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Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

How Failing to Train Service Advisors Affects Profitability

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.

 

For the most part,…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

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Blog Posts

Ali Reda Broke Another Record?

Posted by Damian Boudreaux on January 18, 2019 at 3:30pm 0 Comments

Can you imagine if your best month was 167?

How about if you sold 1,582 units in one year?

At the end of 2017, we were all…

Continue

Value and Values

Posted by Jim Flint on January 18, 2019 at 10:30am 0 Comments

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our…

Continue

Convert More Prospects With Smarter Trade-In Tools

Posted by Doug Van Sach on January 18, 2019 at 10:18am 0 Comments

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they…

Continue

How Failing to Train Service Advisors Affects Profitability

Posted by Andy Church on January 18, 2019 at 10:06am 0 Comments

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because…

Continue

How to Become a Digital Marketing Consultant

Posted by Yogesh Sashi on January 18, 2019 at 2:29am 0 Comments

Owing to the extensive technological reforms in the business and industry sector, the demand for specialists like digital marketers or digital marketing consultants has risen comprehensively. With this ever-growing demand, an enormous supply is…

Continue

eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions

Posted by Crystal Hartwell on January 17, 2019 at 1:12pm 0 Comments

Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and…

Continue

BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT

Posted by Black Book on January 17, 2019 at 11:04am 0 Comments

New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.

According to a recent…

Continue

Write Service Podcast: Episode 55- Are We Too Far Into Technology?

Posted by Jeff Cowan on January 17, 2019 at 10:30am 0 Comments

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This…

Continue

Digital License Plates Fully Authorized in Michigan

Posted by Crystal Hartwell on January 17, 2019 at 9:31am 0 Comments

New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver…

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Car dealership advertising ideas to try in 2019

Posted by Cynthia Madison on January 17, 2019 at 9:04am 0 Comments

The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market…

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Forum

Google Launches Auto Insurance Comparison Tool

Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3, 2018. 1 Reply

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue

Tags: care, self-driving, cars, autonomous

What about the other 90%

Started by Lizelle Landino in OTHER - Does Not Fit Any Predefined Category. Last reply by Les Gusky Aug 6, 2018. 1 Reply

How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers.  Let's say you are awesome and your website traffic converts "at best" at 10%,…Continue

Tags: Conversion, In-Market-Shoppers, Retention

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

 
 
 

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Latest Activity

Damian Boudreaux posted a blog post

Ali Reda Broke Another Record?

Can you imagine if your best month was 167?How about if you sold 1,582 units in one year?At the end…See More
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Freebie Friday: Mentorship

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