All Blog Posts (7,142)

What Makes You Unique?

Does your brand have a unique…

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Added by Paul Potratz on September 16, 2014 at 4:10pm — No Comments

DrivingSales 2014 Innovation Cup Award: Finalists Announced

Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit

 

Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual DrivingSales Innovation Cup Award, which recognizes the most…

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Added by Crystal Hartwell on September 16, 2014 at 12:40pm — No Comments

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

 

 

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and…

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Added by Crystal Hartwell on September 16, 2014 at 11:57am — No Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

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Added by John Sternal on September 16, 2014 at 9:51am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…

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Added by Brian Cox on September 16, 2014 at 8:30am — 1 Comment

Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to…

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Added by jeff sterns on September 15, 2014 at 4:56pm — 1 Comment

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you've been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 3:35pm — No Comments

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov.…

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Added by Anne Fleming on September 15, 2014 at 12:00pm — 4 Comments

Challenge Completed, Market Continues Moving

Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.

 

The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…

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Added by Black Book on September 15, 2014 at 11:54am — No Comments

FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

FOR IMMEDIATE RELEASE

Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…

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Added by Brian Cox on September 15, 2014 at 11:50am — No Comments

Does A Great Leader Make A Great Team?

I recently read a fantastic article that an HR Professional wrote about her experience…

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Added by Kalyn Kasun on September 15, 2014 at 10:00am — No Comments

Which Vehicle Achieves Equity Position The Fastest?

24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?



Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently…

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Added by Black Book on September 15, 2014 at 9:14am — No Comments

How to Make Lemonade Out of Lemons: the Easy Way

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…

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Added by Mike Gorun on September 15, 2014 at 8:43am — No Comments

The Top Ten Auto News Stories of the Week: September 5 - 12

ActivEngage brings you the top ten automotive news stories and blogs every week so that you can stay smart about the decisions impacting your dealership and the larger automotive community. So grab your coffee, sit back, and enjoy knowing that after reading this blog, you’ll be smarter than your…

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Added by Rebecca Kon on September 12, 2014 at 12:55pm — No Comments

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on September 12, 2014 at 3:37am — 2 Comments

The Reemergence of Automotive Microsites

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.

Here's a brief…

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Added by Paul Accinno on September 12, 2014 at 3:25am — No Comments

September 11, 2001 - 911 Memorial Video

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…

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Added by MANNY LUNA on September 11, 2014 at 6:00pm — No Comments

Three Chances to Sell in Service

This article was written by Steve Hall and was originally published on the NCM Institute Up to Speed blog

sell-service

Do you ever consider how many chances you get to sell to a service customer? What I’m talking about isn’t tactics, but rather the opportunities to gain a sale, or additional sale every time a customer reaches out to your service department.…

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Added by Garry House on September 11, 2014 at 10:30am — No Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line. There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 8:53am — No Comments

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