It's understandable that customers often need our help to find closure on a specific vehicle. The most common and vague objection is agreeably "I want to think about it."
These are the five reasons why we believe the customer says that.
Added by Richard Keeney on April 28, 2017 at 4:53pm — No Comments
Knowing all the facts about a buyer makes a desk manager's job much more effective. A more successful outcome can be engineered from discovering the customer's motivations, desires, and if there is much competition for a particular deal. Having your sales team implement the Customer Assistance Sheet in…Continue
Added by Richard Keeney on April 28, 2017 at 4:37pm — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 2:26pm — No Comments
We have all herd the stereotype of the used car salesman. Now that we live in the information age the attitude of just slinging out junk cars all day and surviving as a car dealer in the long run is pretty much a thing of the past.
So, what’s the best approach to selling used cars and doing so indefinitely? The answer is really like any other business. Work with integrity and honesty and deliver a quality product that you can stand behind. At…
Added by Terrel Watkins on April 28, 2017 at 10:41am — No Comments
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…Continue
Added by Steve White on April 28, 2017 at 9:28am — No Comments
If you've read my posts on the four different types of performers in an organization, you'll know that the game changers are unyielding, relentless, and incessant, in their approach to preparation and execution. They relentlessly attack and continually try to "best their best," so that they can become the best.
In order to help you become unstoppable and live your life in a more game changer status, I have launched a new podcast called, The Game Changer Life. In it,…Continue
Added by Dave Anderson on April 27, 2017 at 5:09pm — No Comments
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…Continue
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.
CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions.…Continue
Added by John Sternal on April 26, 2017 at 10:14am — No Comments
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online trade appraisal resource for NsightLive, a leading content engagement company that delivers quality leads to dealers through its pioneering Live content platform.
With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not…Continue
Added by Black Book on April 26, 2017 at 10:08am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on April 26, 2017 at 10:07am — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…Continue
Added by Mike Gorun on April 25, 2017 at 9:50am — No Comments
Texting has become a leading technology in B2C communication. Email and voicemail are long forgotten, and texting and text messaging apps are starting to reach their fullest potential. Customer…Continue
Added by Thomas F. Jung on April 25, 2017 at 5:54am — No Comments
Added by Scott Bergeron on April 24, 2017 at 11:30am — No Comments
Once of a day, car enthusiast was restricted to a few magazines in a store for their fix of news, pics and articles about motoring, cars and mods. However, with the advent of the Internet and social media, there’s been an explosion in car blogs - but how does one find the best car blogs to read?
Simply put, there’s so many reasons why you should read anautomotive blog…Continue
Added by Simon Hopes on April 22, 2017 at 3:02pm — No Comments
The garage door spring replacement is one of the most common measures as the springs gets damaged with time. The springs fixed on the doors of cars do a lot of work, when the vehicle is open or closed every time. If you suddenly find that the door is not opening or closing in the normal manner, this means that there is the problem with the car door spring. Be sure that you check the car door spring quite often, you can take help of the professional who has experience in this field and who…Continue
Added by Simon Hopes on April 22, 2017 at 2:48pm — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 4:49pm — No Comments
Last year it was reported that the automotive industry would experience a shortage of 25,000 technicians in the coming months. This was based on a recent survey that showed the demand for auto mechanics is expected to increase by 9% within five years.
This shortage affects vehicle service…
Added by Richard Keeney on April 21, 2017 at 2:30pm — No Comments
Make sure your salespeople stay on your customer’s radar through a scheduled follow-up plan. Don’t leave your monthly earnings up to chance by hoping for the best. Evaluate your current follow up process. Here is a sample schedule of what we’ve seen work…Continue
Added by Richard Keeney on April 21, 2017 at 12:30pm — No Comments
Get potential customers to be less combative and more receptive to their trade-in value with a planned trade walk prior to serving them the proposal.
It’s said that around 65% of potential automobile customers have a trade-in to discuss, and most all of them have a higher price in mind that…