All Blog Posts (7,745) Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it! Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that and will respond.…


Added by Sean V. Bradley on March 29, 2015 at 10:37pm — 1 Comment

Auto Dealers & Regulatory Compliance: If the FTC Comes Knocking

Dealerships have become subject to increased regulation and enforcement, particularly in the areas of consumer advertising, consumer finance and consumer privacy. I recently posted an article to this blog entitled: Auto Dealer Arranged Financing: 51 Laws a Dealer Must…


Added by Greg Johnson on March 28, 2015 at 4:00am — No Comments

Attention Autotrader,, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar… 856-546-2440

#IS20G #NewYork

Attention Autotrader,, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…


Added by Sean V. Bradley on March 27, 2015 at 11:55pm — No Comments

Here Are The New Credit Card Assessment Fees

Credit Card Brand Rate Changes Effective April 2015…


Added by Virgil Stanphill on March 27, 2015 at 5:32pm — No Comments

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Added by Paul Potratz on March 27, 2015 at 2:32pm — No Comments

People, Process, Performance

It goes without saying that if a business is going to maximize sales revenues they would need to focus on three key areas of business…the people, the processes and performance.  I call these…essentials.

Having the right people with the right skills and talents is essential.…


Added by Joseph Rosales on March 27, 2015 at 9:28am — No Comments

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…


Added by Rebecca Kon on March 26, 2015 at 5:42pm — No Comments

How To Create A Better First Impression

Today we’re going to focus on a basic, but often lost practice of How to Make the Perfect First Impression.

Depending on the research that you listened to, some people say that you have around 7-20 seconds to make a good first impression.

See, YOU DON’T GET A SECOND CHANCE to make a good first impression.

So I want to give you a couple of reminders on how to make sure that you make better first impressions with…


Added by Dave Benson on March 26, 2015 at 3:52pm — No Comments

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's…


Added by Peter Martin on March 26, 2015 at 11:34am — No Comments

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…


Added by Black Book on March 26, 2015 at 10:30am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…


Added by Mike Gorun on March 26, 2015 at 9:10am — No Comments

Auto Dealer Arranged Financing: 51 Laws that Dealers Must Know

It’s no secret that auto dealerships have become subject to increased regulation over the past several years, primarily in the areas of consumer advertising, consumer finance and consumer privacy. Although the…


Added by Greg Johnson on March 25, 2015 at 8:30pm — No Comments

Shoes on first

     As I shined my shoes for work this morning I reflected on the many pairs of shoes I have shined preparing for a day's work on the car lot. The many different styles and brands of shoes I have been through. I reflected on the many things I have witnessed in all those pairs of shoes. The many lessons I have learned.

The many people I have met in those shoes. The many different personalities and faces.

The many deals I have sold, penciled, or closed.…


Added by Roger Williams on March 25, 2015 at 7:00pm — 4 Comments

Do Car Buyers suffer from Image Fatigue or Experience Fatigue?

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…


Added by Devin Daly on March 25, 2015 at 5:30pm — No Comments

Credit Card Processing Contributes 254,100 Tons Of Waste

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) -…


Added by Virgil Stanphill on March 25, 2015 at 2:46pm — No Comments


Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving

CINCINNATI, OHIO (March 24, 2015) –, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…


Added by John Sternal on March 24, 2015 at 4:01pm — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 3:27pm — No Comments

Two Different Leaders

Today let's look at two distinctly different leadership styles. The first style we have is sadly the more common of the two, and it is called intimidation. Secondly we have a style called encouragement, I am guessing you know what kind I prefer…Click the link to read the full story!



Added by Rob Gehring on March 24, 2015 at 3:13pm — No Comments

A Blueprint for Making the Tough Calls

In visiting with thousands of leaders in dozens of industries over the past two decades one thing is clear: the people who are expected to make fast, tough decisions are rarely trained how to do so. As a result, costly “gut” decisions are wrongly made, or indecision prevails in areas that end up costing the company plenty. While there is not a one-size-fits-all mechanism for making tough decisions attendees, to my workshops have found it useful when I present a series of filters to help them…


Added by Dave Anderson on March 24, 2015 at 3:09pm — No Comments

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive…


Added by Tyson Madliger on March 24, 2015 at 2:32pm — No Comments

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