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Added by Anne Fleming on March 5, 2014
Automotive Marketers Show Hollywood how to sell Movie Tickets and Make an Underdog film #1 in the Box Office
Added by Phil Sura on February 28, 2014
Added by Dave Anderson on February 26, 2014
Added by MANNY LUNA on February 28, 2014
Added by Anne Fleming on February 5, 2014
Added by Matt Kuczka on March 3, 2014
Added by Paul Potratz on February 28, 2014
Added by Mathew Koenig on February 10, 2014
Added by Joseph Cala on March 6, 2014
Added by David Lewis on February 17, 2014
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…Continue
With the advent of $5 ads on Craigslist, what are you doing to ensure you are maximizing your Craigslist advertising budget for your dealership? There are multiple software providers and ways for dealerships to post ads, but not all…Continue
Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:
While women influence over 80% of all car purchases,…Continue
Stephanie Holdahl Announces
Release of Best Training Day Ever Presentation "Believe in It"
Rancho Santa Margarita, Calif., Feb. 28 -- The highly acclaimed "Believe In It, Live!" presentation has been released on DVD, General Manager Stephanie Holdahl of Jeff Cowan’s Pro Talk announced yesterday.
The program was originally filmed on January 24th, 2014 at the Best…Continue
I am relatively new to the business--1 1/2 years. I've worked mainly on the internet, but spent time as a "floor salesperson". My love is the Internet customer. I know my product line, and can answer most questions on vehicles, pricing, etc. My close to lead percentage is above average (14-20%). I believe in customer service to get customers in and purchase. I previously did "a to z" but recently changed dealerships due to a move. I am now doing lead response, appt setting, greeting the…Continue
Started by JD Rucker in Dealer Conferences, Workshops, Seminars, Webinars and Auto Industry Events on Monday. 0 Replies 0 Likes
An old friend at a dealership pinged me this morning and wondered if the webinar I have scheduled with DigiGo was a remnant from before I left the company or possibly even an indication that I'll be going back. As promotions start, I figured I'd better answer the question up front before the flood gates on my phone start…Continue
The automotive industry was different in 2013. As a result the big convention of the year was different as well. There was more excitement, higher levels of innovation, and strong efforts put out by vendors and dealers alike to make this the best NADA Convention in years.Those of you who went, please share some of the biggest and most important takeaways. Not everyone got to go but this was one show that really had some "oomph" to it, so let's discuss some of the winning and losing ideas,…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue
March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue