There are many different types of car covers available on the market, and before purchasing one, it is important to find out which cover is best suited to you and your car. You will need to ask yourself a few basic questions; These are three basic, fundamental questions, that when you can answer them fully, you will be able to select the perfect cover for your car. Where you live will very much depend on what type of cover you get. Someone living in Phoenix, for…
In general, a gearheads is a person who is similarly referred to a mechanic or vehicle lover. They will be very much interested in the spare parts and tools of a car or some other heavy vehicles. Mostly they love wrencher and they need it must. If you are having a gearhead friend and want to present them a gift then you can visit the…
To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.
Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.
Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…
Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged.
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
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"The auto industry can be such a great business," says Chris Saraceno. "But it also can be…Continue
This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership.…Continue
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better…Continue
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:…Continue
When it comes to your thinking, you either have a fixed mindset or a growth mindset. Because your thinking determines your behaviors and your behaviors determine your results, if you want to live the game changer life that yields high-performance…Continue
Will the digital revolution completely demolish traditional auctions? Will they find a new place in the virtual community? Which do you prefer now, and what is your future outlook for the auto auction industry?Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
March 22nd, 2012 – Charlotte, NC - The…Continue
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue