John Sternal's Blog (406)

PURECARS APPOINTS GUY SUPER AS CRO, AND KATE COLACELLI AS CMO

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the appointments of Guy Super as Chief Revenue Officer, and Kate Colacelli as Chief Marketing Officer. 

 

With nearly 20 years of industry experience, Super joins PureCars after serving as Vice President of Sales for Outsell, where he was responsible for accelerating nationwide growth for the company’s customer engagement platform. Prior to joining Outsell, he was…

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Added by John Sternal on September 21, 2021 at 9:14am — No Comments

PROTECTIVE ASSET PROTECTION RELEASES AUTOMOTIVE INDUSTRY’S SECOND IN-DEPTH REPORT ON F&I PRODUCT TRENDS AND OUTLOOK

Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, announced today the release of its second F&I Trends Report, an in-depth look at the trends and insights shaping F&I products; how auto dealerships are using F&I products in 2021; and the outlook of F&I products used by dealerships for the second half of the year. Click here to download…

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Added by John Sternal on September 13, 2021 at 1:43pm — No Comments

Swapalease.com Releases Latest Figures on Lease Credit Approvals Showing an Increase for July

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.0% approval rate in July. The approval rate is an increase from the 67.6% rate in June.   

 

The July number is also higher than the approval rate at the same time last year, when the approval rate was only at 65.1% after a few months of the pandemic setting in. The increase indicates consumer credit levels are also…

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Added by John Sternal on August 23, 2021 at 4:31pm — No Comments

SWAPALEASE.COM Q2 LEASE TRENDS REPORT SHOWS MORE DRIVERS OPTING FOR LONGER LEASE TERMS; TESLA SEARCHES UP SIGNIFICANTLY

Brands With Unfavorable Lease Policies Continue to See Lower Brand Loyalty   

 

CINCINNATI, OHIO (August 10, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its second-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the…

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Added by John Sternal on August 10, 2021 at 10:43am — No Comments

PURECARS INDUSTRY SURVEY SHOWS JUST HOW MUCH DEALER BUSINESS MODELS HAVE CHANGED SINCE THE PANDEMIC

Digital Retailing, digital advertising & how customers budget their payments are just a few ways dealers have had to adapt over the last year

 

ATLANTA – (July 27, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of a recent dealer survey that sheds light on how their business has changed since the onset of the pandemic. From the tools they use to entice customers, how…

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Added by John Sternal on July 27, 2021 at 2:12pm — No Comments

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING A SLIGHT DECREASE FOR JUNE

                         Lease Credit Approvals Reached 67.6% in June; Down Slightly from 69.9% in May 

  

CINCINNATI, OHIO (July 20, 2021) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in June. The approval rate is a small decrease from the 69.9% approval rate in…

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Added by John Sternal on July 20, 2021 at 4:18pm — No Comments

PURECARS TECHNOLOGIES COMPLETES STRATEGIC ACQUISITION OF AUTOMOTIVE FINTECH SAAS PROVIDER TRUPAYMENTS

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping experience to their customers.

ATLANTA – (July 12, 2021) – PureCars®, a leading martech and advertising intelligence provider for automotive retailers and marketers, today announced its acquisition of…

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Added by John Sternal on July 12, 2021 at 10:21am — No Comments

JEREMY ANSPACH’S NEW BOOK REVEALS THE “BLIND SPOTS” THAT HAVE PREVENTED AUTO DEALERS FROM CONNECTING TO TODAY’S CAR BUYERS

“Blind Spots” is a fact-based guidebook for automotive retailers, providing proven, easily executable solutions that help them reduce their ad costs per sale and repair order (RO), increase market share, boost their profitability and gain a powerful advantage over their competition.

ATLANTA – (June 29, 2021) – For many years, auto dealers have operated under the same playbook but have been expecting different results that are…

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Added by John Sternal on July 1, 2021 at 10:41am — No Comments

PURECARS’ LAUREN DONALSON RECOGNIZED IN AUTOSUCCESS WOMEN AT THE WHEEL PROGRAM

Inaugural Awards Honored 19 Women From Across The Automotive Industry

ATLANTA – (June 22, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was recognized in the inaugural “Women at the Wheel” awards by AutoSuccess magazine. The class of 19 award winners appears in a special section of the magazine’s June 2021 issue as well as…

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Added by John Sternal on June 22, 2021 at 1:16pm — No Comments

PROTECTIVE ASSET PROTECTION F&I PRODUCT SURVEY SHOWS HOW THE PANDEMIC HAS ALTERED THE WAY DEALERS OFFER F&I OPTIONS TO CUSTOMERS TODAY

Expanded F&I Options Online, Increased Used Vehicle Sales Play a Larger Role in F&I Transactions Today

 

CHESTERFIELD, MO (June 9, 2021) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, announced the results of its latest industry survey today, which illustrates how the pandemic impacted the sales of F&I…

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Added by John Sternal on June 9, 2021 at 9:35am — No Comments

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING A SLIGHT DECREASE FOR MAY

Lease Credit Approvals Reached 69.9% in May; Down Slightly from 70.7% in April 

  

CINCINNATI, OHIO (June 8, 2021) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.9% approval rate in May. The approval rate is a very small decrease from the 70.7% approval rate in April.  

 

The May…

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Added by John Sternal on June 9, 2021 at 9:18am — No Comments

PURECARS ANNOUNCES THE ALL NEW PRO DEALER PLATFORM

Pro Dealer Represents a Disruptive New Approach to Automotive Martech that is Built to Deliver More Profit Margin and Lower Waste on Every Transaction …

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Added by John Sternal on June 2, 2021 at 9:03am — No Comments

PURECARS INDUSTRY SURVEY SHOWS WHERE CONSUMERS ARE MOST LEVERAGING DIGITAL RETAILING ONE YEAR INTO THE PANDEMIC

Survey Also Reveals How Changing Advertising Trends Are Reshaping Which Channels And Tactics Are Driving More Customers Into Showrooms 

 

ATLANTA – (May 17, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of its latest industry survey that shows which digital retailing…

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Added by John Sternal on May 17, 2021 at 11:18am — No Comments

PURECARS BECOMES CERTIFIED AS A KIA CANADA DIGITAL ADVERTISING PARTNER

Partnership Becomes PureCars’ 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale 

 

ATLANTA – (April 20, 2021) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has become certified as a Kia Canada Digital…

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Added by John Sternal on April 20, 2021 at 10:52am — No Comments

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates

CINCINNATI, OHIO (April 19, 2021) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April. Many lease payments are holding steady from March to AprilCompact cars, full-size cars and large pickup…

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Added by John Sternal on April 19, 2021 at 5:07pm — No Comments

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING ANOTHER SLIGHT INCREASE FOR MARCH

Lease Credit Approvals Reached 72.9% in March; Up Slightly from 70.8% in February  

  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in March. The approval rate is a slight increase from the 70.8% approval mark in…

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Added by John Sternal on April 14, 2021 at 12:24pm — No Comments

SWAPALEASE.COM LAUNCHES LEASE SWAP PROGRAM FOR USED AND CERTIFIED PRE-OWNED LEASE DEALS

More Manufacturers Are Launching Used Lease Pilot Programs   

 

Swapalease.com, the nation’s largest car lease marketplace, announced today it has launched a Used Lease Swap program that makes it easier for drivers of used leases to exit their lease contract by finding someone else to take over the remaining portion…

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Added by John Sternal on April 12, 2021 at 11:17am — No Comments

February Auto Lease Payments Down for Honda and Toyota Brands

While Many Lease Payments Hold SteadySome Brands Decrease Monthly Rates While Others  

Test an Increase in Rates 

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on…

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Added by John Sternal on March 22, 2021 at 11:37am — No Comments

MARKET SCAN CONSUMER SURVEY EMPHASIZES THE IMPORTANCE OF OFFERING CONSISTENT PAYMENT QUOTES DIGITALLY AND IN THE SALES SHOWROOM

Consumer interest drops dramatically when showroom offers are just $50 different from what consumer was quoted online  

 Market Scan Information Systems, Inc., an industry-leading automotive SaaS / PaaS solutions and data provider, today announced results from a recent consumer survey it completed focused on consumer behavior associated with automotive digital retailing. The survey…

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Added by John Sternal on March 18, 2021 at 8:07am — No Comments

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING SLIGHT INCREASE FOR FEBRUARY

CINCINNATI, OHIO (March 15, 2021) –Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.8% approval rate in February. The approval rate is a slight increase from the 68.3% approval mark that opened up…

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Added by John Sternal on March 15, 2021 at 11:17am — No Comments

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