Science rules in digital marketing.
Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…Continue
Added by JD Rucker on April 20, 2014 at 4:59am — No Comments
The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…
Added by Sean V. Bradley on April 20, 2014 at 1:11am — No Comments
In the auto industry, there are many pieces that make up the whole market - from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.
One of the biggest inefficiencies in a dealerships…Continue
Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments
With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…
Added by Paul Potratz on April 18, 2014 at 3:53pm — No Comments
Automotive advertising agencies don't know what they don't…Continue
Added by Philip Zelinger on April 18, 2014 at 1:00pm — No Comments
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 8:20am — No Comments
Added by Joseph Cala on April 18, 2014 at 12:20am — No Comments
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer…Continue
Added by Richard Holland on April 17, 2014 at 9:34am — No Comments
I don't know about you but I get excited knowing that there is a lot of things that I don't know and I get the chance to learn today!
Added by Timothy Marvel on April 17, 2014 at 7:01am — No Comments
OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.
How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries. In regards to injury and…Continue
Added by Rebecca Ward on April 17, 2014 at 6:00am — No Comments
You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers? Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:
¨ Combine the right message with the right platform.
You can post messages on your social sites all day long, but if you’re…Continue
Added by Rebecca Ward on April 16, 2014 at 6:00pm — No Comments
The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology.…Continue
Added by Josh Knutson on April 16, 2014 at 3:54pm — No Comments
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…Continue
Added by Rebecca Ward on April 16, 2014 at 3:00pm — No Comments
You can do lots of things without spending a lot of money. When its slow, you have less money, but more time. To get the conversation started I've listed a few ideas that are effective and mostly FREE. …Continue
Added by Charles Sullivan on April 16, 2014 at 11:30am — No Comments
Welcome to Women Wednesdays!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from…
Added by Anne Fleming on April 16, 2014 at 8:00am — No Comments
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 5:34pm — No Comments
Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer
Reviews Show Consistent, Extraordinary Experiences by Women
Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!
Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…Continue
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 4:28pm — No Comments
Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family.
Added by Paul Potratz on April 15, 2014 at 3:04pm — No Comments
At a Fortune business conference in 2003 a moderator asked Indra Nooyi, now Chairperson and CEO of PepsiCo: “As a leader, what keeps you awake at night?”
Without a second’s pause Nooyi replied, “Retaining my talent.”
Any leader wishing to measurably grow their organization is wise to list the same concern at the top of their list. Following are ten tips to retain talent;…Continue
Added by Dave Anderson on April 15, 2014 at 1:26pm — No Comments