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Market the Magic Word

Hello again, my friends! We’re so happy to have you on this journey we’re calling Ali Reda’s Road to Sales Success. We’ve been learning some amazing tips from Ali Reda on marketing yourself, and don’t you worry, folks! There’s plenty more to discuss. 

Last week, we started to talk about marketing to businesses. We gave…

Are You Marketing to Businesses?

Thank you again for joining us in our video series, Ali Reda’s Road to Sales Success. We’re here to give you all the tools we have, to help you get the life of your dreams, and to make sure that you believe. You see, there is no glass ceiling. When you believe that what you want is possible, your life will change.

We’ve been discussing how and…

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.

Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, today announced that they have signed a definitive…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Dave's Corner


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Walter McNulty

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Blog Posts

Make Your Own Momentum!

Posted by Dave Anderson on July 9, 2019 at 10:51am 0 Comments

Momentum is a powerful force that can work for you or against you. When you have it, things can be easier; but, when you don't have it, everything's harder than it should be. Sometimes something good or bad will happen beyond your control that…


Our Spirituality in Crisis How This Area of The Theory of 5 Can Pull Us Through Dark Times

Posted by DealerELITE on July 2, 2019 at 10:30am 0 Comments

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times




Value Your Company

Posted by Damian Boudreaux on May 21, 2019 at 2:08pm 0 Comments

We want you to be profitable and proud of what you do. We want you to have all the success…


Develop a Handful of Healthy Obsessions

Posted by Dave Anderson on June 25, 2019 at 1:58pm 0 Comments

Are the things that you're continually thinking about - the things that regularly preoccupy or intrude on your mind (your obsessions) - taking you to where you want to go in business and in life? Or are they making it harder for you to get there?…


Carlos’ 2nd & 3rd Week

Posted by Damian Boudreaux on June 19, 2019 at 9:43pm 0 Comments

Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about our new friend Carlos. Are you excited to…


How to Play a Poor Hand Well w/ Thomas Bryant

Posted by Dave Anderson on June 11, 2019 at 11:02am 0 Comments

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will either elevate you or devastate you. In this episode, Dave is joined by NBA center Thomas Bryant of the Washington Wizards, who describes his…


Presenting Maintenance is Not a Choice, it’s a Responsibility!

Posted by Sally Whitesell on May 31, 2019 at 12:02pm 1 Comment

-by Kristopher Hampton for AutoSuccess Magazine

How would…


Tough It Out

Posted by Dave Anderson on May 29, 2019 at 10:53am 0 Comments

Game changers know that unconditional performance is essential for becoming unstoppable. They don't just give it their all and bring the 8 key traits only when all is fine at home, or when they feel 100%, or when they've had a good night's sleep.…


Be the Coach Your People Deserve

Posted by Dave Anderson on May 17, 2019 at 4:00pm 0 Comments

Ken Blanchard called feedback the “breakfast of champions,” and rightfully so, because we all need feedback in order to grow and develop to our fullest potential. When done properly, coaching those on your team and giving them quality…


Five Keys to Achieving Goals

Posted by Dave Anderson on April 30, 2019 at 11:53am 0 Comments

There's a lot of information available today on goal setting, but an important and often overlooked component is alignment. There are certain things in your life that have to align with your goals, and if they don't, you'll fall short of reaching…


Welcome to


Do you get traffic from local search sites?

Started by Pat McKemy in General Forum for dealerELITE Members. Last reply by Reynalda Lor Jun 23. 1 Reply

Do you think listing your site on local search sites brings any traffic to your website and in turn to your business? I have found that these sites do not bring much traffic. I want to know whether I am alone who thinks this way or there are other…Continue

Dannmar MaxJax Vs. Triumph NT-9 Portable Car Lift ?

Started by Reynalda Lor in Used Car Forum Jul 8. 0 Replies

Greetings!As I have discussed several times here that our dealership purchased used vehicles from dealer-only and public auctions and now, we are busy in the car flipping to get handsome amount against these vehicles. In the beginning, we contracted…Continue

Tags: dealership, lifts, flip, car

Need Suggestion

Started by Reynalda Lor in OTHER - Does Not Fit Any Predefined Category Jul 4. 0 Replies

Hello Everyone!Only a few weeks ago, we opened a new showroom in the UK that is solely handled by my husband. We have taken vehicle and dealership coverage policy from a local dealer, but some insurance agents are also suggesting us to get essential…Continue

Tags: car, dealers, for, insurance, man

Car Dealership Vs. Rent a Car Service in Thailand?

Started by Reynalda Lor in Dealer Forum Jun 28. 0 Replies

Greetings! After getting the news of many success car dealership ventures in Thailand, we are planning to start used car dealership business in Bangkok, but many of our managers are in favour of rent a car business in Bangkok. They suggested…Continue

Tags: Thailand, dealers, in, car, a

Nice Bike!

Started by MANNY LUNA in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Reynalda Lor Jun 10. 1 Reply

F3 Adrenaline from TriRod Motorcyclesby Paul Crowe - "The Kneeslider" on 12/6/2007in Motorcycle…Continue

Tags: Bike!, Nice

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue


Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development


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