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Added by Joseph Cala on November 28, 2013
Added by Joseph Cala on December 4, 2013
Added by Elise Kephart on November 16, 2013
Posted by JD Rucker on November 26, 2013
Added by Mike Myers on December 1, 2013
How has the tendency for folks to comparison shop other dealers' lots from their smartphone at your lot affected your sales?
Posted by Sharon Hill on December 2, 2013
Added by Anne Fleming on November 26, 2013
Added by Joseph Cala on November 28, 2013
Added by DealerELITE on March 2, 2012
Did you ever wonder if the Sales Applicant in front of you would be good at selling Cars at your Dealership? Now you could find out.
Added by Chris Saraceno on August 1, 2012
Added by David Martin on August 3, 2011
Added by David Villa on November 27, 2013
Added by Danny Benites on December 1, 2013
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone…
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…
I had the luxury of being able to watch a rookie sales manager T.O. his first customer and it reminded me of a few things I've learned along the way.
He was our top salesperson for a few years and took a promotion to management recently. He's good at what he does and it was natural for him to go out and perform his first T.O. When he went out there, he went with confidence and purpose. He wore his best smile and greeted the customer professionally. Where he was located in the…
The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key.
Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…Continue
My 15 years of Automotive Internet Sales experience as well as being a charter member of the Association of Automotive Internet Sales Professionals (AAISP), as well as being a Speaker of numerous Digital Dealer Conventions gives me full credibility for this statement. Jim Ziegler's Internet Battle plan is BETTER than the Digital Dealer Convention. It is not event close...
Hello I am considering offering a warranty agreement through my service center. I am told that I need to have CLIP insurance. Does anyone know who offers this insurance, where they are located, and how much this type of insurance costs?
Please advise, thank you.
Some marketers refer to webpages without video content as “naked pages”. These pages are exposed and less effective than they could be. Why? We have an expectation of interaction with the world around us. When we are online in the virtual world, video is one of the most powerful ways to…Continue
What's a better investment, a studio apartment in Midtown Manhattan or one space on your used car lot?
I'm hearing that more and more consumers are coming to dealer lots, finding a vehicle and then comparison-shopping features and price at other local lots while on the lot. Do you see this much? Does this negatively impact your sales? Do you know of folks who did this on competitor lots and ended up on yours as a result? What do you think of the trend in general - good or bad for dealers?
dE members,I have my personal feelings about this issue, but I wanted to see what the dE dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews from people at the dealership?
That's not to say that they should be asking them to do the reviews while there, but should they be mentioning it before following up with an email?
I say yes, as I detailed in the blog post below, but what do you think?…
I worked in the internet dept. at my dealership for about 6 months and have now transitioned to the sales floor. October was my first month and I only delivered 6 cars. I am wanting to move as quickly away from having to take ups as possible and be the guy selling 40 and 50 cars a month by appointment.
My dealership is signing over orphan clients and the CRM is tasking me to call on 1, 2, 3, and 4 year follow up calls. Is it too soon to ask for referrals from these…
IMMEDIATE OPPORTUNITY AVAILABLE:
Director of Internet Sales…
dE members,I have my personal feelings about this issue, but I wanted to see what the dE dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews from people at the dealership?That's not to say that they should be asking them to do the reviews while there, but should they be mentioning it before following up with an email?I say yes, as I detailed in the blog post below, but what do you think?…Continue
I'm hearing that more and more consumers are coming to dealer lots, finding a vehicle and then comparison-shopping features and price at other local lots while on the lot. Do you see this much? Does this negatively impact your sales? Do you know of folks who did this on competitor lots and ended up on yours as a result? What do you think of the trend in general - good or bad for dealers? Continue
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of our 10 salespeople who handle all of the leads that come in. As you can imagine between lot traffic and other daily activities our “internet team” is busy with a lot of other things than responding immediately and consistently to our leads.Our closing…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue
The 2015 Ford Mustang is assuredly the most anticipated new vehicle of the year. The redesigned Pony Car has been the subject of frantic gossiping and covert spy photos covering everything from the way it looks to the tech it will include, its performance, mechanicals and a bevy of other aspects of Ford's performance icon.
It'd be unwise to bet against the sixth generation of this legendary nameplate.