Featured Blog Posts (3,751)

Don’t Make Promises That You Can’t Keep

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

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Added by Nick Kaptain on September 25, 2020 at 10:19am — No Comments

What is the real cost of training? What is the real expense?

What’s the real cost of training? What’s the real expense?

 

If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”

Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…

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Added by Chris Shaughnessy on September 21, 2020 at 2:19pm — 1 Comment

I Went on a Blind Date Yesterday. Their Name was…?

Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…

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Added by Heather MacKinnon on September 18, 2020 at 10:26am — No Comments

First Impressions Are Not Just Important, They Are Vital to Sales

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

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Added by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments

Digital Dealer NOW Introduces a Free Series Presented by Facebook

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Added by DealerELITE on September 8, 2020 at 11:06am — No Comments

Attention Automobile Dealer: This is Your Last Call

When the pace of change in your industry exceeds that of your business, the end is near.

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions…

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Added by Tony Gomez on August 31, 2020 at 1:30pm — No Comments

How the Entire World is Leaning on Live Streams as a Revenue Source

COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…

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Added by David Malone on August 31, 2020 at 11:54am — No Comments

A Tornado That Was a Long Time Coming

As a dealer, it was always frustrating to spend a ton of money on leads just to see sales-to-lead ratios stuck at 8-10%. Essentially, if I spent $25 per lead from third-party providers and received 100 leads, I would need to recoup over $2500 to make that service worth it. However, that doesn’t always happen. Some dealerships would say, “Hey, we sold two cars…

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Added by Wesley Gregg on August 24, 2020 at 9:54am — 2 Comments

What Dark UX is and Why You Should Avoid It

For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…

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Added by Steve Southin on August 28, 2020 at 9:47am — No Comments

Increase Your Customer Retention While Reducing Your Marketing Spend

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…

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Added by Chip King on August 19, 2020 at 10:00am — 1 Comment

Why Is Acquiring Used Vehicle Inventory Hard?

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…

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Added by Mark Gibson on August 18, 2020 at 9:30am — No Comments

Technology Strikes Back

Throughout history, humans have designed and created technology to make their lives easier. From the invention of the wheel itself to the eventual creation of the automobile, to today’s computer-integrated vehicles, we are more dependent on technology to improve our experiences than ever before.

 

But with that technology comes challenges. Most…

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Added by Sean Reyes on August 17, 2020 at 10:26am — 1 Comment

How Automation Has Helped Businesses During a Pandemic

Automation has become a key element of digital transformation.  This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…

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Added by Steve Southin on August 14, 2020 at 9:12am — No Comments

Patrick Lands His Dream Job with Video

Are you searching for a new career opportunity, or do you know someone who is? One of the most challenging aspects of searching for a job is making yourself stand out in a crowd. When you apply for a job online, your resume could be one of hundreds for the same position. There’s no way to know whether the person screening all these resumes will forward your…

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Added by Timmy D. James on August 12, 2020 at 5:10pm — No Comments

What To Look For In An Automated Workflow Solution

From sales to finance, and IT to marketing, workflow automation can liberate almost any departments from the burden of tedious manual processes. A workflow automation process begins with a clear objective and ends at process evaluation. I have already discussed the handful of ways in which dealers are already using automation so let’s take a look at how…

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Added by Steve Southin on August 11, 2020 at 10:16am — No Comments

Putting CX Front of Mind During a Sales Call

Customer experience can make or break a dealership. It is a term often used when making marketing strategy plans, but is it front of mind for every dealership employee; especially those who communicate with customers directly? If your sales and BDC staff are relying on old school phone and internet techniques, it’s not. The language salespeople use with…

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Added by David Malone on August 12, 2020 at 11:01am — No Comments

How a Simple Analog Device Inspired a Digital Powerhouse

Kevin Systrom, one of the co-founders of Instagram attributes the creation of the powerhouse Photo Application and social network to a particular yet simple life event. He had chosen to study in Italy his Junior year of college, and a professor had replaced the state-of-the-art modern camera he had around his neck with the iconic but ultra-simple Holga…

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Added by Steve Southin on August 7, 2020 at 9:30am — No Comments

Automation Let’s You Fly!

One of the most popular metaphors in business is how leaders are the pilots of their organizations: in the driver's seat, handling turbulence, and getting employees and customers to their destination. This is an easy metaphor to apply to automation, especially since aviation’s adoption of automation follows a similar path as it does with the automotive…

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Added by Steve Southin on August 4, 2020 at 10:07am — No Comments

Introducing Digital Dealer NOW, Education on Demand

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Added by DealerELITE on August 4, 2020 at 10:07am — No Comments

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