Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when buying a car.
The single biggest reason 99% of consumers expect car buying (and…
As reported by TechCrunch... https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/308498/fy5Y3oY36yIceTF.760x410.png " style="float: right; height: 110px; margin: 0px 0px 20px 20px; width: 200px;" />
Yet more developments for Beepi, the used car marketplace that had raised $150 million but then went bust: The company has completely shut down and has been sold off in parts to repay creditors. The development comes after a deal to sell itself to…
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…
How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994 by Booz Allen Hamilton, a Fortune 500 corporate consulting firm, and it was used to describe individuals or firms that introduced business ideas that “merited attention.” Without question, thought leaders tend to be the most successful people or organizations within their respective…
It's official: 2016 is over. Take a moment to review your hiring process: Were you able to identify the best candidates for your organization? Do you need new tools to make it more efficient? Where do changes need to be made in order to achieve greater success this year?
Added by Marsh Buice on February 23, 2017
Added by David Lewis on January 3, 2017
Added by Angela Mancuso on February 16, 2017
Added by Scott Bergeron on February 22, 2017
Added by Paul Potratz on February 24, 2017
Added by Anne Fleming on February 22, 2017
Added by Mark Handlon on February 23, 2017
Added by Mike Poskey on February 8, 2017
Added by Richard Walter on February 22, 2017
Added by Alan Ram on February 2, 2017
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue