For years, automotive retail has approached digital advertising as a volume game. The prevailing assumption has been that more traffic, more impressions and more leads naturally translate into more sales.

However, as inventory costs rise, margins tighten and consumer demand fluctuates across segments, many dealers are discovering a difficult reality: not every vehicle on the lot needs the same level of marketing support.  In many dealerships, marketing dollars are still distributed…

The first quarter of 2026 continued to reflect a challenging operating environment for auto lenders and their dealer partners. New vehicle sales declined during the quarter as affordability pressures remained, loan terms continued to rise, and lenders managed operational efficiency alongside changing borrower patterns.

Vehicle sales transaction data and digital adoption trends from the most recent Auto Finance Digital Transformation Index point to a changing market in the early part…

More than three-quarters of lending professionals rate modernization as extremely or very urgent, yet cost constraints, limited resources and disruption concerns continue to slow progress

SOUTH BEND, IN (June 2, 2026) — Carleton, a leading provider of compliant loan calculation and disclosure solutions, today released findings from its inaugural Platform Migration and Modernization Survey, revealing…