Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailored ads and messaging.
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On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…
First, I’ll preface by saying I have great admiration for managers, upper management and dealers. They are usually very intelligent, courageous, and have worked hard all of their lives. They are usually great stewards of the money and got where they are making a lot more good decisions than bad. Read further…
Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged.
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
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Host Dane Saville gets Macho to break down some…Continue
My friend David Lewis wrote a blog suggesting the 'Trial Close' is an outdated concept and that it bothers the customer and you should stop using trial closes immediately. But really?
One of my favorite trial closes, "do you guys have…Continue
As I continue with the third in a series of articles on the topic of generational leadership it’s important to prioritize focusing less on what makes each generation different, or what makes different generations “difficult,” and instead…
Disappointments are a fact of life. The question isn't whether we'll experience them, but whether we'll use them to our advantage and get better because of them; or, be abused by them when they happen, and let them hijack our attention, focus,…Continue
Greetings!We recently got a bunch of Tesla Model 3 vehicles via a private dealing with the sellers and its time, we want to flip them to get good money. As all of us know that Tesla vehicles are being treated in another way as compared to petrol and…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue