3 Strategies to Cultivate Enthusiastic and Loyal Fans
It costs most dealers about five times as much to acquire a new customer than to retain those they…See More
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3 Strategies to Cultivate Enthusiastic and Loyal Fans
It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.
That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…
Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
Predictive personalization key to matching precedent set by non-auto retailers
Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…
Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year
Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This marks the 10th straight year that Auto/Mate has won…
Featured Discussion
Effective Tips to Keep Employees Engaged and Happy in Dealership
Employee engagement means a lot in car dealership business. Engaged employees can make your business and disengaged employees can't only decrease the sales but can also lead customers' dissatisfaction and efficiency in organizational tasks. In this forum posts, I am going to tell you some effective tips to keep your employees engaged.
- First of all, as a boss of a car dealership business, you must need to understand the significance of employee engagement. You can read quality…
How Do You Define Management Competency?
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
Are You Looking at This the Right Way?
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
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Blog Posts
Former Dealer and Founder of Hire The Winners is subject of new documentary on his life "Wrestled Away" The Lee Kemp Story
Posted by Lee Kemp on October 21, 2019 at 6:09pm 0 Comments 1 Like
"Wrestled Away" The Lee Kemp Story was released globally on October 1, 2019 on most of the Video on Demand platforms including:
iTunes: https://t.co/nBw1YBSnNT
Amazon:… Continue
iTunes: https://t.co/nBw1YBSnNT
Amazon:… Continue
Four Steps to Productively Process Disappointment
Posted by Dave Anderson on October 15, 2019 at 11:04am 0 Comments 1 Like
Disappointments are a fact of life. The question isn't whether we'll experience them, but whether we'll use them to our advantage and get better because of them; or, be abused by them when they happen, and let them hijack our attention, focus,…
ContinueIs Your Store Ready For Training?
Posted by Sally Whitesell on October 11, 2019 at 3:16pm 0 Comments 0 Likes
I have been hired numerous times to perform training in stores that are not mentally or physically prepared for…
ContinueWho is Eating Your Profits?
Posted by Sally Whitesell on September 20, 2019 at 3:49pm 0 Comments 0 Likes
Sometimes you have to get rid of a bad apple. This article is an oldie, but goodie from our archives.
-by…
ContinueMaster the Art of Execution
Posted by Dave Anderson on August 26, 2019 at 11:07am 0 Comments 0 Likes
The reason most organizations fail to achieve desired results is because they lack an effective execution process that serves as a bridge from where the organization is at, to where it aspires to go. Many organizations start the year with a…
ContinuedealerELITE for Sale ??
Posted by DealerELITE on September 7, 2019 at 1:01pm 0 Comments 0 Likes
dealerELITE available for Sale ???
If you have an interest contact Chris Saraceno
at cbsaraceno@gmail.com or text me at
321-960-6133
or
Mike…
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When Counting Google Conversions that Shouldn’t Count
Posted by Jim Flint on September 3, 2019 at 7:00am 0 Comments 2 Likes
Ali’s Transactional Call
Posted by Damian Boudreaux on August 22, 2019 at 1:38pm 0 Comments 1 Like
Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the…
ContinueFace and Fix These Four Excuses
Posted by Dave Anderson on August 20, 2019 at 2:00pm 0 Comments 1 Like
Excuses are common amongst underachievers, and when you're trying to live the game changer life, the effects caused by making them are devastating to your potential. Game changers are in the habit of owning it, and not making as many excuses when…
Continue Google Ads Two Changes for Display
Posted by Jim Flint on August 16, 2019 at 6:00am 0 Comments 1 Like
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.…
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Forum
Tax Time Advertising
Started by Brian Andersen in Advertising/Marketing Forum. Last reply by Reynalda Lor Oct 12. 7 Replies 1 Like
I am curious what other dealers are doing to prepare for tax time? We have multiple roof tops and do deep sub-prime. We are heavy into Craigslist, just signed up with Cars.com and AutoTrader, have an in house web design team: …Continue
Tags: tax, ads, advertising
Need Suggestion About Car Audio System
Started by Reynalda Lor in Used Car Forum Oct 23. 0 Replies 0 Likes
Greetings!We recently purchased more than 12 pre-owned Toyota cars from a dealer-only auction. Though the engine quality is good but now, we are looking for its audio up-gradation. To attract our buyers, we are willing to update the audio system of…Continue
Things to Consider Before Getting Car Tyres in Winter?
Started by Reynalda Lor in General Forum for dealerELITE Members Oct 25. 0 Replies 0 Likes
Greetings!As winter is coming close and usually, a number of car owners complain about the tyres. In this regard, you need to understand that if you are living in snowy areas, then its time to change the tyres. Here, I am going to share a few tips…Continue
You know you work for a bad dealership when . . . .
Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Tim Pendergast Jul 19, 2018. 89 Replies 8 Likes
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Tags: for, auto, retailing, environments, work
Traditional Advertising, is it truly over as many might say?
Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies 7 Likes
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE
Do women make better Car salespeople?
Started by aaron kominsky in Women in the Auto Industry. Last reply by Ben Misra May 6, 2014. 77 Replies 6 Likes
What characteristics differentiate the differences between a woman vs a man in selling autombiles in today's marketplace?Continue
CRM advice needed, Small VW Dealership in Northwestern Pa
Started by Andrew Kappler in Dear Abby (dealerELITE) - Advice Needed. Last reply by Michael Robinson Ragsdale Mar 21, 2012. 72 Replies 2 Likes
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
Tags: Internet, Manager, Leads, Business, Development
PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealership
Started by David Johnson in General Forum for dealerELITE Members. Last reply by NANCY SIMMONS Apr 2, 2012. 63 Replies 14 Likes
March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference…Continue
Tags: Service, Social Media, branding, Off-Site, Seminar
Autotrader, Cars.com, what is your favorite 3rd party lead provider?
Started by Robert Hildreth in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by MANNY LUNA Sep 27, 2011. 58 Replies 4 Likes
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
Tags: Dealix, Carsdirect, Cars.com, KBB, Zag
Finish this Sentence.....
Started by NANCY SIMMONS in General Forum for dealerELITE Members. Last reply by Justin Wade Bagwell Aug 13, 2011. 58 Replies 3 Likes
If I was a new dealer opening up a new car dealership today, I would...............Continue
Latest Activity
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Scot Eisenfelder posted a blog postAuto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November…See More
Mike Esposito posted a blog postAuto/Mate Wins “Best Places to Work” Award for 10th Straight Year
Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48…See More
Truck Tarp Parts: Everything To Know About It!
If you own dump trucks then owning truck tarp parts is essential for you. With the help of truck…See More
Mike theCarGuy Correra posted a videoWhat You Shouldn't Overlook in Your Marketing Strategy
Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
Lehel Reeves posted a videoHow to Effectively Respond to Leads
Lehel Reeves shares a tip about how dealerships should respond to leads received from a consumer that converts through a video.
Bill Wittenmyer posted a video#WittsWiseWords: Ask Questions and Listen
Listening more and letting your customer do the talking is your greatest asset when closing a deal. Visit www.elead-crm.com Follow Us On: Twitter https://twi...
Inside the Consumer Buying Process: Choosing an Auto Dealership
There are many auto dealership options available to consumers, how does one narrow in on one…See More
Mike Esposito posted a blog postAuto/Mate Wraps Up User Summit in Nashville, TN
Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly…See More
Factors to Consider when Leasing a Car
Leasing has gained massive popularity over the years. A lease provides you with the duties of…See More
Michael Trasatti posted a videoA Key Piece to a Winning Organization
Mike Trasatti shares a key piece of advice every dealership should practice in order to increase the customer experience as well as grow their organization.
Drop the Leadership Lunacy
As I continue with the third in a series of articles on the topic of generational leadership it’s…See More
Mike theCarGuy Correra posted a videoOne Way to Stand Out When Following Up with Customers
Mike Correra shares a way that dealerships can stand out to their customers on special occasions.
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