DealerELITE was created to help automotive professionals connect to the best and the brightest within our industry while sharing best practices. We're happy to have you here!
DealerELITE | The most recognized automotive social network in the world. Sign-up now to engage with the best and brightest of our industry!
David Lewis Presents his weekly Sales Meeting: Why the Average Salesperson Sells 10-12 Cars per Month Part 7: Leaving the Customer Alone at Negotiations
Added by Anne Fleming on April 15, 2014
Posted by Frank Renaldi on April 15, 2014
Added by Dave Anderson on April 15, 2014
Added by Anne Fleming on April 15, 2014
Posted by Craig Lockerd on April 18, 2014
Added by Rebecca Ward on March 18, 2014
Added by Josh Knutson on April 16, 2014
Posted by Matt Page on April 14, 2014
Added by Garry House on April 14, 2014
Added by Rebecca Ward on April 1, 2014
Science rules in digital marketing.
Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…Continue
In the auto industry, there are many pieces that make up the whole market - from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.
One of the biggest inefficiencies in a dealerships…Continue
With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…
Automotive advertising agencies don't know what they don't…Continue
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Question to the car Gods....I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders. One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture. I am an individual and not looking to implement a dealership program so my funds are modest at this point. Any success stories from Sales Reps using programs like this? I am in a budget of 50/60 dollars a month. Any advice…Continue
This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.We can take this in many directions, but they are:Be ProactiveBegin with the End in MindPut First Things FirstThink Win-WinSeek First to Understand, Then to be UnderstoodSynergizeSharpen the SawWe need to work on all of these, but which three do we need the most help with?There are many directions we can take this, but realize how can we apply them to our lives, then our industry.Continue
Started by Greg Epps in Legislation, Regulations, Compliance and Legal Issues on Tuesday. 0 Replies 0 Likes
Does anyone have suggestions for compliance companies? Looking for front end F&i compliance as well as back end OSHA, EPA, etc. I have looked at KPA and Automotive Compliance Consultants. Just wondering if anyone has other suggestions. These 2 companies offer packaged solutions for both areas. Not sure if I am better to go with a packaged solution or if I am better to go with a front end compliance company and another for back end safety and environmental.
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue
March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue