John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs

Dealer Image Pro Evaluates State of Dealership Photo Merchandising In 2023 SACRAMENTO, CA (March 9, 2023) – Dealer Image Pro, a leader in proprietary in-house photo, video, 360° and window-sticker software for automotive dealerships, today announced results from a survey it…See More
Mar 10
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John Sternal posted a blog post

How The Super Bowl Spawned New Video Creativity Within the Automotive Industry

Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years[1].Whether it was comedian Will Ferrell pitching public acceptance for electric vehicles (EVs) on behalf of GM or…See More
Mar 1
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John Sternal posted a blog post

How dealers and their partners can build the right omni-channel experience using seamless and effective verification tools

The U.S. economy entering 2023 is much more strained compared to even the early days of the pandemic just a few short years ago. Inflation continues to affect U.S. retail and automotive shoppers, with ongoing fears of a recession this year. Vehicle prices are still extremely high and now there’s even talk of gas prices rising again. However, auto retailers and their lender and OEM partners continue to push forward, knowing that despite the economic pressures and higher prices from interest…See More
Feb 21
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John Sternal posted a blog post

Dealer Image Pro Industry Survey Shows Nearly Half of Automotive Dealers Are Not Satisfied With Their Automotive Merchandising Preferred Vendors

Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 SACRAMENTO, CA (January 23, 2023) – Ahead of exhibiting at the National Automobile Dealers Association (NADA) Show, January 26-29 in Dallas, TX (booth #4151), Dealer Image Pro, a leader in professional photo, video and 360-degree software for automotive dealerships, today announced results from a survey it commissioned to better understand the level of satisfaction dealers are…See More
Jan 24
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John Sternal posted a blog post

PURECARS GROWS EXECUTIVE LEADERSHIP TEAM BY APPOINTING BRYAN URROZ AS CHIEF FINANCIAL OFFICER; MATTHEW GRONER AS CHIEF PRODUCT OFFICER

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy, operations and…See More
Jan 9
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John Sternal posted blog posts
Dec 8, 2022
John Sternal posted a blog post

How Automotive Investors Can Access Better Transparency In Their Due Diligence

Getting sued is an automotive company’s worst nightmare. Litigation isn’t just a problem because it consumes a lot of time and adds to executive stress levels, it can also be extremely expensive, too. Billable hours for top litigants can exceed $500 per hour, and each lawsuit can cost hundreds of thousands of dollars, too.  But lawsuits happen, good or bad. And it’s important that shareholders, investment firms and those individuals investing in automotive brands have proper visibility into…See More
Dec 1, 2022
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John Sternal posted a blog post

Why your next new sale should probably come from the service garage – and how to make it happen

For years, dealers have been using increasingly sophisticated marketing data and technologies to aid in their equity mining and conquesting efforts. But today, leading retailers have found an even more competitive edge by leveraging data and resources that combine the powers of equity mining in the service lane. Combined with solutions that include equity calculators, smart dealers are now easily integrating credit-first soft-pull tools into their daily workflows to build additional conquest…See More
Nov 2, 2022
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John Sternal posted blog posts
Oct 26, 2022
John Sternal posted blog posts
Oct 24, 2022
John Sternal posted a blog post

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES  ATLANTA – (September 27, 2022) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today a new Industry white paper: "5 Key Takeaways from the 2022 PureCars Digital Advertising Survey". The paper looks at specific digital advertising trends facing auto dealers in today's economy and offers key takeaways to help their businesses…See More
Sep 27, 2022
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John Sternal posted blog posts
Sep 21, 2022
John Sternal posted a blog post

95% of dealers are not doing enough in their stores or online to prevent fraud

Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are still plenty of threats of fraud to be on the lookout for – fraud that can harm both the consumer and the dealer/lender. Online car-buying scams are widespread today and can take the form of fake ads, gift card rip-offs, fraudulent wire transfers, title washing, curbstoning,…See More
Sep 13, 2022
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John Sternal's blog post was featured

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 17, 2022
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John Sternal posted a blog post

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 2, 2022
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John Sternal posted a blog post

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry survey it commissioned to better understand how many automotive professionals…See More
Jul 27, 2022
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Vendor Partner
What company do you work for (or own)?
Merit Mile
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Director
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http://meritmile.com
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Google
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John Sternal's Blog

Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs

Posted on March 9, 2023 at 9:30am 0 Comments

Dealer Image Pro Evaluates State of Dealership Photo Merchandising In 2023 …

Continue

How The Super Bowl Spawned New Video Creativity Within the Automotive Industry

Posted on March 1, 2023 at 8:00am 0 Comments

Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years[1].

Whether it was comedian Will Ferrell pitching public acceptance for electric vehicles (EVs) on behalf of GM or…

Continue

How dealers and their partners can build the right omni-channel experience using seamless and effective verification tools

Posted on February 21, 2023 at 1:57pm 0 Comments

The U.S. economy entering 2023 is much more strained compared to even the early days of the pandemic just a few short years ago. Inflation continues to affect U.S. retail and automotive shoppers, with ongoing fears of a recession this year. Vehicle prices are still extremely high and now there’s even talk of gas prices rising again.

 

However, auto retailers and their lender and OEM partners continue to push forward, knowing that despite the economic pressures and higher prices…

Continue

Dealer Image Pro Industry Survey Shows Nearly Half of Automotive Dealers Are Not Satisfied With Their Automotive Merchandising Preferred Vendors

Posted on January 23, 2023 at 1:00pm 0 Comments

Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 …

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