If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed today and over the long term.
MUST #1: BDC’s Must be Profit (not Cost) Centers
The primary reason BDCs failed in the past is they simply weren’t very successful at…Continue
Added by Steve Stauning on March 2, 2015 at 7:30pm — No Comments
The time has come to leave
Added by Steven Liles on March 2, 2015 at 3:00pm — No Comments
A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.
Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…Continue
Added by Britt Bischoff on March 2, 2015 at 2:30pm — No Comments
The annual review, most use it as a way to assure the employee has a strong understanding of their performance throughout the year. What do you use your annual review for? Click one of the links below to read the full article, won't regret it!
Added by Rob Gehring on March 2, 2015 at 1:25pm — No Comments
Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!
ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with…Continue
Added by Mike Esposito on March 2, 2015 at 1:04pm — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the…Continue
Added by Lisandra Ramos on March 2, 2015 at 12:23pm — No Comments
Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…Continue
Added by Black Book on March 2, 2015 at 11:57am — No Comments
Millions of individuals and organizations host web blogs for informational and marketing purposes. However, not all of us get it right. Some can be downright awful and serve to drive potential customers away, rather than act as a useful resource.
Chris Lema, a WordPress and blogging educator and consultant,…
3 Silly Questions Most Salespeople Ask
What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.
Added by Paul Potratz on February 27, 2015 at 4:07pm — No Comments
Added by Virgil Stanphill on February 27, 2015 at 12:12pm — No Comments
Added by Virgil Stanphill on February 27, 2015 at 11:51am — No Comments
Looking for LONG-TERM motivation for your sales team? You'll find it here! Click For Motivation…
Added by Virgil Stanphill on February 27, 2015 at 11:42am — No Comments
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not…Continue
Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers
In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring about dealer…Continue
The NFL keeps stats on players that boggle the mind and produce hours and hours of ESPN commentary; basketball hinges on free throw percentages…Continue
Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. You can view his video here at Carfolks.net…Continue
Added by Mark Dubis on February 26, 2015 at 11:00am — No Comments
3 Ways To Measure Up For Sales Success In 2015
How do you improve your results in 2015?
With every year, comes New Years resolutions (most of which you’ve probably already broken by now), new goals, and new plans to make this year your most successful year yet. But saying great things, writing up fantastic goals and having them plastered all over your desk won’t automatically give you new success.
In a main shopping strip in the area I…
Added by Martin Tee on February 26, 2015 at 10:24am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 8:35am — No Comments
Simple 10 step guide specifically designed for modern selling.
These steps are guaranteed to make a positive difference, It's not rocket science, it does take guts.
We are in a market better auto sales market than any since 2005, are you making a load of money? If not give these 10 steps a try before you are forced to implement them…Continue
Added by Roger Williams on February 25, 2015 at 1:00pm — No Comments