John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
13 hours ago
John Sternal posted blog posts
Apr 17
John Sternal posted blog posts
Apr 5
John Sternal posted blog posts
Mar 26
John Sternal posted a blog post

Racing to the Dealership: Baby Boomers and Millennials Show Off Their Credit Savvy in New Survey

New Equifax survey finds generational behavior differences in auto buying, prime & subprime Millennials believe they can afford vehicles at similar price pointsATLANTA, March 23, 2018 – When consumers need loans for auto purchases, understanding their own credit risk situation matters. In its latest consumer automotive survey, Equifax Inc. (NYSE:  EFX), a global information solutions company, analyzed automotive shopping and buying behaviors across prime…See More
Mar 23
John Sternal posted blog posts
Mar 20
John Sternal posted blog posts
Mar 13
John Sternal posted blog posts
Mar 7
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  Helping fuel the interest in full-size pickup trucks were the RAM 1500 and…See More
Feb 26
John Sternal posted a blog post

February Auto Lease Prices Drop on Luxury Vehicles, Increase on Non-Luxury Brands

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly PaymentsWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for luxury when possible.The Nissan Sentra is…See More
Feb 22
John Sternal posted blog posts
Feb 20
John Sternal posted a blog post

Lease Credit Approval Rates Dip To Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017. Some of the reason for the lower-than-normal approval rate…See More
Feb 12
John Sternal posted a blog post

Residual vs. Int Rate: Bigger Impact to Car Payments?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments. Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions: Term: 36 month leaseResidual: 49%Interest Rate: 4.00%Monthly Payment:…See More
Feb 8
John Sternal posted a blog post

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.Super Bowl LII, which registered 103.4…See More
Feb 6
John Sternal posted a blog post

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the Grammys. Lincoln…See More
Jan 30
John Sternal posted a blog post

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.The analysis comes on the heels of a report by …See More
Jan 26

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Merit Mile
What is your current position within your organization?
Director
What is your company website?
http://meritmile.com
How did you specifically hear about DealerELITE? If referred, who?
Google
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Equifax Highlights Additional Consumer Credit Trends Impacting Purchase Habits

Posted on April 24, 2018 at 11:45am 0 Comments

Below are some additional data points from a recent consumer credit trends study conducted by Equifax. The initial release highlighted trends in awareness of credit amongst Millennials and Baby Boomers, as well as affordability expectations of Prime and Subprime shoppers. The online survey was conducted…

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Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Posted on April 24, 2018 at 11:22am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.

All three segments of…

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Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Posted on April 23, 2018 at 3:25pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.

All three segments of…

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Hearst Autos Joins CDK Global Partner Program

Posted on April 17, 2018 at 11:15am 0 Comments

Dealerships can expect higher performing placements and faster turnaround times

Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK…

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Technician Certifications Matter

Posted by AWN INC on April 24, 2018 at 4:36pm 0 Comments

30-Second…

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ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Posted by Bill Wittenmyer on April 24, 2018 at 12:48pm 0 Comments

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an…

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Success in Professional Sales Podcast: Episode 25- Never Stop Dating Your Customers

Posted by Jeff Cowan on April 24, 2018 at 12:00pm 0 Comments

This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making…

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The Game Changer Performer

Posted by Dave Anderson on April 24, 2018 at 11:48am 0 Comments

Game changers consistently bring higher levels of effort, energy, enthusiasm, excellence, passion, attitude, focus, and integrity to all they do. In this new podcast episode Dave shares areas where game changers, and aspiring game changers alike,…

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