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Today we’re going to focus on a basic, but often lost practice of How to Make the Perfect First Impression.
Depending on the research that you listened to, some people say that you have around 7-20 seconds to make a good first impression.
See, YOU DON’T GET A SECOND CHANCE to make a good first impression.
So I want to give you a couple of reminders on how to make sure that you make better first impressions with…Continue
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's…Continue
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…Continue
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
It’s no secret that auto dealerships have become subject to increased regulation over the past several years, primarily in the areas of consumer advertising, consumer finance and consumer privacy. Although the…Continue
As I shined my shoes for work this morning I reflected on the many pairs of shoes I have shined preparing for a day's work on the car lot. The many different styles and brands of shoes I have been through. I reflected on the many things I have witnessed in all those pairs of shoes. The many lessons I have learned.
The many people I have met in those shoes. The many different personalities and faces.
The many deals I have sold, penciled, or closed.…Continue
A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma. That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…Continue
Over the last few months, we've seen an increased interest in search engine optimization for car dealers. While it was never a "dead" market, the rise of OEM-level website providers offering premium SEO services brought inquiries down from the middle of 2013 until around the end of 2014. Now, dealers are back and…
Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That's what PlayBuzz cofounder and CEO Shaul Olmert did.
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales…
Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion is a skill that's instrumental to your success in life.
Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them.…
Very successful companies , companies of the future, do not produce products – they produce brand meaning. So how do you make a brand idea real? Start by building a three dimensional manifestation of your brand. Build an emotional response to your company.
Creating a unique brand identity is an important facet of any business.…
BY : Geoffrey James
Weak leaders always take the easy way out. Strong leaders cultivate virtues that create long-term success.
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant
Earlier this week, I posted The Ten Commandments of Leadership, so today I'll describe the flip side of the equation: the seven failure-producing, deadly sins that leaders too often commit. Here they are, with…
BY : Jane PorterUnderstanding Your Personal Intelligence Can Help You Communicate With Others, Make Better Choices, And Guide Your Decisions At WorkShared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantPersonality is a…Continue
BY : Adrienne SandersFor fledgling companies, creating a great culture is just as important as creating an awesome product.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantBuzzing about which new startups will prosper and which will flop is a favorite pastime in…Continue
BY : Jessica StillmanA business school professor offers unexpected advice on how to take your leadership skills to the next level -- act like a kidShared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantLeadership, we all know, is serious business. If…Continue
BY : Justin BarisoAt 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantBrilliant. Passionate. Overbearing.…Continue
BY : John BrandonHaving knowledge is important--but not as important as acting on it.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantThere's a reason people want to learn more about leadership.It's a bit like parenting. You have to learn as you…Continue
As a sales manager I always had the top sales crew we were family and had the firm belief that we were a team. We always trained together and practice together.We can build @TechAutoCareers.com® to be the leading resource for automotive sales consultants. Tell us what it is you want in a resource…Continue
From the Series: Car Salesman ConfidentialOne thing I knew, back before the editors of Motor Trend were kind enough to allow me to do this blog, was that if “Car Salesman Confidential” was to be a success it could not be a monologue. It had to be a dialogue. A dialogue between salespeople and ‘civilians.’ It couldn’t be a place where a salesman sat on a pedestal, pontificating about his…Continue
BY : Kevin DaumAre you someone who can stand out from the crowd? Here, Inc. columnists share stories of the people who impressed them the most.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantEvery day you engage with productive people in business. Many come from similar…Continue