Ali Reda Broke Another Record?
Can you imagine if your best month was 167?How about if you sold 1,582 units in one year?At the end…See More
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Value and Values
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…
Convert More Prospects With Smarter Trade-In Tools
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…
How Failing to Train Service Advisors Affects Profitability
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…
Featured Discussion
Effective Tips to Keep Employees Engaged and Happy in Dealership
Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged.
- First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…
How Do You Define Management Competency?
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
Are You Looking at This the Right Way?
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
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Blog Posts
Ali Reda Broke Another Record?
Posted by Damian Boudreaux on January 18, 2019 at 3:30pm 0 Comments 0 Likes
Can you imagine if your best month was 167?
How about if you sold 1,582 units in one year?
At the end of 2017, we were all…
Continue
Value and Values
Posted by Jim Flint on January 18, 2019 at 10:30am 0 Comments 0 Likes
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our…
Convert More Prospects With Smarter Trade-In Tools
Posted by Doug Van Sach on January 18, 2019 at 10:18am 0 Comments 0 Likes
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they…
How Failing to Train Service Advisors Affects Profitability
Posted by Andy Church on January 18, 2019 at 10:06am 0 Comments 0 Likes
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because…
How to Become a Digital Marketing Consultant
Posted by Yogesh Sashi on January 18, 2019 at 2:29am 0 Comments 0 Likes
Owing to the extensive technological reforms in the business and industry sector, the demand for specialists like digital marketers or digital marketing consultants has risen comprehensively. With this ever-growing demand, an enormous supply is…
Continue
eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions
Posted by Crystal Hartwell on January 17, 2019 at 1:12pm 0 Comments 0 Likes
Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and…
Continue
BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT
Posted by Black Book on January 17, 2019 at 11:04am 0 Comments 0 Likes
New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.
According to a recent…
Continue
Write Service Podcast: Episode 55- Are We Too Far Into Technology?
Posted by Jeff Cowan on January 17, 2019 at 10:30am 0 Comments 1 Like
As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This…
Continue Digital License Plates Fully Authorized in Michigan
Posted by Crystal Hartwell on January 17, 2019 at 9:31am 0 Comments 0 Likes
New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver…
Continue
Car dealership advertising ideas to try in 2019
Posted by Cynthia Madison on January 17, 2019 at 9:04am 0 Comments 0 Likes
The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market…
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Google Launches Auto Insurance Comparison Tool
Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3, 2018. 1 Reply 0 Likes
With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue
Tags: care, self-driving, cars, autonomous
What about the other 90%
Started by Lizelle Landino in OTHER - Does Not Fit Any Predefined Category. Last reply by Les Gusky Aug 6, 2018. 1 Reply 0 Likes
How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers. Let's say you are awesome and your website traffic converts "at best" at 10%,…Continue
Tags: Conversion, In-Market-Shoppers, Retention
You know you work for a bad dealership when . . . .
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies 8 Likes
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Tags: for, auto, retailing, environments, work
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies 7 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
Do women make better Car salespeople?
Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies 6 Likes
What characteristics differentiate the differences between a woman vs a man in selling autombiles in today's marketplace?Continue
CRM advice needed, Small VW Dealership in Northwestern Pa
Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies 2 Likes
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
Tags: Internet, Manager, Leads, Business, Development
PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership
Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies 14 Likes
March 22nd, 2012 – Charlotte, NC - The…Continue
Tags: Service, Social Media, branding, Off-Site, Seminar
Autotrader, Cars.com, what is your favorite 3rd party lead provider?
Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies 4 Likes
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
Tags: Dealix, Carsdirect, Cars.com, KBB, Zag
Finish this Sentence.....
Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies 3 Likes
If I was a new dealer opening up a new car dealership today, I would...............Continue
Hiring & Firing
Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies 2 Likes
Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet
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Bill Wittenmyer posted a videoFreebie Friday: Mentorship
VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this edition of Freebie Friday.
Yogesh Sashi posted a blog postHow to Become a Digital Marketing Consultant
Owing to the extensive technological reforms in the business and industry sector, the demand for…See More
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