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dealerELITE is the fastest growing and most relevant automotive social network in the world! It is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals.

Latest Activity

David Sharp commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?
"Jim, what is wrong with these people?  One of our dealerships is a Chrysler Dodge Jeep Ram store and we do DID, have them exporting inventory...until this morning and worse yet, I was paying $149/month for it.  I looked at the list of…"
56 minutes ago
Dave Anderson posted a status
"To our friends & clients in tornado-ravaged Oklahoma: LearntoLead & our @M2535F want to help you. Let us know how."
57 minutes ago
Crystal Hartwell posted a blog post

2013 DrivingSales Executive Summit Speakers, Dealer Best Idea Contest, and Innovation Cup Applications Open

Speakers/presentations reviewed and selected by auto dealers; Speakers deadline June 14th; DrivingSales Innovation Cup deadline June 28th; DrivingSales Best Idea Contest deadline July 12thSalt Lake City – May 21st, 2013 – The fifth annual DrivingSales Executive Summit (DSES) is now accepting applications for speakers and presentations, as well as for its coveted Dealer Best Idea Contest and Innovation Cup. The summit, which…See More
1 hour ago
Dave Anderson posted a status
"Finished new column:"Customer Service Train Wrecks: 8 Lessons in 4 Hours." Will also do a DVD. Much material for this when you travel."
1 hour ago
Mike Gorun posted a blog post

Selling in the Service Drive with a Twist

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer properly is…See More
1 hour ago
Bobby Compton commented on Jim Leman's group Christian Auto Industry Professionals
"When he had washed their feet and put on his outer garments and resumed his place, he said to them, “Do you understand what I have done to you? You call me Teacher and Lord, and you are right, for so I am. If I then, your Lord and Teacher,…"
1 hour ago
Ketty Colom posted a blog post

The Loyalty Playbook

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketingon connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they spend. How can your dealership think like a rock star? Work to better…See More
1 hour ago
Tom LaPointe posted a status
"All @ CarChat24 send thoughts, prayers & deepest sympathy to all tornado victims in Oklahoma and elsewhere. Donate http://rdcrss.org/11URaYP"
2 hours ago
JD Rucker posted a blog post

Post Inventory the Right Way to Facebook

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The click stats that we’ve studied using three different…See More
3 hours ago
Dave Anderson posted a status
"Leaders can define vision & still not grow. THE priority of a leader is to GROW: you & others.If you’re not growing you’re not leading"
4 hours ago
Dave Anderson posted a status
"On to Chicago today for “Up Your Business 2.0 Super Leadership Workshop”; looking forward to packed house with great people."
4 hours ago
Garry House posted a blog post

From the NCM Institute: Record Profitability Threatened by Shaky Fundamentals Written By: Jeremy Anwyl

Written by: Jeremy Anwyl A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are strong. So strong, in fact, that…See More
4 hours ago
MANNY LUNA commented on MANNY LUNA's blog post Yahoo confirms $1.1B purchase of Tumblr, “promises not to screw it up”
"We will see the out come for sure Tom. Yahoo has a history of turning lemons into bad lemon seeds. I want Tumblr  and Yahoo to be better, it helps all of us!"
4 hours ago
Bill Cosgrove posted blog posts
5 hours ago
Bill Cosgrove commented on Bill Cosgrove's blog post ATTENTION BEWARE!!! THIS COULD HAPPEN TO YOU!!!
"Mr. Natural- thank you for your comment.By the look of the picture I think your dog could care less about all of this and in the overall scheme of things our best friends are probably the intelligent ones. My son made this video for me in 2011 when…"
5 hours ago
Erin Ryan posted a blog post

Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…See More
11 hours ago
J.R. Batchelor posted a blog post

There Are Only 86,400 Seconds In A Day-Don't Waste Them.

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember like it was yesterday a…See More
12 hours ago
Tom LaPointe commented on MANNY LUNA's blog post Yahoo confirms $1.1B purchase of Tumblr, “promises not to screw it up”
"First, I wonder how many tumblr employees just became millionnaires. Second, i think ts may be yahoo's last chance to avoid becoming as irrelevant as aol"
12 hours ago
Profile IconAutomotive Warranty Network, Daina Wilburn, Mohammad Mehroz Khan and 7 more joined DealerELITE.net
18 hours ago
David T. Gould commented on James A. Ziegler's blog post Jim Ziegler wants to know: Double Cross or NOT a Double-Cross?
"Jim Ziegler's "one take" (no editing) video http://www.youtube.com/watch?feature=player_embedded&v=pwbDqJyfPGM deals with the car dealer inventory abuse issues. No holds barred. Worth the 22 minutes. DTG"
18 hours ago

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Blog Posts

2013 DrivingSales Executive Summit Speakers, Dealer Best Idea Contest, and Innovation Cup Applications Open

Posted by Crystal Hartwell on May 21, 2013 at 11:06am 0 Comments

Speakers/presentations reviewed and selected by auto dealers; Speakers deadline June 14th; DrivingSales Innovation Cup deadline June 28th; DrivingSales Best Idea Contest deadline July 12th

Salt Lake City – May 21st, 2013 – The fifth annual DrivingSales Executive Summit (DSES) is now accepting applications for speakers and presentations, as well as for its coveted Dealer Best Idea Contest…

Continue

Selling in the Service Drive with a Twist

Posted by Mike Gorun on May 21, 2013 at 10:57am 0 Comments

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…

Continue

The Loyalty Playbook

Posted by Ketty Colom on May 21, 2013 at 10:00am 0 Comments

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketingon connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…

Continue

Post Inventory the Right Way to Facebook

Posted by JD Rucker on May 21, 2013 at 9:00am 0 Comments

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

Continue

From the NCM Institute: Record Profitability Threatened by Shaky Fundamentals Written By: Jeremy Anwyl

Posted by Garry House on May 21, 2013 at 7:30am 0 Comments

Written by: Jeremy Anwyl

 

A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.

Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are…

Continue

Defending One's Position

Posted by Bill Cosgrove on May 21, 2013 at 6:30am 0 Comments

 Attacking an issue attack is one’s way of defending their position. Personal attacks and deception are one’s way of attacking when one is uncertain of their position.

Let us remember this as issues unfold and we confront these important issues evolving around us and keep a professional and objective approach in how we react to these important issues before us.…

Continue

Businesses Should Always Have the Last Word Especially on Facebook

Posted by Erin Ryan on May 21, 2013 at 12:41am 0 Comments

Responding to people on Facebook Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…

Continue

There Are Only 86,400 Seconds In A Day-Don't Waste Them.

Posted by J.R. Batchelor on May 21, 2013 at 12:03am 0 Comments

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember…

Continue

Reduce Sales Department Turnover and Hire More Winners

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Forum

Which is More Important: Social Media Marketing or Reputation Management?

Started by JD Rucker in Social Media and Reputation Management. Last reply by JD Rucker on Saturday. 3 Replies

I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…Continue

Tags: Reputation Management, Social Media

Dealer Reviews For Real!!

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL on Saturday. 0 Replies

I found these customer testimonials on a dealers website.(yes really)  The first folks responding who can identify these customers will get an autographed picture of me standing on the deck of my submarine while submerged at the bottom of Lake Erie.Continue

Tags: Car, Dealer, a, I'm, me

Cars sold from your Internet Department

Started by Jackie Cahill in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Richard Robbins yesterday. 7 Replies

Hi Everyone,I am trying to compare the production of my BDC with other dealerships.  We are a one rooftop dealership in the north east with about 200 new &100 used.  I have 2 BD Agents.  We average about 80 appointments a month with 27 sold units.How many appointments and sold units are you guys doing?  How big are your departments/BDCs?I want to compare our production.  Are we low performing, average, etc?Any feedback would be greatly appreciated!As always, thank you!Jackie Continue

Tags: BDC

Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?

Started by JD Rucker in Advertising/Marketing Forum on Friday. 0 Replies

For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…Continue

Tags: PPC, SEO

Dealix is hiring in Boston!

Started by Donna Farro in Employment Listings - NORTHEAST (ME, VT, NH, MA, RI, CT, NY) HELP WANTED May 15. 0 Replies

JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES…   We have an immediate opening available for a Dealix Solutions Representative (DSR). The Dealix Solutions Representative (DSR) role is a field based sales position that will be responsible for generating new sales to Dealers of Dealix’s New and Used Lead programs.  DSRs will work independently to drive their sales results.  Success in this position will require a combination of highly effective sales skills, along with well developed…Continue

Roadloans leads: What are some best practices for these

Started by SCOTT TYNER in Ask an AUTOMOTIVE PROFESSIONAL on Thursday. 0 Replies

I am starting to get alot of RoadLoans leads and was wanting to feel you guys out as far as some best practices. I'm normally very good at setting appointments, but seem to be lacking in that area on these particular leads. What's a good process for handling these?Any ideas?Continue

Tags: process, roadloans

ADP is Hiring in the Mid-Atlantic! (Maryland, Northern VA, DC)

Started by Donna Farro in Employment Listings - MID-ATLANTIC (PA, NJ, MD, DC, DE, VA, WV) HELP WANTED May 15. 0 Replies

JOIN ONE OF FORTUNE MAGAZINE’S MOST ADMIRED COMPANIES… We have an immediate opening available for an Account Sales Executive (ASE).  Create business relationships and increase incremental revenue to small and medium sized ADP clients through face-to-face sales activities. Work in conjunction with all of your channel partners to increase sales opportunities in ADP Strategic Products to grow ADP’s share of wallet in our existing client base. Achieve annual assigned sales plan, working under…Continue

CVR is hiring in South Florida and Los Angeles, CA

Started by Donna Farro in Employment Listings - PACIFIC (NV, CA, HI) HELP WANTED May 15. 0 Replies

ADP Dealer Services is currently searching for a Territory Manager for Computerized Vehicle Registration or "CVR".  This TM will be responsible for a defined territory, and will call on dealerships to sell the CVR product. The ideal candidate may have to travel at least 50%+ of the time depending on where they reside within their territory.The CVR TM is the "Hunter" type sales representative and is responsible to prospect, generate leads and close sales of the electronic vehicle registration…Continue

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