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Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is sensationalized and fear sells. Things are rarely as good as they seem and things are rarely as bad as they…
A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.
It was a process, really, and it went like this:
Despite NADA’s landmark victory in getting most auto dealers exempted from direct oversight by the Consumer Financial Protection Bureau (CFPB), it looks like the agency has found a back-door way to make life more difficult for dealerships. The Bureau recently announced that lenders that offer auto…Continue
Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…Continue
Business Rater of the US & Canada offers business resources inc. reviews, ratings & online surveys to help consumers identify great & not so great businesses.
BusinessRater.com is a consumer review site that helps consumers find great businesses & avoid not so great businesses by reading consumer reviews. Business Rater…
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
From day one, owners Ted Rubin and Todd Smith built ActivEngage to be employee-focused. In addition to providing free medical, dental, and vision benefits, ActivEngage proves that it truly values its employees with free gym memberships to promote workplace wellness, an on-staff licensed massage therapist to relieve work-related stress, bi-monthly food trucks, and a lounge…Continue
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…Continue
I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did…Continue
Hello,After being in sales for almost two years, I have been in the "internet department" for about a year (off and on at first) while our dealership went through a couple of managers. Our last internet director left the dealership in March and I was now tasked with taking on not only achieving my monthly sales goals, but to also do the behind the scenes work at the dealership for the internet department and a bit of CRM management and clean-up of processes and templates for the internet…Continue
What are some good strategies for increasing conversions on our mobile website? Our mobile conversion rate is dramatically lower than that of our desktop conversion rate and we are looking for ways to improve it. Any help or suggestions would be greatly appreciated.Continue
Started by JoAnna Weber in Employment Listings - SOUTHEAST (KY, TN, NC, SC, GA, AR, LA, MS, AL, FL) HELP WANTED. Last reply by JoAnna Weber yesterday. 1 Reply 2 Likes
General Sales Manager Are you an Elite Automotive Sales Manager? Are you searching for the dealership that is RIGHT FOR YOU? Are you not earning what you are TRULY WORTH?SIX-FIGURE EARNING POTENTIAL! Wilson Hyundai KIA is currently looking for experienced Automotive Sales Managers with an interest in becoming a Automotive General Sales Manager! We are looking for a high energy, aggressive applicant who is receptive to new ideas and concepts. Previous Automotive Management experience IS…Continue
Started by JoAnna Weber in Employment Listings - PACIFIC (NV, CA, HI) HELP WANTED. Last reply by JoAnna Weber yesterday. 1 Reply 2 Likes
Automotive General Sales Manager Are you an Automotive Sales professional? Are you struggling to find the career that is right for you? Are you not making what you are truly worth?SIX-FIGURE EARNING POTENTIAL! We are a Santa Barbara / Santa Maria area dealership looking for experienced Automotive Sales Managers with an interest in becoming a General Sales Managers, overseeing two dealerships! We are looking for high energy individuals with previous Automotive Sales Management experience.…Continue
In my 20 years as sales manager, I have seen them come, and seen them go. Plenty of them. Made many into successful managers and top performers. I train on rapport building as "part" of salesmanship, but have never seen a salesperson take rapport building TOO far. Until now... I have counselled and discussed that rapport building is great but TOO MUCH RAPPORT CAN BE LETHALLY DEADLY to a car deal. That being said...I am not looking so much for a discussion, as I am some material, articles, etc…Continue
DEALER MARKETING- SUBPRIME ADVERTISING Markets That Are Open:ChicagoLos Angeles FresnoWashington DCAtlantaCincinnatiDetroitBostonDenverSeattleSan DiegoBirminghamOklahoma CityRaleighNashvilleMemphisSan AntonioPhoenixSt LouisKansas CityDallasHoustonYou must live no more than 50 miles from any of these cities You must currently be representing one of these products: 1) Sub Prime/ Secondary Finance Advertising or Marketing 2) Sub Prime Internet Leads 3) Sub Prime or Secondary Finance Company…Continue