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Do You Know a Fabulous Female in the #Automotive Retail Industry?

For Immediate Release

David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.

Automotive dealerships typically employ 40-50 plus…

SUV and Pickup Truck Values Remained Stable Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan
Website: thejeffcowan.com

Click HERE to watch!…

Featured Discussion

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

What about the other 90%

How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers.  Let's say you are awesome and your website traffic converts "at best" at 10%, what do you do to capture the other 90% of online shoppers you have yet to identify? I think fishing in a big pond vs catching the fish already in your pond is where you have the most missed opportunities to identify.

According to…

Dave's Corner

 

Digital Dealer Conference

 

Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

Blog Posts

SUV and Pickup Truck Values Remained Stable Last Week

Posted by Black Book on September 25, 2018 at 1:30pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

Posted by Jeff Cowan on September 25, 2018 at 12:00pm 0 Comments

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned…

Continue

Here Are Easy Wins for Your Dealership’s Most Vital Pages

Posted by Dane Saville on September 25, 2018 at 11:59am 0 Comments

There are many enticing features for dealership websites that are simply ineffective bells and whistles. Here are a number of easy wins to generate more leads.…

Continue

What We’ve Got Here is a Failure to Communicate!

Posted by Brett Sutherlin on September 25, 2018 at 10:05am 0 Comments

Dealerships spend a lot of money on leads. The bigger the store, the…

Continue

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Posted by John Sternal on September 25, 2018 at 9:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at…

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How to Measure the Value of Professional Sales Training

Posted by Lois Burak on September 24, 2018 at 9:07pm 0 Comments

Any business entity that decides to take on the commitment of…

Continue

The Weakest Link in Data Attribution Part II: Data Standardization

Posted by Greg Geodakyan on September 24, 2018 at 10:03am 0 Comments

Today, too many dealerships rely on old attribution models, such as…

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Getting The Most Bang From Your Social Media Bucks

Posted by Paul Moran on September 24, 2018 at 9:50am 0 Comments

Today, it’s a well-known fact among dealers that a consistent presence…

Continue

Do You Want To Buy A Pickup? Here Are 4 Shocking Benefits Of Owning A Pickup Truck

Posted by Isabella Rossellinii on September 24, 2018 at 6:35am 0 Comments

According to cars.usnews.com, pickup trucks have become more popular because of all the roles they can play. Initially, pickups were dull and were created as simply as possible.…

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Forum

Google Launches Auto Insurance Comparison Tool

Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3. 1 Reply

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue

Tags: care, self-driving, cars, autonomous

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

Internet Mgr best practices

Started by Aaron Harris in Sales Forum. Last reply by Doug Davis Dec 7, 2013. 47 Replies

I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue

 
 
 

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Lois Burak posted a blog post
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Kyle Disher's video was featured
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Black Book posted a blog post

SUV and Pickup Truck Values Remained Stable Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
15 hours ago
Jeff Cowan posted a blog post

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to…See More
16 hours ago
Dane Saville posted a blog post

Here Are Easy Wins for Your Dealership’s Most Vital Pages

There are many enticing features for dealership websites that are simply ineffective bells and…See More
16 hours ago
Brett Sutherlin posted a blog post
18 hours ago
John Sternal posted a blog post
19 hours ago
Lois Burak's blog post was featured
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