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Dave Anderson posted a statusDealerELITE | The most recognized automotive social network in the world. Sign-up now to engage with the best and brightest of our industry!
Added by Dave Anderson on May 15, 2013
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Automotive Sales Training - Success or Failure?Added by Mark Tewart on May 16, 2013 |
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Automotive Sales Training - People Buy From PeopleAdded by Mark Tewart on May 9, 2013 |
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Which is More Important: Social Media Marketing or Reputation Management?Posted by JD Rucker on May 11, 2013 |
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Developing A Culture for Sustainable ResultsAdded by Lois Burak on May 15, 2013 |
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Yahoo confirms $1.1B purchase of Tumblr, “promises not to screw it up”Added by MANNY LUNA on May 20, 2013 |
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What Does A PR Firm Do?Added by sara callahan on May 15, 2013 |
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How to stay TOP OF MIND with Every CustomerAdded by Mathew Koenig on May 11, 2013 |
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Twitter and Pinterest are Too Easy to be Ignored by DealersAdded by JD Rucker on May 14, 2013 |
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The Continuing Cars.com Controversy and Public DiscourseAdded by Doug Davis on May 12, 2013 |
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Getting More Facebook Fans is NOT the Key to Social SuccessAdded by JD Rucker on May 18, 2013 |
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced on her own…
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone…
Fear Not!
In an article dated May 15th, 2013, Automotive News announced that IRS changes could ensnare dealers who reinsure. (See full article …
Posted by Erin Ryan on May 21, 2013 at 12:41am 0 Comments 0 Likes
Posted by J.R. Batchelor on May 21, 2013 at 12:03am 0 Comments 0 Likes
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…
ContinuePosted by Mark Tewart on May 20, 2013 at 2:10pm 0 Comments 1 Like
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…
ContinuePosted by Terry Gibson on May 20, 2013 at 11:52am 0 Comments 0 Likes
So, let’s talk about Website engagement. We spend thousands of dollars to drive traffic to our Websites, so why don't we proactively talk to 100 percent of our customers who go there? As a dealer or GM, would you want your sales people only talking to 50 percent of the customers who are on your lot right now? After you spent all that money to get them there, shouldn’t you engage the…
ContinuePosted by Rebecca Kon on May 20, 2013 at 11:30am 0 Comments 0 Likes
MarketingProfs recently revealed data by Curalate and Digitas, discussing the engagement of automotive brands and the automotive community on Pinterest. This information reinforces the need for dealerships to get involved on this social media site, and provides helpful information on when it is best to post your content.
Below are details from …
ContinuePosted by MANNY LUNA on May 20, 2013 at 11:00am 1 Comment 3 Likes
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced on her own…
ContinuePosted by Mathew Koenig on May 20, 2013 at 10:03am 0 Comments 0 Likes
After nearly two decades in the Automotive Industry it still amazes me when a sales person is out there walking through features like a robot...emotionless...cold.
When I was a Nissan Manager I had a great guy on my team named Bruce. Bruce was a genius and he could tell you the inner workings of the Maxima's engine and how and why everything did what it did but Bruce, like many other intellectual giants, couldn't close a self closing cabinet door because often times he missed the most…
ContinuePosted by JD Rucker on May 20, 2013 at 9:00am 0 Comments 2 Likes
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…
ContinueI found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake…
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker on Saturday. 3 Replies 2 Likes
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL on Saturday. 0 Replies 2 Likes
I found these customer testimonials on a dealers website.(yes really) The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake Erie.Continue
Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Richard Robbins 13 hours ago. 7 Replies 1 Like
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
Tags: BDC
Started by JD Rucker in Advertising/Marketing Forum on Friday. 0 Replies 1 Like
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue
Started by Donna Farro in Employment Listings - NORTHEAST (ME, VT, NH, MA, RI, CT, NY) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for a Dealix Solutions Representative (DSR). The Dealix Solutions Representative (DSR) role is a field based sales position that will be responsible for generating new sales to Dealers of Dealix’s New and Used Lead programs. DSRs will work independently to drive their sales results. Success in this position will require a combination of highly effective sales skills, along with well developed…Continue
Started by SCOTT TYNER in Ask an AUTOMOTIVE PROFESSIONAL on Thursday. 0 Replies 0 Likes
I am starting to get alot of RoadLoans leads and was wanting to feel you guys out as far as some best practices. I'm normally very good at setting appointments, but seem to be lacking in that area on these particular leads. What's a good process for handling these?Any ideas?Continue
Started by Donna Farro in Employment Listings - MID-ATLANTIC (PA, NJ, MD, DC, DE, VA, WV) HELP WANTED on Wednesday. 0 Replies 0 Likes
JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for an Account Sales Executive (ASE). Create business relationships and increase incremental revenue to small and medium sized ADP clients through face-to-face sales activities. Work in conjunction with all of your channel partners to increase sales opportunities in ADP Strategic Products to grow ADP’s share of wallet in our existing client base. Achieve annual assigned sales plan, working under…Continue
Started by Donna Farro in Employment Listings - PACIFIC (NV, CA, HI) HELP WANTED on Wednesday. 0 Replies 0 Likes
ADP Dealer Services is currently searching for a Territory Manager for Computerized Vehicle Registration or "CVR". This TM will be responsible for a defined territory, and will call on dealerships to sell the CVR product. The ideal candidate may have to travel at least 50%+ of the time depending on where they reside within their territory.The CVR TM is the "Hunter" type sales representative and is responsible to prospect, generate leads and close sales of the electronic vehicle registration…Continue
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Continue reading The big dune jump and the damage done
The big dune jump and the damage done originally appeared on Autoblog on Mon, 20 May 2013 19:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMay 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
A webinar featuring Jim Ziegler talking about his legendary sales and follow-up skills. In this session, the legendary Jim Ziegler discusses sales, prospecting and customer follow-up. In this content…
Organized by Eliana Raggio | Type: webinar, free
0 Comments 0 LikesJune 11, 2013 to June 12, 2013 – Orange County, CA
$1,295/person / 3 @ $1,000 person • Measuring Profitability • Improve Departmental Profitability • Advertising, and Merchandising Ideas • Technology, Websites and Social Media • Sales Recruitme…
Organized by Jay Prassel | Type: training
0 Comments 0 LikesJune 11, 2013 at 1pm to June 13, 2013 at 4pm – Online
Don't miss the year's leading F&I event! Last year over 1,000 dealership principals, owners, F&I managers, F&I staff, compliance officers, internet managers and more attended the ONLY dig…
Organized by Sarah Gorajek | Type: online, conference
0 Comments 0 LikesJune 12, 2013 at 8am to June 13, 2013 at 7pm – Kansas City, MO
In this two-day NCM class, special finance expert Greg Goebel shares his comprehensive plan to build and grow your special finance operation to return higher volume and greater profits for your deale…
Organized by Brett | Type: workshop
0 Comments 0 LikesJune 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use t…
Organized by Eliana Raggio | Type: webinar, free
0 Comments 1 LikeJune 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
Surviving the Perfect Storm - Winning with Evolving Customers The Automotive Customer Centricity Summit is a unique event featuring: Real expertise on key topics Exclusive environment for senior exe…
Organized by Jon Munzel | Type: executive, summit
0 Comments 0 Likes AUSTIN, Texas, May 20, 2013 /PRNewswire/ -- Like a bull rider in a Texas rodeo, Mark Wilkins grabbed the reins of his No.
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