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All Blog Posts (8,698)

The $4,000 Tap

The $4,000 Tap

By John Fuhrman – Director of Training, OptionSoft Technologies

 

     There’s an old story that goes something like this.

 

     A dealer was getting increasingly frustrated with all the technology in his dealership.  He purchased all the best money could buy.  But, when it came to training and support, it never seemed to be in the budget.  So, people came and went, and the…

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Added by John Fuhrman on May 2, 2016 at 2:35pm — No Comments

The Best Way to Increase Sales

Start Selling Everyday Like it’s the Last Day of the Month

In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month.  Just over 60% of those sales are made in the last 7 days of the…

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Added by Jeff Cowan on May 2, 2016 at 1:39pm — No Comments

Why Service Contract Sales in the Service Dept. Fail - Until Now

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  

Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…

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Added by John Fuhrman on May 2, 2016 at 7:23am — No Comments

When You Can Hire a Limo Party Bus

Dо уоu knоw thаt уоu саn make уоur party special extra by hiring limo party bus? Mоѕt people…

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Added by James Jones on April 29, 2016 at 3:06pm — No Comments

The “90 Day Wonder”

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.

The 90 day wonder is the sales associate, brand new to the business, who starts out like gang-busters.…

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Added by Michael Hargrove on April 29, 2016 at 2:03pm — 4 Comments

When You Pay Peanuts - You Get Monkeys

EMPLOYMENT AD FOR CAR DEALERS 



Wanted unambitious person sales position. Low Pay - Long Hours - Must Work Nights and Weekends - AND must be able to withstand consumer abuse and ridicule. You must be educated, and clean cut, well dressed with no drugs or bad habits. People with families preferred.



MAN, WHO…

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Added by James A. Ziegler on April 29, 2016 at 1:30pm — 4 Comments

Helping Our Customer Flip The Switch

Have you ever had a salesperson tell you they’re having trouble asking for the sale between the demo and the write up? If you’re a salesperson, is this problem one you’re familiar with?

First let me reassure you that this is a common challenge for car salespeople today and a fairly simple one to remedy.…

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Added by Michael Hargrove on April 29, 2016 at 1:00pm — No Comments

5 Steps To Get Out Of Car Lease

Car lease is an extremely common process used by a lot of people. If you have a car lease and you want to get out of it, you may be looking for ways by which you can get out of it. Here are 5 of the right steps whichyou can follow when you want to know about car lease takeover.

Lease swapping websites…

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Added by Samuel on April 29, 2016 at 11:00am — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…

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Added by Timmy D. James on April 29, 2016 at 9:23am — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

5 Important Events Where Renting an MPV is Ideal

A mini multi-purpose vehicle, more commonly known as an MPV, is typically a high-end vehicle choice for larger passenger loads. Similar to an estate car, mini MPVs boast excellent off-road and on-road capabilities and are often very spacious and luxurious with excellent value-added features. For this reason, they are always a hugely popular choice with customers looking to arrange car hire in Newcastle and across the UK.

There are plenty…

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Added by mary yohanan on April 29, 2016 at 4:52am — No Comments

Buy Quality Toyota Accessories And Parts Online To Enjoy Amazing Savings

There are several places available to buy the Toyota parts, but online shopping brings you some additional conveniences. While speaking about toyotapartsestore, it is one of the most leading and genuine Toyota parts specialists which offers high quality and reliable parts at extremely affordable prices. The specially designed online website includes an extensive list of Toyota parts in order to make your searching process easier. These kinds of…

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Added by Samuel on April 29, 2016 at 4:33am — No Comments

Trusted online retailer to buy durable and affordable wheels for hand truck

Buying the perfect wheel for your hand truck is not an easy task, because few of them do not suit with your truck. In order to avoid the inappropriate one, you can visit the most reliable and outstanding online retailer who specialists in offering durable and quality products for your hand trucks. The wheelclick is an exclusive and effective platform where you can see a wide array of specially designed and long-lasting wheels. The huge…

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Added by Samuel on April 29, 2016 at 4:30am — No Comments

The Benefits of Owning a Hybrid Car

When shopping around for a new vehicle, have you stopped to consider buying a hybrid car? Hybrid vehicles have somehow gotten this reputation of being only for hippies or people who are environmentally conscious. While these particular cars are eco-friendly, they offer many other benefits the average person would be interested in as well. …

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Added by Simon Hopes on April 29, 2016 at 3:33am — No Comments

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

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Added by Alexia E Henson on April 28, 2016 at 8:29am — No Comments

Crossovers Continue to Be in Strong Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on April 27, 2016 at 4:26pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think…

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Added by Erik S. Nachbahr on April 27, 2016 at 1:21pm — No Comments

My Largest Lesson

My Largest Lesson

One of the greatest privileges in life is doing something you love. Coaching dealerships fixed operations for improvement is truly something I love however, today I’d like to share my largest lesson with you.



Understand that everyone has parts of what they do that they don’t enjoy. For me the task I don’t enjoy is marketing and sales. I’m sure all of us of been…

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Added by Rob Gehring on April 27, 2016 at 12:30pm — No Comments

5 Car Care Tips You Haven't Thought Of

For dedicated car lovers, keeping our vehicle in the very best condition is a commitment we're only too proud to make. We love our cars like almost no other possession, and can spend many an hour happily detailing them: more than a few Sunday afternoons will slip away as we work hard to give our vehicles that all-important dealership-fresh sparkle.…

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Added by Simon Hopes on April 27, 2016 at 9:00am — No Comments

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and…

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Added by sara callahan on April 27, 2016 at 8:43am — No Comments

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Blog Posts

The $4,000 Tap

Posted by John Fuhrman on May 2, 2016 at 2:35pm 0 Comments

The $4,000 Tap

By John Fuhrman – Director of Training, OptionSoft Technologies

 

     There’s an old story that goes something like this.

 

    …

Continue

Why Service Contract Sales in the Service Dept. Fail - Until Now

Posted by John Fuhrman on May 2, 2016 at 7:23am 0 Comments

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service…

Continue

The “90 Day Wonder”

Posted by Michael Hargrove on April 29, 2016 at 2:03pm 4 Comments

I want to take a couple of minutes to discuss with…

Continue

When You Pay Peanuts - You Get Monkeys

Posted by James A. Ziegler on April 29, 2016 at 1:30pm 4 Comments

EMPLOYMENT AD FOR CAR DEALERS 



Wanted unambitious person sales position. Low Pay - Long Hours - Must Work…

Continue

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