Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…
Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…
All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…
To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…
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Automotive Retail Coaches Mark and Mike discuss being present and in the moment and its impact on business and life. Please Note: The production values of our Zoom Casts continue to improve. Click here: …Continue
In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a…Continue
The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients.…Continue
New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28.
Breakdown of Brand % of Sales May 22 - May…Continue
1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles listed.
Austin, TX – (June 1, 2020) 1 Click Auto…Continue