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steven chessin commented on Brian Cox's blog post In Marketing, New Trumps Used Every Time
"Brian  - This article is a "sleeper". Probably THE most important --- and yet   --- unnoticed. There is just one point I want to make. When a dealer gets a lead  --- and it is processed in the tradtional manner - there is a…"
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Sales Training 101

Roger Williams: the Automotive Coach Teaching the Sales Circle at Fletcher Ford.
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steven chessin commented on Paul Accinno's blog post Automotive Advertising Should be as Close to Perfect as Possible
"There cannot be any disagreement with perfect advertising. The biggest mistake I have seen is inexperienced advertising director judgment calls about who is supposed to be doing what and at what quality.When I had an agency my first…"
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Mike Esposito posted a blog post

Auto/Mate Integrates DMS with MaximTrak F&I Suite, Boosting Auto Dealer F&I Performance and Profits

FOR IMMEDIATE RELEASEALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I process, keeps transaction…See More
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"Keith,  you will gain a lot from group & you have a lot to offer members. Scan the site fully- some really great members & input"
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Paul Potratz's blog post was featured

Are you looking in the right places?

Is your dealership struggling to find qualified employees? The problem isn't the amount of talent in the field, but the way you're targeting potential candidates. There are a few avenues you probably haven't tried that could help you find the perfect employees for your dealership. Samantha discusses how to use these channels to draw in more qualified individuals for your business on this week's…See More
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Mike Elliott posted a discussion

Dealers Failing to Capture Customers Over the Phone, Marchex Reports

SEATTLE — When consumers search for cars, parts or auto services on their mobile phones and call up a dealership, one in six times their call doesn't get answered, according to data released by Marchex, Inc., a mobile advertising technology company.  The finding was one of many in an in-depth study released today by the Marchex Institute, the data and insights team at Marchex. The white paper, entitled "Mobile Consumers Are Calling: How Inbound Phone Calls Help Auto Dealers Win Customers,…See More
17 hours ago

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TOP 5 Videos This Week

3. End of The Month Mentality

Added by Joseph Cala on September 29, 2014

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TOP Featured Blogs

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted…

Are you looking in the right places?

Is your dealership struggling…

Persuasion vs Manipulation

How to perform in the Top 1%

I was talking with the woman I love yesterday. She loves me, yet, when talking about car salesmen, she…

Empowered Employees Bring Higher Levels of Customer Service

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively…

Are Win-Win-Wins Possible in the Dealership World?

This article was written by Robin Cunningham and was originally published on the NCM Institute Up to Speed blog

thumbs up

Is it just me, or does it seem like so much of what we take for granted in life is a zero-sum game?…

Blog Posts

Auto/Mate Integrates DMS with MaximTrak F&I Suite, Boosting Auto Dealer F&I Performance and Profits

Posted by Mike Esposito on September 29, 2014 at 1:25pm 0 Comments

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…

Continue

Making Chicken Salad Out of a Bad Review

Posted by Rob Hagen on September 29, 2014 at 1:00pm 0 Comments

“To err is human; to forgive, divine” – Alexander Pope

Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…

Continue

End of the Month Mentality

Posted by Joseph Cala on September 29, 2014 at 9:30am 0 Comments

You Know Your Marketing, but do You Really KNOW Your Market?

Posted by JD Rucker on September 28, 2014 at 6:27pm 0 Comments

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

Continue

Automotive Advertising Should be as Close to Perfect as Possible

Posted by Paul Accinno on September 28, 2014 at 5:44pm 1 Comment

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted…

Continue

What You Can Do with $100 to Promote Your Dealership!

Posted by Rob Hagen on September 28, 2014 at 3:02pm 0 Comments

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…

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Mike Udell, General Manager Of Toyota Of Grand Rapids Speaking At Internet Sales 20 Group

Posted by Sean V. Bradley on September 28, 2014 at 10:40am 0 Comments



http://www.internetsales20group.com 856-546-2440

http://www.bradleyondemand.com

Mike Udell, General Manager Of Toyota Of Grand Rapids Speaking At Internet Sales 20…

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You Can't Optimize Two Dealers in the Same City with the Same Make

Posted by JD Rucker on September 26, 2014 at 9:47pm 0 Comments

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

Continue

TOP Featured Discussions

7 Killer Quotes from Shark Tank's Barbara Corcoran

BY JOHN BOITNOTT @JBOITNOTT


The woman who turned a $1,000 real estate loan into a $66 million business has
much to say about entrepreneurship, success and business. We would all do well
to listen.

Shared: From your friends TechAutoCareers.com® the online…

Why You Should Stop Being a Boss and Be a Leader

BY LOLLY DASKAL @LOLLYDASKAL


The way you approach being in charge--whether you're running a corporation, a
civic organization, or a neighborhood bake sale--is a huge factor in the group's
achievement. Think about the differences before you step up.


Shared: From your…

4 Things Salespeople Fear More Than Anything Else

BY JOHN TREACE

Want more sales? Manage your salespeople to conquer these common fears.

To run your business well, you have to have high-performing salespeople--people who are free from the universal fears that plague, and often cripple, sales teams at companies large and small.

Here are four common fears of salespeople, and advice on how you can help alleviate them in your company:

1. Fear of…

10 Tips to Help You Become a Superstar in Sales

BY RHETT POWER @RHETTPOWER

Selling takes discipline, a system, and an ability to communicate and understand people. Do you think selling is a science or and art? What do you think it takes to be successful in sales? Can you be trained to be a great sales person?

I once had a sales associate…

Forum

10 Tips to Help You Become a Superstar in Sales

Started by IC. Collins in General Forum for dealerELITE Members. Last reply by IC. Collins on Thursday. 2 Replies

BY RHETT POWER @RHETTPOWER Selling takes discipline, a system, and an ability to communicate and understand people. Do you think selling is a science or and art? What do you think it takes to be successful in sales? Can you be trained to be a great sales person?I once had a sales associate tell me he didn't like selling...he…Continue

Why You Should Stop Being a Boss and Be a Leader

Started by IC. Collins in Sales Forum 10 hours ago. 0 Replies

BY LOLLY DASKAL @LOLLYDASKALThe way you approach being in charge--whether you're running a corporation, a civic organization, or a neighborhood bake sale--is a huge factor in the group's achievement. Think about the differences before you step up.Shared: From your friends TechAutoCareers.com® the online resource for…Continue

The 1 Email That Every Salesperson Must Master

Started by IC. Collins in dealerELITE Professional Experience. Last reply by ashley luck on Thursday. 1 Reply

BY GEOFFREY JAMES @SALES_SOURCEA simple template that can help you close millions of dollars of business deals throughout your entire career.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantIn "How to Write a Killer Sales Email," I explained how to use email to start up an email dialog with a potential customer. This post describes the other end of that sales process--the email you send to close the deal.Proposal emails are not the same as…Continue

7 Killer Quotes from Shark Tank's Barbara Corcoran

Started by IC. Collins in General Forum for dealerELITE Members 10 hours ago. 0 Replies

BY JOHN BOITNOTT @JBOITNOTTThe woman who turned a $1,000 real estate loan into a $66 million business has much to say about entrepreneurship, success and business. We would all do well to listen.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantAs the only…Continue

Doing Great at Work? Thank Your Better Half

Started by IC. Collins in dealerELITE Professional Experience on Friday. 0 Replies

BY JESSICA STILLMAN @ENTRYLEVELREBEL A new study shows just how big an influence your spouse's personality has on your career success. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant According to Facebook's Sheryl Sandberg, the most important career decision a woman ever makes is who she marries. New research suggests she might be wrong, or at least only partly right. The right spouse appears to be central to career success for both…Continue

How to Prepare for a Media Interview

Started by IC. Collins in General Forum for dealerELITE Members on Friday. 0 Replies

BY GINI DIETRICH @GINIDIETRICH Doing a media interview for the first time can be extremely intimidating. But there are a few tricks of the trade that will help keep you at ease. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Congratulations! You have been asked if you’d like to participate in an interview with a trade publication or on your local news. If this is the first time you’ve done a media interview, it can be extremely…Continue

8 Habits of Exceptionally Resilient People

Started by IC. Collins in General Forum for dealerELITE Members on Thursday. 0 Replies

BY PETER ECONOMY @BIZZWRITER The ability to bounce back from adversity is vital to learning how to succeed in life and in business.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant One day I walked into my house to find our cat playing gleefully with a baby lizard. He would pick up the lizard in his mouth, give it a little playful toss, and then paw at it. Cute? Not really. I picked up the lizard gently, his cold lifeless body sagging in my…Continue

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Piano Guys seranade each generation of Batmobile [w/poll]

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The Piano Guys perform a medley of Batman songs with a trio of Batmobiles

A new Batmobile is on the way for the upcoming film Batman v Superman: Dawn of Justice, and it blends the military styling of the one in the Dark Knight trilogy with some of the sleekness from the version in the '89 Tim Burton movie. With a new model imminent, it's a perfect time to honor three of the most famous shapes for the Caped Crusader's ride, and a group called The Piano Guys are doing just that in a new music video featuring a medley of Batman theme tunes played on a cello and piano.

According to the opening of the YouTube video and its accompanying description, the guys used the piano and over 100 tracks from the cello to create the song, and the video itself was shot on handheld cameras and a radio-controlled helicopter. The result is pretty amazing both visually and musically with great sets and fantastic-looking examples of each era of the Dark Knight's car.

Check out the video, and let us know in the poll below which Batmobile is your favorite: the Adam West classic, Tim Burton's aerodynamic interpretation or Christopher Nolan's utilitarian Tumbler.

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Continue reading Piano Guys seranade each generation of Batmobile [w/poll]

Piano Guys seranade each generation of Batmobile [w/poll] originally appeared on Autoblog on Mon, 29 Sep 2014 19:58:00 EST. Please see our terms for use of feeds.

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Automotive News - Dealers

Bollywood actor and Olympic athlete boost Hyundai, Nissan

Hyundai's "Xtra Love" features Indian film titan Shah Rukh Khan.

Ford sets goal of 9.4M global sales by 2020; profit outlook for '14 cut by $1.5 billion

Ford aims to raise global sales 52 percent to 9.4 million annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles.

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit.

Ford brings new F-150 to dealers, consumers for test drives

Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers.

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Midland, TX, United States

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Philadelphia, PA, United States

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North Bergen, NJ, United States

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Monroeville, NJ, United States

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ARK Performance Injects Extra Performance and Luxury Into All-New Hyundai Genesis

http://photos.prnewswire.com/prnc/20140926/148715 FOUNTAIN VALLEY, Calif., Sept. 29, 2014 /PRNewswire/ -- ARK Performance Inc.

read more

Rotary Lift to Debut New MOD35 Modular Heavy-Duty Inground Lift at APTA Expo

http://photos.prnewswire.com/prnc/20140929/CL24494 MADISON, Ind., Sept. 29, 2014 /PRNewswire/ -- Rotary Lift will debut its MOD35 modular environmentally friendly inground lift at next month's APTA Expo.

read more

Airstream Announces Major Plant Expansion

ELKHART, Ind., Sept. 29, 2014 /PRNewswire/ -- Thor Industries, Inc. (NYSE: THO) today announced a significant expansion of production and office capacity at the Company's Airstream subsidiary in Jackson Center, Ohio.  The project will add approximately 94,000 square-feet to...

Automotive News - Breaking News

Bollywood actor and Olympic athlete boost Hyundai, Nissan

Hyundai's "Xtra Love" features Indian film titan Shah Rukh Khan.

Chrysler to hike Ram diesel supplies

Chrysler Group, struggling to keep pace with demand for one of its newest products, plans to boost output of light-duty Ram pickups equipped with diesel engines.

Ford sets goal of 9.4M global sales by 2020; profit outlook for '14 cut by $1.5 billion

Ford aims to raise global sales 52 percent to 9.4 million annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles.

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