This is Water...Inspiration for us all!
Hi Guys...I ran across this today, and it so much speaks to us in the business we're in, I just had to share it with you all. It's just…
ContinueAdded by Mr. Natural on May 25, 2013 at 4:30pm — No Comments
What do Abandoned Facebook Pages Say About Your Business?
In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.
They just weren't seeing a return on investment…
ContinueAdded by Louie Baur on May 25, 2013 at 12:30pm — No Comments
Facebook Marketing is an All or Nothing Endeavor

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.
Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…
ContinueAdded by JD Rucker on May 25, 2013 at 9:00am — No Comments
Why Irrelevant Giveaways and Games Are Killing Your Facebook Page
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
You…
ContinueAdded by JD Rucker on May 24, 2013 at 9:00am — No Comments
AFTER THE BAD MEDICINE- WILL YOU BE READY FOR THE TOUGH MEDICINE?
If you the Dealer think you could or should be doing better, you need an experienced independent Consultant.
If you the Marketing Company are…
ContinueAdded by Bill Cosgrove on May 23, 2013 at 2:30pm — No Comments
How to maximize your $$ with Google Adwords
One thing you have to understand about Google is that it’s the new phone book / yellow pages.
The results that I have analyzed indicate that 90% of the people searching on Google for a dealership, are looking for a dealership phone number and the reason is to have their vehicle serviced.
The strategy for Adwords should be to advertise your dealership and services and not to compete with your OEM or other Internet Services you are paying for like Cars.com or…
ContinueAdded by Eric Damiani on May 23, 2013 at 2:00pm — 4 Comments
May's Fixed Performance Newsletter
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MAXIMIZING SHOP PRODUCTION May 2013
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Added by Rob Gehring on May 23, 2013 at 9:37am — No Comments
The Truth About Your Data
The Truth About Your Data almost always begins with contracts.
I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people…
Added by Keith Shetterly on May 23, 2013 at 9:30am — 6 Comments
If Your Friends Jumped Off a Bridge...
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…
ContinueAdded by Joe Webb on May 23, 2013 at 9:10am — No Comments
The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon
On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…
ContinueAdded by JD Rucker on May 23, 2013 at 9:00am — No Comments
Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.
What’s the key to creating freedom? It’s marketing. If you are a sales person who is waiting for your business to provide an endless funnel of prospects and buyers, you are living in a fantasy land. Even with a ton…
ContinueAdded by Mark Tewart on May 23, 2013 at 8:54am — No Comments
The First Public Dealer Data Guarantee
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…
ContinueAdded by Keith Shetterly on May 23, 2013 at 7:33am — No Comments
Creating Customer Loyalty through Consistency
Hotel chains across the country have long had problems with customer loyalty due to an inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…
Added by Richard Holland on May 23, 2013 at 7:20am — No Comments
Can Enterprise Tech Avoid The Fate Of The Automobile Industry?
Added by Bill Cosgrove on May 22, 2013 at 8:44pm — No Comments
PCG To Unveil Trade Secrets For Advanced SEO Practices
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
Added by Brian Pasch on May 22, 2013 at 1:03pm — No Comments
High Impact Direct Mail Sales
My name is Chuck Brumm, with Peak National Promotions. I have been in the automotive sales, training and management for many years and have a great understanding of all aspects of the business.
Peak National Promotions is a full service High Impact Direct Mail company that WILL bring traffic through the door and maximize every sales opportunity to it's fullest capacity with or without an experienced staffed customer retention closer. Most importantly, providing…
ContinueAdded by Chuck Brumm on May 22, 2013 at 11:30am — No Comments
ActivEngage Employees Raise $2,600 for Cancer Research and Relay For Life
May 22, 2013 (Orlando, FL) -- ActivEngage, the most trusted brand in automotive live chat, and its employees participated in a local Relay For Life event and raised over $2,600 for the American Cancer Society. ActivEngage began participating in the Relay for Life event two years ago and were excited to continue the tradition in 2013.…
ContinueAdded by Rebecca Kon on May 22, 2013 at 11:00am — No Comments
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…
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Different Strategies For Contacting Internet Leads
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…
ContinueAdded by J.R. Batchelor on May 21, 2013 at 11:03pm — 2 Comments
Chevy Market Man: Impala Fleeing from Fleet Sales..Focus on Retail
Chevrolet's Impala earned a reputation as a rental car for most of the last decade. Very few were purchased by real buyers and the Impala became the quintessential fleet vehicle.…
ContinueAdded by Connie Keane on May 21, 2013 at 3:30pm — No Comments
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