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Car dealership advertising ideas to try in 2019

The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market their business. It requires some fresh and unique marketing strategies to impress the audience nowadays, and to attract people’s attention. If you find yourself in this position, then the following advertising ideas will help you enter the car selling…

Automotive marketing done by the book – boosting the success of your car dealership

Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers appealing prices and making sure your customer service is in-check, the way you choose to market your business is critical. Marketing plays an essential role in competitive industries, it allows you to gain the exposure desired and create a powerful…

5 Tips to Prevent Phishing Attacks

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.

 

Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain…

Featured Discussion

Effective Tips to Keep Employees Engaged and Happy in Dealership

Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged. 

  • First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

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Blog Posts

Digital License Plates Fully Authorized in Michigan

Posted by Crystal Hartwell on January 17, 2019 at 9:31am 0 Comments

New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver…

Continue

Car dealership advertising ideas to try in 2019

Posted by Cynthia Madison on January 17, 2019 at 9:04am 0 Comments

The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market…

Continue

Automotive marketing done by the book – boosting the success of your car dealership

Posted by Cynthia Madison on January 17, 2019 at 8:56am 0 Comments

Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers…

Continue

5 Tips to Prevent Phishing Attacks

Posted by Erik S. Nachbahr on January 17, 2019 at 8:05am 0 Comments

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.

 …

Continue

NEW BLACK BOOK WHITE PAPER HELPS LENDERS UNDERSTAND NEW CECL REQUIREMENTS

Posted by Black Book on January 16, 2019 at 10:20am 0 Comments

Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and…

Continue

What Data Really Matters to Dealers?

Posted by Brett Sutherlin on January 16, 2019 at 10:15am 0 Comments

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can…

Continue

Broad Declines in the Market

Posted by Black Book on January 15, 2019 at 12:15pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Impression Share Bidding

Posted by Jim Flint on January 15, 2019 at 10:09am 0 Comments

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance…

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Auto/Mate Announces West Coast Expansion

Posted by Mike Esposito on January 14, 2019 at 9:45am 0 Comments

New customer support and installation teams in Arizona will accommodate growing demand from auto dealers nationwide

Albany, N.Y. – January 14, 2018Auto/Mate…

Continue

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Posted by Scot Eisenfelder on January 14, 2019 at 9:33am 0 Comments

Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five industry trends that have the potential to negatively impact auto dealership operations in 2019, unless dealers take immediate action.…

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Forum

Google Launches Auto Insurance Comparison Tool

Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3, 2018. 1 Reply

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue

Tags: care, self-driving, cars, autonomous

What about the other 90%

Started by Lizelle Landino in OTHER - Does Not Fit Any Predefined Category. Last reply by Les Gusky Aug 6, 2018. 1 Reply

How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers.  Let's say you are awesome and your website traffic converts "at best" at 10%,…Continue

Tags: Conversion, In-Market-Shoppers, Retention

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

 
 
 

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Digital License Plates Fully Authorized in Michigan

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