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All Blog Posts (9,704)

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 2:16pm — No Comments

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.

Auto…

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Added by John Sternal on March 28, 2017 at 10:53am — No Comments

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every month. But, at his dealership’s 5-year anniversary, he…

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Added by Mike Gorun on March 28, 2017 at 8:30am — No Comments

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! 

If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking…

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Added by Steve Stauning on March 27, 2017 at 3:00pm — 1 Comment

Why is Battery Ventilation Important for Your RV?

Want to buy an RV? You’ll find some decent bus conversion for sale options in the market at an affordable price. But, wait! Before you seal the deal, ask the seller if the battery has suitable ventilation. Or, better yet, why don’t you check yourself? If it’s an old model, chances are the seller will try and convince…

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Added by Irene Simpson on March 27, 2017 at 5:43am — No Comments

Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker

Whatever you may call your Grandmother: Granny, Grandma, Old Biddie, or whatever, Granny is a lovable soul who deserves your best, and relies on you to give her your best advice and care. This is the basis for what we call the Granny Rules: two non-negotiable, set-in-stone mandates for…

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Added by Richard Keeney on March 24, 2017 at 5:00pm — No Comments

25 Quick Tips from an Expert Car Salesman from a Successful Dealership in Illinois

We got a chance to know Rex Gambrel recently and his insights were so impactful and profound that we knew they were blog worthy. Here’s a snippet of them and we hope you will click on the sourced article to get the full 25 insights because they will undoubtedly help you in your sales…

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Added by Richard Keeney on March 24, 2017 at 4:54pm — 2 Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

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Added by Paul Potratz on March 24, 2017 at 3:26pm — No Comments

Should You DIY or Outsource Your Video Marketing?

So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

 

The answer to this question…

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Added by Timmy D. James on March 24, 2017 at 10:31am — 1 Comment

The Recruiter- Automotive -Retention

Added by Craig Lockerd on March 23, 2017 at 3:26pm — No Comments

The Interview - Is your plan broken? *The Recruiter*

Added by Craig Lockerd on March 23, 2017 at 3:25pm — No Comments

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors





Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets



Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…

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Added by Crystal Hartwell on March 23, 2017 at 11:20am — No Comments

Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.

 

Uber and Lyft are just…

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Added by Chris Miller on March 23, 2017 at 10:35am — No Comments

Sell 50% of Your Used Car Inventory

Pinnacle Sales Core Values:

 

COMMITMENT. INTEGRITY. PERFORMANCE. REPUTATION. 

Our Story

 

Our owner has over 20 years of experience in the Staffed Event and Direct Mail industry, and we believe in operating under the Pinnacle Sales Core Values at all cost. We've watched many new…

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Added by Joe Cox on March 22, 2017 at 2:55pm — 1 Comment

Because I Said So

When I was a child growing up I used to challenge every order issued by Mom or Dad with a simple question why. I’m not certain I ever received a detailed description of why I should perform a task that they asked me to do, however the response was always the same. Because I said so, now just go ahead and do it. A sign of a good leader is they…

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Added by Rob Gehring on March 22, 2017 at 2:50pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

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Added by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment

5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all…

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Added by David Metter on March 21, 2017 at 4:31pm — No Comments

Everyday Cars That Became Collectibles Over Time

Think it's possible for an everyday car at a dealership to one day become a collectible car worth millions? Vehicle valuation specialists, Black Book, analyzed several affordable cars that were once purchased modestly at MSRP and eventually became great collectibles. Here is the list, compiled by Black Book:

 

Make…

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Added by Black Book on March 21, 2017 at 12:13pm — No Comments

Commercial Compact Vans Getting another Look after Months of Low Performance

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on March 21, 2017 at 12:12pm — No Comments

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Blog Posts

You've been looking at the wrong analytics...

Posted by Paul Potratz on March 28, 2017 at 2:16pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…

Continue

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Posted by John Sternal on March 28, 2017 at 10:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites…

Continue

How One Dealer’s Gumbo Attracted His Community

Posted by Mike Gorun on March 28, 2017 at 8:30am 0 Comments

A recent article in Automotive News tells the story of Carlos Liriano,…

Continue

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Posted by Steve Stauning on March 27, 2017 at 3:00pm 1 Comment

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! …

Continue

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