Which is More Important: Social Media Marketing or Reputation Management?

Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker on Saturday. 3 Replies 2 Likes

I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue

Tags: Reputation Management, Social Media

Cars sold from your Internet Department

Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Richard Robbins on Monday. 7 Replies 1 Like

Hi Everyone,I am trying to compare the production of my BDC with other dealerships.  We are a one rooftop dealership in the north east with about 200 new &100 used.  I have 2 BD Agents.  We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing?  How big are your departments/BDCs?I want to compare our production.  Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue

Tags: BDC

AutoMax & Red Cross Oklahoma Tornado Relief Effort – Matching Contributions

Started by Craig Lockerd in OTHER - Does Not Fit Any Predefined Category yesterday. 0 Replies 1 Like

In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need.  Our heartfelt condolences go out to all who have been affected by the tornado.  Our commitment as an organization is to support one another in good times and in bad.AutoMax Recruiting and Training, LLC has donated $1000.00 to the American Red Cross.  We are contacting all our clients, vendors and…Continue

Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?

Started by JD Rucker in Advertising/Marketing Forum on Friday. 0 Replies 1 Like

For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue

Tags: PPC, SEO

dealerElite: Developed to be an Automotive educational site

Started by DealerELITE in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Jim Mahoney Aug 9, 2012. 13 Replies 20 Likes

We would like to thank all our members for maintaining focus on motivational, educational, & inspirational discussions, blogs, and videos! dealerElite is a No self promoting Zone! (Yes: Video Testimonials are considered Self Promoting)  dealerELITE has a couple simple rules to follow:- Be polite and courteous to each other- "Do not "self-advertise" too much, otherwise dE may remove you as a memberIf either of these two rules are broken, dealerELITE has the right to make changes to your…Continue

Overpaid?

Started by James Bunting in Dear Abby (dealerELITE) - Advice Needed yesterday. 0 Replies 0 Likes

Here's the backstory:Our internet team has grown over the last several years, both in terms of personnel and responsibilities  As manufacturer and customer expectations have become more exacting, our appointment setters have necessarily stepped up to the plate. We had no choice: if the customer knows about Edmunds' TMV, you'd better know how TMV works. If a customer is also considering an off-brand unit, you'd better be ready to explain why your vehicle makes for a better investment. If a…Continue

Would you be willing to dump your Facebook page altogether and start fresh?

Started by JD Rucker in Social Media and Reputation Management yesterday. 0 Replies 0 Likes

Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.The problem is this - you can…Continue

Tags: Social Media, Social, Facebook

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tom LaPointe Dec 4, 2012. 85 Replies 5 Likes

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE