John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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Latest Activity

John Sternal posted a blog post

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%. The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October of 2016. The modest increase comes as no…See More
Thursday
John Sternal posted a blog post

5 “Seriously Scary” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the CountrySwapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday.  Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.The “seriously scary” lease deals are as follows:Chevrolet…See More
Oct 31
John Sternal posted a blog post

Equifax Names Byron McDuffee Automotive General Manager

Seasoned automotive technology veteran will help Equifax drive innovative solutions for customers Equifax Inc. (NYSE:  EFX), a global information solutions company, announced today it has named Byron McDuffee automotive general manager. He will be responsible for leading the company’s automotive business, focusing on expanding enterprise solutions sales opportunities within the automotive market, as well as the continued development of strategic…See More
Oct 29
John Sternal posted blog posts
Oct 23
John Sternal posted a blog post

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are being considered and researched along the Southeastern coastal region of the U.S. following the storm.Jumpstart experts analyzed the Florence-affected areas and compared regional shopping growth to national growth to see where certain body styles or…See More
Oct 22
John Sternal posted blog posts
Oct 16
John Sternal posted a blog post

Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to test drive or purchase a car or truck. This insight is courtesy of the latest study from Jumpstart Automotive Media and Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The study, available by clicking…See More
Oct 9
John Sternal posted a blog post

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Announces Most Practical Vehicles for College AthletesSwapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports ActivitiesCincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively…See More
Oct 8
John Sternal posted a blog post

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process still carries an air…See More
Sep 25
John Sternal posted a blog post

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take EffectWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles and 2019 models…See More
Sep 20
John Sternal posted blog posts
Sep 11
John Sternal posted a blog post

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car ShoppingJumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.Based in Boston, iSeeCars aggregates all listings of new and used cars for sale…See More
Sep 5
John Sternal posted a blog post

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth compared to June in the…See More
Aug 30
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription ServicesSwapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.While the majority of those polled said the New York Giants (10.8%) are their favorite football team, a…See More
Aug 28
John Sternal posted a blog post

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

 Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive OffersCINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the previous quarter, while GMC (-13%), Lexus (-13%),…See More
Aug 16

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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Merit Mile
What is your current position within your organization?
Director
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http://meritmile.com
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Google
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We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Posted on November 15, 2018 at 11:43am 0 Comments

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.

 

The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October…

Continue

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Posted on November 7, 2018 at 10:58am 0 Comments

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for their…

Continue

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Posted on November 6, 2018 at 2:20pm 0 Comments

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for…

Continue

5 “Seriously Scary” Lease Deals for Halloween

Posted on October 31, 2018 at 11:09am 0 Comments

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country

Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday.  Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.

The “seriously scary”…

Continue

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