe U.S. Small Business Administration has helped launch a program focused on innovative products and services that could improve women's lives.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThe topic of this year’s Women’s History Month is…Continue
BY : Thomas WallThe youngest generation with a buzzword-y moniker is now entering the workforce--here's how to ensure you make the most of their talents.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantOne of the most overused buzzwords in…Continue
BY : Jenna GoudreauIn today's 24/7, ADD culture, real focus and connection are rare.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant"We have an epidemic of fake listening," says Nick Morgan, speech coach and author of new book "Power Cues: The Subtle Science of…Continue
BY : Justin BarisoYou are your toughest sell. Once you believe, everyone else will too.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantYou've worked hard. You feel like you've been preparing for this your whole life. And now you're…Continue
BY : Jerome TernynckTips to make your referral program shine.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantLast month, I shared 3 ways to optimize your employee referral program. We know that employee referrals are powerful--they bring in quality…Continue