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Posted by IC. Collins on August 18, 2014
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Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.
What does this mean for your brand? Samantha explains how you can use these new features…Continue
It’s been a fun week at ActivEngage! We've all been showing our team spirit by dressing up every day for Spirit Week!
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same direction.…Continue
August 2014 marks AutoNetTV’s 100th episode. For eight and a third years, customers in various auto care facilities have been entertained while they learn how to save money with timely car care while enjoying better vehicle performance and increased safety.
Just how much…Continue
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and…Continue
ATTENTION CARS.COM CUSTOMERS: If you received an email asking you to update your account credentials it has all the marks of a "phishing" scam. (For you neophytes that is when a fake site is published that looks real but is only there to steal your logins and passwords.) I would avoid logging into any Cars.com dealer portal sites without checking with support first. It will ultimately be less of a headache than having your dealer account temporarily compromised.
This article was written by Steve Hall of the NCM Institute Center for Automotive Retail Excellence.
Have you ever thought about what keeps you from becoming the best you can be? Hopefully, not only have you thought about this in the past, but you think about it on a regular basis. Though this thought…Continue
Your goal as a manager isn't to be each employee's best friend, but it also isn't to be feared and reviled. Here are a few outward signs that may indicate your employees see you as a bad boss. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™ In addition to all of your achievements, you're sure that you're also a great boss. After all, your leadership skills have helped you climb the ladder of success. But some of the world's top companies…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™" Dreams Don't Work Unless You Do"What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.I.C. Collins ~ Author and Educator: Has One Simple Goal Improve a Million Automotive Sales…Continue
For an auto enthusiast, taking your road test should be a great day you look forward to for years but, sometimes, it doesn't quite turn out right.10.) Hit A Car On The Way To The DMVThis story from JohnnyWasASchoolBoy has a happy ending, so it's only good for number 10 on this list but still a good one."We didn't have a DMV in our town so with my mom I drove our old Volvo to the next town for my test. We had about an hour to kill so we went to the mall to get some lunch. When I backed out…Continue
After a rollercoaster push by the United Auto Workers to unionize the workforce at Volkswagen's plant in Chattanooga, TN ended in defeat in February, the UAW may yet get its way.In July the labor organizerchartered…Continue
The “Gift of Gab” does not hold the virtue it once did in sales. Old school sales philosophies told us to bring out the extrovert from within and have lots to say. Nowadays, everything has changed. Prospects no longer want to be talked at by some smooth and slick sales stud. In fact, prospects have grown tremendously weary of this once-hailed approach. In the current market, prospects simply want to be understood and listened to, so the salesperson’s job becomes asking effective questions to…Continue
What do you need to find and develop within yourself to be successful? The answer comes from looking at those who have created success in a variety of fields. These traits may sound simple, but they lead to remarkable results.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™If you really want bring success into your life, you should cultivate yourself just as you'd cultivate a garden for the best yield. The attributes here are shared by…Continue
I'm working on a Classified Intelligence Report article about the changes to the Carfax listing platform - most notably its ability for shoppers to filter by things such as one-owner and no wrecks.If your dealership is advertising your pre-owned vehicles there I'd like to talk to you about how well (or not well) it does for you, and how important these filters are - if they are. Of course, we'll link to your site.You can send me a message here, email me at email@example.com, or call or text…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™"Think Possitive, Be Possitive, And Possitive Thinking Will Happen"What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.I.C. Collins ~ Author and Educator: Has One Simple Goal Improve…Continue