Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years[1].

Whether it was comedian Will Ferrell pitching public acceptance for electric vehicles (EVs) on behalf of GM or…

The U.S. economy entering 2023 is much more strained compared to even the early days of the pandemic just a few short years ago. Inflation continues to affect U.S. retail and automotive shoppers, with ongoing fears of a recession this year. Vehicle prices are still extremely high and now there’s even talk of gas prices rising again.

However, auto retailers and their lender and OEM partners continue to push forward, knowing that despite the economic pressures and higher prices…

Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 …

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy,…

WOLTERS KLUWER INDUSTRY SURVEY SHOWS WHERE AUTOMOTIVE AND AUTO FINANCE PROFESSIONALS ARE MAKING PROGRESS IN ADOPTING DIGITAL TOOLS

While eSignature and eContracting Technologies Becoming More Widespread, Digital eVault Tools for Securitization & Collateralization Now Major Focus for 2023

NEW YORK – December 8, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced…

When browsing for a new or used vehicle at a dealership, the first thing consumers tend to examine is the window sticker and buyer’s guides on the vehicle’s window. Especially with window stickers being required for new vehicles under the Automobile Information Disclosure Act of 1958[1] and buyer’s guides being required for used vehicles under the Federal Trade Commission’s (FTC) Used Car Rule…

Getting sued is an automotive company’s worst nightmare. Litigation isn’t just a problem because it consumes a lot of time and adds to executive stress levels, it can also be extremely expensive, too. Billable hours for top litigants can exceed $500 per hour, and each lawsuit can cost hundreds of thousands of dollars, too. 

But lawsuits happen, good or bad. And it’s important that shareholders, investment firms and those…

For years, dealers have been using increasingly sophisticated marketing data and technologies to aid in their equity mining and conquesting efforts. But today, leading retailers have found an even more competitive edge by leveraging data and resources that combine the powers of equity mining in the service lane.

Combined with solutions that include equity calculators, smart dealers are now easily integrating credit-first soft-pull tools into their daily workflows to build…

WOLTERS KLUWER THIRD QUARTER AUTO FINANCE DIGITAL TRANSFORMATION INDEX ILLUSTRATES ADDITIONAL GROWTH TO DIGITAL

Digital adoption and conversion of back-office processes from paper to digital has continued this year, despite slowing auto sales compared to last year

NEW YORK – October 25, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced third quarter…

Dealers Can Now Get Reconditioned Vehicles Frontline-Ready Faster & Boost Sales 

SACRAMENTO, CA (October 25, 2022) – Dealer Image Pro, a leader in professional photo, video, and interactive 360º software for automotive dealerships, announced today it has integrated its …

In a recent survey¹, nearly 40% of dealers said they still are not investing in more digital resources for their retail and lending processes. Of these groups, approximately 31% said they don’t have the resources to invest more, 40% said they do not feel comfortable with the…

As the government tries to put a lid on inflation through rising interest rates, many inside the auto industry are torn between the blinders of high consumer demand and the ‘what if’ of a slowing economy right around the corner.

Even as consumer spending has cooled slightly, car shoppers have continued to parade through dealership lots keeping vehicle…

PURECARS WHITE PAPER OFFERS DIGITAL ADVERTISING TIPS FOR DEALERS TO COMBAT INDUSTRY & ECONOMIC CHALLENGES

ATLANTA – (September 27, 2022) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today a new Industry white paper: "5 Key Takeaways from the 2022 PureCars Digital Advertising Survey". The paper looks at specific digital advertising trends facing auto dealers…

PureCars will also host a webinar on Sept. 22 where they will talk about the below data in more detail. Click here to register.

 FOR IMMEDIATE RELEASE 

PURECARS DEALER SURVEY OF DIGITAL ADVERTISING TRENDS SHOWS A MAJOR DISCONNECT BETWEEN THEIR CURRENT SPEND VERSUS WHERE THEY GET THE MOST ROI

ATLANTA, GA – (September 20, 2022)…

Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are still plenty of threats of fraud to be on the lookout for – fraud that can harm both the consumer and the dealer/lender. Online car-buying scams are widespread today and can take the form of fake ads, gift card rip-offs, fraudulent wire transfers, title washing,…

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  

I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” 

That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes

NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.

According to a recent survey…