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Added by DealerELITE on July 22, 2014
Posted by Mike Elliott on July 19, 2014
Added by Rebecca Kon on July 21, 2014
‘Google My Business’ Is Improving How Local Automotive Dealerships Understand and Connect with Customers
Posted by Mike Elliott on July 20, 2014
Added by Black Book on July 21, 2014
Posted by IC. Collins on July 22, 2014
Added by Rebecca Ward on July 22, 2014
Posted by IC. Collins on July 14, 2014
Added by Richard Holland on July 17, 2014
Added by sara callahan on June 25, 2014
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's…Continue
We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…Continue
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have…Continue
It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can help improve product penetration. The typical discussion with regards to business development is always about lead handling and appointments. The BDC discussion is one that can go on for hours…Continue
Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.
Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…
"Buyers are Liars" is a favorite phrase of a Sales VP I know, and she's RIGHT! (Here's a funny article from a posting on Motor Trends Blog)One afternoon I upped (approached) a man in the Trucks Department. I'll call him Mr. Hawthorne. He was wandering around with his son, looking at the brand-new Gargantuan Crew Cabs. He told me he was just killing time while his oil was being changed. We started to chat and the next thing you know we're test-driving a new truck. Mr. Hawthorne really seemed to…Continue
Google has announced its new streamlined approach for businesses to easily manage their digital presence within Google’s search engine, Google+ and Google Maps . This new update offers businesses one logical dashboard where they can easily manage and update information such as their address, phone numbers, store hours, etc., as well as share content and photos, and read and respond directly to reviews.Google My Business also includes the ability to access Google+ Insights reports, which have…Continue
BY GEOFFREY JAMES ~ Edited by I.C. CollinsThere's no management tool more important than respect. Here's how to make sure you're getting it.Business may be all about money, but the currency that's traded inside every organization is respect.If you command respect, people listen when you talk and take action when asked. If you don't command respect, well, everyone's just laughing behind your back.Contrary to popular belief, a fancy job title never commands respect. In fact, there are six, and…Continue
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™FEAR Has Two MeaningsF ~ Forget E ~ Everything A ~ And R ~ Run~ OR ~F ~ Face E ~ Everything A ~ And R ~ RiseThe Choice Is Yours..!!What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post…Continue
We love the stories of the average person who gets in the automotive sales industry and makes $100,000 their first year.The problem is these stories and these individuals are the exception, not the rule.They end up reinforcing the "get rich quick" easy money mentality. A newbie starts and after a week or two starts questioning why he isn't making a "boatload" of money yet.He's frustrated because he's made the exceptional, rare case his yardstick, instead of learning the truth about how much…Continue
An Exclusive Interview with Jim Ziegler dE gets one-on-one, down and dirty, with the Alpha Dawg DealerElite: What motivates Jim Ziegler? Ziegler: My life and business is all about relationships Chris. I have a philosophy that the most powerful people on Earth are those people that influence the most other people. The power of influence is magnified by the number of relationships a person can manage with the…Continue
Late-model used-car prices dipped below $23,000 in July for the first time this year, settling at $22,919. That's a 0.78 percent drop from June, and it's the third month in a row that prices have dropped.Related: What’s the Most Affordable Car in 2014?The Hyundai Sonata Hybrid's price fell the most in…Continue
Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction and maximum results from your social media campaigns.Social OverloadFirst and foremost, I can’t tell you how many marketers I’ve spoken with that say more is better, and give…Continue