John Sternal's Blog (428)

Five Mistakes Auto Dealers Are Still Making with Vehicle Photography

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  

I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” 

That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…

Continue

Added by John Sternal on August 2, 2022 at 3:48pm — No Comments

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

 

Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes

 

NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…

Continue

Added by John Sternal on July 27, 2022 at 9:58am — No Comments

Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.

According to a recent survey…

Continue

Added by John Sternal on July 18, 2022 at 4:10pm — No Comments

PROTECTIVE ASSET PROTECTION ANNOUNCES NEW PROFESSIONAL TRAINING CURRICULUM PROGRAM FOR DEALERS & THEIR F&I STAFF

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country.

 

Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn…

Continue

Added by John Sternal on July 14, 2022 at 11:51am — No Comments

WOLTERS KLUWER UNVEILS AUTO FINANCE DIGITAL TRANSFORMATION INDEX FOR THE FIRST QUARTER

NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from…

Continue

Added by John Sternal on May 24, 2022 at 1:19pm — No Comments

How Dealers Approach Vehicle Photography Different in Today’s Digital Retail World

A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at.

 

Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and…

Continue

Added by John Sternal on May 20, 2022 at 9:02am — No Comments

PROTECTIVE ASSET PROTECTION EXTENDS RELATIONSHIP WITH RUMBLEON INC. TO FURTHER EXTEND F&I OFFERINGS THROUGHOUT THE POWERSPORTS

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.

 

The powersports market experienced record growth during 2021, with the…

Continue

Added by John Sternal on April 25, 2022 at 9:56am — No Comments

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division

 

March 21, 2022 (Birmingham,…

Continue

Added by John Sternal on March 21, 2022 at 11:16am — No Comments

MARKET SCAN DEBUTS ITS mScope® OEM ANALYTICS SOLUTION AT NADA 2022

Market Scan is poised to continue its extraordinary growth through the introduction of the Industry’s first and only Analytics Solution that empowers OEMs to design precise and targeted incentive and rebate programs – in REAL TIME

Camarillo, California (March 8, 2022)…

Continue

Added by John Sternal on March 8, 2022 at 10:20am — No Comments

Protective Asset Protection Launches New Brand Identity for Automotive

Protective Asset Protection, a leading provider of F&I programs, services and the Protective dealer owned warranty company program, enters 2022 promoting the new Protective brand identity to the automotive, marine and powersport industries.

The new brand identity was formally launched in September 2021, and exemplifies Protective’s 114-year…

Continue

Added by John Sternal on February 22, 2022 at 9:07am — No Comments

SWAPALEASE.COM RELEASES Q4 AUTO LEASE TRENDS REPORT

Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases  

 

CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…

Continue

Added by John Sternal on February 15, 2022 at 9:17am — No Comments

PURECARS NAMED A PARTNER IN GOOGLE’S ‘CARS FOR SALE’ PILOT PROGRAM FOR MAZDA DEALERS

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.

The Cars for Sale Pilot Program enables PureCars’ Mazda dealer partners to showcase their inventory directly on Google Business…

Continue

Added by John Sternal on February 10, 2022 at 9:04am — No Comments

PURECARS HAS BEEN NAMED A 2022 GOOGLE PREMIER PARTNER

ATLANTA – (February 8, 2022) – Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.

PureCars is part of a select group of…

Continue

Added by John Sternal on February 8, 2022 at 8:55am — No Comments

AutoLeadStar announced its seamless API-level integration with FUSE

Miami, FL Feb 4, 2022

 

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple. 

 

As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer…

Continue

Added by John Sternal on February 4, 2022 at 9:04am — No Comments

Derq and CT Partner with the City of Fremont on Fremont Boulevard Safe and Smart Corridor Project

The City of Fremont Taps Derq as Intersection Analytics Systems Expert to Deploy AI Technology at 37 Intersections Along Fremont Boulevard for Safer Roadways for Drivers and Pedestrians

Charlotte, NC (December 7, 2021) - …

Continue

Added by John Sternal on December 7, 2021 at 12:00pm — No Comments

SWAPALEASE.COM Q3 LEASE TRENDS REPORT SHOWS INCREASE IN LEASE PAYMENTS AND PEOPLE LOOKING TO ESCAPE LEASES EARLIER

CINCINNATI, OHIO (November 30, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its third-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the third quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite for domestic versus foreign…

Continue

Added by John Sternal on November 30, 2021 at 1:20pm — No Comments

Swapalease.com Releases Latest Figures on Lease Credit Approvals showing a Slight Decrease for September

Lease Credit Approvals Reached 67.6% in September; Down from 71.3% in August 



Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September. The approval rate is a slight decrease from the 71.3% rate in August.  
   

    

The September number is similar to the approval rate at…

Continue

Added by John Sternal on October 28, 2021 at 9:38am — No Comments

SWAPALEASE.COM IDENTIFIES TREND WHERE DEALERS ARE BUYING OUT MORE EXISTING LEASED VEHICLES TO ALLEVIATE INVENTORY SHORTAGES

Swapalease.com, the nation’s largest car lease marketplace, released today new data that uncovers a growing trend in auto leases that is directly tied in with the ongoing microchip shortages and new-vehicle dealership inventory challenges.

Over the past 12 months Swapalease.com is seeing a nearly 500% increase in the number of leases getting bought out in its nationwide online marketplace. These leased vehicles are listed typically between 15 and 20 months old, and in many cases have…

Continue

Added by John Sternal on October 20, 2021 at 10:33am — No Comments

PROTECTIVE ASSET PROTECTION REPORT SHEDS LIGHT ON DIGITAL RETAILING’S IMPACT ON F&I PRODUCT GROWTH TRENDS

Protective Asset Protection, a leading provider of F&I programs, services and the dealer owned warranty company program, announced additional trends and insights stemming from its recently released second annual report on automotive F&I Product Trends and Outlook, with an emphasis on the impact digital retail has had on F&I product sales to car shoppers. Click here to download the F&I Trends…

Continue

Added by John Sternal on October 19, 2021 at 9:19am — No Comments

PURECARS ANNOUNCES PARTNERSHIP WITH AMAZON ADVERTISING

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced a new partnership with Amazon Advertising, enabling PureCars’ automotive retail partners direct access to Amazon’s Demand-side Platform (DSP) ecosystem of streaming video content.

With the new partnership, PureCars’ dealer partners gain digital advertising access to Amazon’s 120 Million active Fire TV users in the United States and Canada, along with access to advertising…

Continue

Added by John Sternal on October 19, 2021 at 9:06am — No Comments

Monthly Archives

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

© 2022   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service