Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity for dealership service departments. Whenever a…
The customer experience is key to building customer loyalty, increasing referrals and securing repeat…
It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black. With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service departments are finding it more…
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…
When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.
These days, however, I’m coaching my…
How do you maximize your website and website traffic to the fullest? Spending so many ad dollars and funds to acquire website traffic is such a investment for dealers. Let's say you are awesome and your website traffic converts "at best" at 10%, what do you do to capture the other 90% of online shoppers you have yet to identify? I think fishing in a big pond vs catching the fish already in your pond is where you have the most missed opportunities to identify.
Added by Marsh Buice on September 19, 2018
Posted by Mike Elliott on March 7, 2015
This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your…Continue
Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims Adjustments
Black Book, a division of Hearst that provides industry-leading used vehicle…Continue
Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect
Wantalease.com, the nation’s first online car lease marketplace for new lease…Continue
If you are searching for a boat that is great for the whole family but it is also quite satisfying to ride, you should think about getting the runabout boat, as that is still a staple of the boating family in many countries. These boats come in…Continue
With the growing popularity of care share programs, self-driving technology could be a game changer for urban traffic systems. A new study looks at how the Swedish capital's transport grid could be transformed. A fleet of shared self-driving cars in…Continue
We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused…Continue
Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than…Continue
I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to…Continue
March 22nd, 2012 – Charlotte, NC - The…Continue
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be…Continue
I am looking for any advice from anyone who has experience with succesful internet departments.Our dealership operation currently does not have one person who is responsible for all leads or internet activity as a whole. We currently have three of…Continue