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JD Rucker posted a blog post

Gorgeous Photos versus Real Photos on Social Media Ads

Science rules in digital marketing.Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of…See More
9 hours ago
Sean V. Bradley is now friends with Mike Phillips and Joe Stroffolino
13 hours ago
Sean V. Bradley posted a blog post

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

http://www.facebook.com/internetsales20group http://www.internetsales20group.com 856-546-2440 The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MASee More
13 hours ago
Frank Mercer updated their profile
23 hours ago
Mike Phillips posted a status
"Yesterday, you said tomorrow. That brings us to today. TAKE THAT ACTION AND MAKE IT HAPPEN!"
23 hours ago
David Lewis is now friends with Demetrius Walls and Michael Salavati
yesterday
Sean V. Bradley posted a video

VP of Kelly Auto Group, Chris Saraceno Reviews the Internet Sales 20 Group - Atlantic City, NJ

http://www.internetsales20group.com/ 866-314-2597 Chris Saraceno Reviews the Internet Sales 20 Group - April 8-10, 2014 - Atlantic City, NJ
yesterday
Mark cortellini is attending Eliana Raggio's event
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FREE WEBINAR: Size DOES Matter: How To Grow Your Digital Presence at http://www.dealeron.com/webinar/events/size-does-matter-how-to-grow-your-digital-presence/

March 6, 2014 from 12pm to 1pm
When it comes to your dealership’s internet existence, size definitely does matter! Think of your internet presence as a city block and ask yourself how much property you want to own on the block.  “Owning the block” in the car business, means you’ll have more opportunities to sell vehicles and provide service to more customers. When your dealership is easy to find, easy to see and easy to communicate with… your traffic increases.  When your traffic increases… you sell more! Simple,…See More
yesterday
Mark cortellini is attending Eliana Raggio's event
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FREE Webinar: Why Your Dealership’s Next Website MUST be Responsive at http://www.dealeron.com/webinar/events/why-your-dealerships-next-website-must-be-responsive/

April 30, 2014 from 12pm to 1pm
In 2014, more than 50% of all traffic to your dealership’s website is from a mobile device, so a mobile-optimized website is critical for you dealership’s digital presence.Google has officially endorsed Responsive Website Design as the standard for handling mobile and desktop traffic because it’s better for SEO, improves customer experience (and conversion), and makes your site easier for Google to crawl and correctly index.  However, there is a lot of confusion in the automotive space about…See More
yesterday
Brandon Macomber posted a blog post

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.One of the biggest inefficiencies in a dealerships operations is the…See More
yesterday
Paul Potratz posted a blog post

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms. Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new shoppers.See More
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Joseph Cala's blog post was featured
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Tharon Lambert is now a member of DealerELITE.net
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Michael Salavati updated their profile
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Philip Zelinger posted a blog post
Friday
Mathew Koenig posted a video

Mats Mobile Motivation - Stop the Shop with a Video

If you'd like to stop the shop for just enough time to call those customers right after they submit a lead then you're going to love this QuickTip. Check it ...
Friday
Mathew Koenig and Joe Clementi are now friends
Friday
Joe Clementi joined Todd Des Marais's group
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Book of the week club

In the year 2012 I have made the goal to read more. My goal is to push myself to expand my knowledge through books. I plan to devour a book a week and then review what I have learned here in this group.  I plan to read a mix of Motivational, Biographies, and How to .I would like to invite all to join me read a book, post a review.See More
Friday
Craig Lockerd replied to Craig Lockerd's discussion It was only Friday...they didn't know, Sunday's Comin in the group Christian Auto Industry Professionals
"Saw this for the first time a few years ago at the Church I attend....love it!"
Friday
Rebecca Ward posted videos
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Motivate | Educate | Inspire

David Lewis Presents his weekly Sales Meeting: Why the Average Salesperson Sells 10-12 Cars per Month Part 7: Leaving the Customer Alone at Negotiations

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Motivational | Educational | Inspirational

TOP Featured Blogs

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.

How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries.  In regards to injury and…

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women Wednesdays!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? 
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from…

Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer

Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer

Reviews Show Consistent, Extraordinary Experiences by Women 

Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!

Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…

Blog Posts

Gorgeous Photos versus Real Photos on Social Media Ads

Posted by JD Rucker on April 20, 2014 at 4:59am 0 Comments

Science rules in digital marketing.

Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…

Continue

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

Posted by Sean V. Bradley on April 20, 2014 at 1:11am 0 Comments



http://www.facebook.com/internetsales20group

http://www.internetsales20group.com 856-546-2440

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…

Continue

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

Posted by Brandon Macomber on April 18, 2014 at 4:06pm 0 Comments

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.

One of the biggest inefficiencies in a dealerships…

Continue

May Is Coming, Are You Ready?

Posted by Paul Potratz on April 18, 2014 at 3:53pm 0 Comments

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…

Continue

J&L Marketing at the Innovative Dealer Summit

Posted by Jennifer Payne on April 18, 2014 at 8:20am 0 Comments

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…

Continue

Dealer Service & Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 9:34am 0 Comments

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer…

Continue

TOP Featured Discussions

Text Messaging Campaign....

Question to the car Gods....

I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders.  One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture.  I am an individual and not looking to implement a dealership program so my funds are modest at this point.  Any success stories from Sales Reps using programs like this?  I am in a budget of 50/60 dollars a…

This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.

This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.

We can take this in many directions, but they are:

Be Proactive

Begin with the End in Mind

Put First Things First

Think Win-Win

Seek First to Understand, Then to be Understood

Synergize

Sharpen the Saw

We need to work on all of…

The New Salespeople Schedule

Someone asked me about adding a third team at a dealership on Facebook and this is my revised solution:

Do 5! The way I would do it is to have all your sales people work 3 straight days the whole day, then have 2 straight off. Have 5 rotations, but have team dealership instead! If you have a busy day, someone can take another day off, then come in on the busy day with prior permission. This is not just a Gen Y trend, but nurses do similar things at times. This way your workers can be…

New Employee Training

I am wondering if any dealers out here have a set program in place to train new hires. I am a newly re hired manager at a medium sized Chevrolet dealership that is looking for a process to put in place for new hires. We do use a sales process training system, (APB) at our store, but what I am asking for is to see examples and processes of what successful dealers use to train a new sales person from start to finish. Looking forward to your comments. If you do have a example process to…

Forum

Text Messaging Campaign....

Started by Frank Renaldi in OTHER - Does Not Fit Any Predefined Category. Last reply by Shawn Ryder on Wednesday. 2 Replies

Question to the car Gods....I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders.  One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture.  I am an individual and not looking to implement a dealership program so my funds are modest at this point.  Any success stories from Sales Reps using programs like this?  I am in a budget of 50/60 dollars a month.  Any advice…Continue

Tags: newsales, textcampaigns, SalesReps

This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.

Started by Matt Page in OTHER - Does Not Fit Any Predefined Category on Monday. 0 Replies

This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.We can take this in many directions, but they are:Be ProactiveBegin with the End in MindPut First Things FirstThink Win-WinSeek First to Understand, Then to be UnderstoodSynergizeSharpen the SawWe need to work on all of these, but which three do we need the most help with?There are many directions we can take this, but realize how can we apply them to our lives, then our industry.Continue

Compliance Companies

Started by Greg Epps in Legislation, Regulations, Compliance and Legal Issues on Tuesday. 0 Replies

Does anyone have suggestions for compliance companies? Looking for front end F&i compliance as well as back end OSHA, EPA, etc. I have looked at KPA and Automotive Compliance Consultants. Just wondering if anyone has other suggestions. These 2 companies offer packaged solutions for both areas. Not sure if I am better to go with a packaged solution or if I am better to go with a front end compliance company and another for back end safety and environmental.

Lexmark Printer vendors

Started by Jason Mitchell in OTHER - Does Not Fit Any Predefined Category on Monday. 0 Replies

If you are a Reynolds DMS dealer, then you probably use Lexmark printers.  When they mess up or go out, please do yourself a favor and stay away from www.theprinterdepo.com.  They have the worst customer service of any printer company we have ever seen.  Their RMA process is a complete joke, and the customer service reps could care less if the customer is happy or not.  Just a warning.ThanksJasonContinue

Tags: vendors, Printer, Reynolds, Lexmark

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tom Gorham Feb 14. 78 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Sally Whitesell Apr 17, 2013. 76 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

Tags: Internet, Manager, Leads, Business, Development

AutoBlog News Feed

Lincoln MKX Concept goes for the gold in Beijing

Filed under: , , , , ,

Lincoln MKX Concept

We've now seen the Lincoln MKX Concept in the metal, and we've shot it with the lenses of our own DSLR cameras. And we have to say, our opinion of the concept's design language has improved over our initial reaction. Yes, it's clear that this MKX shares its underpinnings with those of the Ford Edge Concept that we saw in LA, but the changes made by Lincoln stylists are a welcome departure from the angular lines of its corporate cousin from The Blue Oval.

We like the subtlety of the MKX Concept's front fascia, and the lighting elements both front and rear lend a luxurious quality to the crossover's typical two-box proportions. When combined with the smaller MKC that was shown in production form late last year, it's clear to see that Lincoln has a specific design direction that at least seems visually capable of setting it apart from the Ford models with which the brand shares its platforms. Here's hoping there are some Lincoln-specific upgrades underhood...

Have a look at our image gallery of live photos from Beijing above, reread the press release below, and feel free to let us know what you think.

Continue reading Lincoln MKX Concept goes for the gold in Beijing

Lincoln MKX Concept goes for the gold in Beijing originally appeared on Autoblog on Sun, 20 Apr 2014 13:20:00 EST. Please see our terms for use of feeds.

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Dave's Corner

Automotive News - Dealers

Recalls have had no 'measurable impact' on sales, says GM's Ammann

Citing his company's 4 percent sales gain in March and a "decent start" for sales in April, General Motors President Dan Ammann said the company's ignition switch recall has had no "measurable impact" on sales.

New reality: Think crash, not just flash

Safety watchdogs at the Insurance Institute for Highway Safety and Consumer Reports magazine had an outsize effect on the cars unveiled at the New York auto show last week.

VW signals it will outsell GM in China for second straight year

Volkswagen forecast that its sales in China will increase 10 percent or more in 2014, signaling that it will outsell General Motors in the world's biggest auto market for a second straight year.

AutoNation envisions quick, easy buying at digital store

When AutoNation fully rolls out its so-called digital storefront, the following scenario may not be all that far-fetched.

Recent National Job Listings

1. Anne Fleming

Pittsburgh, PA, United States

2. Rebecca Ward

Denver, CO, United States

3. Paul Sansone Jr.

Neptune, NJ, United States

4. Frank Renaldi

Bethlehem, PA, United States

5. Garry House

Jupiter, FL, United States

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Wards Auto Dealer News Feed

Lincoln MKX Concept Bows in Beijing

2014 Beijing Auto Show
The concept boasts an aerodynamic, sloping roofline, which Lincoln says gives it a sporty appearance.

read more

Jeep® Brand Debuts Four Design Concept Vehicles at the Beijing Motor Show

BEIJING, April 19, 2014 /PRNewswire/ -- Four Chinese-inspired design concepts push boundaries of Jeep brand Jeep Zi You Xia design concept showcases a sophisticated interpretation of the all-new Jeep Renegade Jeep Wrangler Sundancer brings premium luxury to...

Jeep Signals Importance of China With Four Design Concepts

2014 Beijing Auto Show
China already is Jeep’s largest market outside of the U.S., and plans are to add local assembly of the new small Renegade model to further growth.

read more

Automotive News - Breaking News

Recalls have had no 'measurable impact' on sales, says GM's Ammann

Citing his company's 4 percent sales gain in March and a "decent start" for sales in April, General Motors President Dan Ammann said the company's ignition switch recall has had no "measurable impact" on sales.

Ford Escort, revived in China, could land in U.S., Mulally says

Ford's revived Escort compact sedan, developed especially for the China market, has potential to go global and possibly make it Stateside someday, Ford CEO Alan Mulally said.

GM to pump $12 billion into China, hike capacity 65%

GM, undeterred by slowing growth in China, announced plans to plow $12 billion into the country by 2017 and boost capacity 65 percent by 2020.

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