If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?
I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?”
That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…Continue
Added by John Sternal on August 2, 2022 at 3:48pm — No Comments
WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS
Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes
NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…Continue
Added by John Sternal on July 27, 2022 at 9:58am — No Comments
Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.
According to a recent survey…Continue
Added by John Sternal on July 18, 2022 at 4:10pm — No Comments
CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country.
Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn…Continue
Added by John Sternal on July 14, 2022 at 11:51am — No Comments
NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from…Continue
Added by John Sternal on May 24, 2022 at 1:19pm — No Comments
A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at.
Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and…Continue
Added by John Sternal on May 20, 2022 at 9:02am — No Comments
Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.
The powersports market experienced record growth during 2021, with the…Continue
Added by John Sternal on April 25, 2022 at 9:56am — No Comments
Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division
March 21, 2022 (Birmingham,…Continue
Added by John Sternal on March 21, 2022 at 11:16am — No Comments
Market Scan is poised to continue its extraordinary growth through the introduction of the Industry’s first and only Analytics Solution that empowers OEMs to design precise and targeted incentive and rebate programs – in REAL TIME
Camarillo, California (March 8, 2022)…Continue
Added by John Sternal on March 8, 2022 at 10:20am — No Comments
Protective Asset Protection, a leading provider of F&I programs, services and the Protective dealer owned warranty company program, enters 2022 promoting the new Protective brand identity to the automotive, marine and powersport industries.
The new brand identity was formally launched in September 2021, and exemplifies Protective’s 114-year…Continue
Added by John Sternal on February 22, 2022 at 9:07am — No Comments
Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases
CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…Continue
Added by John Sternal on February 15, 2022 at 9:17am — No Comments
Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.
The Cars for Sale Pilot Program enables PureCars’ Mazda dealer partners to showcase their inventory directly on Google Business…Continue
Added by John Sternal on February 10, 2022 at 9:04am — No Comments
ATLANTA – (February 8, 2022) – Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.
PureCars is part of a select group of…Continue
Added by John Sternal on February 8, 2022 at 8:55am — No Comments
Miami, FL Feb 4, 2022
AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple.
As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer…Continue
Added by John Sternal on February 4, 2022 at 9:04am — No Comments
The City of Fremont Taps Derq as Intersection Analytics Systems Expert to Deploy AI Technology at 37 Intersections Along Fremont Boulevard for Safer Roadways for Drivers and Pedestrians
Added by John Sternal on December 7, 2021 at 12:00pm — No Comments
CINCINNATI, OHIO (November 30, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its third-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the third quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite for domestic versus foreign…Continue
Added by John Sternal on November 30, 2021 at 1:20pm — No Comments
Lease Credit Approvals Reached 67.6% in September; Down from 71.3% in August
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September. The approval rate is a slight decrease from the 71.3% rate in August.
The September number is similar to the approval rate at…
Added by John Sternal on October 28, 2021 at 9:38am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, released today new data that uncovers a growing trend in auto leases that is directly tied in with the ongoing microchip shortages and new-vehicle dealership inventory challenges.
Over the past 12 months Swapalease.com is seeing a nearly 500% increase in the number of leases getting bought out in its nationwide online marketplace. These leased vehicles are listed typically between 15 and 20 months old, and in many cases have…Continue
Added by John Sternal on October 20, 2021 at 10:33am — No Comments
Protective Asset Protection, a leading provider of F&I programs, services and the dealer owned warranty company program, announced additional trends and insights stemming from its recently released second annual report on automotive F&I Product Trends and Outlook, with an emphasis on the impact digital retail has had on F&I product sales to car shoppers. Click here to download the F&I Trends…Continue
Added by John Sternal on October 19, 2021 at 9:19am — No Comments
PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced a new partnership with Amazon Advertising, enabling PureCars’ automotive retail partners direct access to Amazon’s Demand-side Platform (DSP) ecosystem of streaming video content.
With the new partnership, PureCars’ dealer partners gain digital advertising access to Amazon’s 120 Million active Fire TV users in the United States and Canada, along with access to advertising…Continue
Added by John Sternal on October 19, 2021 at 9:06am — No Comments