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How to Become a Digital Marketing Consultant

Owing to the extensive technological reforms in the business and industry sector, the demand for specialists like digital marketers or digital marketing consultants has risen comprehensively. With this ever-growing demand, an enormous supply is required to maintain a balance in this equation, therefore, creating a huge scope of opportunities in the digital marketing world.

Learn digital marketing…

eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions

Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers

 

Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showroom Credit Express, a significant enhancement to its popular online…

BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT

New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.

According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most likely reason to kill a deal.  The trade-in process remains largely inefficient, which is why Black Book and The Appraisal…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

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Blog Posts

How to Become a Digital Marketing Consultant

Posted by Yogesh Sashi on January 18, 2019 at 2:29am 0 Comments

Owing to the extensive technological reforms in the business and industry sector, the demand for specialists like digital marketers or digital marketing consultants has risen comprehensively. With this ever-growing demand, an enormous supply is…

Continue

eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions

Posted by Crystal Hartwell on January 17, 2019 at 1:12pm 0 Comments

Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and…

Continue

BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT

Posted by Black Book on January 17, 2019 at 11:04am 0 Comments

New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.

According to a recent…

Continue

Write Service Podcast: Episode 55- Are We Too Far Into Technology?

Posted by Jeff Cowan on January 17, 2019 at 10:30am 0 Comments

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This…

Continue

Digital License Plates Fully Authorized in Michigan

Posted by Crystal Hartwell on January 17, 2019 at 9:31am 0 Comments

New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver…

Continue

Car dealership advertising ideas to try in 2019

Posted by Cynthia Madison on January 17, 2019 at 9:04am 0 Comments

The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market…

Continue

Automotive marketing done by the book – boosting the success of your car dealership

Posted by Cynthia Madison on January 17, 2019 at 8:56am 0 Comments

Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers…

Continue

5 Tips to Prevent Phishing Attacks

Posted by Erik S. Nachbahr on January 17, 2019 at 8:05am 0 Comments

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.

 …

Continue

NEW BLACK BOOK WHITE PAPER HELPS LENDERS UNDERSTAND NEW CECL REQUIREMENTS

Posted by Black Book on January 16, 2019 at 10:20am 0 Comments

Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and…

Continue

What Data Really Matters to Dealers?

Posted by Brett Sutherlin on January 16, 2019 at 10:15am 0 Comments

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can…

Continue

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Welcome to DealerElite.net

Forum

Google Launches Auto Insurance Comparison Tool

Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3, 2018. 1 Reply

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue

Tags: care, self-driving, cars, autonomous

What about the other 90%

Started by Lizelle Landino in OTHER - Does Not Fit Any Predefined Category. Last reply by Les Gusky Aug 6, 2018. 1 Reply

How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers.  Let's say you are awesome and your website traffic converts "at best" at 10%,…Continue

Tags: Conversion, In-Market-Shoppers, Retention

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

 
 
 

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Latest Activity

Yogesh Sashi posted a blog post

How to Become a Digital Marketing Consultant

Owing to the extensive technological reforms in the business and industry sector, the demand for…See More
2 hours ago
Tony Provost posted a video
9 hours ago
Crystal Hartwell posted blog posts
16 hours ago
Jeff Cowan's blog post was featured

Write Service Podcast: Episode 55- Are We Too Far Into Technology?

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether…See More
16 hours ago
Black Book posted a blog post

BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT

New mobile platform combines market-reflective valuations with cash offers from live experts to…See More
18 hours ago
Jeff Cowan posted a blog post

Write Service Podcast: Episode 55- Are We Too Far Into Technology?

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether…See More
18 hours ago
Cynthia Madison posted blog posts
20 hours ago
Erik S. Nachbahr posted a blog post

5 Tips to Prevent Phishing Attacks

Phishing is the practice of sending targeted emails designed to lure employees into a number of…See More
21 hours ago

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