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All Blog Posts (8,236)

Unmasking "Bob" in a Live Chat Conversation

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a…

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Added by Rebecca Kon on September 3, 2015 at 5:30pm — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend

 …

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Added by Michael Meyers on September 3, 2015 at 2:00pm — No Comments

Do The Top Sales People Need To Train?

Check out Mark Tewart's latest interview with CBT News on handling top dogs who say they don't need sales training.

http://cbtnews.com/mark-tewart-on-handling-top-dogs-who-say-they-dont-need-sales-training/

Added by Mark Tewart on September 3, 2015 at 11:11am — No Comments

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a…

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Added by David Lewis on September 3, 2015 at 10:29am — No Comments

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a…

Continue

Added by David Lewis on September 3, 2015 at 10:29am — No Comments

This Week in Social Media with @seekristintweet

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are …

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Added by Joseph Little on September 2, 2015 at 4:13pm — No Comments

Blogging for Car Dealers: How to Get Started

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…

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Added by Mark Frost on September 2, 2015 at 4:00pm — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

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Added by Anne Fleming on September 2, 2015 at 12:43pm — No Comments

Sig Up Right Now for my FREE NADA University Webinar on how to Sell 30+ Units per month GUARANTEED!

Sign Up for my FREE NADA University Webinar for "The Road Map To Becoming A Millionaire". This is a POWERFUL Webinar for Showroom Sales. Projections, Forecasting... How to sell 30+ units per month! 

TODAY 1:00pm Eastern -…

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Added by Sean V. Bradley on September 2, 2015 at 12:39pm — No Comments

Is Your Personal Brand Intact?

Donald Trump was born in 1946 in Queens NY to developer Fred C Trump and wife Mary. Today Mr. Trump, also known as “The Donald”, has been described by most people around the world as arrogant. At 69 years old, his success in business is enviable. He’s an American real estate…

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Added by Renee Stuart on September 2, 2015 at 12:00pm — No Comments

The Difference

Today's dealerships face a lot of competition from independent repair facilities. Most of us perform price comparisons and have a desire to be in the neighborhood of their price point or less expensive than the independents shops.

 

If pricing was the only distinction that…

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Added by Rob Gehring on September 2, 2015 at 10:08am — No Comments

Be Your Own Life Coach, Continued-Part 2

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot…

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Added by Joseph Little on September 1, 2015 at 3:36pm — No Comments

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank TuesdayI show you how stand out and push the creativity of your entire marketing.…

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Added by Paul Potratz on September 1, 2015 at 2:30pm — No Comments

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.



Key highlights of the survey (…

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Added by John Sternal on September 1, 2015 at 1:29pm — No Comments

Wide Variation In Results Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks.…

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Added by Black Book on September 1, 2015 at 1:21pm — No Comments

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…

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Added by Mike Gorun on September 1, 2015 at 8:51am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero…

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Added by Joseph Little on August 31, 2015 at 5:30pm — No Comments

Pool Route Brokers Help You Own Your Own Business

In today’s economy, it’s better to own your own business than it is to work for someone else. You’ll never really get ahead unless you stop living from paycheck to paycheck and go into business for yourself. Hardworking people are always in demand, and there are many sectors of the economy that are starving for reliable service businesses. For most people, starting out is the hardest part. That’s why pool route brokers can be invaluable if you want to go into business, but don’t want to…

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Added by Kevin Lee on August 31, 2015 at 11:48am — No Comments

Conditions Got You Here Not Circumstances

"Circumstances don't make the man, they merely reveal him." James Allen
Wrongfully, we blame our circumstances for the reason why we're  not having a good day, month, marriage, or life, but circumstances are the end result- it was your conditions that started it all. You…
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Added by Marsh Buice on August 31, 2015 at 11:33am — No Comments

What Is The Cost To You Of Losing 1 Sale Per Week?

What Is The Cost To You Of Losing 1 Sale Per Week?



Nothing worse than picking up the phone and hearing a customer say they have decided to buy another brand, or even worse, they are buying your brand, but not from you…



While we can’t sell to absolutely everyone, and we in fact lose more sales we win, there are sales I believe that are missed every week because of either an incomplete sales process like we talked about last week, or an objection, if we had have been more…

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Added by Dave Benson on August 30, 2015 at 6:30pm — No Comments

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Blog Posts

Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 5:30pm 0 Comments

In a recent webinar, “…

Continue

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 2:00pm 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming…

Continue

Do The Top Sales People Need To Train?

Posted by Mark Tewart on September 3, 2015 at 11:11am 0 Comments

Check out Mark Tewart's latest interview with CBT News on handling top dogs who say they don't need sales training.…

Continue

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Posted by David Lewis on September 3, 2015 at 10:29am 0 Comments

Sometimes knowing what not to…

Continue

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Posted by David Lewis on September 3, 2015 at 10:29am 0 Comments

Sometimes knowing what not to…

Continue

This Week in Social Media with @seekristintweet

Posted by Joseph Little on September 2, 2015 at 4:13pm 0 Comments

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing…

Continue

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