What Customers are Thinking in YOUR Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…Continue
Added by Anne Fleming on April 3, 2019 at 4:00pm — No Comments
"The auto industry can be such a great business," says Chris Saraceno. "But it also can be a life sentence."
What good is making a living if you're killing yourself to do it?Continue
Added by Terry Lancaster on March 31, 2019 at 1:00am — No Comments
This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership. Maximize the opportunity and be as productive as possible to put you in the top 20% of service writers in America! Copyright 2019 Wm Jeff Cowan
Call: 800-248-2931 or Email:…Continue
Added by Jeff Cowan on March 28, 2019 at 12:00pm — No Comments
-by Sally Whitesell for AutoSuccess magazine
Customer satisfaction surveys have trained us as consumers to scrutinize every aspect of our customer service experience. You can’t make a purchase without someone asking you to fill out a survey. I could spend 2 minutes in a store and feel perfectly satisfied because my visit was quick and efficient.…Continue
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better or for worse.”
Every company has a brand, that’s not the question. The questions are: Does your brand positively differentiate you or render you to commodity status; and, does it elevate or diminish the value people see in doing…Continue
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:
Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…Continue
Added by Anne Fleming on March 20, 2019 at 5:29pm — No Comments
When it comes to your thinking, you either have a fixed mindset or a growth mindset. Because your thinking determines your behaviors and your behaviors determine your results, if you want to live the game changer life that yields high-performance results, you need a mindset that is growing. This episode gives you the rundown on traits of a fixed mindset, and traits of a growth mindset, so you can fine tune your mindset and keep it on the path towards growth. Listen today at …Continue
Added by Dave Anderson on March 19, 2019 at 10:59am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 10:18am — No Comments
There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…Continue
Added by Todd Smith on March 5, 2019 at 10:13am — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.
Of course, as consumers keep…Continue
Added by Chris Miller on March 7, 2019 at 10:31am — No Comments
Are you an elevator or a devastator? No matter what team you're on, you're either adding or subtracting value based on your being selfless or selfish. My newest podcast episode compares and contrasts these two tendencies so you can see how you measure up. Listen to it today at https://bit.ly/2SKMHD1…Continue
Added by Dave Anderson on March 5, 2019 at 7:00pm — No Comments
Dealer Principals And General Managers are FREE to Attend the #IS20G 12 Conference In Nashville, March 18th-20th - Internet Sales 20 Group 12
The #IS20G 12 Training Conference in Nashville, TN March 18th - 20th…Continue
Added by Sean V. Bradley on March 7, 2019 at 2:45am — No Comments
While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.
This was unlike any other trip. The entire resort was taken over by automotive industry…Continue
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a…Continue
Added by Todd Smith on February 26, 2019 at 10:38am — No Comments
In his book, Talent is Never Enough, author John Maxwell says, “Too many talented people who start with advantages over others lose that advantage because they rest on their talent instead of raising it. They assume that talent alone will keep them out front. They don’t realize the truth that if they merely wing it, others will fly past them. Talent is more common than they think. Mega-best-selling author Stephen King asserts that, ‘Talent is cheaper than table salt. What separates the…Continue
Added by Dave Anderson on February 25, 2019 at 4:47pm — No Comments
In our video series Quality of Life, we’ve gotten some insight into a high-level sales process. We want you to be…Continue
Added by Damian Boudreaux on February 19, 2019 at 9:49am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are not asking for a 100% “digital…Continue
This week, Jeff addresses a growing concern within the industry- price! He discusses why Pro Talk is worth the investment, what you get in terms of results, and how we compare to others. At some point, you will have to eventually INVEST in your people (not just spend money on training) to get the results your dealership deserves.
Copyright 2019 Wm Jeff Cowan
Added by Jeff Cowan on February 14, 2019 at 12:00pm — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 10:50am — No Comments
We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, “Quality of Life”.
You see, it is up to…Continue
Added by Damian Boudreaux on February 12, 2019 at 1:30pm — No Comments