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5 Mentors That Will Improve Your Prosperity

5 Mentors That Will Improve Your Prosperity

What to focus on and how to achieve your goals are factors that aid your personal and professional development. Chris Saraceno, Vice President and partner at Kelly Automotive Group and co-founder of DealerElite.com shares the theory of 5 and how it was able to influence him as a person since he was young by changing how he thought and who he was able to hang out with. The theory is…

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Added by DealerELITE on May 26, 2016 at 4:35pm — No Comments

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…

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Added by Chris Miller on May 26, 2016 at 9:58am — No Comments

The Two Rules

The Two Rules

Most of us have heard about the two rules in life. Number one; don’t worry about the small stuff. Number two; it’s all small stuff. In business however, we must challenge this way of…

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Added by Rob Gehring on May 25, 2016 at 2:30pm — No Comments

Building Credibility Through Defining Terms

What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit of effort and time to master it? And how excited would you be if you could start using this skill with your…

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Added by Michael Hargrove on May 25, 2016 at 12:52pm — No Comments

Most Segments Showed Good Retention Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on May 24, 2016 at 4:22pm — No Comments

BLACK BOOK SIGNS BULLSEYE PROSPECTING DISTRIBUTION AGREEMENT WITH GAUSS DIGITAL MARKETING

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.

Powered by Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer…

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Added by Black Book on May 24, 2016 at 4:19pm — No Comments

Top 15 Service Advisor Myths

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved…

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Added by Jeff Cowan on May 24, 2016 at 3:28pm — 1 Comment

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 10:30am — No Comments

5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

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Added by Larisa Bedgood on May 24, 2016 at 7:45am — No Comments

Six Factors to Consider When Buying Tractor Parts

A tractor plays a crucial role in agricultural settings and construction sites. Once your tractor breaks down, it gets difficult to carry out the regular business tasks without using a tractor. Mechanical failures often causes tractor breakdowns thus affecting the productivity of your business. Hence, it is necessary to pick the best tractor parts to prevent bigger loses. Since your tractor holds a special place for the success of your business, you should always purchase high quality…

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Added by Daina Martin on May 24, 2016 at 7:06am — No Comments

It's Time to Part with the Participation Trophies

Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, “You owe me because I show up and belong, not because I step up and perform.” Frankly, entitlement is the language of losers.

We’ve seen a rise of entitlement—and entitlements—in society over past decades, and the same corrupt sentiment has spilled over into business cultures as those raised with a sense of entitlement aren’t going to easily “flip the…

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Added by Dave Anderson on May 23, 2016 at 3:21pm — 2 Comments

Some Key Benefits you should know about with a Plant Hire Service

A plant hire service is, for most construction businesses, the best way to ensure certain needs are met. More and more businesses understand it’s not practical to buy equipment when you’re able to rent or hire it – and there are some very good reasons for this. Yet what exactly are the benefits? Why is it better to hire rather than to buy outright? After all, isn’t owning something better? Not really. Here are some key benefits you should know about with a plant hire…

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Added by Simon Hopes on May 23, 2016 at 8:23am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing…

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Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments

Earn Some Money By Selling Your Used And Scrapped Cars For Cash

Do you have any scrap cars? Then you can sell it for cash. Not only you, but a huge number of people are not aware of making money out of their scrap cars. When you explore the internet, you will come across a huge number of websites or business that pays cash for your scraped cars. If you have any cars which are not at all worth to be ridden on the road or have been in skrotbil condition, then you can sell it to such companies. Having damaged cars…

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Added by Samuel on May 20, 2016 at 8:35am — No Comments

Significant Services Rendered By A Recognized Auto Repair Company

Need For Regular Maintenance:

Today, you would see a huge number of cars plying on the road and this number has been increasing day by day due to the convenience and comfort it offers. We will understand the necessity of having a car only if it gets repaired. In that complicated situation, we will go in search of good Auto Repair services. If you are a car owner, you might have understood the importance of maintaining and…

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Added by Samuel on May 20, 2016 at 8:25am — No Comments

New Changes to Overtime Regulations that will Impact Every Employer by Kathryn Carlson

Written by Kathryn Carlson, Vice President of KPA HR Products

The most significant change to wage-and-hour law in more than a decade was published yesterday. This change means that 4.2 million salaried, non-manufacturing workers nationwide will now be…

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Added by Allyson Lewis on May 19, 2016 at 2:04pm — 1 Comment

Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen:

 

Your files have been encrypted by TeslaCrypt. Your documents, photos,…

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Added by Erik S. Nachbahr on May 19, 2016 at 1:41pm — No Comments

The 'No Money Down' Syndrome

Each month, I get one or two requests similar to the one I received from a salesperson named Phil who works at a dealership in the northwest. I thought it would be a good idea to share with you his particular e-mail and my response.

Phil wrote:

In my sales meeting today we were told that…

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Added by Michael Hargrove on May 19, 2016 at 12:33pm — No Comments

Automotive Direct Mail Marketing - Dead or Alive?

Direct Mail - Good Or Bad?

It may be junk mail to some people, other view it as a dead resources, but smart automotive dealers know that direct mail advertising means cars sold, and a lot of them. Automotive direct mail…

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Added by Jon Floyd on May 19, 2016 at 11:17am — No Comments

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Blog Posts

5 Mentors That Will Improve Your Prosperity

Posted by DealerELITE on May 26, 2016 at 4:35pm 0 Comments

5 Mentors That Will Improve Your Prosperity

What to focus on and how to achieve your goals are factors that aid your personal and professional development. Chris Saraceno, Vice…

Continue

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

Posted by Chris Miller on May 26, 2016 at 9:58am 0 Comments

The subject of recalls has provided plenty of fodder for some in the…

Continue

The Two Rules

Posted by Rob Gehring on May 25, 2016 at 2:30pm 0 Comments

The Two Rules…

Continue

Building Credibility Through Defining Terms

Posted by Michael Hargrove on May 25, 2016 at 12:52pm 0 Comments

What would it mean to you if you were to pick up a skill that…

Continue

Most Segments Showed Good Retention Last Week

Posted by Black Book on May 24, 2016 at 4:22pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

BLACK BOOK SIGNS BULLSEYE PROSPECTING DISTRIBUTION AGREEMENT WITH GAUSS DIGITAL MARKETING

Posted by Black Book on May 24, 2016 at 4:19pm 0 Comments

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as…

Continue

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