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Feedback and Recommendations

I am looking for some feedback and recommendations on how to approach car dealers with a unique program to foster customer loyalty and drive more business - especially for their parts and service areas.

The program entails a membership club where consumers can get 20% cash back on their purchases - not paid for by the dealership. Dealership still gets full price.

I would like to know the feasibility of a dealership charging a little extra on each vehicle sale and giving the…

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Jacob Kapeller commented on James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
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What's In It For You?

What's In It For You? Work On Yourself Wednesday Season 6, Episode 9 What's in it for you to take the action with the customer? What's in it for you to impro...
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june 2016 Edition

Sales and Service:
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Forum

Is Tesla REALLY the big bad wolf? I don't think so and here's why...

Started by Big Tom LaPointe in Advertising/Marketing Forum yesterday. 0 Replies

Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical dealer. Proof is in the…Continue

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

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Blog Posts

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Posted by Rob Gehring on July 27, 2016 at 11:30am 0 Comments

Get…

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Do you Value your Employees? Show Them!

Posted by Mike Gorun on July 27, 2016 at 9:14am 0 Comments

A little over a year ago, the founder of a credit card payment…

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Six Steps to Becoming a Game Changer!

Posted by Dave Anderson on July 26, 2016 at 7:38pm 0 Comments

     In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers. If you missed that piece, you may wish to find it in the archives, as it will create…

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Why Dealerships Should be Using Facebook to Target Auto Shoppers

Posted by Larisa Bedgood on July 26, 2016 at 2:23pm 0 Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers…

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