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Added by DealerELITE on September 21, 2021 at 2:53pm — No Comments

Do the Work to Secure Retail Rates and You’ll Save Technicians from Defecting

At the end of July 2021, a new law passed in Illinois requiring dealerships to pay retail rates to technicians for the actual time and labor it takes to repair vehicles that are under warranty. The justification being that technicians are highly trained workers and should be paid wages that…

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Added by Sean Reyes on September 20, 2021 at 10:33am — No Comments

Is it Time to Prepare your Dealership for the New Market?

In the last month or so, several automotive manufacturers have announced production cuts. One would think that is perhaps counterintuitive in the sense that, with a market severely lacking new vehicles, shouldn’t OEMs ramp up production rather than decrease it?

 

According to the…

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Added by Sean Reyes on September 9, 2021 at 10:32am — No Comments

The Modern Car Sale Model Goes Toe to Toe with Local Governance

What consumer doesn’t love the internet? It has been especially transformative for the automotive industry. Not only can shoppers compare vehicles, options, pricing, and availability with a click of the mouse, but they can also purchase the vehicle and have it delivered to their driveway.

 

The market disruption is in full swing, evident in the…

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Added by Sean Reyes on August 20, 2021 at 10:28am — No Comments

Taking Moment Marketing to a Whole New Level

In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…

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Added by Timmy D. James on August 16, 2021 at 10:53am — No Comments

Mindset Matters



Gooooooooood Morning! And thank you, again, for joining us in another video in the series, Ali Reda’s Road to Sales Success. Let’s get right to it! 

Last week, we talked about Carlos’ numbers in this…

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Added by Damian Boudreaux on July 28, 2021 at 4:37pm — No Comments

Driving During the Pandemic

During the pandemic, we’ve seen a dramatic decrease in the number of cars on the road as working from home has become commonplace. In fact, according to several sources, working from home may be here to stay. It decreases company expenses and, some researchers say, employees are actually more productive.

 

However, while driving dramatically…

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Added by Sean Reyes on August 6, 2021 at 11:35am — No Comments

Tim James to Present “Build an Amazing Video Strategy” at Unfair Advantage Automotive Mastermind Group (UAAMG)

Urbandale, IA—July 19, 2021—FlickFusion’s COO Tim James will present “Build an Amazing Video Strategy” at the Unfair Advantage Automotive Mastermind Group (UAAMG), August 5, 2021 in Myrtle Beach, SC.

 

“Many dealerships are doing a great job producing video content; however, many dealers don’t have a strategy beyond just posting that content on Facebook or their website,” said Tim James, COO of Flick Fusion.…

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Added by Timmy D. James on July 19, 2021 at 9:22am — No Comments

Don’t Lose Service Profits Due to Master Tech Scarcity

We’re not alone when it comes to a labor shortage. Data released in July by the US Bureau of Labor Statistics indicates job openings hit a record high in May. The increase largely reflects more vacant positions in the healthcare, education, accommodation, and food services sectors. But few industries have been as directly affected and had revenues hit as much…

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Added by Sean Reyes on July 16, 2021 at 11:13am — No Comments

6 Tasks to Re-Purpose Employee Time When Business is Slow

“Inspect what you expect” is a well-known business phrase that I think is particularly applicable to our industry today. That’s because many dealership employees have a LOT of time on their hands right now. Why not re-direct that time towards everyday tasks that you expect are getting done, but often don’t have the time to…

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Added by Travis Peterson on July 14, 2021 at 11:30am — No Comments

The R.U.L.E.S. of Active Listening

Everyone wants to be heard. Yet the person you’re speaking to isn’t always listening. Customers seek someone to understand their goals, deliver a solution, and facilitate a purchase experience. To do this well, though, requires being skilled in active listening. Do your salespeople understand that listening is a skillset?



Whether it be on the phone or in-person, every good salesperson must pay undivided attention…

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Added by Joe Webb on June 30, 2021 at 1:50pm — No Comments

No Vehicles on the Ground? You Can Still Keep Customers.

If you’re reading this, you’re crying for inventory. We all are. The lack of new vehicles on the ground is like nothing I’ve ever seen before.

 

As CNBC reported, chipmakers shifted their focus to electronics like computers when…

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Added by Dan Dillingham on June 16, 2021 at 5:11pm — No Comments

How to Sell the Invisible Car

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

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Added by Timmy D. James on June 16, 2021 at 7:43am — No Comments

Life Widgets is a must have app for everyone - especially in Automotive!

One thing we often don’t think about is just how many businesses we interact with on a daily basis. Think about it, you order food from restaurants, you get your hair done at salons, travel around using Uber, book airfare & travel, and buy things online. But, to complete these tasks, you have to use several apps and visit multiple websites. And it’s in…

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Added by Chris Vitale on June 15, 2021 at 7:42am — 1 Comment

Understanding Finance

Ladies and gentlemen, we are back with our video series, Ali Reda’s Road to Sales Success! We’ve been talking about the obstacles that Carlos was finding as he approached the end of his second month in the business. If…

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Added by Damian Boudreaux on June 14, 2021 at 9:00pm — No Comments

Privacy or Safety -- Why Should We Choose Which Is More Important?

When it comes to vehicle recalls, I have always believed that safety comes first. One major challenge is the millions of vehicles on the road with open safety recalls and, with many vehicles changing hands privately, it is a monumental effort to identify those owners and notify them about an open safety recall and the risk to them, their families, and fellow…

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Added by Sean Reyes on June 14, 2021 at 9:58am — No Comments

Don’t think training fits in your budget? Just look at your rear end.

Most dealerships are used to focusing most of their time and attention on their sales team and profits from the front end. Unfortunately, the profits made on each sale are dwindling and new car sales are down. Lost revenue on your front end makes everyone want to tighten their belts. The question is: Where do we make the cuts? Should we pull from…

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Added by Sally Whitesell on June 4, 2021 at 5:26pm — No Comments

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