The Buyers Guide To Car Covers
There are many different types of car covers available on the market, and before purchasing one, it…See More
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The Buyers Guide To Car Covers
There are many different types of car covers available on the market, and before purchasing one, it is important to find out which cover is best suited to you and your car. You will need to ask yourself a few basic questions; These are three basic, fundamental questions, that when you can answer them fully, you will be able to select the perfect cover for your car. Where you live will very much depend on what type of cover you get. Someone living in Phoenix, for…
Know The Really Cool Gifts For Gearheads!
In general, a gearheads is a person who is similarly referred to a mechanic or vehicle lover. They will be very much interested in the spare parts and tools of a car or some other heavy vehicles. Mostly they love wrencher and they need it must. If you are having a gearhead friend and want to present them a gift then you can visit the…
Is Your Digital Marketing Strategy Just OK?
To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.
Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.
Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…
Featured Discussion
Effective Tips to Keep Employees Engaged and Happy in Dealership
Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged.
- First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…
How Do You Define Management Competency?
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
Are You Looking at This the Right Way?
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
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Blog Posts
How are Women’s Brains Wired?
Posted by Anne Fleming on April 3, 2019 at 4:00pm 0 Comments 1 Like
What Customers are Thinking in YOUR Dealership…
ContinueChris Saraceno on the Get Ya Some Radio Show discussing the Theory of 5
Posted by Terry Lancaster on March 31, 2019 at 1:00am 0 Comments 3 Likes
"The auto industry can be such a great business," says Chris Saraceno. "But it also can be…
Continue
Write Service Podcast: Episode 62- Steps to Making Your Day Productive
Posted by Jeff Cowan on March 28, 2019 at 12:00pm 0 Comments 1 Like
This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership.…
ContinueHow to Avoid Survey Backfire
Posted by Sally Whitesell on March 22, 2019 at 4:30pm 2 Comments 1 Like
-by Sally Whitesell for AutoSuccess magazine
Customer satisfaction surveys have trained us as…
ContinueThe “Wow” is Worth It!
Posted by Dave Anderson on March 20, 2019 at 6:31pm 2 Comments 2 Likes
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better…
Continue How Did We Do?
Posted by Anne Fleming on March 20, 2019 at 5:29pm 0 Comments 1 Like
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:…
ContinueFixed Mindset or Growth Mindset?
Posted by Dave Anderson on March 19, 2019 at 10:59am 0 Comments 0 Likes
When it comes to your thinking, you either have a fixed mindset or a growth mindset. Because your thinking determines your behaviors and your behaviors determine your results, if you want to live the game changer life that yields high-performance…
Continue 100% Digital Doesn’t Mean 100% Coverage
Posted by Jim Flint on March 12, 2019 at 10:18am 0 Comments 1 Like
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the…
Why Getting Fired from a Company I Founded Changed my Life?
Posted by Todd Smith on March 5, 2019 at 10:13am 0 Comments 1 Like
Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing…
When it Comes to Technicians, Dealerships May Need a Bigger Boat
Posted by Chris Miller on March 7, 2019 at 10:31am 0 Comments 2 Likes
In my last blog,…
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Time Kills Deals
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Featured DealerELITE Members
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Forum
Brick-and-Mortar Auctions? or Online Auctions?
Started by Kelly Bianchi in Automotive Industry Future - Predictions. Last reply by Reynalda Lor Feb 27. 1 Reply 0 Likes
Will the digital revolution completely demolish traditional auctions? Will they find a new place in the virtual community? Which do you prefer now, and what is your future outlook for the auto auction industry?Continue
You know you work for a bad dealership when . . . .
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies 8 Likes
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Tags: for, auto, retailing, environments, work
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies 7 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
Do women make better Car salespeople?
Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies 6 Likes
What characteristics differentiate the differences between a woman vs a man in selling autombiles in today's marketplace?Continue
CRM advice needed, Small VW Dealership in Northwestern Pa
Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies 2 Likes
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
Tags: Internet, Manager, Leads, Business, Development
PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership
Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies 14 Likes
March 22nd, 2012 – Charlotte, NC - The…Continue
Tags: Service, Social Media, branding, Off-Site, Seminar
Autotrader, Cars.com, what is your favorite 3rd party lead provider?
Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies 4 Likes
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
Tags: Dealix, Carsdirect, Cars.com, KBB, Zag
Finish this Sentence.....
Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies 3 Likes
If I was a new dealer opening up a new car dealership today, I would...............Continue
Hiring & Firing
Started by DealerELITE in dE member "Did you know?". Last reply by Ricardo Rondinelli Oct 6, 2011. 50 Replies 2 Likes
Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet
Internet Mgr best practices
Started by Aaron Harris in Sales Forum. Last reply by Doug Davis Dec 7, 2013. 47 Replies 7 Likes
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue
Latest Activity
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Lois Burak posted a blog postIs Your Digital Marketing Strategy Just OK?
To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back…See More
Simon Hopes posted a blog postTop Five Tips for auto Intranet Setup
Setting up an intranet can be a daunting process for any business. After all, no matter how…See More
Joel posted a blog postWhy are Fridays Good?
For some, this is Good Friday. For others, it is TGI Friday (I don't mean the restaurant).What's…See More
Leading with Level One Accountability
There are four levels of accountability in any organization, and within the departments of that…See More
Cynthia Madison posted a blog postImportant considerations before buying your first car
Pollution became a matter of great importance in the past few years, considering the impact it has…See More
Bill Wittenmyer posted a videoFreebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebi...
Andy Church posted a videoProfit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Prof...
Jeff Cowan posted a blog postWrite Service Podcast: Episode 64- Holidays, Events, and Excuses
This week, Jeff covers three points about this maximizing this upcoming season of holidays and…See More
Stella Lemon posted a blog postBike Information with Bike Owner Details
Check bike information and registration details with Owner Details, RTO, Insurance, Make model,…See More
John Sternal posted a blog postSwapalease.com Announces Its Top Vehicles for The Summer
Users Voted on What They Believe are the Top Vehicles for the Summer Months Based on…See More
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