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June 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Profile IconIsaac Herzberg, Brian Bennington and Dave Benson were featured
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Forum

Salesperson Branded Presence: Who's the Best?

Started by JD Rucker in dealerELITE Professional Experience. Last reply by Tyson Madliger on Friday. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?Continue

Yet another question about TrueCar sentiment

Started by JD Rucker in Advertising/Marketing Forum. Last reply by David Blassingame yesterday. 2 Replies

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.Continue

Tags: TrueCar

11 Confessions of a Car Dealer

Started by I.C. Collins in dealerELITE Professional Experience Jun 30. 0 Replies

By: Anonymous Buying a car requires trust. Trust requires honesty. And to get honesty, well, sometimes you need anonymity. We spoke with a veteran salesman in the Midwest, who shared some of the wisdom—and a few tricks—he's picked up. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

12 Factors Other Than Ability That Impact Your Success at Work

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Suzanne LucasJust because you're good at what you do, that doesn't mean you'll succeed. Here are 12 things you need in addition to skill. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant The hardest and smartest work should get the promotion and the praise, right? But it…Continue

The 7 Behaviors All of Your Customers Want to Experience

Started by I.C. Collins in dealerELITE Professional Experience on Friday. 0 Replies

By: John JantschBusiness owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales…Continue

8 Signs You’re An Indispensable Employee

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Jacob CashmanThese days work in an office setting is all about increasing productivity and benefiting the bottom line of the company. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant For those of us who work in offices, it’s hard to receive feedback or other…Continue

4 Things You Can Learn from Your Child

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: Jim RohnRefresh your perspective on life and practice being child-like. Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant Remember the master teacher once said 2,000 years ago, “Unless you can become like little children, your chances are zero; you haven’t got a…Continue

5 Reasons to Beef Up Your Emotional Intelligence

Started by I.C. Collins in dealerELITE Professional Experience yesterday. 0 Replies

By: Karima Mariama-ArthurWhy every leader needs to master emotional and social abilities Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant Are you a leader? Do you want to be one? Then know this: You will need more than cognitive intelligence and technical…Continue

 
 
 

Blog Posts

CUVs Decline more than Cars

Posted by Black Book on July 7, 2015 at 5:02pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This edition also includes the monthly Specialty Markets report.…

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SMALLER CARS AND DOMESTICS FEEL THE LARGEST DEPRECIATION DURING JUNE ACCORDING TO BLACK BOOK

Posted by Black Book on July 7, 2015 at 3:35pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import…

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Straight to Inventory versus Landing Pages for PPC

Posted by JD Rucker on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive…

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In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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