All Blog Posts (7,291)

The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

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Added by Rebecca Kon on October 24, 2014 at 2:56pm — No Comments

Is This What You're Looking For?

Give Your Shoppers A Reminder



Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.



On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.…

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Added by Paul Potratz on October 24, 2014 at 2:25pm — No Comments

Going Beyond All-You-Can-Eat In Loyalty

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so…

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Added by Mike Gorun on October 24, 2014 at 9:09am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…

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Added by Lisandra Ramos on October 24, 2014 at 8:58am — No Comments

Win Nissan Maintenance For Life in Connecticut!

Do You Own a Nissan? This Your Chance to Get Free Maintenance for Life! 

Alfano Nissan is taking part in the 2014 Nissan Car Care Event which promotes individuals to share car care tips through Twitter with the hashtag…

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Added by Jonathan Morales on October 23, 2014 at 3:22pm — No Comments

Why Customers Leave Without Buying A Car And What To Do About It

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…

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Added by Patrick Kelly on October 23, 2014 at 2:24pm — 2 Comments

You are cutting your gross profit margins...Why?

Do you process your used cars in the same way you process customer pay work? Are your used cars brought up to maintenance standards before they hit the lot? Has discounting internal rates become your shop policy?

 

Click the link below to stop cutting your gross profit margins right now!



 

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Added by Rob Gehring on October 23, 2014 at 9:30am — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

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Added by Amy Scott on October 23, 2014 at 9:16am — 1 Comment

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your…

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Added by Richard Holland on October 23, 2014 at 8:58am — No Comments

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month.…

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Added by Peter Martin on October 23, 2014 at 3:28am — No Comments

What you need to know about Geo Fencing

By now we have all heard the term Geo-Fencing and have possibly benefitted in some way from this technology.  At a mall, you may have received a coupon via push notification on your smartphone when you walked by your favorite store.  Or imagine, driving past a popular local establishment and receiving a notification about a special event for that day.  

Geo-fencing is a location-based service that allows businesses to send messages to…

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Added by Ed Louis on October 22, 2014 at 4:31pm — 2 Comments

A Breakdown of Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…

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Added by Erin Ryan on October 22, 2014 at 11:00am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…

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Added by sara callahan on October 22, 2014 at 9:25am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…

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Added by jeff sterns on October 22, 2014 at 12:56am — No Comments

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that…

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Added by Erika simms on October 21, 2014 at 7:35pm — No Comments

Lovely Monmouth & Ocean County Realtor

Jennifer Gere is My #1 Central Jersey & Jersey Shore Realtor for Luxury Homes!

If you are shopping for luxury home or looking to put your home on the market, I have nothing but good things to say about Jennifer Gere and her ability to list and find luxury homes for sale in the Jersey Shore, Central Jersey and South Jersey. While this is an…

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Added by Jonathan Morales on October 21, 2014 at 3:30pm — No Comments

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also…

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Added by Black Book on October 21, 2014 at 1:51pm — No Comments

AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology,…

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Added by Graham Annett on October 21, 2014 at 1:40pm — No Comments

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…

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Added by Paul Potratz on October 21, 2014 at 9:52am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 21, 2014 at 9:30am — No Comments

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