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Latest Activity

Marsh Buice commented on Marsh Buice's blog post What's The Worst Thing That Could Happen Today?
"James thanks for reading brother- I appreciate the support :)"
3 hours ago
Marsh Buice commented on Marsh Buice's blog post What's The Worst Thing That Could Happen Today?
"@ Joe you make a great addition- you must earn the right and if it's untimely asked, your sale could die an untimely death :) Initially the questions should be framed to gauge their expectations and offer guidance. Once you've built…"
3 hours ago
Kristopher Hampton commented on Sally Whitesell's blog post "What Not To Say" Sally Whitesell's Service Solutions Spring Newsletter
"Amazing read that still holds strong."
5 hours ago
James Campbell commented on Marsh Buice's blog post What's The Worst Thing That Could Happen Today?
"Great post Marsh!  I always enjoy reading your content.  Keep them coming! "
7 hours ago
Chris Saraceno's blog post was featured

"Why Bad News Could be Good News "

In 2004, the Lego company was on the verge of bankruptcy. Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego Magazine, directed to kids in their new Lego Club, launched design competitions and introduced Mindstorms, the interactive…See More
7 hours ago
Dave Anderson's blog post was featured

Reality Rebuttal to “Conventional” Nonsense

Our business is filled with common complaints, cop outs, clichés, conventional wisdom, and excuses that will keep you average if you buy into them. As you read over the following list determine how many you have heard, said, or bought into. Then consider the reality rebuttal, offered with the intent to create a healthier perspective on each issue. 1.       There’s a shortage of talented people in my area. Reality rebuttal: It’s unlikely the Creator got ticked off at your area and stopped…See More
7 hours ago
Anne Fleming's blog post was featured

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in…See More
7 hours ago
Profile IconMona Chipman, Merchon Brower and Keith Platt joined DealerELITE.net
7 hours ago
Squire Pettis updated their profile
10 hours ago
Paul Potratz posted a blog post

Does Your Brand Have Standards?

Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. On this episode of the Hard Facts, learn how to increase your brand recognition by…See More
10 hours ago
Keith Platt updated their profile
12 hours ago
Keith Platt posted a blog post

Common Sense About Inventory Management

   Inventory management systems should be about helping you maximize profit and minimize risk, car by car and store by store. That’s it. But the problem is that a goal like that can seem confusing. There are so many trendy, overly complex methods being promoted and sold, so many “better and new ways,” that it’s hard to know what’s right.For managers looking to change inventory management software , it turns a relatively straightforward choice into a scary proposition. What’s more, today’s…See More
12 hours ago
IC. Collins posted discussions
13 hours ago
Joe Clementi posted a blog post

Performance Enhancement

Like any well-run organization, success in the dealership environment is interdependent on how clear the processes are and how efficient the associates perform within that system. There's an old business axiom that states “it’s either a process problem or a people problem". Each department is linked together through…See More
13 hours ago
Joe Clementi commented on Marsh Buice's blog post What's The Worst Thing That Could Happen Today?
"Marsh. Excellent post my brother! The process of evaluating and understanding your customers is a crucial step in the process of connecting the customer with their ideal car. If I might add my two cents..."never ask a truly personal question…"
13 hours ago
JD Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
14 hours ago
Erika simms and Mike Elliott are now friends
15 hours ago
Shawn Ryder posted a blog post

5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.Do you send out personalized campaigns?…See More
17 hours ago
JD Rucker posted a blog post

Three Paid Methods to Drive Traffic to Your Inventory

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate…See More
19 hours ago
Timothy Marvel posted a status
19 hours ago

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Blog Posts

Does Your Brand Have Standards?

Posted by Paul Potratz on September 19, 2014 at 2:37pm 0 Comments

Whether your business is up-and-coming or well…

Continue

Common Sense About Inventory Management

Posted by Keith Platt on September 19, 2014 at 12:26pm 0 Comments

   Inventory management systems should be about helping you maximize profit and minimize risk, car by car and store by store. That’s it. But the problem is that a goal like that can seem confusing. There are so many trendy, overly complex methods being promoted and sold, so many “better and new ways,” that it’s hard to know what’s right.…

Continue

Performance Enhancement

Posted by Joe Clementi on September 19, 2014 at 11:54am 0 Comments

Like any well-run organization, success in the dealership environment is interdependent on how clear the processes are and how efficient the associates perform within that system. There's an old business axiom that states “it’s either a process problem or a people…

Continue

5 Questions to Help You Decide if You Need Automated Marketing

Posted by Shawn Ryder on September 19, 2014 at 8:09am 0 Comments

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.

Do you send out personalized…

Continue

Three Paid Methods to Drive Traffic to Your Inventory

Posted by JD Rucker on September 19, 2014 at 5:00am 0 Comments

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people…

Continue

Treat them like family

Posted by Rob Gehring on September 18, 2014 at 3:29pm 0 Comments

Greetings friends,

 

It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to provide customers with special promotions, coupons etc. as the…

Continue

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Posted by Richard Holland on September 18, 2014 at 8:30am 0 Comments

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…

Continue

Reality Rebuttal to “Conventional” Nonsense

Posted by Dave Anderson on September 17, 2014 at 5:33pm 0 Comments

Our business is filled with common complaints, cop outs, clichés, conventional wisdom, and excuses that will keep you average if you buy into them. As you read over the following list determine how many you have heard, said, or bought into. Then consider the reality rebuttal, offered with the intent to create a healthier perspective on each issue.

 

1.       There’s a shortage of talented people in my area.

 

Reality rebuttal: It’s…

Continue

TOP Featured Discussions

Why Employees Won't Tell You What They Really Think

  • Rather than speaking up when they see something wrong or have good suggestions, many employees feel that keeping their mouths shut is the best way to go.

One of the reasons for being so tight-lipped can be…

What Every Major Car Name Actually Means


Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.…


6 Ways to Build Customer Loyalty

LOYALTY MARKETING / By Rocket Post

What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit of both, focusing on your current clients is a huge part of setting your business apart. It’s always enticing to chase bigger accounts and pursue new consumers, but building customer loyalty is a great way to keep your company thriving for years…

25 Sales Tips for Selling More Cars

Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to the public is not like any other retail job and not everyone is cut out to be a car salesperson. Some people may already have some of the skills needed to be successful and others can learn what they need to know to become more successful.

These sales tips and…

Personal Attacks

I've just reported to the management of this site the personal abuse I was subjected to in one discussion here recently. I find it a privilege to be a part of this group and with only one exception so far everyone has been cordial, thoughtful, helpful, and on-topic. But I'd like to just remind the few who might need it, of the simple rules of this community:


- Be polite and courteous to each other
- Do not…

Forum

What Every Major Car Name Actually Means

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category. Last reply by Brian Bennington on Thursday. 4 Replies

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.Our study looked at 215 models, but there were exclusions. We left out…Continue

Tags: management, dealership, names, car

The Secret Art of the Follow-up Email

Started by IC. Collins in dealerELITE Professional Experience yesterday. 0 Replies

BY JASON SURFRAPP @IWEARYOURSHIRT Use these tricks to immediately double your email response rate. For years I'd been doing something that just came naturally to me when sending (or responding to) sales or pitch emails. That thing was sending a follow-up email. And I recently realized that more than 75 percent of the 2,000 deals I've landed over the years have come from sending follow-up emails. First, let's talk about why you should care about follow-up emails: *Have you ever sent an email to…Continue

You want more luck...

Started by IC. Collins in dealerELITE Professional Experience on Thursday. 0 Replies

Luck is a force that makes things happen.1. Prepare. Work hard to be ready for the opportunities that are important you. Research. Practice. Perfect.2. Be awake. Pay attention to the people, events, and things around you. Evaluate logically and trust your gut instinct.3. Take action. Put yourself out there.…Continue

33 Easy Ways To Get More Out Of LinkedIn

Started by IC. Collins in dealerELITE Professional Experience yesterday. 0 Replies

ALLISON JONES, IDEALIST CAREERSSo you uploaded a photo, added your work experience, and made a few new connections. Done, right? Not quite, according to this infographic from Ethos 3 (thanks to The Muse for the find!). There are a ton of things you can do on LinkedIn that can help you grow your network and advance your career. While some of the tips are targeted at brands, there are many tweet-sized tips that you can put into action, today. Our favorite: Don’t be a wallflower. Your profile is…Continue

A Shout Out To ContactAtOnce!

Started by Mitchell Brenner in General Forum for dealerELITE Members. Last reply by Bill Goodfriend Jan 11, 2011. 1 Reply

I'm sure it's rare that companies receive a thank you but I for one feel it's just as important to pass along positive, as well as negative feedback. Signing up with Contact At Once was the single best move we've done to generate quality leads on people READY TO BUY! Last month alone we sold 10 vehicles that originated through our different chat sites including PrecisionAcura.Com, Cars.Com and Acura.Com. This month we've already sold 3 certified Acuras during the snow storm when we weren't even…Continue

Tags: Acura, ContactAtOnce, Chat

The 1 Email That Every Salesperson Must Master

Started by IC. Collins in dealerELITE Professional Experience 13 hours ago. 0 Replies

BY GEOFFREY JAMES @SALES_SOURCEA simple template that can help you close millions of dollars of business deals throughout your entire career.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantIn "How to Write a Killer Sales Email," I explained how to use email to start up an email dialog with a potential customer. This post describes the other end of that sales process--the email you send to close the deal.Proposal emails are not the same as…Continue

China Has A Sidewalk Just For People Who Can't Stay Off Their Phones

Started by Mike Elliott in OTHER - Does Not Fit Any Predefined Category on Tuesday. 0 Replies

Are you one of those mindless drones who can't stay of your smartphone long enough to glimpse the real world, interact with other humans, or even see where you're walking? Then the Chinese city of Chongqing is where you need to be!The Associated Press reports the city now has China's first-ever (and probably not last) dedicated sidewalk lane just for…Continue

Tags: China, phones, cell, safety, Pedestrian

"Smart and Special "

Started by IC. Collins in dealerELITE Professional Experience on Tuesday. 0 Replies

TechAutoCareers.com® wants to change the way the general public thinks about automotive sales consultants. We feel that the dehumanization of everything we do it is a major problem. Our difference is we want to put the human element back into the sales process.While alot of people believe "business before pleasure"…Continue

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TOP 5 Contributing Members This Week

1. Anne Fleming

Pittsburgh, PA, United States

2. Marsh Buice

Lake Charles, LA, United States

3. IC. Collins

Midland, TX, United States

4. Sean V. Bradley

Philadelphia, PA, United States

5. Mike Elliott

Washington, DC, United States

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