John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with their vehicle photos.  Shooting at The Wrong Time of DayWhen shooting…See More
Aug 2
John Sternal posted a blog post

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry survey it commissioned to better understand how many automotive professionals…See More
Jul 27
John Sternal posted a blog post

Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.According to a recent survey…See More
Jul 18
John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION ANNOUNCES NEW PROFESSIONAL TRAINING CURRICULUM PROGRAM FOR DEALERS & THEIR F&I STAFF

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country. Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn Learning, 2021), and 94% of employees…See More
Jul 14
John Sternal posted a blog post

WOLTERS KLUWER UNVEILS AUTO FINANCE DIGITAL TRANSFORMATION INDEX FOR THE FIRST QUARTER

NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from paper-based finance back-office processes to digital. Click here to see the…See More
May 24
John Sternal posted a blog post

How Dealers Approach Vehicle Photography Different in Today’s Digital Retail World

A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at. Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and moving through the…See More
May 20
John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION EXTENDS RELATIONSHIP WITH RUMBLEON INC. TO FURTHER EXTEND F&I OFFERINGS THROUGHOUT THE POWERSPORTS

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers. The powersports market experienced record growth during 2021, with the industry expected…See More
Apr 25
John Sternal posted a blog post

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division March 21, 2022 (Birmingham, Ala.) – Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today that its principal subsidiary, Protective Life Insurance Company (“Protective Life”), has entered into…See More
Mar 21
John Sternal posted a blog post

MARKET SCAN DEBUTS ITS mScope® OEM ANALYTICS SOLUTION AT NADA 2022

Market Scan is poised to continue its extraordinary growth through the introduction of the Industry’s first and only Analytics Solution that empowers OEMs to design precise and targeted incentive and rebate programs – in REAL TIMECamarillo, California (March 8, 2022) –Market Scan Information Systems, Inc., an industry-leading Automotive Payments as a Service™ and analytics solutions provider, announced today it will introduce a new OEM analytics solution, mScope®, at the NADA Show in Las Vegas,…See More
Mar 8
John Sternal posted a blog post

Protective Asset Protection Launches New Brand Identity for Automotive

Protective Asset Protection, a leading provider of F&I programs, services and the Protective dealer owned warranty company program, enters 2022 promoting the new Protective brand identity to the automotive, marine and powersport industries.The new brand identity was formally launched in September 2021, and exemplifies Protective’s 114-year commitment of putting people first, delivering on promises and striving to do more for its customers, business partners, employees and communities. The…See More
Feb 22
John Sternal posted a blog post

SWAPALEASE.COM RELEASES Q4 AUTO LEASE TRENDS REPORT

Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases   CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021. Click here to view the full report.  According to the data in the report, Americans are…See More
Feb 15
John Sternal posted a blog post

PURECARS NAMED A PARTNER IN GOOGLE’S ‘CARS FOR SALE’ PILOT PROGRAM FOR MAZDA DEALERS

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.The Cars for Sale Pilot Program enables PureCars’ Mazda dealer partners to showcase their inventory directly on Google Business Profile through Google’s new Cars for Sale pilot feature. The pilot program allows car shoppers searching for a local Mazda dealership on Google to…See More
Feb 10
John Sternal posted a blog post

PURECARS HAS BEEN NAMED A 2022 GOOGLE PREMIER PARTNER

ATLANTA – (February 8, 2022) – Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.PureCars is part of a select group of Premier Partners in the Google Partners program. This…See More
Feb 8
John Sternal posted a blog post

AutoLeadStar announced its seamless API-level integration with FUSE

Miami, FL Feb 4, 2022 AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple.  As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer experiences.  “We believe that data connectivity and orchestration is the…See More
Feb 4
John Sternal posted a blog post

Derq and CT Partner with the City of Fremont on Fremont Boulevard Safe and Smart Corridor Project

The City of Fremont Taps Derq as Intersection Analytics Systems Expert to Deploy AI Technology at 37 Intersections Along Fremont Boulevard for Safer Roadways for Drivers and PedestriansCharlotte, NC (December 7, 2021) - DERQ, a Detroit-based technology company, and their partner CT Group, a leading intelligent transportation systems…See More
Dec 8, 2021
John Sternal posted a blog post

SWAPALEASE.COM Q3 LEASE TRENDS REPORT SHOWS INCREASE IN LEASE PAYMENTS AND PEOPLE LOOKING TO ESCAPE LEASES EARLIER

CINCINNATI, OHIO (November 30, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its third-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the third quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite for domestic versus foreign lease vehicles. Swapalease.com studies lease market…See More
Nov 30, 2021

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Merit Mile
What is your current position within your organization?
Director
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http://meritmile.com
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Google
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We are interested in sharing automotive insight, data and trends.

John Sternal's Blog

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

Posted on August 2, 2022 at 3:48pm 0 Comments

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  

I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” 

That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…

Continue

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

Posted on July 27, 2022 at 9:58am 0 Comments

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

 

Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes

 

NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…

Continue

Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape

Posted on July 18, 2022 at 4:10pm 0 Comments

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.

According to a recent survey…

Continue

PROTECTIVE ASSET PROTECTION ANNOUNCES NEW PROFESSIONAL TRAINING CURRICULUM PROGRAM FOR DEALERS & THEIR F&I STAFF

Posted on July 14, 2022 at 11:51am 0 Comments

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country.

 

Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn…

Continue

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