Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet after the…Continue
Added by Anne Fleming on April 24, 2014 at 9:46pm — No Comments
How I can prove Direct Mail is still the strongest advertising ROI there is in the Auto Business BAR NONE!
A short back story:
I started in the car business back in 1987 as a young kid who wanted to learn all I could about this business. One thing I caught on to quickly was that whenever we had a “Mailer” sale going on, I wanted…Continue
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…
Added by Sean V. Bradley on April 24, 2014 at 8:27am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of…Continue
Added by Richard Holland on April 24, 2014 at 8:04am — No Comments
Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplace eyestrain, the following is suggested:
Added by Rebecca Ward on April 24, 2014 at 6:00am — No Comments
Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions. The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…Continue
Added by Philip Zelinger on April 23, 2014 at 4:21pm — No Comments
Do you use adversity as a glue to bond your team together, or an excuse to divide them?
Click the link below to find out Paul's four keys to overcome adversity in your dealership...
Added by Rob Gehring on April 23, 2014 at 1:01pm — No Comments
What's important now? Many times we go through our day in day out workload. The things we do every day become very standard. We miss the important clues as to what needs to be done to prosper "the…Continue
Added by Rob Gehring on April 23, 2014 at 12:30pm — No Comments
From today forward we have 7 total selling days left. Push hard all the way through till the end. Revisit customers that came in and didn't buy. Relook at their trades. Check all other possibilities. What if they were on another vehicle? What about longer term? Used? Certified? New? Lease? One Pay Lease? More Down? Co-Signer? Turn up the heat! T.O everybody. Stay focused. Be happy.
Added by Joseph Cala on April 23, 2014 at 9:56am — No Comments
Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…
Added by Kenny Alward on April 23, 2014 at 8:58am — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 3:31pm — No Comments
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without…Continue
Added by Fred G. Slabine on April 22, 2014 at 3:06pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 1:59pm — No Comments
Are you going to have a good day
or a bad day?
It is up to you.…Continue
Added by Timothy Marvel on April 22, 2014 at 1:00pm — No Comments
When an employee expands their family they will have questions about options for maternity or paternity leave. Here are a few things to consider when an employee requests maternity/paternity leave.
Maternity/paternity leave typically refers to the time parents take off during and after the birth of their child, however, company policies vary. Under federal law, employees who work for a company with 50 or more employees within a 75 mile radius of the office, who have worked for their…Continue
Added by Rebecca Ward on April 22, 2014 at 11:30am — No Comments
People are interesting and they never cease to amaze me. At the NCM Institute, one of the classes I teach is …Continue
Added by Garry House on April 22, 2014 at 10:32am — No Comments
When someone claims to be “green”, what first comes to your mind? They are making an effort to reduce their carbon foot print on mother earth? Maybe they are a vegetarian? Or they are actively recycling?
When I hear…Continue
Added by Stephanie Young on April 22, 2014 at 10:30am — No Comments
A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…Continue
Added by Mike Gorun on April 22, 2014 at 9:08am — No Comments
It’s just after 5 A.M. and I’m really questioning why I am doing what I am doing-now that I’m too far from home to turn back, I might as well swipe my gym membership card and pay my penance for last night’s meal consisting of crawfish etoufee and fried fish. As I walk through the…Continue
I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that…Continue
Added by JD Rucker on April 22, 2014 at 2:55am — No Comments