John Sternal's Blog (270)

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.

 

The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October…

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Added by John Sternal on November 15, 2018 at 11:43am — No Comments

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for their…

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Added by John Sternal on November 7, 2018 at 10:58am — No Comments

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for…

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Added by John Sternal on November 6, 2018 at 2:20pm — No Comments

5 “Seriously Scary” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country

Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday.  Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.

The “seriously scary”…

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Added by John Sternal on October 31, 2018 at 11:09am — No Comments

Equifax Names Byron McDuffee Automotive General Manager

Seasoned automotive technology veteran will help Equifax drive innovative solutions for customers

 

Equifax Inc. (NYSE:  EFX), a global information solutions company, announced today it has named Byron McDuffee automotive general manager. He will be responsible for leading the company’s automotive business, focusing on expanding enterprise solutions sales opportunities within the…

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Added by John Sternal on October 29, 2018 at 9:42am — No Comments

October Lease Data Reflects Slight Increase on New Lease Deal Prices Entering the Fall Season

Wantalease.com Data Show that Several Brands Have Slightly Increased or Maintained Their Prices on Lease Deals

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on lease offerings for the month of October, and forecasts upcoming trends for the month of November. The majority of dealers either slightly increased or maintained their prices on their lease deals heading into the month.  

The vehicles with the largest…

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Added by John Sternal on October 23, 2018 at 11:47am — No Comments

Depreciation Trends Normalize

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by John Sternal on October 23, 2018 at 10:55am — No Comments

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are being considered and researched along the Southeastern coastal region of the U.S. following the storm.

Jumpstart experts analyzed the Florence-affected areas and…

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Added by John Sternal on October 22, 2018 at 10:50am — No Comments

PROTECTIVE ASSET PROTECTION SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Dealers Must Make Decisions to Protect Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of a recent survey it commissioned to gauge the pulse of owners of today’s largest automotive dealers on issues ranging from F&I product performance in 2018 to their awareness of the changing tax law on participation…

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Added by John Sternal on October 16, 2018 at 1:25pm — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.8% approval rate in September, a 3.9% drop from the August rate of 72.6%. Lease approvals experienced a slight dip after approvals had been increasing steadily over the last four…

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Added by John Sternal on October 16, 2018 at 9:34am — No Comments

Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”

A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to test drive or purchase a car or truck. This insight is courtesy of the latest study from Jumpstart Automotive Media and Ipsos: “Today’s Auto Buyer and the Digital Retailing…

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Added by John Sternal on October 9, 2018 at 10:15am — No Comments

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports Activities

Cincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed…

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Added by John Sternal on October 8, 2018 at 10:00am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process…

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Added by John Sternal on September 25, 2018 at 9:53am — No Comments

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…

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Added by John Sternal on September 20, 2018 at 9:28am — No Comments

Auto Portfolio Balances Have Topped 1.25 Trillion for First Time

The latest auto credit trends as reported by Equifax through May 2018 :

 

Total outstanding auto portfolio balance is now 1.27T (passed 1 ¼-mark). 

 

Auto Loan Originations Observations through May 2018 reported as of July 2018:

  • 10.2 million auto loans, totaling $230.6 billion, have been originated year-to-date. This is a 1.1% increase in accounts and a 3.2% increase in balances over this time last year. Auto loans represent 85.9% of…
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Added by John Sternal on September 11, 2018 at 12:29pm — No Comments

LEASE CREDIT APPROVAL RATES RISE TO 72.6% IN AUGUST

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

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Added by John Sternal on September 10, 2018 at 4:17pm — No Comments

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

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Added by John Sternal on September 5, 2018 at 9:26am — No Comments

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

  • Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…
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Added by John Sternal on August 30, 2018 at 9:32am — No Comments

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription Services

Swapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.

While the majority of those polled said the New York Giants (10.8%) are their…

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Added by John Sternal on August 28, 2018 at 10:38am — No Comments

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

 Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

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Added by John Sternal on August 16, 2018 at 12:00pm — No Comments

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