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How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for dealership service departments. Whenever a…

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black. With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service departments are finding it more…

Featured Discussion

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

What about the other 90%

How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers.  Let's say you are awesome and your website traffic converts "at best" at 10%, what do you do to capture the other 90% of online shoppers you have yet to identify? I think fishing in a big pond vs catching the fish already in your pond is where you have the most missed opportunities to identify.

According to…

Events

Dave's Corner

 

Digital Dealer Conference

 

Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

Top Content 

1 The Benefits of Thinking Small

The Benefits of Thinking Small

Added by Marsh Buice on September 19, 2018

2 Google Launches Auto Insurance Comparison Tool

Google Launches Auto Insurance Comparison Tool

Posted by Mike Elliott on March 7, 2015

Blog Posts

How to Boost Your Recall Completion Rate

Posted by Scot Eisenfelder on September 21, 2018 at 10:40am 0 Comments

Today one of five vehicles on the road are under recall. This year…

Continue

Hello, is It Me You’re Looking For?

Posted by Chris Miller on September 21, 2018 at 10:30am 0 Comments

I frequently write about how, in my opinion, dealerships would be…

Continue

Don’t Miss Revenue Opportunities!!

Posted by Andy Church on September 21, 2018 at 9:56am 0 Comments

It is widely known that Service is the lifeblood of all dealerships…

Continue

Building Content for Fixed Ops on CDK Global

Posted by Chris Branum on September 20, 2018 at 7:30pm 0 Comments

If you need help with creating a…

Continue

Write Service Podcast: Episode 45- The Holes in Your Process

Posted by Jeff Cowan on September 20, 2018 at 12:00pm 0 Comments

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your…

Continue

Can You Sell Cars On Facebook Marketplace?

Posted by Todd Smith on September 20, 2018 at 10:00am 0 Comments

Since Facebook has exploded, businesses have all rushed to…

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BLACK BOOK HISTORY ADJUSTED VALUATIONS NOW INTEGRATED INTO DIMONT’S CLAIMS ADJUSTMENT SYSTEMS

Posted by Black Book on September 20, 2018 at 9:53am 0 Comments

Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims Adjustments

 

Black Book, a division of Hearst that provides industry-leading used vehicle…

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August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Posted by John Sternal on September 20, 2018 at 9:28am 0 Comments

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease…

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Happy customers grow your CSI

Posted by Thomas F. Jung on September 20, 2018 at 8:32am 0 Comments

Intuitively speaking, customer…

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Best Run about Boats For Family

Posted by Simon Hopes on September 20, 2018 at 8:32am 0 Comments

If you are searching for a boat that is great for the whole family but it is also quite satisfying to ride, you should think about getting the runabout boat, as that is still a staple of the boating family in many countries. These boats come in…

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Welcome to DealerElite.net

Forum

Google Launches Auto Insurance Comparison Tool

Started by Mike Elliott in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Sep 3. 1 Reply

With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue

Tags: care, self-driving, cars, autonomous

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19. 89 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue

Tags: for, auto, retailing, environments, work

Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Do women make better Car salespeople?

Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies

What  characteristics differentiate  the differences between a woman vs a man in selling autombiles  in today's marketplace?Continue

CRM advice needed, Small VW Dealership in Northwestern Pa

Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies

   I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue

Tags: Internet, Manager, Leads, Business, Development

Autotrader, Cars.com, what is your favorite 3rd party lead provider?

Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue

Tags: Dealix, Carsdirect, Cars.com, KBB, Zag

Finish this Sentence.....

Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies

If I was a new dealer opening up a new car dealership today, I would...............Continue

Hiring & Firing

Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies

Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet

Internet Mgr best practices

Started by Aaron Harris in Sales Forum. Last reply by Doug Davis Dec 7, 2013. 47 Replies

I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue

 
 
 

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Fixed Ops Marketing Strategy

Service, Parts, Accessories and Collision Marketing Strategy Group.Digital marketing ideas and…See More
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