My first car!
My first car! Ahhh the good old days.. I was cruising around in one of these at 16! Poor man's corvette is what my dad called it..Think I am gonna look around and try to find one for a weekend driver..What was your first Car?
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Doug Davis commented on Eric Damiani's blog post How to maximize your $$ with Google Adwords"Eric,
It is nice to see someone that preaches budget and ROI. I loved being the volume store in the Group and spending less money.
What if you do a search, with your selected keywords, and see that you are already dominating organic on the…"
Doug Davis replied to JD Rucker's discussion Which is More Important: Social Media Marketing or Reputation Management?"The major problem is we are in the car business, not Starbucks, Ben and Jerry's or Northstroms. People don't really "like" us. Customers want to know, "do you have it" and "what will you sell it…"
Eric Damiani commented on Eric Damiani's blog post How to maximize your $$ with Google Adwords"Neil, of the people you get to your inventory page, how many do you get in the dealership that buy?
My 90% comes from tracking the phone calls and results of our ads. Brand, Market and Strategy are going to effect the results.
If…"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"WOW - Just got off of the phone with a dealer that was in the process of cancelling Cars.com. The Cars.com rep was sitting there in the room and I was on the speaker phone in the dealer's office telling the truth. It wasn't pretty.…"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?"Many of you have messaged me that you're not able to adequately explain the issues to your Dealer or General Manager. I will be more than happy to discuss these Rogue Vendor Issues with any Dealer or GM. So far, if the Dealer or the GM…"
Dave Anderson posted a status"The party's started @ the Penthouse Suite & Terrace @TheHotelWilshire; family & friends on the way. Thnx Boeckmann’s for the balloons!"
Sally Whitesell Creating the Right Atmosphere
Listen as Sally talks about the little details that can make a big difference on your service drive. Part One of a new series.
Neil Gandhi commented on Eric Damiani's blog post How to maximize your $$ with Google Adwords"I would love to know how you came up with 90%, or maybe I'm misinterpreting something but in none of my research and I'm a bit of a data junkie, do I show that I'm getting a majority of service folks let alone 90%. When I target…"
Dave Anderson posted a status"Headed this afternoon to Hotel Wilshire in L.A. for birthday bash with family & friends. 52 feels great!"
Dave Anderson posted a status"Just filmed the DVD: “Customer Service Train Wrecks: 8 Lessons in 4 Hours”. Will ship to subscribers next month!"
Bobby Compton posted a status"The distance between faith and not knowing is prayer and patience for God's will and understanding!~"
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3. Is Social Media Just for Branding: Automotive Social Media Myth #2
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Top Content of the WEEK
| 1 |
Don't Ask, Don't TellAdded by Marsh Buice on May 19, 2013 |
| 2 |
Automotive Sales Training - Success or Failure?Added by Mark Tewart on May 16, 2013 |
| 3 |
Dave Anderson Live Presentation Clips from Best Training Day Ever...Orlando.Added by Dave Anderson on May 15, 2013 |
| 4 |
How to maximize your $$ with Google AdwordsAdded by Eric Damiani on May 23, 2013 |
| 5 |
Yahoo confirms $1.1B purchase of Tumblr, “promises not to screw it up”Added by MANNY LUNA on May 20, 2013 |
| 6 |
Strategy for Success: First, Hire the Right People (+ Tips on How to Hire Them)Added by Mike Esposito on May 21, 2013 |
| 7 |
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.Added by JD Rucker on May 18, 2013 |
| 8 |
NCM Institute wants to know: Do Record Profits Threaten Shaky Fundamentals ?Added by Garry House on May 14, 2013 |
| 9 |
Automotive Sales Training - People Buy From PeopleAdded by Mark Tewart on May 9, 2013 |
| 10 |
Developing A Culture for Sustainable ResultsAdded by Lois Burak on May 15, 2013 |
AutoCon 2013 - The AutoConnections Conference and Exposition is September 4 to 6, 2013 at Aria Las Vegas - The Total Package!
Motivational | Educational | Inspirational
TOP Featured Blogs
How to maximize your $$ with Google Adwords
One thing you have to understand about Google is that it’s the new phone book / yellow pages.
The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced.
The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or…
If Your Friends Jumped Off a Bridge...
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…
Strategy for Success: First, Hire the Right People (+ Tips on How to Hire Them)
A common perception of what makes a business successful is as follows: the leader is a genius who has a vision, defines the strategy, and all the employees work to make that vision into a reality.
The reality, however, is far different. In the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins, a team of researchers discovered that the most successful leaders focus on getting the right people on board before they set…
NCM Institute wants to know: Do Record Profits Threaten Shaky Fundamentals ?
A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.
Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are strong. So strong, in fact, that many…
There Are Only 86,400 Seconds In A Day-Don't Waste Them.
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…
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Blog Posts
Facebook Marketing is an All or Nothing Endeavor
Posted by JD Rucker on May 25, 2013 at 9:00am 0 Comments 0 Likes
Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.
Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…
Continue Why Irrelevant Giveaways and Games Are Killing Your Facebook Page
Posted by JD Rucker on May 24, 2013 at 9:00am 0 Comments 1 Like
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
You figure…
Continue
AFTER THE BAD MEDICINE- WILL YOU BE READY FOR THE TOUGH MEDICINE?
Posted by Bill Cosgrove on May 23, 2013 at 2:30pm 0 Comments 0 Likes
If you the Dealer think you could or should be doing better, you need an experienced independent Consultant.
If you the Marketing Company are…
Continue How to maximize your $$ with Google Adwords
Posted by Eric Damiani on May 23, 2013 at 2:00pm 4 Comments 3 Likes
One thing you have to understand about Google is that it’s the new phone book / yellow pages.
The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced.
The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or…
Continue
May's Fixed Performance Newsletter
Posted by Rob Gehring on May 23, 2013 at 9:37am 0 Comments 0 Likes
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MAXIMIZING SHOP PRODUCTION May 2013
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The Truth About Your Data
Posted by Keith Shetterly on May 23, 2013 at 9:30am 6 Comments 0 Likes
The Truth About Your Data almost always begins with contracts.
I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people…
If Your Friends Jumped Off a Bridge...
Posted by Joe Webb on May 23, 2013 at 9:10am 0 Comments 2 Likes
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…
Continue The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon
Posted by JD Rucker on May 23, 2013 at 9:00am 0 Comments 0 Likes
On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…
ContinueReduce Sales Department Turnover and Hire More Winners
TOP Featured Discussions
Which is More Important: Social Media Marketing or Reputation Management?
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Breaking News: Changes at AutoTrader
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
Who moved my cheese?
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Cars.com and Auto Trader, Get Rid of One?
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
A BDC that only does OUTBOUND calls?
I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did…Mark Your Calendars To Attend The AutoConnections Conference - AutoCon 2013
Forum
Cars sold from your Internet Department
Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Richard Robbins on Monday. 7 Replies 1 Like
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
Tags: BDC
AutoMax & Red Cross Oklahoma Tornado Relief Effort – Matching Contributions
Started by Craig Lockerd in OTHER - Does Not Fit Any Predefined Category on Wednesday. 0 Replies 1 Like
In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need. Our heartfelt condolences go out to all who have been affected by the tornado. Our commitment as an organization is to support one another in good times and in bad.AutoMax Recruiting and Training, LLC has donated $1000.00 to the American Red Cross. We are contacting all our clients, vendors and…Continue
dealerElite: Developed to be an Automotive educational site
Started by DealerELITE in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Jim Mahoney Aug 9, 2012. 13 Replies 20 Likes
We would like to thank all our members for maintaining focus on motivational, educational, & inspirational discussions, blogs, and videos! dealerElite is a No self promoting Zone! (Yes: Video Testimonials are considered Self Promoting) dealerELITE has a couple simple rules to follow:- Be polite and courteous to each other- "Do not "self-advertise" too much, otherwise dE may remove you as a memberIf either of these two rules are broken, dealerELITE has the right to make changes to your…Continue
Did Penguin 2.0 Move You Up, Down, or Neither on Organic Search?
Started by JD Rucker in Advertising/Marketing Forum yesterday. 0 Replies 0 Likes
Google's Penguin 2.0 update is now in effect.Check your rankings. Either you or your SEO vendor (or ideally, both) should be keeping track of how you're ranking for important unbranded keywords. Did your rankings move for terms like "[city] [brand] dealers" if you're in or close to a metro area? How about your inventory terms…Continue
Overpaid?
Started by James Bunting in Dear Abby (dealerELITE) - Advice Needed on Wednesday. 0 Replies 0 Likes
Here's the backstory:Our internet team has grown over the last several years, both in terms of personnel and responsibilities As manufacturer and customer expectations have become more exacting, our appointment setters have necessarily stepped up to the plate. We had no choice: if the customer knows about Edmunds' TMV, you'd better know how TMV works. If a customer is also considering an off-brand unit, you'd better be ready to explain why your vehicle makes for a better investment. If a…Continue
Would you be willing to dump your Facebook page altogether and start fresh?
Started by JD Rucker in Social Media and Reputation Management on Tuesday. 0 Replies 0 Likes
Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.The problem is this - you can…Continue
Tags: Social Media, Social, Facebook
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tom LaPointe Dec 4, 2012. 85 Replies 5 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
Do women make better Car salespeople?
Started by aaron kominsky in Women in the Auto Industry. Last reply by Sally Whitesell Apr 17. 76 Replies 4 Likes
What characteristics differentiate the differences between a woman vs a man in selling autombiles in today's marketplace?Continue
AutoBlog News Feed
Report: Nissan's NY taxi deal faces court obstacles
Filed under: Minivan/Van, Government/Legal, Work, Nissan, Specialty
Nissan scored a big win for itself when the NV200 was named New York City's Taxi of Tomorrow, but the compact van has been under attack ever since. The latest setback for Nissan comes from the New York Supreme Court, which has reportedly ruled the deal between NYC and Nissan is "null, void and unenforceable" since the NV200 is not a hybrid - one of the key parts of NYC Mayor Michael Bloomberg Taxi of Tomorrow plan.
The NV200 Taxi launches this October. Although Nissan says it is bringing a hybrid version of the van to market in 2015, the New York Supreme Court ruled against Nissan, which opens the door for taxi companies in NYC to drive non-Nissan hybrid vehicles. Despite this setback, it doesn't sound like this ruling will affect the NV200 becoming the official taxi of NYC as a part of the 10-year contract worth an estimated $1 billion.
Nissan's NY taxi deal faces court obstacles originally appeared on Autoblog on Sat, 25 May 2013 09:00:00 EST. Please see our terms for use of feeds.
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Complimentary Webinar: European Retailer Satisfaction with Manufacturer Contracts, Standards and Incentive Schemes
May 29, 2013 all day – Online
SGS invites you to register for the complimentary webinar "European Retailer Satisfaction with Manufacturer Contracts, Standards and Incentive Schemes" on May 29, 2013. This complimentary webinar wil…
Organized by SGS | Type: webinar
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Used Vehicle Academy - Orange County, CA
June 11, 2013 to June 12, 2013 – Orange County, CA
$1,295/person / 3 @ $1,000 person • Measuring Profitability • Improve Departmental Profitability • Advertising, and Merchandising Ideas • Technology, Websites and Social Media • Sales Recruitme…
Organized by Jay Prassel | Type: training
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F&I Week presented by Automotive News
June 11, 2013 at 1pm to June 13, 2013 at 4pm – Online
Don't miss the year's leading F&I event! Last year over 1,000 dealership principals, owners, F&I managers, F&I staff, compliance officers, internet managers and more attended the ONLY dig…
Organized by Sarah Gorajek | Type: online, conference
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Mastering Special Finance
June 12, 2013 at 8am to June 13, 2013 at 7pm – Kansas City, MO
In this two-day NCM class, special finance expert Greg Goebel shares his comprehensive plan to build and grow your special finance operation to return higher volume and greater profits for your deale…
Organized by Brett | Type: workshop
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FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use t…
Organized by Eliana Raggio | Type: webinar, free
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Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
Surviving the Perfect Storm - Winning with Evolving Customers The Automotive Customer Centricity Summit is a unique event featuring: Real expertise on key topics Exclusive environment for senior exe…
Organized by Jon Munzel | Type: executive, summit
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Automotive News - Dealers
N.H. legislators pass amendments to Dealer Bill of Rights
A bill that would further regulate the relationship between New Hampshire auto dealers and their factories is a step closer to becoming law despite opposition from automakers.Sonic, back in acquisition market, buys 2 stores in Denver
Sonic Automotive is back in the dealership acquisition market with the purchase of large BMW and Mercedes stores in Denver.Volvo marketing boss Speck is leaving; sales VP Visser named successor
Doug Speck, Volvo's senior vice president for marketing, sales and customer service, is leaving his post effective July 1, the company said today.Volvo marketing boss Speck is leaving; sales VP Visser named successor
Doug Speck, Volvo's senior vice president for marketing, sales and customer service, is leaving his post effective July 1, the company said today.Recent National Job Listings
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MPG Car Rental Adds the Mercedes-Benz Sprinter Van to Their Green Fleet
LOS ANGELES, May 24, 2013 /PRNewswire/ -- Since their inception, MPG Car Rental has focused exclusively on electric, clean diesel and hybrid rental options. Over the course of their existence, the esteemed company has amassed the largest and most diverse variety of vehicles in Los Angeles...2013 Ford Explorer Amazes Consumers Looking For an SUV in Myrtle Beach
Innovative Biker Group Serves Up Erotic Rides, Costume Parties & Spiritual Redemption on Two Wheels
NEW YORK, May 24, 2013 /PRNewswire/ -- What do motorcycles, costume parties, and sacred Hindu temples all have in common? If you answered 'Biker Entourage', then you're probably one of a growing number of NYC-area bikers who've joined this "paradigm shift in motorcycling." A...Speedemissions Reports First Quarter Financial Results
ATLANTA, May 24, 2013 /PRNewswire/ -- Speedemissions, Inc. (OTC Bulletin Board: SPMI), today announced its financial results for the period ended March 31, 2013. The Operational Highlights are detailed below. First Quarter 2013: Revenue decreased (1.7%) or $31,992 to $1,889,013...Automotive News - Breaking News
New wave of American design stokes Detroit 3 market share gains
From the fires of Detroit's descent into near-death, GM, Ford and Chrysler have forged some of the most distinctive designs since tailfins were soaring in the halcyon days of the postwar-era.N.H. legislators pass amendments to Dealer Bill of Rights
A bill that would further regulate the relationship between New Hampshire auto dealers and their factories is a step closer to becoming law despite opposition from automakers.Ford to retain 1,000 jobs at French plant after deal
Ford plans to retain 1,000 jobs at a plant in southwest France after striking a deal today with local authorities to share the burden of new investments needed to keep the factory operating.Sonic, back in acquisition market, buys 2 stores in Denver
Sonic Automotive is back in the dealership acquisition market with the purchase of large BMW and Mercedes stores in Denver.© 2013 Created by DealerELITE.
