By now we have all heard the term Geo-Fencing and have possibly benefitted in some way from this technology. At a mall, you may have received a coupon via push notification on your smartphone when you walked by your favorite store. Or imagine, driving past a popular local establishment and receiving a notification about a special event for that day.
Geo-fencing is a location-based service that allows businesses to send messages to… Continue
Added by Ed Louis on October 22, 2014 at 4:31pm —
Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.
Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…
Added by Erin Ryan on October 22, 2014 at 11:00am —
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that… Continue
Added by sara callahan on October 22, 2014 at 9:25am —
It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at… Continue
Added by jeff sterns on October 22, 2014 at 12:56am —
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that… Continue
Added by Erika simms on October 21, 2014 at 7:35pm —
Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).
Entry-level and small cars will also…
Added by Black Book on October 21, 2014 at 1:51pm —
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology,… Continue
Added by Graham Annett on October 21, 2014 at 1:40pm —
Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…
Added by Paul Potratz on October 21, 2014 at 9:52am —
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…
Added by Rob Hagen on October 21, 2014 at 9:30am —
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you… Continue
Added by Erin Ryan on October 20, 2014 at 7:52pm —
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have… Continue
Added by John Sternal on October 20, 2014 at 5:32pm —
Trick or treat!
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your… Continue
Added by Rebecca Kon on October 20, 2014 at 4:30pm —
“I know I should probably get rid of the guy, but he’s been with me twenty-five years; he’s loyal.”
If you’ve ever managed to whine out a lame version of this “he’s loyal” rationalization to justify your defense of mediocrity roll this publication up, hand it to the nearest person and ask them to smack you in the head with it. Frankly, if you dare fathom the perpetual cost and misery that accompanies keeping a “loyal’ non-performer you’d agree a simple whack on the head is… Continue
Added by Dave Anderson on October 20, 2014 at 3:58pm —
New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit
Salt Lake City, Utah – October 20, 2014 – DrivingSales today… Continue
Added by Crystal Hartwell on October 20, 2014 at 1:55pm —
ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto dealerships using the etfile document… Continue
Added by Mike Esposito on October 20, 2014 at 12:33pm —
Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …
Added by Lisandra Ramos on October 20, 2014 at 9:36am —
Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.
Added by Subi Ghosh on October 19, 2014 at 6:48am —
Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select. Continue
“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…
Added by John Sternal on October 17, 2014 at 12:46pm —
Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.
On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.…
Added by Paul Potratz on October 17, 2014 at 11:45am —
I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a… Continue
Added by Mike Gorun on October 17, 2014 at 9:27am —