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Added by Dave Anderson on May 15, 2013
Added by Mark Tewart on May 16, 2013
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Added by Marsh Buice on May 19, 2013
Added by Dave Anderson on May 15, 2013
Added by James A. Ziegler on April 25, 2013
Added by MANNY LUNA on May 20, 2013
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Posted by JD Rucker on May 11, 2013
Added by Garry House on May 14, 2013
Added by Lois Burak on May 15, 2013
A common perception of what makes a business successful is as follows: the leader is a genius who has a vision, defines the strategy, and all the employees work to make that vision into a reality.
The reality, however, is far different. In the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins, a team of researchers discovered that the most successful leaders focus on getting the right people on board before they set…
A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.
Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are strong. So strong, in fact, that many…
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced on her own…
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…Continue
Hotel chains across the country have long had problems with customer loyalty due to an inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…Continue
“Only the paranoid…Continue
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
My name is Chuck Brumm, with Peak National Promotions. I have been in the automotive sales, training and management for many years and have a great understanding of all aspects of the business.
Peak National Promotions is a full service High Impact Direct Mail company that WILL bring traffic through the door and maximize every sales opportunity to it's fullest capacity with or without an experienced staffed customer retention closer. Most importantly, providing…Continue
May 22, 2013 (Orlando, FL) -- ActivEngage, the most trusted brand in automotive live chat, and its employees participated in a local Relay For Life event and raised over $2,600 for the American Cancer Society. ActivEngage began participating in the Relay for Life event two years ago and were excited to continue the tradition in 2013.…Continue
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…Continue
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
I can already hear one of the arguments.
"They're one in the same. A good strategy applies both simultaneously."
While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.
For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…
Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served as president and CEO of AutoTrader.com, was the company’s first employee in 1997 when asked by Manheim to launch the company. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace and Chip Perry has become widely recognized as a pioneer of the…
I took a break today and read the book again called " Who moved my Cheese? " It is a timeless classic to say the least. You know maybe it is time for dealers to make this book required reading again. When I first started in management it was required reading for me.
There is way too much time spent in the past and blaming other people, other applications and not enough time spent getting back to the basics of being a hunter and a farmer in the sales profession and looking for…
Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he…
I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue
Hi Everyone,I am trying to compare the production of my BDC with other dealerships. We are a one rooftop dealership in the north east with about 200 new &100 used. I have 2 BD Agents. We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing? How big are your departments/BDCs?I want to compare our production. Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue
In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need. Our heartfelt condolences go out to all who have been affected by the tornado. Our commitment as an organization is to support one another in good times and in bad.AutoMax Recruiting and Training, LLC has donated $1000.00 to the American Red Cross. We are contacting all our clients, vendors and…Continue
We would like to thank all our members for maintaining focus on motivational, educational, & inspirational discussions, blogs, and videos! dealerElite is a No self promoting Zone! (Yes: Video Testimonials are considered Self Promoting) dealerELITE has a couple simple rules to follow:- Be polite and courteous to each other- "Do not "self-advertise" too much, otherwise dE may remove you as a memberIf either of these two rules are broken, dealerELITE has the right to make changes to your…Continue
Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.The problem is this - you can…Continue
Here's the backstory:Our internet team has grown over the last several years, both in terms of personnel and responsibilities As manufacturer and customer expectations have become more exacting, our appointment setters have necessarily stepped up to the plate. We had no choice: if the customer knows about Edmunds' TMV, you'd better know how TMV works. If a customer is also considering an off-brand unit, you'd better be ready to explain why your vehicle makes for a better investment. If a…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue