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Do You Know a Fabulous Female in the #Automotive Retail Industry?
For Immediate Release
David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.
Automotive dealerships typically employ 40-50 plus…
SUV and Pickup Truck Values Remained Stable Last Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close
This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan
Website: thejeffcowan.com
Featured Discussion
How Do You Define Management Competency?
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
Are You Looking at This the Right Way?
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
What about the other 90%
How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers. Let's say you are awesome and your website traffic converts "at best" at 10%, what do you do to capture the other 90% of online shoppers you have yet to identify? I think fishing in a big pond vs catching the fish already in your pond is where you have the most missed opportunities to identify.
According to…
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Blog Posts
Do You Know a Fabulous Female in the #Automotive Retail Industry?
Posted by Lois Burak on September 26, 2018 at 12:00am 0 Comments 0 Likes
For Immediate…
SUV and Pickup Truck Values Remained Stable Last Week
Posted by Black Book on September 25, 2018 at 1:30pm 0 Comments 0 Likes
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
Continue
Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close
Posted by Jeff Cowan on September 25, 2018 at 12:00pm 0 Comments 0 Likes
This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned…
Continue
Here Are Easy Wins for Your Dealership’s Most Vital Pages
Posted by Dane Saville on September 25, 2018 at 11:59am 0 Comments 0 Likes
There are many enticing features for dealership websites that are simply ineffective bells and whistles. Here are a number of easy wins to generate more leads.…
Continue
What We’ve Got Here is a Failure to Communicate!
Posted by Brett Sutherlin on September 25, 2018 at 10:05am 0 Comments 0 Likes
Dealerships spend a lot of money on leads. The bigger the store, the…
Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align
Posted by John Sternal on September 25, 2018 at 9:53am 0 Comments 0 Likes
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at…
Continue How to Measure the Value of Professional Sales Training
Posted by Lois Burak on September 24, 2018 at 9:07pm 0 Comments 2 Likes
Any business entity that decides to take on the commitment of…
The Weakest Link in Data Attribution Part II: Data Standardization
Posted by Greg Geodakyan on September 24, 2018 at 10:03am 0 Comments 2 Likes
Today, too many dealerships rely on old attribution models, such as…
Getting The Most Bang From Your Social Media Bucks
Posted by Paul Moran on September 24, 2018 at 9:50am 0 Comments 1 Like
Today, it’s a well-known fact among dealers that a consistent presence…
Do You Want To Buy A Pickup? Here Are 4 Shocking Benefits Of Owning A Pickup Truck
Posted by Isabella Rossellinii on September 24, 2018 at 6:35am 0 Comments 0 Likes
According to cars.usnews.com, pickup trucks have become more popular because of all the roles they can play. Initially, pickups were dull and were created as simply as possible.…
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Featured DealerELITE Members
dE Groups
Welcome to DealerElite.net
Forum
Google Launches Auto Insurance Comparison Tool
Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3. 1 Reply 0 Likes
With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue
Tags: care, self-driving, cars, autonomous
You know you work for a bad dealership when . . . .
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19. 89 Replies 8 Likes
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Tags: for, auto, retailing, environments, work
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies 7 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
Do women make better Car salespeople?
Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies 6 Likes
What characteristics differentiate the differences between a woman vs a man in selling autombiles in today's marketplace?Continue
CRM advice needed, Small VW Dealership in Northwestern Pa
Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies 2 Likes
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
Tags: Internet, Manager, Leads, Business, Development
PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership
Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies 14 Likes
March 22nd, 2012 – Charlotte, NC - The…Continue
Tags: Service, Social Media, branding, Off-Site, Seminar
Autotrader, Cars.com, what is your favorite 3rd party lead provider?
Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies 4 Likes
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
Tags: Dealix, Carsdirect, Cars.com, KBB, Zag
Finish this Sentence.....
Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies 3 Likes
If I was a new dealer opening up a new car dealership today, I would...............Continue
Hiring & Firing
Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies 2 Likes
Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet
Internet Mgr best practices
Started by Aaron Harris in Sales Forum. Last reply by Doug Davis Dec 7, 2013. 47 Replies 7 Likes
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue
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Latest Activity
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Black Book posted a blog postSUV and Pickup Truck Values Remained Stable Last Week
Jeff Cowan posted a blog postSuccess in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close
Dane Saville posted a blog postHere Are Easy Wins for Your Dealership’s Most Vital Pages
John Sternal posted a blog postJumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align
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