Featured Blog Posts (3,829)

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

 

Except it doesn’t work because you’re on again and off again.…

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Added by Jim Flint on November 22, 2019 at 11:14am — No Comments

Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…

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Added by Dane Saville on November 25, 2019 at 10:42am — No Comments

Quit Selling Scared

My friend David Lewis wrote a blog suggesting the 'Trial Close' is an outdated concept and that it bothers the customer and you should stop using trial closes immediately.  But really? 

One of my favorite trial closes, "do you guys have any other reservations or reasons for not moving forward?"  Is this one question going blow a deal?  Can any one thing or question cause someone not to buy from you?   Or is David really trying to avoid the possibility of rejection unwilling to deal…

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Added by Grant Cardone on June 5, 2014 at 9:16am — 18 Comments

Drop the Leadership Lunacy



As I continue with the third in a series of articles on the topic of generational leadership it’s important to prioritize focusing less on what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics that impact all generations for better and worse. Thus far I’ve outlined important workplace aspects ALL generations want, respond well to, and are more productive as a result of, and will now cover a handful of universal…

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Added by Dave Anderson on November 2, 2019 at 8:00am — No Comments

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

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Added by Dan Beres on November 19, 2019 at 8:39am — No Comments

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

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Added by Doug Van Sach on November 15, 2019 at 10:00am — No Comments

Are you in the Dark about the Effectiveness of your Website Strategies?

In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.

 

Many dealerships…

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Added by Tim Duke on November 6, 2019 at 9:49am — No Comments

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

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Added by Courtney Evans on November 8, 2019 at 9:36am — No Comments

Former Dealer and Founder of Hire The Winners is subject of new documentary on his life "Wrestled Away" The Lee Kemp Story

"Wrestled Away" The Lee Kemp Story was released globally on October 1, 2019 on most of the Video on Demand platforms including:

iTunes: https://t.co/nBw1YBSnNT

Amazon: https://t.co/kIW0f06FgG ;

GooglePlay: https://t.co/5BDfXMyfW8

Added by Lee Kemp on October 21, 2019 at 6:09pm — No Comments

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether we'll use them to our advantage and get better because of them; or, be abused by them when they happen, and let them hijack our attention, focus, productivity, joy, and more. How we handle disappointments is key to living the game changer life, and this podcast episode shares key steps to help you process disappointments productively and shift your thinking so you remain focused, energized, and…

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Added by Dave Anderson on October 15, 2019 at 11:04am — No Comments

Is Your Store Ready For Training?

I have been hired numerous times to perform training in stores that are not mentally or physically prepared for growth. Mentally, because their advisors think they are doing well enough and don’t see the growth potential in their position. Physically, because the shop is already full, or scheduled work is backed up for days. 

In order to help you get…

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Added by Sally Whitesell on October 11, 2019 at 3:16pm — No Comments

Who is Eating Your Profits?

Sometimes you have to get rid of a bad apple. This article is an oldie, but goodie from our archives.

-by Sally Whitesell for AutoSuccess Magazine.

Terminating someone is never pleasant and not to be taken lightly. As a former service manager I only had to fire one service advisor -and I did not make that decision lightly. However, in…

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Added by Sally Whitesell on September 20, 2019 at 3:49pm — No Comments

Master the Art of Execution

The reason most organizations fail to achieve desired results is because they lack an effective execution process that serves as a bridge from where the organization is at, to where it aspires to go. Many organizations start the year with a forecast people are excited about, and a strategy that's sound. But, when objectives aren't being met, it's common for leaders to question the vision or lower the goals rather than evaluate if their execution process is converting vision to action - a…

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Added by Dave Anderson on August 26, 2019 at 11:07am — No Comments

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of…

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Added by Jim Flint on September 3, 2019 at 7:00am — No Comments

Ali’s Transactional Call

Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hasn’t taken any transactional customers. None at all. His business is being built solely on relationships. That’s right! His entire customer base trusts him, likes him, and believes in him. We want to create a roadmap for you to have it this…

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Added by Damian Boudreaux on August 22, 2019 at 1:38pm — No Comments

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life, the effects caused by making them are devastating to your potential. Game changers are in the habit of owning it, and not making as many excuses when it comes to their performance and bringing more energy, effort, enthusiasm, excellence, passion, attitude, focus, and integrity to all they do. This podcast episode shares four common excuses to renounce and give up so that you can "own it" just…

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Added by Dave Anderson on August 20, 2019 at 2:00pm — No Comments

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

This Is Not A 30-Day Career

Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at the peak of his career, but some days he felt like that. That’s what he could see from there, and we had to move to that next level for him to…

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Added by Damian Boudreaux on August 8, 2019 at 1:00pm — No Comments

Just Show Up!

Here we are again with the video series, Quality of Life.

Let’s start this week by taking a look at that Five Pillars worksheet we finished. You remember where you put it, don’t you? Okay great! Go ahead and tape that up in your office - somewhere you will definitely see it every day. Choose a word for the week to practice. Be aware of how…

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Added by Damian Boudreaux on May 9, 2019 at 7:52am — No Comments

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Latest Activity

Jim Flint posted a blog post
15 hours ago
Mike theCarGuy Correra posted a video

How Dealerships Can Overcome Customer Skepticism in Service

Mike Correra shares a simple way for dealers to legitimize recommended services and overcome any customer skepticism.
yesterday
Dan Beres posted a blog post
yesterday
Maria Watson posted a blog post

Ship your logistics internationally with the most trusted agency

Transportation of goods between countries takes place for many reasons. The majority, however, is…See More
Wednesday
John Sternal posted a blog post

Beep Appoints Clayton Tino as Chief Technology Officer

Extensive Experience in Engineering, Platform Design and Software Developmentto Innovate and Scale…See More
Wednesday
Dave Anderson posted a blog post

Do Moore, Be Moore, 4 Moore

I've never done a podcast episode quite like this one. In it I share a touching, real life story of…See More
Tuesday
Michael Trasatti posted a blog post
Tuesday
Dane Saville posted a blog post

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords - Don't Be a Seatbelt Manager

Instead of staying tethered to your cushy swivel chair, Bill Wittenmyer encourages managers to make it a point to wander a bit throughout the day to spot iss...
Monday
Michael Trasatti posted a video

Why Do Video Blogs?

Mike Trasatti shares why video blogs are an important asset.
Monday
Dane Saville posted a blog post

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media…See More
Dec 6
Scot Eisenfelder posted a video

CarMax is winning by Playing Moneyball

Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
Dec 6
Jim Flint posted a blog post
Dec 6
Mike theCarGuy Correra posted a video

Can New Technology Make A Dealership Less Efficient?

Mike Correra shares how dealerships can adopt new technology more efficiently.
Dec 5
Richard Keeney posted a blog post
Dec 5
Damian Boudreaux posted blog posts
Dec 5
Lehel Reeves posted a video

3 Types of Video that Lead to Increased Lead Conversion

Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
Dec 4
Rob Gehring posted a blog post
Dec 4
Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Dec 4

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