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June 2015 Edition

Engaging With Millennials: Marketing to Millennials

Latest Activity

Tyson Madliger liked JD Rucker's blog post Content is Important, but there's More to SEO than Building Pages
2 hours ago
Tyson Madliger liked JD Rucker's discussion Yet another question about TrueCar sentiment
5 hours ago
James Bunting replied to JD Rucker's discussion Yet another question about TrueCar sentiment
10 hours ago
David Lewis's video was featured

Winners Say, "I am good, but not as good as I can be." - by David Lewis

David Lewis shares his Automotive Sales Training with you on innovative ways to increase your Sales through his concept of “Inspirational Selling”. Each week...
12 hours ago

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Forum

Salesperson Branded Presence: Who's the Best?

Started by JD Rucker in dealerELITE Professional Experience. Last reply by Tyson Madliger 22 hours ago. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?Continue

Yet another question about TrueCar sentiment

Started by JD Rucker in Advertising/Marketing Forum. Last reply by James Bunting 10 hours ago. 1 Reply

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.Continue

Tags: TrueCar

11 Confessions of a Car Dealer

Started by I.C. Collins in dealerELITE Professional Experience on Wednesday. 0 Replies

By: AnonymousBuying a car requires trust. Trust requires honesty. And to get honesty, well, sometimes you need anonymity. We spoke with a veteran salesman in the Midwest, who shared some of the wisdom—and a few tricks—he's picked up. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

The 4 Types of Introvert: Which Are You?

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: Jessica StillmanNot all introverts are alike. Take this quiz to find out which type you are. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant Ask a bunch of people on the street what the term "introverted" means and you'll probably get a bunch of different answers. One…Continue

Selling to Affluent Customers

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: Ronald J. ReahardAn F&I pro from California is having trouble selling F&I protections to his affluent customer base. The magazine’s F&I wiz has the answer. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant This month’s question comes from Jon…Continue

The 7 Behaviors All of Your Customers Want to Experience

Started by I.C. Collins in dealerELITE Professional Experience 23 hours ago. 0 Replies

By: John JantschBusiness owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

How to Do Business With the Powerful and Super Wealthy

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: Rich PaleseThose extra little touches can go a long way. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant In my last article, I discussed certain things to avoid when selling to the wealthy. This time around, I'm going to cover some generally effective…Continue

50 Sales Habits to Eliminate

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Barrett RiddlebergerYou can develop bad habits over time. Use this list to find opportunities to improve your sales performance. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant When it comes to bad sales habits, I've had them all and still struggle to have mastery over them.…Continue

 
 
 

Blog Posts

Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

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