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The Buyers Guide To Car Covers

There are many different types of car covers available on the market, and before purchasing one, it is important to find out which cover is best suited to you and your car. You will need to ask yourself a few basic questions; These are three basic, fundamental questions, that when you can answer them fully, you will be able to select the perfect cover for your car. Where you live will very much depend on what type of cover you get. Someone living in Phoenix, for…

Know The Really Cool Gifts For Gearheads!

In general, a gearheads is a person who is similarly referred to a mechanic or vehicle lover. They will be very much interested in the spare parts and tools of a car or some other heavy vehicles. Mostly they love wrencher and they need it must. If you are having a gearhead friend and want to present them a gift then you can visit the…

Is Your Digital Marketing Strategy Just OK?

To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.

Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.

Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

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Blog Posts

How are Women’s Brains Wired?

Posted by Anne Fleming on April 3, 2019 at 4:00pm 0 Comments

What Customers are Thinking in YOUR Dealership…

Continue

Chris Saraceno on the Get Ya Some Radio Show discussing the Theory of 5

Posted by Terry Lancaster on March 31, 2019 at 1:00am 0 Comments

"The auto industry can be such a great business," says Chris Saraceno. "But it also can be…

Continue

Write Service Podcast: Episode 62- Steps to Making Your Day Productive

Posted by Jeff Cowan on March 28, 2019 at 12:00pm 0 Comments

This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership.…

Continue

How to Avoid Survey Backfire

Posted by Sally Whitesell on March 22, 2019 at 4:30pm 2 Comments

-by Sally Whitesell for AutoSuccess magazine

Customer satisfaction surveys have trained us as…

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The “Wow” is Worth It!

Posted by Dave Anderson on March 20, 2019 at 6:31pm 2 Comments

Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better…

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How Did We Do?

Posted by Anne Fleming on March 20, 2019 at 5:29pm 0 Comments

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:…

Continue

Fixed Mindset or Growth Mindset?

Posted by Dave Anderson on March 19, 2019 at 10:59am 0 Comments

When it comes to your thinking, you either have a fixed mindset or a growth mindset. Because your thinking determines your behaviors and your behaviors determine your results, if you want to live the game changer life that yields high-performance…

Continue

100% Digital Doesn’t Mean 100% Coverage

Posted by Jim Flint on March 12, 2019 at 10:18am 0 Comments

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the…

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Why Getting Fired from a Company I Founded Changed my Life?

Posted by Todd Smith on March 5, 2019 at 10:13am 0 Comments

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing…

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Welcome to DealerElite.net

Forum

Brick-and-Mortar Auctions? or Online Auctions?

Started by Kelly Bianchi in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Feb 27. 1 Reply

Will the digital revolution completely demolish traditional auctions? Will they find a new place in the virtual community? Which do you prefer now, and what is your future outlook for the auto auction industry?Continue

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

Internet Mgr best practices

Started by Aaron Harris in Sales Forum. Last reply by Doug Davis Dec 7, 2013. 47 Replies

I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue

 
 
 

Latest Activity

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The Buyers Guide To Car Covers

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Is Your Digital Marketing Strategy Just OK?

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Freebie Friday: How to Combat Flat Vehicle Sales

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Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Prof...
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Write Service Podcast: Episode 64- Holidays, Events, and Excuses

This week, Jeff covers three points about this maximizing this upcoming season of holidays and…See More
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Bike Information with Bike Owner Details

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