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All Blog Posts (8,010)

Have You Got Customers, Clients Or Guests?

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically though, what you refer to your VIP as can have a lot to do with how you treat them.

 

So what’s the difference? 

 

Customer

A…

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Added by Dave Benson on July 3, 2015 at 7:33am — No Comments

Service Your Mercedes Benz At Authorized Service Centers

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary to service the Mercedes at an authorized service center.…

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Added by Simon Hopes on July 3, 2015 at 3:09am — No Comments

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their…

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Added by Mark Frost on July 2, 2015 at 8:43am — No Comments

Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

What’s the most important number you need to know in sales?

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I’m a big fan of AFL football and more specifically the Essendon Bombers! I love it that much that during and after the games, I love to look right through the team stats and drill down into each player to see how they have gone in…

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Added by Dave Benson on July 2, 2015 at 1:19am — No Comments

Preempt Lease-End Competition for Your CPO Inventory

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

  • Lease originations exceeded…
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Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments

You're Fired!

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don't have to have a cause to terminate someone's employment at your dealership. Let's look at this in more detail, together we will analyze these…

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Added by Rob Gehring on July 1, 2015 at 9:51am — No Comments

Show Don't Tell

This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!

 

I'm sure you can get some inspiration and pointers from it!

Great…

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Added by Dave Benson on July 1, 2015 at 12:42am — No Comments

You Don't Want to Miss This

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

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Added by Paul Potratz on June 30, 2015 at 3:15pm — No Comments

5 Tips to Get Your Car Summer Ready

 

There are many tips available for how to get your car ready for winter. But not a lot of people talk about readying your car for the scorching heat, the dust, and the high temperatures summer brings. Summer can be hard on your car, but with a little effort, you’ll lessen the odds of a…

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Added by Ash on June 30, 2015 at 1:44pm — No Comments

All Car Segments Decline and Pickups Defy Normality

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars…

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Added by Black Book on June 30, 2015 at 12:35pm — No Comments

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 8:41am — No Comments

Save Yourself From a Bad Rep

What You Must Know About Managing Your Reputation

A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…

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Added by Jon Floyd on June 30, 2015 at 8:30am — No Comments

5 Star Review Videos Why Do You Need Them?

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with…

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Added by Jon Floyd on June 30, 2015 at 6:30am — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

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Added by Anne Fleming on June 30, 2015 at 12:00am — No Comments

Median Media Adds Flick Fusion Videos to its Multimedia Suite of Solutions for Auto Dealers

Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of…

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Added by Brian Cox on June 29, 2015 at 10:12am — No Comments

Customer Satisfaction evolves, a must read. You're already rich but being the best was always your first goal.

C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople.  Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…

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Added by Jeff Nabel on June 28, 2015 at 3:13pm — No Comments

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

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Added by Paul Potratz on June 26, 2015 at 2:00pm — No Comments

Is It 9am?

I’m currently sitting at my desk after making bucket loads of calls, emails and SMS’s from 9am - 2pm today… 

 

And honestly, there’s not a lot to show from it, well at least today anyway.

 

Most salespeople after doing a day like I have done, would become “head nicked” and not do this again, but I know that the more follow up, prospecting and relationship building I do today,  the more sales…

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Added by Dave Benson on June 26, 2015 at 2:00pm — No Comments

Customer Perceptions of Salespeople

 

Most car shoppers have the opinion that car Salespeople are basically dishonest and will say or do anything to make a sale today.  It has been that way for a long time…

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Added by David Lewis on June 26, 2015 at 8:24am — 2 Comments

DIVERSE GROUP OF VEHICLES SEEING MONTHLY LEASE OFFERS OF LESS THAN $200

Swapalease.com, the nation’s largest car lease marketplace, reports sixteen lease deals on popular cars and trucks in its Wantalease.com new lease marketplace with monthly offers of $200 or less in June, with six under $160 per month.

 

 

Headlining the lowest monthly offer, the Volkswagen Jetta S is listed at $139.00 per month followed by the Chevrolet Cruze LT at $147.00 and the Chrysler 200 Limited at $149.00. Lease deals are offered at 24-, 36-, or…

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Added by John Sternal on June 25, 2015 at 2:13pm — No Comments

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Blog Posts

Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

Continue

Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

Continue

5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

Continue

Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

Continue

Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

Continue

You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

Continue

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