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John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
Tuesday
John Sternal posted blog posts
Jun 20
John Sternal posted a blog post

HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…See More
Jun 2
John Sternal posted blog posts
May 18
John Sternal posted a blog post

AUTO LEASE CREDIT APPROVALS RATE DROPS HEADING INTO LATE SPRING

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month. April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of previous years, it is…See More
May 17
John Sternal posted a blog post

Jumpstart Automotive Media Announces Exclusive Advertising Partnership With CarStory®

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions. By enabling a more efficient…See More
Apr 26
John Sternal posted a blog post

LEASE CREDIT APPROVALS CONTINUE TO STRENGHTEN IN MARCH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month. 2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a slightly lower approval…See More
Apr 12
John Sternal posted a blog post

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.Auto Shopping Paths Highlights:·       62% of…See More
Mar 28
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…See More
Mar 13
John Sternal posted a blog post

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com: 91.2% of lease transfers exiting Michigan are domestic vehicles93.7% of lease transfers entering Michigan are foreign vehiclesHere are some other additional trends that Swapalease.com has identified: The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere in the countryThe Mid-Atlantic region sees the highest average entering monthly payment at $874.65 a monthThe majority of Volkswagen vehicles are…See More
Feb 21
DealerELITE commented on John Sternal's blog post How Did Lincoln's Ad Fare During Grammys?
"Website Rules dealerELITE has a couple simple rules to follow:- Be polite and courteous to each other - Do not "self-advertise" too much, otherwise dE will remove that comment If either of these two rules are broken, dealerELITE has the…"
Feb 15
John Sternal posted blog posts
Feb 14
John Sternal posted a blog post

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the lowest rates…See More
Feb 9
John Sternal posted a blog post

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game. Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.The five brands that drove the highest spikes in traffic also…See More
Feb 8
John Sternal posted a blog post

INCREASED BUYER ACTIVITY SPELLS FEWER CREDIT APPROVALS TO CLOSE OUT 2016

Monthly Lease Credit Approval Rates Decreased by 10.5% in DecemberCINCINNATI, OHIO (January 25, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5% during the same month, illustrating the end-of-year shopping frenzy that typically takes place.December’s rate was the lowest credit approval rate the market has…See More
Jan 25
John Sternal posted a blog post

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen their…See More
Jan 11

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Vendor Partner
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Merit Mile
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Director
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http://meritmile.com
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Google
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We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Jumpstart Automotive Media June 2017 Path to Purchase Report: Subcompact SUVs/CUVs Was the Fastest Growing Vehicle Segment in First Half of 2017

Posted on July 18, 2017 at 10:59am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).

Additionally, the Subcompact SUV/CUV segment ranked as the 11th most-shopped vehicle category in H1 2017, jumping from…

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AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Posted on July 18, 2017 at 9:10am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-nine vehicles maintained their prices from the previous month to this month. Additionally there are fifteen models being offered for $200 monthly or less and three vehicles currently offered for less than $150 per month.

The Nissan Sentra SV,…

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Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Posted on June 20, 2017 at 1:09pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclusively looking at vehicles in this category) and interest in midsize sedans across Jumpstart’s portfolio of sites is up for the…

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CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE

Posted on June 20, 2017 at 9:40am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.

 

Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end luxury leases, especially high-priced SUVs that come with payments in…

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Blog Posts

dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram

Posted by DealerELITE on July 18, 2017 at 10:54pm 0 Comments

dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram



All the dealerElite Members would like to extend our thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram. We are… Continue

Going A.P.E for Attitude, Passion, and Enthusiasm

Posted by Dave Anderson on July 18, 2017 at 4:30pm 3 Comments

In September of 2017, my fourteenth book, Unstoppable will be released. In the book, I discuss four types of performers: undertakers, caretakers, playmakers and game changers, and outline steps to elevate one’s personal and business life…

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Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

Posted by Crystal Hartwell on July 18, 2017 at 12:30pm 0 Comments

 

Southern California landmark dealership changes ownership after 57 years  

 

Irvine, CA, July 18, 2017 – Kerrigan Advisors, the…

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The Caretaker Performer

Posted by Dave Anderson on July 18, 2017 at 11:37am 0 Comments

In past articles and episodes of my podcast I have discussed the four primary types of performers you’ll find in any organization, or on any team: undertakers, caretakers, playmakers, and game changers (For a quick review, listen to the first…

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