DealerELITE was created to help automotive professionals connect to the best and the brightest within our industry while sharing best practices. We're happy to have you here!
DealerELITE | The most recognized automotive social network in the world. Sign-up now to engage with the best and brightest of our industry!
Added by Joseph Cala on December 4, 2013
Added by Sean V. Bradley on December 4, 2013
Added by Craig Lockerd on December 9, 2013
Posted by JD Rucker on November 26, 2013
Added by James A. Ziegler on December 6, 2013
Posted by Armando Yanez on November 20, 2013
Added by David Olson on December 5, 2013
Added by David Farmer on December 9, 2013
Added by Joseph Cala on December 4, 2013
Added by Richard Holland on December 5, 2013
Added by Rebecca Ward on October 28, 2013
Posted by Mark Jama on December 6, 2013
Added by MANNY LUNA on December 1, 2013
Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.
A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…
When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including things as seemingly innocuous as lighting.
Poor lighting creates an assortment of potential issues, varying from things such as increased trip, slip, and fall hazards to eye straining. Poor lighting comes in many forms, including…
There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google…
This year marks my 13th year of coaching CEO's and company leaders on business strategy, corporate culture and leadership. I have had the privilege of working with more than 60 different small to mid-market clients in over 35 industries throughout the U.S. Like each of you, most of what I do evolves over time, and experiences become knowledge.
As a coach, my goal is always to see my client succeed. I want to high-five them when they hit a homerun or score a…
With the holiday season almost upon us, it might be a bit too late to jump on the Christmas sweepstakes bandwagon but it’s certainly a good moment to rethink your marketing strategy and to plan for the next year.
Usually the goal of a competition is to either build a newsletter list or increase following on Facebook or Twitter. Staging competitions with a view of gaining leads for your dealership is not the best mindset to have. Yes, some of the followers/subscribers may convert…Continue
So what about Aristotle? Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.
ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
I'm hearing that more and more consumers are coming to dealer lots, finding a vehicle and then comparison-shopping features and price at other local lots while on the lot. Do you see this much? Does this negatively impact your sales? Do you know of folks who did this on competitor lots and ended up on yours as a result? What do you think of the trend in general - good or bad for dealers?
dE members,I have my personal feelings about this issue, but I wanted to see what the dE dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews from people at the dealership?
That's not to say that they should be asking them to do the reviews while there, but should they be mentioning it before following up with an email?
I say yes, as I detailed in the blog post below, but what do you think?…
I worked in the internet dept. at my dealership for about 6 months and have now transitioned to the sales floor. October was my first month and I only delivered 6 cars. I am wanting to move as quickly away from having to take ups as possible and be the guy selling 40 and 50 cars a month by appointment.
My dealership is signing over orphan clients and the CRM is tasking me to call on 1, 2, 3, and 4 year follow up calls. Is it too soon to ask for referrals from these…
IMMEDIATE OPPORTUNITY AVAILABLE:
Director of Internet Sales…
dE members,I have my personal feelings about this issue, but I wanted to see what the dE dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews from people at the dealership?That's not to say that they should be asking them to do the reviews while there, but should they be mentioning it before following up with an email?I say yes, as I detailed in the blog post below, but what do you think?…Continue
Hi all,I'm sure it's not much different than sales BDC (which I have experience with).But where I'm out now could use a bit more help with the service BDC.Anyone have any scripts that I can share and practice with them?Also, any recommendations for how to structure the service BDC? (roles, positions, etc.)MarkContinue
Tags: service BDC
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of our 10 salespeople who handle all of the leads that come in. As you can imagine between lot traffic and other daily activities our “internet team” is busy with a lot of other things than responding immediately and consistently to our leads.Our closing…Continue
Started by Hire The Winners in Employment Listings - SOUTHEAST (KY, TN, NC, SC, GA, AR, LA, MS, AL, FL) HELP WANTED Oct 2. 0 Replies 3 Likes
IMMEDIATE OPPORTUNITY AVAILABLE: Regional Sales Director Team Velocity Marketing Award Winning Advertising Agency $100,000 - $125,000 Year Medical, Dental, Vision, 401K The Regional Sales Director for Team Velocity will prospect new clients and maintain existing clients in a fast-paced high-growth marketing…Continue
Has anyone read Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10? What a fantastic book. When I read this book four or five years ago, I realized how easy my life really is. In the auto industry it is easy to grab on to negativity, but…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue