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Added by Dave Anderson on November 19, 2014
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January 22, 2015 from 7:15am to 5:30pm at Nob Hill Masonic Center
Organized By: Kelly Kaufman
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In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…
I conduct follow up training classes for salespeople that deliver less than 8 units for the month. Out of some 130 salespeople in our organization last month we had 28 that missed the mark. In previous classes I’ve conducted training on various parts of the steps to the sale, overcoming objections, and closing techniques.
This month I decided to drill down…
News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 7 employees at the same dealership who have been indicted so far this year. Not very pretty.…
Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure…
Many dealerships have an unhealthy addiction to silver bullets, contests, quick fixes and an array of flavors of the month in an attempt to improve behaviors. These efforts range from the monthly spiff on demos or write-ups, to weekend “slasher sales”, to “we’re firing the bottom guy on the board this month”, to the latest twenty-group best-idea bandwagon, and the like. While versions of the aforementioned examples can play a role in bringing a short-term burst of adrenaline, or a…
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…Continue
Accountability is NOT a
Four Letter Word!…
Are You Struggling With Commitment Issues?
Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.
On this episode of Think Tank…
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…Continue
FOR IMMEDIATE RELEASE
Urbandale, IA--November 24th, 2014--Flick Fusion (www.flickfusion.com) today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…Continue
Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.
Even though there were comments…
The most important process COACHING *5 Point Strategy to grow your own coaches Coaching = A training or development process At virtually every dealership in America we routinely promote our top sales associates into management. We promoted them because they demonstrated the ability to sell cars at a high level. Selling cars at a high level as an individual is a totally different skill set than coaching a team to perform at a high level. The two skills are actually quite opposite. Typically…Continue
By : Frank EliasonShared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantLet's start off with a very basic question, why do you contact a Customer Service department? For most of us it is certainly not because we have a desire to. The fact is that often the need for Customer service…Continue
By : ANTONIO CENTENO, REAL MEN REAL STYLEThese days, when we hear the phrase “dress code” we’re most likely to associate it with workplace rules.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantA lot of jobs still have written guidelines for employee attire, at varying degrees…Continue
If I ask you to think about a typical salesperson, what is the first thing that pops into your head? For many people out there it is something like this:Or this:Or even worse, this:Over the years the reputation of salespeople hasn’t really wavered all that much. And with vast amounts of product content available out there customers have voted with their digital feet, choosing to engage with a vendor or sales person when they are already 66%-90% of the way through the buying process according to…Continue
BY Tracy SpearsLast week we talked about the 4 Stages of Learning. This week we will talk about the 4 things your team needs from you, as a coach, to be unconsciously competent in their performance.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant1. The Vision. This is simply…Continue
BY PATRICK LENCIONIBringing new ideas to life requires teamwork that only great leaders can elicit.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantAdmit it: you're a little obsessed with innovation. I don't blame you. Considering how fast markets evolve in today's…Continue
Started by Mike Elliott in Legislation, Regulations, Compliance and Legal Issues on Friday. 0 Replies 0 Likes
A high-ranking official at the National Highway Traffic Safety Administration was defending federal safety regulators' decision not to mandate a national recall of all cars affected by defective airbags manufactured by Japan’s Takata. According to The Detroit News, Deputy NHTSA Administrator David Friedman was preparing to tell a U.S. Senate committee that the agency doesn't have sufficient data to force a nationwide recall, and that such a broad action could divert limited replacement parts…Continue
Americans took out the most auto loans in nine years during the third quarter, according to the Federal Reserve Bank of New York’s quarterly Household Debt and Credit Report.Loan originations for new and used cars totaled $105 billion, the highest amount since the third quarter of 2005. That’s in line with industry reports of stronger new light-vehicle sales, boosting the contribution of consumer spending to third-quarter U.S. growth.Auto loan balances have now risen for 14 straight quarters,…Continue