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When a customer calls your dealership looking to schedule an oil change, does it sound like this? "Sorry we don't take appointments for oil changes we are open from 7:00am to 5:00pm, bring your vehicle in anytime and "l will squeeze you in." Believe it or not this happens more often than you would think.
Maybe you do take appointments for oil changes but you are…Continue
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…Continue
November 18th GNYADA Workshop "The Sales Process Redefined", Selling To Millennials
This seminar will finally answer…Continue
In today's Women's Wednesday, we focus on selling to women. Let's get real:
Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this…
Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?
On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly…Continue
In past years it was common for potential employers to ask about criminal history on applications. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a law against inquiring into criminal history in this first round of hiring. Many similar bills are pending as this movement gains momentum.Companies often have legitimate reasons for inquiring after criminal history, such as filtering out individuals who may be at a risk for security or who have…Continue
By: Steve Finlay Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Yesterday’s car buyer physically went from dealership to dealership in the course of shopping, racking up several visits. Today, buyers do most of that legwork online. On average, modern consumers visit 1.4 dealerships before purchasing, according to the National Automobile Dealers Assn. With that number as small as it is, a dealership might incorrectly assume “since they’re…Continue
I wanted to share an article I read recently on Jill Konrath's site. Jill is a sales trainer. I've read some of her books, I subscribe to her blog and I believe she offers a lot of great insights.Given that Dealer Elite has a Category for Women in this Industry, I thought this was the best place to post this information for managers and salespeople of either gender. The article is entitled :…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant The Internet was made to connect people, not just information. Nearly half of consumers now visit only 1 dealership prior to purchase and if 1 in 6 buyers skip the test drive we have an issue. Everyone should drive the car they are thinking about buying this vehicle may have a rattle or something this way you can be sure to have the correct paper work prepared and on record so it can be taken…Continue
BY YOUNG ENTREPRENEUR COUNCIL @YEC There's more to industry events like SXSW and CES than the talks themselves. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Your next conference schedule is probably already packed with events and talks, almost every hour accounted for as you cram in as much as you can. But are you sure you're making the most of your time--and building real relationships in the process? To figure out the most effective…Continue
The October retail sales forecasts from J.D. Power and Kelly Blue Book are in, and they are predicting a solid sales month in what is traditionally the second weakest month of the year for car sales.More than 1.1 million cars are expected to be sold in October, a prediction that will mark the best October since 2004 if realized, J.D. Power noted. This October is expected to be about 6% better than a year ago, which is great, KBB noted, considering that Labor Day deals in September and Black…Continue
By: PETER ECONOMYHow you sit says a lot about you.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantResearch shows that 60 to 90% of our communication with others is nonverbal, which means the body language we use is extremely important.In addition, it's especially important to make a good first impression. Why? Because within the first few minutes of meeting someone, we are already making decisions about what the other person's intentions…Continue
BY SUZANNE LUCAS @REALEVILHRLADY You could use a personal assistant to help you prep for that meeting. Here's one that you don't even have to pay. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Before you go on a sales call, or to a job interview, or conduct a job interview, do you Google the person you'll be meeting? If you have time, of course you do. If you don't have time, you don't, which can leave you unprepared for that meeting.…Continue