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It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…Continue
As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.
Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…Continue
Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.
Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…Continue
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…Continue
Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:
Any good salesperson knows that the last way you want to greet a customer is with the words,…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.These sales tips and advice touch briefly on the different…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant If you can't fly, then run,if you can't run, then walk,if you can't walk, then crawl,but whatever you do,you have to keep moving forward. - Martin Luther King Jr. What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others…Continue
When it comes to customer satisfaction during the sales experience, all aspects have jumped in expectations and there is absolutely no room for compromise in the automotive sales industry.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantGood is no longer good enough, as customers demand excellence many forget the importance of a first impression. Customers are more educated in terms of what to expect, so all aspects of the sale are important…Continue
LOYALTY MARKETING / By Rocket PostWhat would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit of both, focusing on your current clients is a huge part of setting your business apart. It’s always enticing to chase bigger accounts and pursue new consumers, but building customer loyalty is a great way to keep your company thriving for years to come. You might…Continue
Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…Continue
BY YOUNG ENTREPRENEUR COUNCIL Use these 14 tips to ensure your business card is the least likely to end up in the trash can. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantMost entrepreneurs expect to find themselves at networking and industry events at least a few times per calendar year, if not per month. But far too many promising conversations turn into one-sided pitches punctuated with a business card. Before you head out to your next…Continue
Every time we see someone in a Chevy Cobalt, we resist the urge to ask them if they’ve made plans to sell it. As it turns out, those folks might still receive a decent return, as owners of these recalled cars—and many other models with highly publicized problems—aren’t dumping them en masse.According to a report from …Continue