All Blog Posts (7,448)

History Repeats Itself

Your SEM Account Proves It



Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase…

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Added by Paul Potratz on December 19, 2014 at 3:09pm — No Comments

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and…

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Added by Paul Mirek on December 19, 2014 at 11:30am — No Comments

The FTC Strikes AGAIN - What a Surprise!

The Federal Trade Commission started the year by making a major statement regarding how they feel about questionable auto dealer advertising practices with their…
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Added by Jim Radogna on December 18, 2014 at 7:00pm — No Comments

Win the Game of Googleopoly Book Will Be In Stores All Over The Country In Hudson News! Now on Amazon & Barnes & Noble


http://www.GoogleopolyBook.com 856-546-2440

Win the Game of Googleopoly Book Will Be In Stores All Over The Country In Hudson News! Now on Amazon & Barnes & Noble

Added by Sean V. Bradley on December 18, 2014 at 3:11pm — No Comments

Venue For Internet Sales 20 Group Announced - Marriott Brooklyn Bridge! - #IS20G

http://www.internetsales20group.com 856-546-2440

We are super excited to announce that the #IS20G has just locked in the Marriott at the Brooklyn Bridge! This hotel is absolutely gorgeous! And it is 5 minutes away from New York City... right over…

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Added by Sean V. Bradley on December 18, 2014 at 3:06pm — No Comments

"I don't get no respect"

We as an Industry are facing a crisis, "what's the crisis you say?" The crisis is the shortage of qualified technicians. Many dealerships are finding it hard to find and keep good technicians. So many dealerships today are asking us "where can I find technicians." We have designed this call to answer this very serious…

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Added by Rob Gehring on December 18, 2014 at 11:30am — No Comments

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the…

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Added by Rebecca Kon on December 18, 2014 at 10:00am — No Comments

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…

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Added by Richard Holland on December 18, 2014 at 9:35am — No Comments

The Staggering Cost of Poor Performance

In nearly every workshop I ask the question: How many of you would agree that most organizations tend to keep poor performers too long? Every time, hordes of hands shoot up. While it’s difficult to precisely quantify the cost of just a single poor performer---some researchers have attempted to—I feel safe in asserting that if managers considered the following costs they’d be inclined to more quickly prioritize either getting the person better, or getting a better…

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Added by Dave Anderson on December 17, 2014 at 4:30pm — 2 Comments

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

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Added by Anne Fleming on December 17, 2014 at 12:30pm — 5 Comments

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…

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Added by John Sternal on December 17, 2014 at 11:04am — No Comments

What Exactly Are We Selling?

Market To A Lifestyle



Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.



On this episode of…

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Added by Paul Potratz on December 16, 2014 at 12:03pm — No Comments

Performance matters...

In the world of selling and service...performance matters.  How long someone has been doing something is not what influences results.  What someone does with what they know is what causes positive results.

Take the golfer who has been playing for 20 years.  How long he has been playing is not an indication of how good he is.   He could be very experienced at doing things in an acceptable and mediocre manner.  Thus, length of experience is not an indication of…

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Added by Joseph Rosales on December 16, 2014 at 11:43am — No Comments

Daily Routines from beliefs to execution

Belief

From SCAB to SCAR:

A scab is a healing wound.…

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Added by Wilcox Auto Sales on December 15, 2014 at 7:17pm — 1 Comment

Background Checks Leave Much to Be Desired

In ban the box states, an employer can no longer ask a job application about his or her prior (or presumed ongoing) criminal history.

Without the ability now to ask about criminal history, the applicant you hire might be a big risk, to you, your employees and your customers.

Today, the U.S. Equal Employment Opportunity Commission (EEOC), and many states, and even municipal governments view the use of background checks as an unfair hurdle to those with prior…

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Added by Jim Leman on December 15, 2014 at 5:36pm — No Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…

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Added by John Sternal on December 15, 2014 at 2:24pm — No Comments

Coming to Best Training Day Ever 2015?

Pro Talk Proudly Announces Inclusion of Internationally-renowned Expert Sales Trainer, Jeff Cowan in the “Best Training Day Ever” 2015

 

EasyCare, major sponsor for the event to be held at The Masonic in San Francisco, California this coming January 22nd, slates Jeff as opening speaker for the 1 day event which also features 5 other presenters also credited as automotive industry's leading performance…

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Added by Jeff Cowan on December 15, 2014 at 2:23pm — No Comments

Unusual Seasonal Activity

Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…

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Added by Black Book on December 15, 2014 at 12:08pm — No Comments

FOR IMMEDIATE RELEASE -

DMDIRECT announces Michael Vahl as Director for Software Design and Technology

Machias Me, December 15, 2014 - Former software designer for ADP joins DMDIRECT.  Michael Vahl has signed on as the technology director for the data mining company.  He is responsible for the platform design as well as adding innovations to the data mining service.  He has assembled a team of…

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Added by John Fuhrman on December 15, 2014 at 10:19am — No Comments

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live. These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place…

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Added by Brian Cox on December 15, 2014 at 9:52am — No Comments

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