All Blog Posts (7,759)

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 3:16pm — No Comments

Example Of Car Dealership's Value Package Proposition (Why Buy From Us)

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Here is an example of a Dealership's Value Package Proposition (Why Buy From Us). It is essential that a dealership clearly articulate "WHY" someone should buy from their store. Price is PNLY relevant with the absence of value.

Dealer Synergy's Video Production team created RK's VPP.

Added by Sean V. Bradley on April 17, 2015 at 8:00am — 1 Comment

Why did Apple adopt 360º views for their new Watch?

Finally, the long-awaited Apple Watch is available for preorder with initial deliveries on April 24th. Interestingly, for the first time, Apple has chosen to display their new products with stunning 360º displays. …

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Added by Devin Daly on April 16, 2015 at 1:01pm — No Comments

5/31/15 - 2015 Go the Distance for Autism Bike Ride!

Support the 2015 Go the Distance for Autism Bike Ride in North Jersey!

Ramsey Subaru is a proud to be a Sponsor for the 2015 Go the Distance for Autism Bike Ride. For 2015, the Go the Distance for Autism Bike Ride will be on May 31 at Bergen Community College, 400 Paramus Road, Paramus, NJ.…

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Added by Jonathan Morales on April 16, 2015 at 12:02pm — No Comments

Do You Have To Outrun the Grizzly Bear?

There’s an old story about two close friends who every weekend used to go out into the mountains near where they lived and hike trails and paths that weaved through the forest on the sides of the mountains.  They had done this for many years and it was a part of the week that they both looked forward to with great anticipation.  It was a great time for camaraderie and exercise, and an important part of their health regimen for staying in shape.

 One day,…

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Added by David Lewis on April 16, 2015 at 10:13am — No Comments

5 Simple Rules… for Eliminating Skating Forever

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

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Added by Steve Stauning on April 16, 2015 at 8:30am — 8 Comments

Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…

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Added by Richard Holland on April 16, 2015 at 8:18am — No Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…

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Added by Black Book on April 15, 2015 at 12:04pm — No Comments

AutoAlert, CreditMiner Team to Help Dealers Sell More Vehicles in Service

AutoAlert, CreditMiner Team to Help Dealers Sell More Vehicles in Service

Tony Rhoades, AutoAlert product VP, to speak at Digital Dealer 18 about ways to convert data into more deals

PR Newswire

IRVINE, Calif.April 15,…

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Added by Ryan Mayo on April 15, 2015 at 11:37am — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers. Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has signed an agreement with Swapalease.com as their exclusive automotive inspection company for off lease and trade-in vehicles this week. This strategic relationship will provide Swapalease customers the opportunity to purchase auto inspections…

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Added by John Sternal on April 15, 2015 at 10:20am — No Comments

Are you developing your team?

Make them important

 

Many managers make the mistake of thinking that they need to personally perform any task that is considered important. Some actually consider this a form of job security to be the only person able to perform an important task. In fact I believe it's exactly the…

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Added by Rob Gehring on April 15, 2015 at 9:24am — No Comments

How To Persuade More Customers

How To Persuade More Customers

So you’re a salesperson in the car industry… You sell cars for a living… You sell…



But have you ever thought to look at the definition of the word “selling”?



Selling is defined as “to persuade someone of the merits of your product or service”.
Persuading is the art of influence! And that’s what we are to do…
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Added by Dave Benson on April 15, 2015 at 12:00am — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 4:58pm — No Comments

Vote For Dealer Synergy For The 2015 Dealers' Choice Awards - Internet Sales Training Company

http://surveymonkey.com/s/2015dealerschoiceawards

I NEED your help... Please VOTE for Dealer Synergy for the 2015 Dealers Choice Awards for Best…

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Added by Sean V. Bradley on April 14, 2015 at 12:58pm — No Comments

Practice Makes Permanent

You have all heard the old saying, "Practice Makes Perfect". It has been around for years. The problem is that it is totally wrong. If you keep practicing doing something the wrong way, like my golf swing for example, the result will be far from perfect. Repeatedly doing something the wrong way makes it…

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Added by Al Mosher on April 14, 2015 at 12:23pm — No Comments

CAR LEASE CREDIT APPROVALS SEE LOWEST NUMBERS SO FAR IN 2015

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market

 

CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.

 

Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…

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Added by John Sternal on April 14, 2015 at 9:15am — No Comments

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they atte…

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting. 

However, the content that most social media users really care about is user-generated content.…

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Added by Paul Moran on April 14, 2015 at 8:46am — No Comments

BLACK BOOK ADDS BARRETT TEAGUE AS VICE PRESIDENT OF LENDER SOLUTIONS

Black Book today announced that Barrett Teague has joined the company serving as Vice President of Lender Solutions. A 20-year automotive finance industry veteran, Teague is responsible for overseeing strategic operations to help Black Book’s automotive lender clients leverage vehicle data and collateral analytics for profitable portfolio management and expansion.

 

“We look forward to the leadership Barrett brings to the Black Book Lender Solutions team, especially given his…

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Added by Black Book on April 13, 2015 at 4:52pm — No Comments

CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award



 

CarStory Market Reports named highest rated in Mobile Solutions category

 

Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology…

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Added by Crystal Hartwell on April 13, 2015 at 2:48pm — No Comments

Best Lead Generation Practices for Dealerships

There are many auto dealerships that have since set up base in various parts of the world. All of these dealerships want to attract the attention of their customers. To be able to achieve this, most of them have decided to venture into the internet. They have websites…

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Added by Fred G. Slabine on April 13, 2015 at 1:00pm — No Comments

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