Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 2:51pm — No Comments
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…Continue
Added by Devin Koskan on February 24, 2017 at 8:36am — No Comments
We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA conventions, Digital Dealer conventions, and through attrition from peers and employees and our HR advisor.
I never really learned how to attract talented sales people. I have a couple of quality ones that have taken me years to attract.
Added by John Caudell on February 23, 2017 at 4:00pm — No Comments
ALR Panelist Opportunity:
Automotive Leadership Roundtable
Susan Scarola and the Automotive Leadership Roundtable need one more dealer panelist at on March 13th at the Fontainebleau in Miami Beach.
The Topic is "Creating stakeholder value: top down…Continue
Added by DealerELITE on February 23, 2017 at 2:00pm — No Comments
My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never…Continue
Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered all of us! Let us post the good points and make each of us realize just how good we may have it!
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…Continue
Added by Steve White on February 23, 2017 at 8:20am — No Comments
Extended warranties ensure that you are protected from having to fork out large sums of cash to pay for costly repairs to your vehicle’s components.
Added by Simon Hopes on February 23, 2017 at 5:26am — No Comments
No matter the business niche, texting is currently a must, and it promises to continue being useful for years to come. The advantages of texting are numerous, but in a sea of texting apps, it is hard to choose one for your dealership.
“Will it meet my needs? What if…Continue
Added by Thomas F. Jung on February 23, 2017 at 3:10am — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
The all-inclusive 2017 US Women’s Car Dealer Report shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are taking action to market, to engage and to set forth a plan…Continue
Added by Anne Fleming on February 22, 2017 at 1:08pm — No Comments
Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!
Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…Continue
Added by Paul Potratz on February 22, 2017 at 10:02am — No Comments
Today’s dealerships spend tens of thousands of dollars every month to reach new customers and get them inside the dealership doors. A large amount of these funds are spent on newspapers that end up as a floor mat the next day for a birdcage. I’ve seen thousands of dollars spent on service ads, that promote super low price oil changes to drive traffic that will spend nothing on suggested needs…Continue
Added by Rob Gehring on February 22, 2017 at 9:50am — No Comments
How your organization or you might choose to use 3D Animated Videos varies a lot, but due to its great output and look & feel its a preferred medium to create videos. For creating quality 3D video content choose a video production company who has a good portfolio and is also flexible in working with your requirements. If you are not sure about whether to choose 2D or 3D , start with seeing example video to get knowledge and inspiration or talk to video…Continue
Added by Richard Walter on February 22, 2017 at 5:34am — No Comments
How your organization or you might choose to use 2D Animated Videos varies a lot, but due to its low cost and fast turn around time its a preferred medium to create videos. For creating quality 2D video content choose a video production company who has a good portfolio and is also flexible in working with your requirements. If you are not sure about whether to choose 2D or 3D , start with seeing example video to get knowledge and inspiration or talk to video…Continue
Businesses have been producing videos from ages, we know them as Ads. In past 5 years we have businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Its required for an online presence to create multiple touchpoints and not one is the only way. B2B communication traditionally was outbound oriented and now the trend is moving towards inbound hence a huge surge of new opportunities are…Continue
Added by Richard Walter on February 22, 2017 at 5:30am — No Comments
Sales, yes it’s a difficult world for most of the founders, CEO’s or sales team who ever it may be. With options and more solutions just a Google away, its vital we make an impact when a prospect interacts with us. Interactions happen at different touchpoints and videos are finding its way to influence buying decisions.
Sales is increasingly seeing the use of videos in the following areas :
Added by Richard Walter on February 22, 2017 at 5:28am — No Comments
Of the lease vehicle being exchanged on Swapalease.com:
Here are some other additional trends that Swapalease.com has identified:
Added by John Sternal on February 21, 2017 at 2:54pm — No Comments
If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.
Added by James De Luca on February 21, 2017 at 12:36pm — No Comments
By: Laura Madison, National Director of Sales at Alan Ram's Proactive Training Solutions
The most frequent question I get asked by salespeople who want to use social media to sell cars is, “where…Continue
Added by Alan Ram on February 21, 2017 at 12:03pm — No Comments