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Added by Dave Anderson on May 15, 2013
Added by Brad Alexander on May 14, 2013
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Automotive Sales Training - Success or Failure?Added by Mark Tewart on May 16, 2013 |
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Automotive Sales Training - People Buy From PeopleAdded by Mark Tewart on May 9, 2013 |
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How to stay TOP OF MIND with Every CustomerAdded by Mathew Koenig on May 11, 2013 |
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Which is More Important: Social Media Marketing or Reputation Management?Posted by JD Rucker on May 11, 2013 |
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Developing A Culture for Sustainable ResultsAdded by Lois Burak on May 15, 2013 |
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In the future, Dogs will work car deals.Added by Mr. Natural on May 2, 2013 |
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The Continuing Cars.com Controversy and Public DiscourseAdded by Doug Davis on May 12, 2013 |
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Connecting to Wisdom!Added by Lizelle Landino on May 13, 2013 |
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Cars sold from your Internet DepartmentPosted by Jackie Cahill on May 8, 2013 |
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What Does A PR Firm Do?Added by sara callahan on May 15, 2013 |
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone…
Fear Not!
In an article dated May 15th, 2013, Automotive News announced that IRS changes could ensnare dealers who reinsure. (See full article …
Recently I had the privilege of working with Media Active Incorporated on an industrial shoot for Toshiba Corporation. Engaging in any project with MAI is always a blessing for a multitude of reasons. One aspect is the opportunity to witness on the set while being educated in the art of performance technique and the…
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…
Posted by JD Rucker on May 19, 2013 at 9:00am 0 Comments 1 Like

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…
ContinuePosted by MANNY LUNA on May 18, 2013 at 10:30pm 0 Comments 3 Likes
Keyword Researcher helps you find thousands of Long Tail keyword phrases by scraping Google's massive Autocomplete database. Watch the video to learn more!
When you use…
ContinuePosted by Bill Cosgrove on May 18, 2013 at 5:23pm 3 Comments 1 Like
Posted by JD Rucker on May 18, 2013 at 3:29pm 0 Comments 2 Likes
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…
ContinuePosted by Bill Cosgrove on May 18, 2013 at 8:58am 5 Comments 1 Like
This post will explore why all turnover is not created equal. Measuring sales turnover as a percentage can be misleading. A lower percentage isn’t always better. Yet turnover is probably the most measured sales metric. HR, sales leaders, and Sales o
ps all measure it.
Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players. Many sales organizations are proud that they have a low turnover metric. But they are…
ContinuePosted by Louie Baur on May 17, 2013 at 6:32pm 0 Comments 1 Like

Content speaks for itself. It speaks for a company. It speaks to the people.
Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…
ContinuePosted by JD Rucker on May 17, 2013 at 5:42am 0 Comments 2 Likes

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…
ContinuePosted by Scott Bergeron on May 16, 2013 at 2:00pm 0 Comments 1 Like
A submarine has individual compartments to protect itself from disaster. When attacked, the crew moves through each compartment, closing the hatch of the previous compartment behind them. Selling requires the same procedure: moving completely through each compartment, or step of the sales process, to arrive safely at a successful sale. We all know salespeople who skip steps to get to the close faster, without shutting the other hatches behind them. And chances are,…
ContinueI found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake…
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker yesterday. 3 Replies 2 Likes
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue
Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Mr. Natural on Friday. 5 Replies 1 Like
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
Tags: BDC
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL yesterday. 0 Replies 2 Likes
I found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake Erie.Continue
Started by Jessica Russell in Dealer Forum. Last reply by Richard Robbins on Tuesday. 2 Replies 0 Likes
Automobile dealerships lose 87% of their customer within five years with the highest defection rate occurring during the 3rd and 4th year of ownership. Less than 25% of vehicle buyers return to the dealership for the first service even when it was free. When customers aren’t made comfortable with where to go, who to see, or what to expect they return to where they recently serviced. Properly introduce customers to the service department and merely ask them to return for service, 50% will…Continue
Started by JD Rucker in Advertising/Marketing Forum on Friday. 0 Replies 1 Like
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue
Started by Donna Farro in Employment Listings - MID-ATLANTIC (PA, NJ, MD, DC, DE, VA, WV) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for an Account Sales Executive (ASE). Create business relationships and increase incremental revenue to small and medium sized ADP clients through face-to-face sales activities. Work in conjunction with all of your channel partners to increase sales opportunities in ADP Strategic Products to grow ADP’s share of wallet in our existing client base. Achieve annual assigned sales plan, working under…Continue
Started by Tarry Shebesta in General Forum for dealerELITE Members May 12. 0 Replies 0 Likes
DriveItNow Turns the Car Buying Process Upside Down with Industry First Shop-by-Payment TechnologyNew service shows consumers what vehicles they can buy based on their credit and desired monthly payment Cincinnati, OH – May 7, 2013. DriveItNow, the leader in online monthly payment marketing technology, announced today its new patent-pending Shop-By-Payment service that totally changes the way consumers shop for cars online. DriveItNow’s new Shop-By-Payment service completely flips the car…Continue
Started by Donna Farro in Employment Listings - NORTHEAST (ME, VT, NH, MA, RI, CT, NY) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for a Dealix Solutions Representative (DSR). The Dealix Solutions Representative (DSR) role is a field based sales position that will be responsible for generating new sales to Dealers of Dealix’s New and Used Lead programs. DSRs will work independently to drive their sales results. Success in this position will require a combination of highly effective sales skills, along with well developed…Continue
Filed under: Hybrid, Sedan, Performance, Wagon, BMW, Diesel, Luxury
2014 BMW 5 Series starts at $50,425* and gets a new diesel, 5 Series GT starts at $60,925* [w/video] originally appeared on Autoblog on Sun, 19 May 2013 17:16:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMay 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
A webinar featuring Jim Ziegler talking about his legendary sales and follow-up skills. In this session, the legendary Jim Ziegler discusses sales, prospecting and customer follow-up. In this content…
Organized by Eliana Raggio | Type: webinar, free
0 Comments 0 LikesJune 4, 2013 from 8am to 5pm – Atlanta, GA
One-day super charged special finance workshop with industry expert, Greg Goebel. The workshop is designed for beginners & experienced Special Finance departments. Class is appropriate for the D…
Organized by Harlene Doane | Type: workshop
0 Comments 0 LikesJune 11, 2013 to June 12, 2013 – Orange County, CA
$1,295/person / 3 @ $1,000 person • Measuring Profitability • Improve Departmental Profitability • Advertising, and Merchandising Ideas • Technology, Websites and Social Media • Sales Recruitme…
Organized by Jay Prassel | Type: training
0 Comments 0 LikesJune 11, 2013 at 1pm to June 13, 2013 at 4pm – Online
Don't miss the year's leading F&I event! Last year over 1,000 dealership principals, owners, F&I managers, F&I staff, compliance officers, internet managers and more attended the ONLY dig…
Organized by Sarah Gorajek | Type: online, conference
0 Comments 0 LikesJune 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use t…
Organized by Eliana Raggio | Type: webinar, free
0 Comments 1 LikeJune 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
Surviving the Perfect Storm - Winning with Evolving Customers The Automotive Customer Centricity Summit is a unique event featuring: Real expertise on key topics Exclusive environment for senior exe…
Organized by Jon Munzel | Type: executive, summit
0 Comments 0 Likes AUSTIN, Texas, May 17, 2013 /PRNewswire/ -- Two Nissan Motorsport Altima racing cars flank a production 2013 Nissan Altima at Circuit of the Americas race track in Austin, Texas during the first-ever appearance of the Australian V8 Supercar Series in the United State
RANDOM LAKE, Wis., May 17, 2013 /PRNewswire-iReach/ -- Drivers are getting more excited for the summer months as it gets warmer in WIsconsin, and they are all turning to Eric von Schledorn for new Ford in Random Lake WI like the 2013 Ford Edge.
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