1. F&I Product Sales by Salesperson
In most dealerships, a clear division of duties exists between the salesperson and the F&I manager. However, a salesperson’s actions on the dealership lot, telephone and showroom floor play an essential role in the success of the dealership’s financing and protection product sales. How the salesperson manages the interaction between the customer and the F&I professional has a major impact on the ability to finance the purchase as well as…Continue
Added by Chuck Scalies on November 23, 2014 at 4:32am — No Comments
Why Google Says You Need To Go Mobile
If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.
This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…
Added by Paul Potratz on November 21, 2014 at 2:41pm — No Comments
Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…Continue
Added by Rebecca Kon on November 21, 2014 at 2:18pm — No Comments
What are you doing to showcase your dealership Unique Selling Proposition?
Many dealerships in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP's.
Your dealership may offer:
· Complimentary car…Continue
Added by Chuck Scalies on November 21, 2014 at 7:36am — No Comments
I conduct follow up training classes for salespeople that deliver less than 8 units for the month. Out of some 130 salespeople in our organization last month we had 28 that missed the mark. In previous classes I’ve conducted training on various parts of the steps to the sale, overcoming objections, and closing techniques.
This month I decided to drill down…Continue
Added by Scott Klein on November 20, 2014 at 11:00pm — No Comments
News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 7 employees at the same dealership who have been indicted so far this year. Not very pretty.…
I hear from Advisors all over the country that fear coupon drops in the mail. This is not a negative thing. It is a very positive way to build your client base.
Dealerships spend a lucrative amount of money to drop coupons. Advisors need to be encouraged and informed about all chances to win clients back. It's called "Planting the seed". Blow clients away with consistent processes of excellent customer service and new levels of Profitability will be…Continue
Added by Kristopher Hampton on November 20, 2014 at 1:00pm — No Comments
Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and Profitability
LAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile…
Added by Black Book on November 20, 2014 at 10:12am — No Comments
Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure…Continue
Added by Richard Holland on November 20, 2014 at 9:00am — No Comments
Many dealerships have an unhealthy addiction to silver bullets, contests, quick fixes and an array of flavors of the month in an attempt to improve behaviors. These efforts range from the monthly spiff on demos or write-ups, to weekend “slasher sales”, to “we’re firing the bottom guy on the board this month”, to the latest twenty-group best-idea bandwagon, and the like. While versions of the aforementioned examples can play a role in bringing a short-term burst of adrenaline, or a…Continue
It's no secret, winter is upon us, and many of us will be scrambling around figuring out ways to make the most of our automobile's gas. During the cold winter months, we often have to let our vehicle warm up, it takes us longer to get places, gas burns less efficiently, and we have to run our heater on full blast, so we tend to eat through gas relatively quickly. Then there's the other hand, people like myself, who live in warmer climates that stay warm pretty much year round. There brings…Continue
Added by Brad Simmons on November 19, 2014 at 4:12pm — No Comments
Dealing with today's informed customers is as challenging as any time in history. Information is readily available as dealerships around the country lean on the Internet to compete for market share.
Third-party Websites acting as consumer advocates continue to compete for the attention of the Web-savvy…Continue
Added by Joe Clementi on November 19, 2014 at 11:42am — No Comments
Black Friday Is Almost Here
Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.
On this episode of Think Tank Tuesday, learn…
Added by Paul Potratz on November 18, 2014 at 3:29pm — No Comments
Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!
We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…Continue
Added by Mike Esposito on November 18, 2014 at 2:00pm — No Comments
As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies. We are also adding new technology that has never been available under one brand.
Added by John Fuhrman on November 18, 2014 at 1:45pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 8:56am — No Comments
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…Continue
Added by Mike Gorun on November 18, 2014 at 8:49am — No Comments
Make Money Mondays with Sean V. Bradley - "Cause And Effect" - Automotive Sales…Continue
Added by Sean V. Bradley on November 17, 2014 at 9:30pm — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Ricky Beggs and Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional…Continue
Added by Black Book on November 17, 2014 at 12:57pm — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – November 17th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has completed integration of its dealership management system, Automotive Management Productivity Suite (AMPS), with BMW of North America's (BMWNA) DMS Data Transfer system. BMW dealers using Auto/Mate's DMS can now enjoy seamless bi-directional…Continue
Added by Mike Esposito on November 17, 2014 at 11:51am — No Comments