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Added by Sean V. Bradley on April 19, 2014
Added by Joseph Cala on April 3, 2014
Added by MANNY LUNA on April 15, 2014
David Lewis Presents his weekly Sales Meeting: Why the Average Salesperson Sells 10-12 Cars per Month Part 7: Leaving the Customer Alone at Negotiations
Added by Anne Fleming on April 15, 2014
Posted by Frank Renaldi on April 15, 2014
Added by Dave Anderson on April 15, 2014
Added by Anne Fleming on April 15, 2014
Posted by Craig Lockerd on April 18, 2014
Added by Rebecca Ward on March 18, 2014
Added by Josh Knutson on April 16, 2014
Posted by Matt Page on April 14, 2014
Added by Garry House on April 14, 2014
Added by Rebecca Ward on April 1, 2014
OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.
How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries. In regards to injury and…
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…
Welcome to Women Wednesdays!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from…
Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer
Reviews Show Consistent, Extraordinary Experiences by Women
Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!
Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…
Science rules in digital marketing.
Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…Continue
In the auto industry, there are many pieces that make up the whole market - from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.
One of the biggest inefficiencies in a dealerships…Continue
With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…
Automotive advertising agencies don't know what they don't…Continue
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Question to the car Gods....
I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders. One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture. I am an individual and not looking to implement a dealership program so my funds are modest at this point. Any success stories from Sales Reps using programs like this? I am in a budget of 50/60 dollars a…
This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.
We can take this in many directions, but they are:
Begin with the End in Mind
Put First Things First
Seek First to Understand, Then to be Understood
Sharpen the Saw
We need to work on all of…
Someone asked me about adding a third team at a dealership on Facebook and this is my revised solution:
Do 5! The way I would do it is to have all your sales people work 3 straight days the whole day, then have 2 straight off. Have 5 rotations, but have team dealership instead! If you have a busy day, someone can take another day off, then come in on the busy day with prior permission. This is not just a Gen Y trend, but nurses do similar things at times. This way your workers can be…
I am wondering if any dealers out here have a set program in place to train new hires. I am a newly re hired manager at a medium sized Chevrolet dealership that is looking for a process to put in place for new hires. We do use a sales process training system, (APB) at our store, but what I am asking for is to see examples and processes of what successful dealers use to train a new sales person from start to finish. Looking forward to your comments. If you do have a example process to…
By David Ruggles…
Question to the car Gods....I am new to this business transitioning from a successful career in real estate where self promotion and product promotion fell solely on my shoulders. One of my most successful ventures was my Goomzee Text Message Campaign and Lead Capture. I am an individual and not looking to implement a dealership program so my funds are modest at this point. Any success stories from Sales Reps using programs like this? I am in a budget of 50/60 dollars a month. Any advice…Continue
This is the 25th Anniversary of Stephen Covey publishing The 7 Habits.We can take this in many directions, but they are:Be ProactiveBegin with the End in MindPut First Things FirstThink Win-WinSeek First to Understand, Then to be UnderstoodSynergizeSharpen the SawWe need to work on all of these, but which three do we need the most help with?There are many directions we can take this, but realize how can we apply them to our lives, then our industry.Continue
Started by Greg Epps in Legislation, Regulations, Compliance and Legal Issues on Tuesday. 0 Replies 0 Likes
Does anyone have suggestions for compliance companies? Looking for front end F&i compliance as well as back end OSHA, EPA, etc. I have looked at KPA and Automotive Compliance Consultants. Just wondering if anyone has other suggestions. These 2 companies offer packaged solutions for both areas. Not sure if I am better to go with a packaged solution or if I am better to go with a front end compliance company and another for back end safety and environmental.
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue
March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue