Join us March 23, 2020 for the first edition of BDC…Continue
Added by DealerELITE on January 15, 2020 at 2:28pm — No Comments
10 Easy Ways to Use Video to Promote Your Dealership
Thursday, January 16, 2020
9:00am PST / 12:00pm EST
72% of consumers prefer learning about a…Continue
Added by Eliana Raggio on January 15, 2020 at 1:43pm — No Comments
Added by Jim Flint on January 14, 2020 at 11:01am — No Comments
Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.
This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…Continue
Added by Courtney Evans on December 27, 2019 at 9:58am — No Comments
Added by DealerELITE on January 1, 2020 at 9:30pm — No Comments
We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful…Continue
Added by Michael Trasatti on December 18, 2019 at 10:00am — No Comments
Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…Continue
Added by Tim Duke on December 16, 2019 at 10:19pm — No Comments
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.…Continue
Added by Jim Flint on November 22, 2019 at 11:14am — No Comments
Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.
Don't forget to…Continue
Added by Dane Saville on November 25, 2019 at 10:42am — No Comments
My friend David Lewis wrote a blog suggesting the 'Trial Close' is an outdated concept and that it bothers the customer and you should stop using trial closes immediately. But really?
One of my favorite trial closes, "do you guys have any other reservations or reasons for not moving forward?" Is this one question going blow a deal? Can any one thing or question cause someone not to buy from you? Or is David really trying to avoid the possibility of rejection unwilling to deal…Continue
As I continue with the third in a series of articles on the topic of generational leadership it’s important to prioritize focusing less on what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics that impact all generations for better and worse. Thus far I’ve outlined important workplace aspects ALL generations want, respond well to, and are more productive as a result of, and will now cover a handful of universal…
Added by Dave Anderson on November 2, 2019 at 8:00am — No Comments
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…Continue
Added by Dan Beres on November 19, 2019 at 8:39am — No Comments
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 10:00am — No Comments
In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.
Added by Tim Duke on November 6, 2019 at 9:49am — No Comments
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 9:36am — No Comments
Added by Lee Kemp on October 21, 2019 at 6:09pm — No Comments
Disappointments are a fact of life. The question isn't whether we'll experience them, but whether we'll use them to our advantage and get better because of them; or, be abused by them when they happen, and let them hijack our attention, focus, productivity, joy, and more. How we handle disappointments is key to living the game changer life, and this podcast episode shares key steps to help you process disappointments productively and shift your thinking so you remain focused, energized, and…Continue
Added by Dave Anderson on October 15, 2019 at 11:04am — No Comments
I have been hired numerous times to perform training in stores that are not mentally or physically prepared for growth. Mentally, because their advisors think they are doing well enough and don’t see the growth potential in their position. Physically, because the shop is already full, or scheduled work is backed up for days.
In order to help you get…Continue
Added by Sally Whitesell on October 11, 2019 at 3:16pm — No Comments
Sometimes you have to get rid of a bad apple. This article is an oldie, but goodie from our archives.
-by Sally Whitesell for AutoSuccess Magazine.
Terminating someone is never pleasant and not to be taken lightly. As a former service manager I only had to fire one service advisor -and I did not make that decision lightly. However, in…Continue
Added by Sally Whitesell on September 20, 2019 at 3:49pm — No Comments
The reason most organizations fail to achieve desired results is because they lack an effective execution process that serves as a bridge from where the organization is at, to where it aspires to go. Many organizations start the year with a forecast people are excited about, and a strategy that's sound. But, when objectives aren't being met, it's common for leaders to question the vision or lower the goals rather than evaluate if their execution process is converting vision to action - a…Continue
Added by Dave Anderson on August 26, 2019 at 11:07am — No Comments