John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

PURECARS APPOINTS GUY SUPER AS CRO, AND KATE COLACELLI AS CMO

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the appointments of Guy Super as Chief Revenue Officer, and Kate Colacelli as Chief Marketing Officer.  With nearly 20 years of industry experience, Super joins PureCars after serving as Vice President of Sales for Outsell, where he was responsible for accelerating nationwide growth for the company’s customer engagement platform. Prior to joining Outsell, he was an award-winning…See More
Tuesday
John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION RELEASES AUTOMOTIVE INDUSTRY’S SECOND IN-DEPTH REPORT ON F&I PRODUCT TRENDS AND OUTLOOK

Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, announced today the release of its second F&I Trends Report, an in-depth look at the trends and insights shaping F&I products; how auto dealerships are using F&I products in 2021; and the outlook of F&I products used by dealerships for the second half of the year. Click here to download the…See More
Sep 13
John Sternal posted a blog post

Swapalease.com Releases Latest Figures on Lease Credit Approvals Showing an Increase for July

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.0% approval rate in July. The approval rate is an increase from the 67.6% rate in June.     The July number is also higher than the approval rate at the same time last year, when the approval rate was only at 65.1% after a few months of the pandemic setting in. The increase indicates consumer credit levels are also holding steady as more people are vaccinated from…See More
Aug 23
John Sternal posted a blog post

SWAPALEASE.COM Q2 LEASE TRENDS REPORT SHOWS MORE DRIVERS OPTING FOR LONGER LEASE TERMS; TESLA SEARCHES UP SIGNIFICANTLY

Brands With Unfavorable Lease Policies Continue to See Lower Brand Loyalty    CINCINNATI, OHIO (August 10, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its second-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the second quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite…See More
Aug 10
John Sternal posted a blog post

PURECARS INDUSTRY SURVEY SHOWS JUST HOW MUCH DEALER BUSINESS MODELS HAVE CHANGED SINCE THE PANDEMIC

Digital Retailing, digital advertising & how customers budget their payments are just a few ways dealers have had to adapt over the last year ATLANTA – (July 27, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of a recent dealer survey that sheds light on how their business has changed since the onset of the pandemic. From the tools they use to entice customers, how customers now transact, to the type of…See More
Jul 27
John Sternal posted a blog post

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING A SLIGHT DECREASE FOR JUNE

                         Lease Credit Approvals Reached 67.6% in June; Down Slightly from 69.9% in May   CINCINNATI, OHIO (July 20, 2021) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in June. The approval rate is a small decrease from the 69.9% approval rate in May.   The June number, although lower than last month's rate, is higher than the same time last year, when the approval rate was at 67.1% right at the…See More
Jul 20
John Sternal posted a blog post

PURECARS TECHNOLOGIES COMPLETES STRATEGIC ACQUISITION OF AUTOMOTIVE FINTECH SAAS PROVIDER TRUPAYMENTS

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping experience to their customers.ATLANTA – (July 12, 2021) – PureCars®, a leading martech and advertising intelligence provider for automotive retailers and marketers, today announced its acquisition of shopping personalization (DXP) and fintech platform,…See More
Jul 12
John Sternal posted a blog post

JEREMY ANSPACH’S NEW BOOK REVEALS THE “BLIND SPOTS” THAT HAVE PREVENTED AUTO DEALERS FROM CONNECTING TO TODAY’S CAR BUYERS

“Blind Spots” is a fact-based guidebook for automotive retailers, providing proven, easily executable solutions that help them reduce their ad costs per sale and repair order (RO), increase market share, boost their profitability and gain a powerful advantage over their competition.ATLANTA – (June 29, 2021) – For many years, auto dealers have operated under the same playbook but have been expecting different results that are necessary to adapt to a changing market. In most cases, they simply…See More
Jul 1
John Sternal posted a blog post

PURECARS’ LAUREN DONALSON RECOGNIZED IN AUTOSUCCESS WOMEN AT THE WHEEL PROGRAM

Inaugural Awards Honored 19 Women From Across The Automotive IndustryATLANTA – (June 22, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was recognized in the inaugural “Women at the Wheel” awards by AutoSuccess magazine. The class of 19 award winners appears in a special section of the magazine’s June 2021 issue as well as online at AutoSuccessOnline.com and in social media promotions.   “Our Women at the…See More
Jun 22
John Sternal posted blog posts
Jun 9
John Sternal posted a blog post

PURECARS ANNOUNCES THE ALL NEW PRO DEALER PLATFORM

Pro Dealer Represents a Disruptive New Approach to Automotive Martech that is Built to Deliver More Profit Margin and Lower Waste on Every Transaction     ATLANTA – (June 2, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has launched its new Pro Dealer MarTech platform with industry-leading features, analytics and reporting. Visit www.purecars.com/pro to schedule a…See More
Jun 2
John Sternal posted a blog post

PURECARS INDUSTRY SURVEY SHOWS WHERE CONSUMERS ARE MOST LEVERAGING DIGITAL RETAILING ONE YEAR INTO THE PANDEMIC

Survey Also Reveals How Changing Advertising Trends Are Reshaping Which Channels And Tactics Are Driving More Customers Into Showrooms   ATLANTA – (May 17, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of its latest industry survey that shows which digital retailing tools automotive shoppers are using the most today, approximately one year into the pandemic.   PureCars commissioned an online survey that was…See More
May 17
John Sternal posted blog posts
Apr 20
John Sternal posted a blog post

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING ANOTHER SLIGHT INCREASE FOR MARCH

Lease Credit Approvals Reached 72.9% in March; Up Slightly from 70.8% in February    Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in March. The approval rate is a slight increase from the 70.8% approval mark in February.   The March number is also higher than the same time last year, when the approval rate was at 69.3% right at the beginning of the pandemic. The steady, incremental increase indicates consumer…See More
Apr 14
John Sternal posted a blog post

SWAPALEASE.COM LAUNCHES LEASE SWAP PROGRAM FOR USED AND CERTIFIED PRE-OWNED LEASE DEALS

More Manufacturers Are Launching Used Lease Pilot Programs    Swapalease.com, the nation’s largest car lease marketplace, announced today it has launched a Used Lease Swap program that makes it easier for drivers of used leases to exit their lease contract by finding someone else to take over the remaining portion of the lease.  Demand for used and certified pre-owned vehicles are increasingly in more demand as the industry continues to struggle with supply of new cars and trucks due to the…See More
Apr 12
John Sternal posted a blog post

February Auto Lease Payments Down for Honda and Toyota Brands

While Many Lease Payments Hold Steady, Some Brands Decrease Monthly Rates While Others  Test an Increase in Rates Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February. Many lease payments are holding steady from January to February. However, there are a few car brands continuing to lower monthly rates while others increase their rates. Like last month, both Honda and Toyota are continuing…See More
Mar 22

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Vendor Partner
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Merit Mile
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Director
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http://meritmile.com
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John Sternal's Blog

PURECARS APPOINTS GUY SUPER AS CRO, AND KATE COLACELLI AS CMO

Posted on September 21, 2021 at 9:14am 0 Comments

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the appointments of Guy Super as Chief Revenue Officer, and Kate Colacelli as Chief Marketing Officer. 

 

With nearly 20 years of industry experience, Super joins PureCars after serving as Vice President of Sales for Outsell, where he was responsible for accelerating nationwide growth for the company’s customer engagement platform. Prior to joining Outsell, he was…

Continue

PROTECTIVE ASSET PROTECTION RELEASES AUTOMOTIVE INDUSTRY’S SECOND IN-DEPTH REPORT ON F&I PRODUCT TRENDS AND OUTLOOK

Posted on September 13, 2021 at 1:43pm 0 Comments

Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, announced today the release of its second F&I Trends Report, an in-depth look at the trends and insights shaping F&I products; how auto dealerships are using F&I products in 2021; and the outlook of F&I products used by dealerships for the second half of the year. Click here to download…

Continue

Swapalease.com Releases Latest Figures on Lease Credit Approvals Showing an Increase for July

Posted on August 23, 2021 at 4:31pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.0% approval rate in July. The approval rate is an increase from the 67.6% rate in June.   

 

The July number is also higher than the approval rate at the same time last year, when the approval rate was only at 65.1% after a few months of the pandemic setting in. The increase indicates consumer credit levels are also…

Continue

SWAPALEASE.COM Q2 LEASE TRENDS REPORT SHOWS MORE DRIVERS OPTING FOR LONGER LEASE TERMS; TESLA SEARCHES UP SIGNIFICANTLY

Posted on August 10, 2021 at 10:43am 0 Comments

Brands With Unfavorable Lease Policies Continue to See Lower Brand Loyalty   

 

CINCINNATI, OHIO (August 10, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its second-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the…

Continue

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