Featured Blog Posts (3,859)

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  

I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” 

That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…

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Added by John Sternal on August 2, 2022 at 3:48pm — No Comments

"We didn't get that lead..."

Have you ever pulled one of your Sales Consultants or BD Agents into your office because a lead didn’t get answered? And that lead just so happened to be a mystery shop? And instead of your Sales Consultant or BD Agent saying, “we did miss this one, and I will get with the team to review our process,” they said, “we didn’t get that lead”? 

If you don’t think this happens, then you’re losing…

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Added by Chris Vitale on July 17, 2022 at 3:00pm — No Comments

Our Advice for New Salespeople



In our video series Quality of Life, we’ve gotten some insight into the high level sales process of Mr. Ali Reda. We want you to be comfortable and… Continue

Added by Damian Boudreaux on July 5, 2022 at 3:06pm — No Comments

DEALERS: STAY ON TOP DURING AN ECONOMIC DOWNTURN

What Experts are saying:

We all know that the mix of low inventory and higher prices on vehicles has affected sales. The world, after all, doesn’t revolve around gross alone. What wasn’t expected was an 11% drop in new car sales from April to May. This has some experts concerned about an upcoming economic downturn. “The market appears increasingly concerned about the economy, inflation, rising interest rates, and a recession,” Joseph Spak, an analyst at RBC Capital Markets, said in a…

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Added by Chris Vitale on June 24, 2022 at 4:36pm — No Comments

Excellence and consistency – How crucial it is to have both when navigating today’s market anomaly

If the current economy is worrying anyone else, welcome to the madhouse. This isn’t the first-time interest rates have traveled north and buying power and disposable income are low, however when things like this happen businesses struggle to stay afloat. The only thing that’s different this time around is we are also navigating the tail end of a global pandemic that has turned many industries on end and shuttered businesses in its wake.…

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Added by Chris Vitale on June 27, 2022 at 4:13pm — No Comments

What tools are going to get us through this next period of uncertainty

The most important thing a sales associate can do for a customer right now is listening to their needs. Customers have been shuffled through the proverbial cattle shoot recently; with the current market availability and the automotive industry needs to remember that this is just a period were moving through, not an industry standard. There have been insane markups and a “take it or leave it” mentality that will cripple the dealerships that have adopted this mindset as permanent. …

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Added by Chris Vitale on June 29, 2022 at 9:01am — No Comments

Proper Coaching

Here we are again with the video series, Quality of Life.

We’ve been learning all about becoming more aware of the natural abilities and…

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Added by Damian Boudreaux on June 5, 2022 at 12:00pm — No Comments

How to get EXCITED about your JOB again!

Added by Sally Whitesell on June 24, 2022 at 3:55pm — No Comments

First impressions still matter!

We’ve been dealing with strange times in the automotive industry recently with chip shortages and an insane gross market. This is not only creating tension for both the customer and the sales associate, but it’s straining an already tumultuous relationship that exists between customers and salespeople. 

 

Therefore, first impressions are…

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Added by Chris Vitale on May 20, 2022 at 10:14am — No Comments

Servicing Virtually

Servicing your vehicle has been an age-old activity for anyone who owns or drives a vehicle. With today’s world and technology advancing, we’re gathering new tools to enhance our daily lives on a regular basis. This includes technology in our vehicles, so why wouldn’t it carry over into service.  

Virtual service has started to take hold in…

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Added by Chris Vitale on May 16, 2022 at 3:30pm — No Comments

Selling Service via the Telephone

Selling work over the phone is something that has been done since service centers opened, and this goes for independent centers as well as dealerships. Most advisors love it when they can sell work over the phone as it gives them the upper hand. There is nothing better than when an advisor actually has a minute to breathe and works through a quote, put the numbers together, and presents a well-organized “package” to their customer who isn’t tapping their foot in the waiting room.  This…

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Added by Chris Vitale on May 16, 2022 at 3:35pm — No Comments

Knowledge is Power

Make no mistake about it, car dealers have an uphill battle to fight when defending their reputation. The sleazy used car guy character is still top of mind for consumers when making a purchase. And it is no fault of their own. 95% of all sales are made at the dealership, but most of that research now begins at home. Consumers will tell you the #1…

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Added by Chris Vitale on May 17, 2022 at 3:34pm — No Comments

Money and Morality

There’s a topic we believe is important to address prior to enlisting the

aid of mentors in this area. In many people’s minds — and in much of our

culture today — the very idea of wealth,

on at least a “gut” level, has been villainized. In my experience, however, nothing

could be further from the truth. Most of

the wealthy people I’ve known have been

kind, caring, generous people who have

worked extremely hard for what they

have…

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Added by Chris Saraceno on May 7, 2022 at 3:30pm — No Comments

Customer Lounge: Friend or Foe?

You’ve had one customer on a test drive, your next appt just showed up an hour early, and somehow you were the only “available salesman” when a family just walked into the dealership… what do you do?

That answer is easy, you start juggling! Get them comfortable in the customer lounge, tell them to enjoy a warm or cold beverage, or snack, and here is…

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Added by Chris Vitale on May 9, 2022 at 1:00pm — No Comments

Have You Read the Theory of Five? It will Change Your LIfe!

The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

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Added by DealerELITE on May 6, 2022 at 3:00pm — No Comments

Now that we're at sticker, why don't we stay here?

I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. Big Red Ewing accepted $1,450 “out the door” for a brand new 1933 Studebaker Dictator that stickered for $1,466 Plus TTL. Now, whether or not that’s true, I cannot say. But I’m sure it went down just like that. …

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Added by Chris Vitale on May 6, 2022 at 11:49am — 1 Comment

Stan Sher of Dealer eTraining Talks BDC on Sunday Night Life by Dealer Vendor Match

Paul Meijer interviews some of the best minds and experts in the world of automotive business development center operations. Watch as Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts. We spoke about operations and…

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Added by Stan Sher on April 10, 2022 at 3:00pm — No Comments

Auto Sales Text Message Communication by Dealer eTraining - Stan Sher

How to effectively communicate with prospects by text after they opt in. How to write a message and send it. Converse like normal. Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts.

Added by Stan Sher on April 5, 2022 at 3:00pm — No Comments

Stan Sher of Dealer eTraining - Factory OEM Certification - Product Knowledge

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate…

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Added by Stan Sher on March 27, 2022 at 3:00pm — No Comments

Start Here

Welcome back to our new video series, Begin Again. Last week, we told you that the goal of this journey is for you to be able to say, “This is what I do, this is how I do it, and I’m successful in this business. I help my customers and friends solve their automotive needs, and I…

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Added by Damian Boudreaux on March 22, 2022 at 10:53am — No Comments

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