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Latest Activity

MANNY LUNA commented on Paul Accinno's blog post The KPIs of Automotive SEO Accountability
"Nice post, but wouldn't "car dealer in chicago" be a better search term to rank for? How much more organic traffic would this bring? Manny Luna"
9 hours ago
Jeff Novak's blog post was featured

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:Any good salesperson knows that the last way you want to greet a customer is with the words,"Can I help you?"  Sales 101 teaches that you will guarantee yourself that famous reflex…See More
9 hours ago
Paul Accinno's blog post was featured

The KPIs of Automotive SEO Accountability

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It…See More
9 hours ago
steven chessin commented on Paul Accinno's blog post The KPIs of Automotive SEO Accountability
"Paul - This is very important info. I have seen dealers get duped. And let me add something else : Bad content can only be partially fixed by good SEO. I believe there are more competent SEO companies that know all the tricks  (excuse me I mean…"
12 hours ago
Mike Elliott posted a discussion

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised deal­ers car­ried most of the gains – sales were up 7.4% over last year and 2% over last quar­ter. Fran­chised deal­ers have seen greater inven­tory avail­abil­ity through lease returns and nearly half of new vehi­cle sales tak­ing place with a trade-in.…See More
17 hours ago
Timothy Marvel posted a status
19 hours ago
MANNY LUNA commented on MANNY LUNA's blog post Zeck Ford Service Advisor Scott Sparks
"Thanks dE!"
yesterday
Profile IconAutomotive Media Partners, LLC and Niki Gaiter joined DealerELITE.net
yesterday
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
yesterday
Jeff Novak posted a blog post

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:Any good salesperson knows that the last way you want to greet a customer is with the words,"Can I help you?"  Sales 101 teaches that you will guarantee yourself that famous reflex…See More
yesterday
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: August 23 - 29

 Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!10. Now There's a Fitness Tracker for Your CarFIXD created a sensor that connects your car to your smartphone and delivers…See More
yesterday
Eliana Raggio posted an event
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FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at http://www.dealeron.com/webinar/events/from-the-trenches/

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
yesterday
Timothy Marvel posted a status
"I am not normal, that is not my goal! http://tmarvelbusines.blogspot.com/2014/08/why-average.html"
yesterday
Tiffany L. Bierman is now friends with Rick Williams, Phil S. Dixon Jr., Rex Weaver and 3 more
Friday
Mike Elliott posted a discussion

What Every Major Car Name Actually Means

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…See More
Friday
IC. Collins posted discussions
Friday
Jane Finch Haines commented on Dave Anderson's blog post Four Ways to Keep a Fanatical Focus
"Sounds simple, right?  It really takes focus to stay focused with the daily interruptions.  Really valuable advice."
Thursday
IC. Collins replied to IC. Collins's discussion 25 Sales Tips for Selling More Cars
"Thank you Larry Hayes for commenting on our post from I.C. and everyone from TechAutoCareers.com®"
Thursday
Sally Whitesell's blog post was featured

"Stop Rushing" SW Service Solutions Quarterly Newsletter

Imagine yourself entering a business where everyone seems to be hurrying around and you are greeted with, "Someone will be with you in a second" as they rush right past you.  Then when someone finally approaches they use phrases like, "I'll get you taken care of real quick" or "this will only take a second." When we role-play or monitor advisors doing a walk-around "real quick" is used…See More
Thursday
Tia Saraceno Dorsett's group was featured
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Expert Auto Advice For Students

The purpose of this group is for people to be able to ask anything they need to know about their vehicle (buying a new or used car, pricing on different services) and get answers from the top experts in the industry.
Thursday

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Blog Posts

What's More Important Than Open Rates?

Posted by Paul Potratz on August 29, 2014 at 2:49pm 0 Comments

Your emails have…

Continue

"Just Looking"...even managers have defense mechanisms

Posted by Jeff Novak on August 29, 2014 at 1:13pm 0 Comments

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:

Any good salesperson knows that the last way you want to greet a customer is with the words,…

Continue

The Top Ten Auto News Stories of the Week: August 23 - 29

Posted by Lisandra Ramos on August 29, 2014 at 12:30pm 0 Comments

 Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

Continue

Zeck Ford Service Advisor Scott Sparks

Posted by MANNY LUNA on August 28, 2014 at 4:00pm 1 Comment

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly…

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Lead Follow Up Best Practices

Posted by Rebecca Ward on August 28, 2014 at 3:56pm 0 Comments

http://http://www.digigo.com/blog/blog-july-2014/lead-follow-up-best-practicesAnswering a lead doesn’t have to be rocket science.  Sometimes we overthink situations where the best solution is usually the simplest.  When it comes to lead follow up, dealerships should follow these three best practices, and the…

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Trying Something New? Follow this Recipe for Better Results

Posted by Garry House on August 28, 2014 at 11:00am 0 Comments

This article was written by Steve Hall. 

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Follow this Recipe for Better Results

Summer in Kansas City is the time to smoke, grill and barbecue. The other day I was putting together my special rib sauce and it occurred to me that cooking is a lot like managing. Cooking when you have a great recipe is a lot easier –­ and the results are consistently better ­if you’re…

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How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 8:08am 0 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…

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Attitude check

Posted by Rob Gehring on August 27, 2014 at 4:04pm 0 Comments

Greetings,   

 

The most important thing you will find out in your career is attitude, and how it affects the outcome of your goals. When bad things happen to you, do you face them head on. Do you say to yourself "I got this?" Do you approach your problems with "Why does this always happen to me?"

Click the link below to find why a positive attitude…

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Forum

25 Sales Tips for Selling More Cars

Started by IC. Collins in dealerELITE Professional Experience. Last reply by IC. Collins on Thursday. 4 Replies

Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.These sales tips and advice touch briefly on the different…Continue

The 5 Biggest Reasons the Wrong People Get Hired

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category on Tuesday. 0 Replies

Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process.Based on thousands of candidate interviews and leading training programs with more than ten thousand recruiters and hiring managers, there is no doubt the wrong person, not the best person, is often the one hired. Here’s why:Managers define the person before defining the job. Here’s a …Continue

Tags: job, skills, hiring, training, management

Why Car Salespeople Beg for Top Customer Survey Scores

Started by IC. Collins in dealerELITE Professional Experience on Monday. 0 Replies

The Simple Answer: Anything Less Than an "A" Is an "F" Published: 04/17/2014 - by Matt Jones, Senior Editor ~ Edmunds.com's Edited by: TechAutoCareers.com® the online resource for the Automotive Sales Consultant™ Why Salespeople Beg for Top Marks If It's Not a 10, It's a Zero "Good" Isn't Great In most dealerships, giving a car salesperson an 8 or a 9 on consumer satisfaction survey's 10-point scale is essentially giving the salesperson a zero score. When you're shopping for a car, the…Continue

Can't Fly

Started by IC. Collins in General Forum for dealerELITE Members on Thursday. 0 Replies

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant If you can't fly, then run,if you can't run, then walk,if you can't walk, then crawl,but whatever you do,you have to keep moving forward. - Martin Luther King Jr. What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others…Continue

Mental Note :

Started by IC. Collins in General Forum for dealerELITE Members Aug 25. 0 Replies

Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant™RULE #1NEVER BE # 2What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.I.C. Collins ~ Author and Educator: Has One Simple Goal Improve a Million Automotive Sales Consultants LivesI…Continue

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Started by Mike Elliott in Used Car Forum 17 hours ago. 0 Replies

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised deal­ers car­ried most of the gains – sales were up 7.4% over last year and 2% over last quar­ter. Fran­chised deal­ers have seen greater inven­tory avail­abil­ity through lease returns and nearly half of new vehi­cle sales tak­ing place with a trade-in.…Continue

Tags: dealership, management, prices., dealer., car

We need MORE of this in the USA: Auto-shop class is a win-win for high school grads, dealerships that need mechanics

Started by Mike Elliott in General Forum for dealerELITE Members on Monday. 0 Replies

Two years out of high school, Evan Fischbach is earning $40,000 a year. His secret: shop class.Fischbach, 19, has known he wanted to work on cars ever since he took an automotive class in his junior year of high school in Saline, Mich. His college-educated parents wondered if he was aiming too low.Then when Fischbach was still a junior, a local auto dealer desperate for mechanics hired him as an apprentice in the service bay. Now he’s earning about three times as much as the average 19-year-old…Continue

Tags: training, vocational, mechanic, trades, management

Make a Lasting Impression in Under 5 Minutes: 14 Ideas

Started by IC. Collins in dealerELITE Professional Experience on Friday. 0 Replies

BY YOUNG ENTREPRENEUR COUNCIL Use these 14 tips to ensure your business card is the least likely to end up in the trash can. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantMost entrepreneurs expect to find themselves at networking and industry events at least a few times per calendar year, if not per month. But far too many promising conversations turn into one-sided pitches punctuated with a business card. Before you head out to your next…Continue

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TOP 5 Contributing Members This Week

1. IC. Collins

Midland, TX, United States

2. MANNY LUNA

Spring, TX, United States

3. Rebecca Ward

Denver, CO, United States

4. Mike Elliott

Washington, DC, United States

5. Rebecca Kon

Maitland, FL, United States

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