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Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention…

Featured Discussion

Clearly Define Your Performance Expectations!

Right at the beginning of one of my consulting engagements in Dealership Compensation Planning and Implementation, I usually ask the client, “What are your expectations for this person (or position)?” And rarely is the client’s answer the one I’m seeking.

So what do I wish that my client would answer? If the person (or position) in question is classified as non-management, I hope the client will respond with, “I expect this person to habitually perform and…

Dave's Corner

 

July 2015 Edition

Engaging With Millennials: Marketing to Millennials

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The Laws Of Attraction And Fear.

Today we visit the Laws of Attraction. Each week I am constantly looking for good to great information to share with you. I read where and when I can searchi...
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Motivational | Educational | Inspirational

Forum

Clearly Define Your Performance Expectations!

Started by Garry House in OTHER - Does Not Fit Any Predefined Category on Friday. 0 Replies

Right at the beginning of one of my consulting engagements in Dealership Compensation Planning and Implementation, I usually ask the client, “What are your expectations for this person (or position)?” And rarely is the client’s answer the one I’m seeking.So what do I wish that my client would answer? If the person (or position) in question is classified as non-management, I hope the client will respond with, “I expect this person to habitually perform and flawlessly execute those activities…Continue

Back to basics

Started by William Shivell in Used Car Forum Jul 28. 0 Replies

I would like to Share my resent experience in buying a used car. I found a car I liked on the internet and filled out their on line credit application. I received a call from a manager a few days later. I was not able to talk to her at that point, so I called her back a few days later and set up an appointment. When I showed up for the appointment, the manager turned me over to a sales person. She was pleasant and sat me down to fill out the cheat sheet, you all know the one, should be filled…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

Tags: Internet, Manager, Leads, Business, Development

PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership

Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies

March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be selling my cars for. AutoUSA seemed less attractive when they lost Edmunds. Imotors/Reply.com very low closing ratio..similiar customers to Carsdirect. So currently we are using Autobytel, Zag, Edmunds, KBB, Dealix, we even pay for 3rd party leads from…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

 
 
 

Blog Posts

Discover Your Millennial Market

Posted by Joseph Little on August 4, 2015 at 10:43am 0 Comments

Millennials as Social Influencers: DO Talk to Strangers…

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Going the Extra Mile to Earn Customer Loyalty

Posted by Mike Gorun on August 4, 2015 at 7:19am 0 Comments

With brand loyalty at its highest point ever, it’s time…

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Discover Your Market

Posted by Joseph Little on August 3, 2015 at 6:08pm 0 Comments

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges…

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Why Would Dealers Even Want an e-Lead?

Posted by Steve Stauning on August 3, 2015 at 5:30pm 0 Comments

[With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop…

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76% of Women are Active on Social Media

Posted by Joseph Little on August 3, 2015 at 4:17pm 0 Comments

Who Runs the World [on Social Media]? Girls.…

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Detailed Information on Custom Car Grills

Posted by Simon Hopes on August 3, 2015 at 10:26am 0 Comments

Every part of the car needs to be both functional and attractive to rule on the road both in terms of performance and looks. Grills are those parts of a car that primarily comes into notice. For people who wish to upgrade their vehicle according…

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