John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

How Automotive Investors Can Access Better Transparency In Their Due Diligence

Getting sued is an automotive company’s worst nightmare. Litigation isn’t just a problem because it consumes a lot of time and adds to executive stress levels, it can also be extremely expensive, too. Billable hours for top litigants can exceed $500 per hour, and each lawsuit can cost hundreds of thousands of dollars, too.  But lawsuits happen, good or bad. And it’s important that shareholders, investment firms and those individuals investing in automotive brands have proper visibility into…See More
yesterday
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John Sternal posted a blog post

Why your next new sale should probably come from the service garage – and how to make it happen

For years, dealers have been using increasingly sophisticated marketing data and technologies to aid in their equity mining and conquesting efforts. But today, leading retailers have found an even more competitive edge by leveraging data and resources that combine the powers of equity mining in the service lane. Combined with solutions that include equity calculators, smart dealers are now easily integrating credit-first soft-pull tools into their daily workflows to build additional conquest…See More
Nov 2
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John Sternal posted blog posts
Oct 26
John Sternal posted blog posts
Oct 24
John Sternal posted a blog post

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES  ATLANTA – (September 27, 2022) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today a new Industry white paper: "5 Key Takeaways from the 2022 PureCars Digital Advertising Survey". The paper looks at specific digital advertising trends facing auto dealers in today's economy and offers key takeaways to help their businesses…See More
Sep 27
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John Sternal posted blog posts
Sep 21
John Sternal posted a blog post

95% of dealers are not doing enough in their stores or online to prevent fraud

Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are still plenty of threats of fraud to be on the lookout for – fraud that can harm both the consumer and the dealer/lender. Online car-buying scams are widespread today and can take the form of fake ads, gift card rip-offs, fraudulent wire transfers, title washing, curbstoning,…See More
Sep 13
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John Sternal's blog post was featured

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 17
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John Sternal posted a blog post

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 2
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John Sternal posted a blog post

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry survey it commissioned to better understand how many automotive professionals…See More
Jul 27
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John Sternal posted a blog post

Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.According to a recent survey…See More
Jul 18
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John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION ANNOUNCES NEW PROFESSIONAL TRAINING CURRICULUM PROGRAM FOR DEALERS & THEIR F&I STAFF

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country. Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn Learning, 2021), and 94% of employees…See More
Jul 14
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John Sternal posted a blog post

WOLTERS KLUWER UNVEILS AUTO FINANCE DIGITAL TRANSFORMATION INDEX FOR THE FIRST QUARTER

NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from paper-based finance back-office processes to digital. Click here to see the…See More
May 24
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John Sternal posted a blog post

How Dealers Approach Vehicle Photography Different in Today’s Digital Retail World

A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at. Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and moving through the…See More
May 20
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John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION EXTENDS RELATIONSHIP WITH RUMBLEON INC. TO FURTHER EXTEND F&I OFFERINGS THROUGHOUT THE POWERSPORTS

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers. The powersports market experienced record growth during 2021, with the industry expected…See More
Apr 25
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John Sternal posted a blog post

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division March 21, 2022 (Birmingham, Ala.) – Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today that its principal subsidiary, Protective Life Insurance Company (“Protective Life”), has entered into…See More
Mar 21
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Merit Mile
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http://meritmile.com
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John Sternal's Blog

How Automotive Investors Can Access Better Transparency In Their Due Diligence

Posted on December 1, 2022 at 10:00am 0 Comments

Getting sued is an automotive company’s worst nightmare. Litigation isn’t just a problem because it consumes a lot of time and adds to executive stress levels, it can also be extremely expensive, too. Billable hours for top litigants can exceed $500 per hour, and each lawsuit can cost hundreds of thousands of dollars, too. 

 

But lawsuits happen, good or bad. And it’s important that shareholders, investment firms and those…

Continue

Why your next new sale should probably come from the service garage – and how to make it happen

Posted on November 2, 2022 at 10:36am 0 Comments

For years, dealers have been using increasingly sophisticated marketing data and technologies to aid in their equity mining and conquesting efforts. But today, leading retailers have found an even more competitive edge by leveraging data and resources that combine the powers of equity mining in the service lane.

 

Combined with solutions that include equity calculators, smart dealers are now easily integrating credit-first soft-pull tools into their daily workflows to build…

Continue

WOLTERS KLUWER THIRD QUARTER AUTO FINANCE DIGITAL TRANSFORMATION INDEX ILLUSTRATES ADDITIONAL GROWTH TO DIGITAL

Posted on October 25, 2022 at 9:51am 0 Comments

WOLTERS KLUWER THIRD QUARTER AUTO FINANCE DIGITAL TRANSFORMATION INDEX ILLUSTRATES ADDITIONAL GROWTH TO DIGITAL

 

Digital adoption and conversion of back-office processes from paper to digital has continued this year, despite slowing auto sales compared to last year

 

 

NEW YORK – October 25, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced third quarter…

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Dealer Image Pro™ Integrates with Rapid Recon™ Improving Time to Market for Automotive Dealership Reconditioned Vehicles

Posted on October 25, 2022 at 9:00am 0 Comments

Dealers Can Now Get Reconditioned Vehicles Frontline-Ready Faster & Boost Sales 

SACRAMENTO, CA (October 25, 2022) – Dealer Image Pro, a leader in professional photo, video, and interactive 360º software for automotive dealerships, announced today it has integrated its …

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