Occasionally at our workshops, someone will bring up the subject of “power closing phrases”. The discussions that follow are very lively, quite humorous at times, loads of fun, and they include everyone sharing their own power phrases, their ideas about closing on the final objection, and experiences when…Continue
Added by Michael Hargrove on July 23, 2016 at 12:00pm — No Comments
It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…Continue
Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on July 22, 2016 at 2:31pm — No Comments
Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value.
“The art of the deal is different between financing and leasing, and the makeup of…Continue
Added by John Sternal on July 22, 2016 at 2:28pm — No Comments
After you have chosen your idea to have tour to enjoy your vacation, you should consult the guidance to choose the destination place. In order to seek proper guidance, you no need to go anywhere. You have to just seek the help of idle man. Now, you may ask about idle man. It is the travel guide which completely guides you throughout your tour. Tour is not a simple thing and it just involves various things to be covered in order to feel it in the future as meaningful. You can seek the help of…Continue
Added by Samuel on July 22, 2016 at 11:01am — No Comments
Added by Joseph Little on July 22, 2016 at 11:00am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 10:28am — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying. Now, more than ever, it’s essential to meet shoppers’…Continue
Added by Joseph Little on July 22, 2016 at 10:11am — No Comments
In today’s recessed economy, business owners are looking to derive more value from every one of their assets – including their trucks. This is particularly difficult if conduct business in a metropolitan city, where restrictions on weight and length will often have an effect on your bottom line.…Continue
Added by Simon Hopes on July 22, 2016 at 2:02am — No Comments
It's easy to make a case for "no." Consumers connotate "express service" with an hour or less. Unfortunately, too many consumers experience a 2-3 hour express service, and the end result is customer defection.
There are dealers that are very efficient, and provide consumers with a true express service experience. Unfortunately, those dealers are the exception. Express service is essentially going the way of "complimentary car washes"; soon to be obsolete.
I believe that…Continue
Added by Ken Hite on July 21, 2016 at 9:21pm — No Comments
Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and the…
When I launched the Winning Words sales strategy 32 years ago, little did I know this program would take me on a global adventure spanning six continents. Today, thousands of organizations and small businesses have implemented the Winning…Continue
Developing Your Culture
Most dealerships today would claim they want to improve the culture of their company. When you ask them how they intend to accomplish that, this is when…
Added by Rob Gehring on July 21, 2016 at 10:20am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 10:00am — No Comments
Introducing Mr. Day
The Bronx New York may not be known for being friendly; however, they likely haven’t met Mr. Day. You see Mr. Day is an…
Added by Rob Gehring on July 21, 2016 at 10:00am — No Comments
Employee Activity Management or EAM is every Dealer’s worst nightmare and it’s most ignored challenge. We will discuss why in the paragraphs to come and what we can do to manage it, but before we can talk about managing our employees, we have to look at why workers come to work.
For the last 50 years the Wall Street Journal has done a Gallup poll of American workers and ironically the only thing that has changed throughout the years has been…Continue
Added by David Ortega on July 20, 2016 at 3:10pm — No Comments
India is one of the leading car markets in the world right now. Most cars owners in India don’t have any idea about the maintenance schedule of their car. People are so busy with their work that they either prefer what the company dealer advice's or follow the tips of their friendly neighborhood garage. There are number of tips and tricks for servicing your used car that can help you to save your pocket.
Here are a few things to keep in mind when servicing your…Continue
Added by News Metro Blog on July 20, 2016 at 2:47pm — No Comments
Many dealerships have at one time or another, had automated email campaigns set up for generating sales. It makes sense with the "new consumer" dominating the industry. Attention spans are shrinking and the new generations are forcing dealerships to create a uniqueness to their brand, all in the hopes of keeping the dealership at the forefront of the mind of the consumer. But exactly what is an automated "drip" campaign? This type of marketing automation includes a series…Continue
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will…Continue
Added by Timmy D. James on July 20, 2016 at 12:10pm — No Comments
A boat is something of a luxury for a lot of people. It’s a sign that your life has gotten to a point where you can spend your weekends and your holidays adventuring out on the water, leaving your cares on the shore. For some people, a boat isn’t a luxury, but is instead a way of life. For these people, fishing, trapping, or leading boating tours is their livelihood. They need reliable boats with quality parts to do their jobs and live their lives. Without a quality boat, they won’t be able…Continue
Added by Simon Hopes on July 20, 2016 at 2:18am — No Comments