John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process still carries an air…See More
13 hours ago
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John Sternal posted a blog post

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take EffectWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles and 2019 models…See More
Thursday
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John Sternal posted blog posts
Sep 11
John Sternal posted a blog post

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car ShoppingJumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.Based in Boston, iSeeCars aggregates all listings of new and used cars for sale…See More
Sep 5
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John Sternal posted a blog post

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth compared to June in the…See More
Aug 30
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John Sternal posted a blog post

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription ServicesSwapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.While the majority of those polled said the New York Giants (10.8%) are their favorite football team, a…See More
Aug 28
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John Sternal posted a blog post

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

 Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive OffersCINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the previous quarter, while GMC (-13%), Lexus (-13%),…See More
Aug 16
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John Sternal posted blog posts
Aug 13
John Sternal posted blog posts
Aug 8
John Sternal posted a blog post

Auto Credit Trends from Equifax Through April 2018

Auto Loan Originations Observations through April 2018 reported as of June 2018:7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto origination balances YTD.1.841 million auto loans have been originated YTD to consumers with a VantageScore® 3.0 credit score below 620. These are generally…See More
Aug 7
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John Sternal posted a blog post

Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for collegeWith hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the largest source of…See More
Aug 6
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John Sternal posted a blog post

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday WeekendWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current lease prices.The Nissan Sentra is currently priced the…See More
Jul 16
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John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 68.4% IN JUNE

Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering July, relatively unchanged but up slightly from the 67.9% mark registered in May. Even though lease origination activity at dealerships has been down slightly in 2018, lease takeover activity has remained healthy, with many shoppers taking advantage of shorter,…See More
Jul 11
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John Sternal posted blog posts
Jun 27
John Sternal posted blog posts
Jun 21

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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Merit Mile
What is your current position within your organization?
Director
What is your company website?
http://meritmile.com
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Google
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We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Posted on September 25, 2018 at 9:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process…

Continue

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Posted on September 20, 2018 at 9:28am 0 Comments

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…

Continue

Auto Portfolio Balances Have Topped 1.25 Trillion for First Time

Posted on September 11, 2018 at 12:29pm 0 Comments

The latest auto credit trends as reported by Equifax through May 2018 :

 

Total outstanding auto portfolio balance is now 1.27T (passed 1 ¼-mark). 

 

Auto Loan Originations Observations through May 2018 reported as of July 2018:

  • 10.2 million auto loans, totaling $230.6 billion, have been originated year-to-date. This is a 1.1% increase in accounts and a 3.2% increase in balances over this time last year. Auto loans represent 85.9% of…
Continue

LEASE CREDIT APPROVAL RATES RISE TO 72.6% IN AUGUST

Posted on September 10, 2018 at 4:17pm 0 Comments

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

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John Sternal posted a blog post

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

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