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Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.
Give Your Shoppers A Reminder
Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.
On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.…
When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so…Continue
It got me thinking about today’s post and how lead…Continue
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…Continue
Do you process your used cars in the same way you process customer pay work? Are your used cars brought up to maintenance standards before they hit the lot? Has discounting internal rates become your shop policy?
Click the link below to stop cutting your gross profit margins right now!
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often…Continue
BY GEOFFREY JAMES @SALES_SOURCE A recently-published list of employee remarks that bosses hate completely missed the two worst offenders. Monster.com recently published the following list of employee remarks that, according to the article, will cause a boss to "hate" the employee: 1. "That's not how we did it at my old job."2. "So-and-so isn't doing his work."3. "How'd I do? How'd I do? How'd I do?"4. "This is not what I signed up for."5. "Can't someone else do that?"6. "Will I get a promotion…Continue
BY 250 WORDS @250_WORDSOne piece of research from associate professor Dana R. Carney shows how a small change in posture can go a long way.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantImagine that someone gives you $200 and the chance to keep the…Continue
By: JEFF BOSS Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant While the parallels between special operations and business closely mirror each other in some regards, there are also glaring differences. The most significant difference I’ve found in the year plus that I’ve been out of the military is what is considered acceptable and unacceptable in the workplace. In a SEAL Team room, for instance, there are (legal) mementos collected from…Continue
Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. They are no longer at the top of their game, their commissions are slipping, their bonuses are few and their overall attitude is rotten. The retail car business has a way wearing down some people that cause them to become cynical, burnt out, negative and less productive. This…Continue
BY JILL KRASNY @JILLKRASNYThink your job is tough? Try convincing a Soviet agent to spy for the U.S. For that, you need a large dose of grit. Here's how to get it.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantWhen the odds are long and the stakes are…Continue
BY DREW HENDRICKS @DREWAHENDRICKS If you were asked who would make a better manager, an introvert or an extrovert, you might be inclined to choose the extrovert. Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant They're thought of as outgoing so they would be more comfortable leading others, more open and social so they would dominate at networking, and having a thicker skin which means an advantage in negotiating, right? That might be true…Continue
BY KEVIN DAUM @KEVINJDAUMWant to get to the top? You can't be nice all the time. Here are 5 ways you need to be tough. See if you can be ruthless when needed.Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales ConsultantIt's often said that even the most respected leaders are considered…Continue
In past years it was common for potential employers to ask about criminal history on applications. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a law against inquiring into criminal history in this first round of hiring. Many similar bills are pending as this movement gains momentum.Companies often have legitimate reasons for inquiring after criminal history, such as filtering out individuals who may be at a risk for security or who have…Continue