Here are a few scripts that you can implement immediately while speaking with prospects and while working a deal. Merry Christmas & Happy Holidays!
Customer on the showroom while working a deal:…
Added by Joseph Cala on December 11, 2013 at 12:22am —
Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…
Added by Tom LaPointe / CarChat24 on December 10, 2013 at 3:00pm —
How Often Should Your Advertising Messages Change? Continue
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
Added by Paul Potratz on December 10, 2013 at 12:09pm —
It’s about Lead Nurturing, not lead generation.
Lead nurturing is building relationships and trust with consumers by providing relevant content that helps facilitate brand and product loyalty even before your prospects are ready to buy.
Targeted campaigns with applicable insights rather than purely sales content helps turn…
Added by Amanda Meuwissen on December 10, 2013 at 12:06pm —
It was a cold, dark night in December of 2013, when Johnny, an online shopper, decided to speak with an online chat representative on ABC Dealer’s website. He clicked the CHAT HERE button, and began to chat with Carmen the Outsourced.
Carmen’s job was simple. She was to steal the shopper’s contact information with just a few short words and then get out… Continue
Added by Rebecca Kon on December 10, 2013 at 12:00pm —
Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds…
Added by Josh Knutson on December 10, 2013 at 11:39am —
“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales
Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading… Continue
Added by Crystal Hartwell on December 10, 2013 at 10:38am —
A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start?
Consider the following to ease your way into 2014 open enrollment:
- Review your coverage. Every year you should review your current policy against your…
Added by Rebecca Ward on December 10, 2013 at 9:30am —
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own… Continue
Added by Al Mosher on December 10, 2013 at 8:21am —
With the holiday season almost upon us, it might be a bit too late to jump on the Christmas sweepstakes bandwagon but it’s certainly a good moment to rethink your marketing strategy and to plan for the next year.
Usually the goal of a competition is to either build a newsletter list or increase following on Facebook or Twitter. Staging competitions with a view of gaining leads for your dealership is not the best mindset to have. Yes, some of the followers/subscribers may convert… Continue
Added by Arvid Linde on December 10, 2013 at 3:54am —
We'll take care of that.
The Judge sits to decide, which is it? Was the car sold AS IS or as the salesman said, "We go over every car with a fine tooth comb, believe me if you have a problem we'll take care of… Continue
Added by Tim Byrd on December 9, 2013 at 9:56pm —
The next age of advertising is right around the corner. With Google's announcement of… Continue
Added by JD Rucker on December 9, 2013 at 4:55pm —
Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to… Continue
Added by John Sternal on December 9, 2013 at 4:19pm —
So what about Aristotle? Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.
- Ethos - The moral cause to agree or the audiences perceived character/reputation of you
- Pathos - Emotional, can be either negative or positive, fear of loss > fear of gain
- Logos - The logical justification to make a choice, the cold hard facts, figures, specs and…
Added by Jon Berna on December 9, 2013 at 12:00pm —
ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.
"A typical… Continue
Added by Mike Esposito on December 9, 2013 at 11:43am —
A car salesman used to spend long days on his feet. Now he's becoming like everyone… Continue
Added by Aileen Crass on December 9, 2013 at 11:30am —
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could… Continue
Added by Paul Potratz on December 9, 2013 at 10:48am —
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the… Continue
Added by J.R. Batchelor on December 9, 2013 at 10:35am —
You recognize the line “scissors beats paper” from the kid’s game Rock, Paper, Scissors. Scissors cuts paper. Cutting paper is good, when the paper you’re cutting is your repair orders, inspection sheets, authorization forms and the other 10 to 30 pieces of paper your service department has to create, print… Continue
Added by Mark Sinanian on December 9, 2013 at 10:00am —
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness.
To maintain productivity and reduce injuries and time off, consider winter safety and create a plan for your dealership. In northern states this means snow and ice, with increased rain and colder temperatures in the southern states. Please consider the… Continue
Added by Rebecca Ward on December 9, 2013 at 9:30am —