John Sternal's Blog (382)

Lease Credit Approval Rates Rise to 72.7% in December

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.7% approval rate in December.  The approval rate is significant considering approval ratings hit a low of 63.8% in April, the lowest rate reported since January of 2018.

With the holiday season being an optimal time to buy or lease a vehicle, it is no surprise that approval ratings saw an increase in December. According to Experian’s…

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Added by John Sternal on January 13, 2021 at 9:01am — No Comments

Wantalease.com: Pickups and SUV Lease Payments Increase Entering December

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings entering the month of December.  While most automotive brand payments remained steady, many SUV and pickup models saw payment increases. 

Among the most notable are the Ford Ranger, with a +14.86% increase from…

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Added by John Sternal on December 15, 2020 at 4:05pm — No Comments

PURECARS AND ASBURY AUTOMOTIVE GROUP EXTEND RELATIONSHIP FOR DIGITAL ADVERTISING SOLUTIONS

Innovation & Collaboration Have Driven Down Advertising Costs While Enhancing the Retail Customer Shopping Experience

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S.

Even before…

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Added by John Sternal on December 9, 2020 at 10:23am — No Comments

PureCars and Facebook Conduct Joint Study on Impact Social Marketing Tools Have on Dealers Cutting Advertising Expenses

Study Showed Higher Website Traffic and Retargeting Leads Through Lower Advertising Spend

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has completed a joint study with Facebook on the impact social marketing tools have on dealers that are more heavily reliant upon digital retailing while cutting advertising expenses.

During Q1 of 2020, Facebook and PureCars studied online and offline engagement…

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Added by John Sternal on December 2, 2020 at 10:21am — No Comments

Swapalease.com Launches "Mobility Leasing by Swapalease" Program To Help Auto Dealers Serve Customers With Existing Leases Exit Their Contract For Immediate Shopping

Program Eliminates Dealers Turning Away Shoppers Who Have Time Left on Lease Contracts

Swapalease.com, the nation’s largest car lease marketplace, unveiled today its newest program aimed at helping automotive retailers whose customers are looking to change vehicle leases before the contract has fully expired. The new program, called “Mobility Leasing by Swapalease”, is a unique marketplace infrastructure dealers and OEM partners can utilize to help customers…

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Added by John Sternal on December 2, 2020 at 10:09am — No Comments

Equifax Appoints Lena Bourgeois as Automotive General Manager

Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market. Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital automotive experience and navigate a challenging economic environment.

“Lena has successfully led our Equifax automotive Enterprise Alliances for the last…

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Added by John Sternal on November 17, 2020 at 9:19am — No Comments

PURECARS RELEASES OTT ADVERTISING FOR AUTOMOTIVE DEALER PARTNERS, AGENCY PARTNERS & TIER 2 AGENCIES

Growing Medium Offers Low CPM, Dynamic Messaging, & Segmented Data for Personalization & Reach

 

ATLANTA – (October 21, 2020) PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced the release of PureCarsTV, a programmatic OTT buying solution built exclusively for automotive advertisers.

 

OTT (Over The Top) Video refers to any video delivered to the…

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Added by John Sternal on October 21, 2020 at 9:09am — No Comments

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com Compiled 5 Reasonably Priced Automobile Leases Around the Country



Swapalease.com, the nation’s largest car lease marketplace, today announced five “Spooktacular” lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive…

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Added by John Sternal on October 20, 2020 at 4:18pm — No Comments

Inovatec Systems Corporation Rebrands Its Compass Lending Platform as JAVELIN

JAVELIN includes all three facets of Inovatec’s Lending Technology Platform

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, announced today its Compass Lending Platform has been rebranded under the JAVELIN name. The former Inovatec software products have been renamed under the JAVELIN moniker. The Compass Direct Portal is now known as JAVELIN Direct; Compass Asset Finance is now…

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Added by John Sternal on October 20, 2020 at 11:00am — No Comments

Lease Credit Approval Rates Rise Slightly To 67.6% In September

Lease Approval Ratings Have Remained Steady Since April

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September, a slight increase from the August rate of 67.1%.

September experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the entirety of 2020. However, the number of lease…

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Added by John Sternal on October 12, 2020 at 9:34am — No Comments

Total Auto Originations Observations From Equifax

Origination Estimates through September 13, 2020 reported as of September 15, 2020

Auto: Total *Origination data subject to revision due to reporting lags. All data presented here are estimates.

  • 14,100 auto loans and leases, totaling $401.8 million, have been originated the week ending September 13th.
  • 1,400 auto loans and leases have been originated the week ending September 13th to consumers with a VantageScore® 3.0 credit score below 620. These are generally…
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Added by John Sternal on October 7, 2020 at 2:12pm — No Comments

Protective Life Announces Expanded Virtual Workforce

Protective Focuses Location Footprint on Three Core Sites in Birmingham, Cincinnati and St. Louis

Protective Life Reinforces Its Commitment to a Sustainable and Best-in-Class Culture

BIRMINGHAM, Ala. -Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today the expansion of its virtual workforce, as the company refocuses its physical location footprint on three core sites in…

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Added by John Sternal on October 5, 2020 at 9:12am — No Comments

Protective to Acquire Revolos, Adding Complementary Product Portfolio to Asset Protection Division

Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced it has reached an agreement to acquire the Revolos family of companies.

“Protective’s Asset Protection Division is an important—and growing—part of our business,” said Rich Bielen, President & CEO, Protective.…

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Added by John Sternal on September 25, 2020 at 8:59am — No Comments

SURVEY SHOWS WHERE AUTO DEALERS WILL LOOK TO INCREASE SPENDING ON DIGITAL ADVERTISING FOR REMAINDER OF 2020

Dealers will be Buyers of Social Media, Direct Marketing, & SEO to Attract Customers

 

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, as well as their plans for advertising strategies for the…

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Added by John Sternal on September 14, 2020 at 2:11pm — No Comments

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.

 

However, dealers were one of the earliest segments of business to embrace a message of wide-spread cleanliness…

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Added by John Sternal on September 14, 2020 at 10:29am — No Comments

Swapalease.com Releases 2020 Vehicle Lease Trends Report Showing Impact Lease Policies Have on Sales, Loyalty, Retention

Honda, Hyundai, Nissan Among Brands Losing Drivers Due to Unfriendly Policies 

CINCINNATI, OHIO (August 31, 2020) – Swapalease.com, the nation’s largest car lease marketplace, unveiled today its latest report on vehicle lease trends and brand retention for leasing: “2020 Vehicle Lease Trends - What’s Motivating Drivers and Dealers to Modernize the Vehicle Lease Experience”.…

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Added by John Sternal on August 31, 2020 at 9:50am — No Comments

PROTECTIVE ASSET PROTECTION EXPANDS DEALER F&I TRAINING CURRICULUM WITH SEVERAL NEW WEBINARS AVAILABLE

Webinar Topics Range from Generational Selling to Customer Engagement Techniques

 

CHESTERFIELD, MO (August 26, 2020) –…

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Added by John Sternal on August 28, 2020 at 10:18am — No Comments

LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 65.1% IN JULY

Lease Approval Ratings Decline While Lease Applications Continue to Increase

CINCINNATI, OHIO (August 12, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit…

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Added by John Sternal on August 12, 2020 at 3:43pm — No Comments

Survey: 80% of Automotive Dealerships Report Partnering with Fewer than Twenty Lenders, Highlighting Competitive Financial Marketplace

Data Reveals Importance of Accuracy and Efficiency in Lending Processes

BURNABY, BC (August 10, 2020) - Inovatec Systems…

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Added by John Sternal on August 10, 2020 at 4:52pm — No Comments

PureCars' Multi-Channel Digital Advertising Platform Selected By Toyota For Dealer Parts & Service Program

Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers

ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its …

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Added by John Sternal on July 15, 2020 at 12:42pm — No Comments

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