One of the reasons for being so tight-lipped can be…
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Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.
In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto…
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The #IS20G 6 is right around the corner. September 22-24 in Boston MA, in full partnership with the Massachusetts State Auto Dealer Association is going to be INCREDIBLE!
Over 25 Speakers and Panelists, Dealer Principals and GMs speaking and educating!
200+ Automotive Professionals, Managers and Dealer…
The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to…
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov.…
It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to provide customers with special promotions, coupons etc. as the…Continue
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…Continue
Our business is filled with common complaints, cop outs, clichés, conventional wisdom, and excuses that will keep you average if you buy into them. As you read over the following list determine how many you have heard, said, or bought into. Then consider the reality rebuttal, offered with the intent to create a healthier perspective on each issue.
1. There’s a shortage of talented people in my area.
Reality rebuttal: It’s…Continue
Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.
As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you had a good or a bad…Continue
What have we learned from all of the studies?
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified…Continue
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…Continue
One of the reasons for being so tight-lipped can be…
LOYALTY MARKETING / By Rocket Post
What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit of both, focusing on your current clients is a huge part of setting your business apart. It’s always enticing to chase bigger accounts and pursue new consumers, but building customer loyalty is a great way to keep your company thriving for years…
Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.
These sales tips and…
I've just reported to the management of this site the personal abuse I was subjected to in one discussion here recently. I find it a privilege to be a part of this group and with only one exception so far everyone has been cordial, thoughtful, helpful, and on-topic. But I'd like to just remind the few who might need it, of the simple rules of this community:
- Be polite and courteous to each other
- Do not…
Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…Continue
Rather than speaking up when they see something wrong or have good suggestions, many employees feel that keeping their mouths shut is the best way to go.One of the reasons for being so tight-lipped can be attributed to a belief by employees that regardless of what they say, they feel they aren't powerful enough to actually make a difference, according to a new study to be published in the Personnel Psychology journal.For their research, the authors conducted three studies: a laboratory…Continue
The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. What do you think? Do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful. What do you think? Is this something you can benefit from or do you have a few tricks up your…Continue
Techniques in Automotive Sales Careers ~ " TechAutoCareers.com® " is a web-site for the Automotive Sales Fraternity™ who want and need to increase their closing ratio and everyone can benefit from helpful tips and / or information would you agree?Ever been working with a client or just about ready to close a deal and needed information right then and not after you had to go chase down the information? Tired of asking for information and having to split a deal for a answer that took all but a…Continue
I'm sure it's rare that companies receive a thank you but I for one feel it's just as important to pass along positive, as well as negative feedback. Signing up with Contact At Once was the single best move we've done to generate quality leads on people READY TO BUY! Last month alone we sold 10 vehicles that originated through our different chat sites including PrecisionAcura.Com, Cars.Com and Acura.Com. This month we've already sold 3 certified Acuras during the snow storm when we weren't even…Continue
TechAutoCareers.com® wants to change the way the general public thinks about automotive sales consultants. We feel that the dehumanization of everything we do it is a major problem. Our difference is we want to put the human element back into the sales process.While alot of people believe "business before pleasure"…Continue
It's no secret that salespeople must be persistent. But some salespeople seem to forget the imaginary line separating persistence from pressure.The customer is the one who determines the amount of pressure that crosses the line. Therefore, it's wise to remember to pay attention the following customer cues indicating you may be pushing too hard:You hear verbal cues like, "hold on" or "not so fast."There is a sudden change in their physical demeanor; they pull away from you; or they suddenly look…Continue
The self-driving car seems like a terrible driver’s dream: no steering wheel to control, no trouble parallel parking, no concerns about having a couple of beers on the way home from work. But the removal of fallible human drivers might create havoc for auto insurers.Human error accounts for 90 percent of road accidents, according to the International Organization for Road Accident Prevention, and our collective failure rate helps the auto insurance industry rake…Continue
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."