John Sternal
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John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury Sport Sedan grew 14%; and the Large SUV segment grew 12%. So far this year, shopper interest…See More
55 minutes ago
John Sternal posted a blog post

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.As the number one most-shopped luxury segment on Jumpstart sites, the share of interest for…See More
Aug 30
John Sternal posted a blog post

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost per visit and was then calculated for each category.1 MonthCTR Rate: 0.06%Cost Per Visitor: $30.58Cost Per Visits: $17.342 MonthCTR Rate:…See More
Aug 29
John Sternal posted blog posts
Aug 24
John Sternal posted a blog post

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.July’s credit approval rate is showing a decrease from the previous month (68.8%). A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit approval numbers have been somewhat lower than in years past. This dip in lease credit approvals continues to be attributed…See More
Aug 17
John Sternal posted a blog post

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates. So far year-to-date, 62.4% of transfer applicants have been approved, compared to 67.4% the same time last year. A…See More
Jul 27
John Sternal posted a blog post

Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards.With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive…See More
Jul 25
John Sternal posted blog posts
Jul 18
John Sternal posted blog posts
Jun 20
John Sternal posted a blog post

HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…See More
Jun 2
John Sternal posted blog posts
May 18
John Sternal posted a blog post

AUTO LEASE CREDIT APPROVALS RATE DROPS HEADING INTO LATE SPRING

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month. April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of previous years, it is…See More
May 17
John Sternal posted a blog post

Jumpstart Automotive Media Announces Exclusive Advertising Partnership With CarStory®

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions. By enabling a more efficient…See More
Apr 26
John Sternal posted a blog post

LEASE CREDIT APPROVALS CONTINUE TO STRENGHTEN IN MARCH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month. 2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a slightly lower approval…See More
Apr 12
John Sternal posted a blog post

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.Auto Shopping Paths Highlights:·       62% of…See More
Mar 28
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…See More
Mar 13

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John Sternal's Blog

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Posted on September 19, 2017 at 3:51pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.

Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury…

Continue

Hearst Autos Announces Permanent Location In Chamblee, GA

Posted on September 19, 2017 at 9:24am 0 Comments

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

Located in Chamblee’s Antique Row district, the office has an open floor plan dedicated to optimizing workflow, including whiteboard spaces that allow teams to share ideas openly and track design sprints over multi-day sessions. The decision to move into a new space was based on…

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LEASE CREDIT APPROVAL RATES BOUNCE BACK IN AUGUST

Posted on September 14, 2017 at 9:28am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.3% approval rate for August, just shy of the “healthy” mark at 70%.

 

The credit approval rate for August saw a noticeable improvement from last month’s rate of just 54.3%. In more complete context, a year ago the approvals rate was much lower, reaching only 57.7% this time last year.

 

The jump in…

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Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Posted on August 30, 2017 at 12:42pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…

Continue

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Blog Posts

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Posted by John Sternal on September 19, 2017 at 3:51pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in…

Continue

Gubagoo Adds Live Video Streaming to its Omni-Channel Communication Platform

Posted by Crystal Hartwell on September 19, 2017 at 11:05am 0 Comments



Automotive dealership staff can stream live video during a…

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Compact SUVs in Strong Demand

Posted by Black Book on September 19, 2017 at 11:04am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Compact SUVs in Strong Demand

Posted by Black Book on September 19, 2017 at 10:58am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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