Featured Blog Posts (3,784)

Automotive Industry Veteran Arnold Tijerina Joins Dealer World as Director of Business Development

Lehighton, PA, April 14, 2021Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran…

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Added by DealerELITE on April 14, 2021 at 10:22am — 2 Comments

Why Service Pickup & Delivery is Not for Everyone

During this pandemic, many dealers introduced measures to ensure vehicle service is more convenient and fits the current lifestyle of their customers. This, of course, comes at a cost. Dealerships have to pay porters or drivers to go to the customer's house, pick up their vehicle, return to the dealership to perform the service, then return it to the…

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Added by Sean Reyes on April 8, 2021 at 10:07am — No Comments

To GM or not to GM, that is the question....

Regardless of the business model, the dealership's business models have changed over time, with dealers introducing business development centers, exchange managers in sales, product consultants, and marketing managers, to name a few. On the other hand, the GM position is seldom addressed or evolved - a position that manages all departments at the dealer level…

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Added by Chris Vitale on April 7, 2021 at 8:30am — 3 Comments

Does How You Perform Recon Matter?

In a robust used car market, does it matter whether you fully recondition cars before moving them to the front line?

Doesn’t it make sense to simply bypass a thorough reconditioning when you can sell very car you get at a premium without first providing a high-level recon? 

That's what a recent article in…

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Added by Jim Leman on April 2, 2021 at 12:24pm — No Comments

As Good As Our Word: How To Build — or Destroy — a Good Reputation

One of the most valuable assets we possess can’t be measured, counted or displayed. It takes years to build and seconds to destroy, and we depend on it not only in business but in our marriages, friendships and all the other relationships in our lives. Our…

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Added by Chris Saraceno on March 26, 2021 at 9:39am — No Comments

Keeping with the Times is Essential in Video Marketing

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

 

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

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Added by Timmy D. James on March 12, 2021 at 10:37am — No Comments

If Your Salespeople Would Just Do This One Thing…

I get it. We’re in the digital age where Siri and Alexa pretty much run our lives and we would all rather send a quick text or voice message instead of picking up the phone.

But we also want speedy and productive physical interactions especially during a pandemic where the world is nervous to get closer than six feet to one another or simply crack a smile (through a mask).

This means that the phones are now ringing off the hook and believe me, we have the calls to support this…

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Added by Alivia Heath on March 11, 2021 at 3:24pm — 3 Comments

The Digital Ride – What Could that Mean for the Future of Recalls?

Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs; Apple entering the retail automotive space; Tesla continuing its brand popularity; and vehicles more operated by computer than by motor, problems are sure to arise!.

 

Technicians are already in short supply. Dealers are doing everything that they…

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Added by Sean Reyes on March 4, 2021 at 11:36am — No Comments

Walk-Around Woes - Make a Good First Impression by Checking for Recalls

A salesperson has to build rapport during the initial meet and greet with the shopper. Once they have worked their way into an (at that point) semi-familiarity with the customer, they should move on to the fact-finding step. In this step, salespeople ask questions to help direct the customer to the vehicle that best fits their needs. Or, if the customer…

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Added by Sean Reyes on February 22, 2021 at 11:33am — No Comments

Having a Mentor, Being a Mentor — Passing Down Lessons is a Crucial Element of the Theory of 5

The primary message of the Theory of 5 is that we believe the happiest, most prosperous people in the world have found a way to excel and continue to grow in five crucial areas — spirituality, relationships, parenting, business and finance, and health and fitness — by working with mentors and co-mentors.

 

When we identify those around us who are excelling in these zones — and when…

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Added by Chris Saraceno on February 16, 2021 at 1:30pm — No Comments

9 Steps to the Ultimate Lead Follow-Up Process for Car Sales

In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them?

 

Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership…

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Added by Phil Spagnoli on February 10, 2021 at 4:38pm — No Comments

8 Quick & Easy Video Email Marketing Best Practices to Boost your Results

Most consumers have a built-in fear of communicating with automotive sales professionals.  Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.

When a consumer does finally reach out to your dealership, using…

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Added by Timmy D. James on February 2, 2021 at 11:30am — No Comments

Used Car Calamity: The Safety Sinkhole Growing Beneath Our Industry

Despite the pandemic, consumers are still in-market for vehicles. Manufacturers, at one point, were forced to slow production due to local and state regulations. As a result, some dealers have been struggling to maintain a full inventory of vehicles to offer car shoppers. Of course, dealerships cannot control when (or how many) new vehicles they receive from…

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Added by Sean Reyes on January 22, 2021 at 8:00am — No Comments

Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table

As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every vehicle electric. On the vehicle and infrastructure side, there is a lack of charging stations and range is limited. While these are increasing…

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Added by Sean Reyes on January 13, 2021 at 11:14am — No Comments

Is Your Intention Better Retention? Well, Prove it!

Customer retention can be tough. Independent repair shops lure customers away in droves with coupons or offers that promise low routine maintenance pricing. However, winning consumers on price alone is a short-term victory compared to winning over their loyalty for the long haul with quality work, certified technicians, and impeccable service. Luring them…

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Added by Sean Reyes on January 6, 2021 at 9:09am — No Comments

How To Put Together a Kick-Ass Sales Management Team

AS AN EXECUTIVE MANAGER, WHAT DO I EXPECT OF MY TEAM?



My concepts include management is every manager's job description. Every manager is a specialist with a specific area of responsibility BUT anytime something needs to be handled, it is YOUR responsibility.…

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Added by James A. Ziegler on January 4, 2021 at 4:30pm — No Comments

To Go or Not to Go? That is the Question.

One thing that the holidays usually bring is travel. Families want to celebrate the holidays with loved ones and, this year, even during the COVID-19 pandemic, traveling is still happening. The difference right now is that a LOT more people are choosing to drive rather than fly,…

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Added by Sean Reyes on December 11, 2020 at 10:24am — No Comments

Thanks for Calling. Please Hold.

One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…

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Added by Sean Reyes on December 4, 2020 at 10:00am — No Comments

The Real Competition to Your Dealerships Service Drive/Quick Lane

I am in dealerships daily working with them on increasing efficiency and improving business in all departments, recently I have had a few experiences with service departments that have made me take a bit of a different view and I wanted to share my thoughts on what the real competition for your store's service drive is.

https://youtu.be…

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Added by Mike theCarGuy Correra on November 30, 2020 at 12:30pm — No Comments

Why Millennials Skip Your Service Drive

Remember when industry experts were predicting that millennials weren’t interested in owing vehicles? Turns out, they were wrong. The millennial generation with close to 80 million members is expected to account for 40 percent of all new-vehicle purchases over the next ten years, according to research by Deloitte.

 

All of those vehicles will need service. That’s a huge opportunity for dealership service centers – but only if they…

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Added by Phil Spagnoli on December 1, 2020 at 9:42am — No Comments

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