I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…Continue
For decades, the unofficial motto of the auto industry seemed to be “we’re for anything but change.” Then the pandemic threw our “normal” sales process into a tail spin. Seemingly overnight, dealership floors turned into ghost towns and the sales process moved online.
While some dealerships are in states that are now open with decent…Continue
In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them?
Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership…Continue
Generation X is at peak buying power with the lucrative Millennial generation not far behind. Marketing to both of these generations is a smart, long-term play. However, another big buying group is ready to give its predecessors a run for their money: Generation Z.
Born between 1995 and the mid 2000s, Generation Z accounts for slightly over 20 percent of the US population and holds…Continue