John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

Dealer Image Pro Industry Survey Shows Nearly Half of Automotive Dealers Are Not Satisfied With Their Automotive Merchandising Preferred Vendors

Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 SACRAMENTO, CA (January 23, 2023) – Ahead of exhibiting at the National Automobile Dealers Association (NADA) Show, January 26-29 in Dallas, TX (booth #4151), Dealer Image Pro, a leader in professional photo, video and 360-degree software for automotive dealerships, today announced results from a survey it commissioned to better understand the level of satisfaction dealers are…See More
Jan 24
John Sternal posted a blog post

PURECARS GROWS EXECUTIVE LEADERSHIP TEAM BY APPOINTING BRYAN URROZ AS CHIEF FINANCIAL OFFICER; MATTHEW GRONER AS CHIEF PRODUCT OFFICER

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy, operations and…See More
Jan 9
John Sternal posted blog posts
Dec 8, 2022
John Sternal posted a blog post

How Automotive Investors Can Access Better Transparency In Their Due Diligence

Getting sued is an automotive company’s worst nightmare. Litigation isn’t just a problem because it consumes a lot of time and adds to executive stress levels, it can also be extremely expensive, too. Billable hours for top litigants can exceed $500 per hour, and each lawsuit can cost hundreds of thousands of dollars, too.  But lawsuits happen, good or bad. And it’s important that shareholders, investment firms and those individuals investing in automotive brands have proper visibility into…See More
Dec 1, 2022
John Sternal posted a blog post

Why your next new sale should probably come from the service garage – and how to make it happen

For years, dealers have been using increasingly sophisticated marketing data and technologies to aid in their equity mining and conquesting efforts. But today, leading retailers have found an even more competitive edge by leveraging data and resources that combine the powers of equity mining in the service lane. Combined with solutions that include equity calculators, smart dealers are now easily integrating credit-first soft-pull tools into their daily workflows to build additional conquest…See More
Nov 2, 2022
John Sternal posted blog posts
Oct 26, 2022
John Sternal posted blog posts
Oct 24, 2022
John Sternal posted a blog post

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES  ATLANTA – (September 27, 2022) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today a new Industry white paper: "5 Key Takeaways from the 2022 PureCars Digital Advertising Survey". The paper looks at specific digital advertising trends facing auto dealers in today's economy and offers key takeaways to help their businesses…See More
Sep 27, 2022
John Sternal posted blog posts
Sep 21, 2022
John Sternal posted a blog post

95% of dealers are not doing enough in their stores or online to prevent fraud

Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are still plenty of threats of fraud to be on the lookout for – fraud that can harm both the consumer and the dealer/lender. Online car-buying scams are widespread today and can take the form of fake ads, gift card rip-offs, fraudulent wire transfers, title washing, curbstoning,…See More
Sep 13, 2022
John Sternal's blog post was featured

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 17, 2022
John Sternal posted a blog post

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 2, 2022
John Sternal posted a blog post

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry survey it commissioned to better understand how many automotive professionals…See More
Jul 27, 2022
John Sternal posted a blog post

Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.According to a recent survey…See More
Jul 18, 2022
John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION ANNOUNCES NEW PROFESSIONAL TRAINING CURRICULUM PROGRAM FOR DEALERS & THEIR F&I STAFF

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country. Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn Learning, 2021), and 94% of employees…See More
Jul 14, 2022
John Sternal posted a blog post

WOLTERS KLUWER UNVEILS AUTO FINANCE DIGITAL TRANSFORMATION INDEX FOR THE FIRST QUARTER

NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from paper-based finance back-office processes to digital. Click here to see the…See More
May 24, 2022

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Merit Mile
What is your current position within your organization?
Director
What is your company website?
http://meritmile.com
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Google
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We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Dealer Image Pro Industry Survey Shows Nearly Half of Automotive Dealers Are Not Satisfied With Their Automotive Merchandising Preferred Vendors

Posted on January 23, 2023 at 1:00pm 0 Comments

Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 …

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PURECARS GROWS EXECUTIVE LEADERSHIP TEAM BY APPOINTING BRYAN URROZ AS CHIEF FINANCIAL OFFICER; MATTHEW GRONER AS CHIEF PRODUCT OFFICER

Posted on January 9, 2023 at 10:21am 0 Comments

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy,…

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WOLTERS KLUWER INDUSTRY SURVEY SHOWS WHERE AUTOMOTIVE AND AUTO FINANCE PROFESSIONALS ARE MAKING PROGRESS IN ADOPTING DIGITAL TOOLS

Posted on December 8, 2022 at 11:37am 0 Comments

WOLTERS KLUWER INDUSTRY SURVEY SHOWS WHERE AUTOMOTIVE AND AUTO FINANCE PROFESSIONALS ARE MAKING PROGRESS IN ADOPTING DIGITAL TOOLS

While eSignature and eContracting Technologies Becoming More Widespread, Digital eVault Tools for Securitization & Collateralization Now Major Focus for 2023

 

NEW YORK – December 8, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced…

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How Window Sticker and Buyer's Guide Generation Solutions Can Streamline the Automotive Retail Process

Posted on December 8, 2022 at 9:31am 0 Comments

When browsing for a new or used vehicle at a dealership, the first thing consumers tend to examine is the window sticker and buyer’s guides on the vehicle’s window. Especially with window stickers being required for new vehicles under the Automobile Information Disclosure Act of 1958[1] and buyer’s guides being required for used vehicles under the Federal Trade Commission’s (FTC) Used Car Rule…

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