Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.
Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury…Continue
Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.
Located in Chamblee’s Antique Row district, the office has an open floor plan dedicated to optimizing workflow, including whiteboard spaces that allow teams to share ideas openly and track design sprints over multi-day sessions. The decision to move into a new space was based on…Continue
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.3% approval rate for August, just shy of the “healthy” mark at 70%.
The credit approval rate for August saw a noticeable improvement from last month’s rate of just 54.3%. In more complete context, a year ago the approvals rate was much lower, reaching only 57.7% this time last year.
The jump in…Continue
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…Continue