July 2015 Edition

Engaging With Millennials: Marketing to Millennials

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Jon Floyd posted videos
18 minutes ago
Profile IconCurtis Dixon, Jim Crook, eric arduin and 1 more joined DealerELITE.net
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William Shivell posted a discussion
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William Shivell updated their profile
3 hours ago

Motivational | Educational | Inspirational


Back to basics

Started by William Shivell in Used Car Forum 2 hours ago. 0 Replies

I would like to Share my resent experience in buying a used car. I found a car I liked on the internet and filled out their on line credit application. I received a call from a manager a few days later. I was not able to talk to her at that point, so I called her back a few days later and set up an appointment. When I showed up for the appointment, the manager turned me over to a sales person. She was pleasant and sat me down to fill out the cheat sheet, you all know the one, should be filled…Continue

We’ve Met the Enemy, and It Is Us

Started by I.C. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

By: Lisa OckerA grueling Army exercise proves our fiercest opponent may be the one that resides between our ears.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThe wind kicked up around twilight. Glancing toward the sky, they wondered whether the storm clouds would catch up…Continue

Selling Cars Is Like Fishing

Started by I.C. Collins in dealerELITE Professional Experience on Sunday. 0 Replies

By: I.C. CollinsThru out the years I’ve learned that selling is easier and more valuable to both you and the client if you encourage customers to share their experiences and you make the client aware you are there to be of service to them and they decide to buy because of your service to them. Why? Because nobody likes to…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue


You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

Tags: Internet, Manager, Leads, Business, Development

PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership

Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies

March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar


Blog Posts

Stop Making This Marketing Mistake

Posted by Paul Potratz on July 28, 2015 at 2:39pm 0 Comments

Make These Changes Today To Get Your Marketing Strategy Running Smoothly

On this episode of…



Posted by John Sternal on July 28, 2015 at 1:13pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous…


Car Values Depreciate at Twice the Rate of Truck Values

Posted by Black Book on July 28, 2015 at 11:05am 0 Comments


Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…


Secrets Every Successful Dealership Knows

Posted by Joseph Little on July 28, 2015 at 9:59am 0 Comments

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership…


Getting The Best Results For Your Car Dealer Website

Posted by Martin Denial on July 28, 2015 at 8:17am 0 Comments

If you want to get high ranking in SERP pages, then it is very important that you are using the balance keyword density in the content of the your website. In…


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