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Featured Blogs

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing…

Is Your Store Ready For Training?

I have been hired numerous times to perform training in stores that are not mentally or physically prepared for growth. Mentally, because their advisors think they are doing well enough and don’t see the growth potential in their position. Physically, because the shop is already full, or scheduled work is backed up for days. 

In order to help you get…

5 Ways to Modernize Your Owner Retention Program (ORP)

Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold customers, bring them back for service and continue servicing them until they’re ready to buy again.

 

These messages are a great way to communicate…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Dave's Corner

 

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Blog Posts

Who is Eating Your Profits?

Posted by Sally Whitesell on September 20, 2019 at 3:49pm 0 Comments

Sometimes you have to get rid of a bad apple. This article is an oldie, but goodie from our archives.

-by…

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Master the Art of Execution

Posted by Dave Anderson on August 26, 2019 at 11:07am 0 Comments

The reason most organizations fail to achieve desired results is because they lack an effective execution process that serves as a bridge from where the organization is at, to where it aspires to go. Many organizations start the year with a…

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dealerELITE for Sale ??

Posted by DealerELITE on September 7, 2019 at 1:01pm 0 Comments

dealerELITE available for Sale ???

If you have an interest contact Chris Saraceno 

at cbsaraceno@gmail.com or text me at 

321-960-6133

or 

Mike…

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When Counting Google Conversions that Shouldn’t Count

Posted by Jim Flint on September 3, 2019 at 7:00am 0 Comments

Tracking Google conversions as if they were the ultimate…

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Ali’s Transactional Call

Posted by Damian Boudreaux on August 22, 2019 at 1:38pm 0 Comments

Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the…

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Face and Fix These Four Excuses

Posted by Dave Anderson on August 20, 2019 at 2:00pm 0 Comments

Excuses are common amongst underachievers, and when you're trying to live the game changer life, the effects caused by making them are devastating to your potential. Game changers are in the habit of owning it, and not making as many excuses when…

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Google Ads Two Changes for Display

Posted by Jim Flint on August 16, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.…

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This Is Not A 30-Day Career

Posted by Damian Boudreaux on August 8, 2019 at 1:00pm 0 Comments

Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met…

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Just Show Up!

Posted by Damian Boudreaux on May 9, 2019 at 7:52am 0 Comments

Here we are again with the video series, Quality of Life.

Let’s start this week by taking a look at that…

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Welcome to DealerElite.net

Forum

Tax Time Advertising

Started by Brian Andersen in Advertising/Marketing Forum. Last reply by Reynalda Lor on Saturday. 7 Replies

I am curious what other dealers are doing to prepare for tax time?  We have multiple roof tops and do deep sub-prime.  We are heavy into Craigslist, just signed up with Cars.com and AutoTrader, have an in house web design team:  …Continue

Tags: tax, ads, advertising

Car Dealership Design Ideas?

Started by Reynalda Lor in General Forum for dealerELITE Members Sep 18. 0 Replies

Greetings!According to our marketing and HR teams, the sitting arrangements, interior and exterior designing of dealerships matter a lot to engage the potential customers. That's why we are looking to renovate and rearrange our entire store from…Continue

Tags: ideas, design, car, renovation, dealership

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

 
 
 

Latest Activity

Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
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Develop More Mental Toughness and Killer Instinct

No matter what level you're at, whatever your role, whatever your sport, if you're committed to…See More
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Our Monthly Webcast

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Bill Wittenmyer posted a video

#WittsWiseWords: Don't Let Your Ego Get in the Way of Your Paycheck

The best way to grow your team and grow your paycheck at the same time? In this edition of Witt's Wise Words, Bill Wittenmyer says keep your ego in check wit...
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Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
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Mike theCarGuy Correra posted a video

Are You Forgetting Your Dealership's Google My Business Page?

Account Manager Mike Correra explains why dealerships shouldn't neglect their Google My Business page in this video blog.
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Jim Flint posted a blog post
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Wendy Reeves posted a status
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Product videos – success mantra for startups

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