Owing to the extensive technological reforms in the business and industry sector, the demand for specialists like digital marketers or digital marketing consultants has risen comprehensively. With this ever-growing demand, an enormous supply is required to maintain a balance in this equation, therefore, creating a huge scope of opportunities in the digital marketing world.
Learn digital marketing…Continue
Added by Yogesh Sashi on January 18, 2019 at 2:29am — No Comments
Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers
Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showroom Credit Express, a significant enhancement to its popular online…Continue
Added by Crystal Hartwell on January 17, 2019 at 1:12pm — No Comments
New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.
According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most likely reason to kill a deal. The trade-in process remains largely inefficient, which is why Black Book and The Appraisal…Continue
Added by Black Book on January 17, 2019 at 11:04am — No Comments
As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This week, Jeff breaks down the problem with technology on your service drive. At the end of the day, it will never replace human interaction! Copyright 2019 WM Jeff Cowan
Added by Jeff Cowan on January 17, 2019 at 10:30am — No Comments
New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver Auto working with Secretary of State Jocelyn Benson to bring Rplates to Michigan market
Detroit, MI - January 17, 2019 – The Michigan legislature has passed a bill (Public Act 656 of 2018)…Continue
Added by Crystal Hartwell on January 17, 2019 at 9:31am — No Comments
The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market their business. It requires some fresh and unique marketing strategies to impress the audience nowadays, and to attract people’s attention. If you find yourself in this position, then the following advertising ideas will help you enter the car selling…Continue
Added by Cynthia Madison on January 17, 2019 at 9:04am — No Comments
Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers appealing prices and making sure your customer service is in-check, the way you choose to market your business is critical. Marketing plays an essential role in competitive industries, it allows you to gain the exposure desired and create a powerful…Continue
Added by Cynthia Madison on January 17, 2019 at 8:56am — No Comments
Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.
Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain…Continue
Added by Erik S. Nachbahr on January 17, 2019 at 8:05am — No Comments
Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper: “Analytic-Driven Data Helps Auto Finance Lenders Mitigate Risk & Become CECL Compliant”. Click…Continue
Added by Black Book on January 16, 2019 at 10:20am — No Comments
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”
Well, let’s keep it simple! Over the years I have found it boils down to two…Continue
Added by Brett Sutherlin on January 16, 2019 at 10:15am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on January 15, 2019 at 12:15pm — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 10:09am — No Comments
New customer support and installation teams in Arizona will accommodate growing demand from auto dealers nationwide
Albany, N.Y. – January 14, 2018 – Auto/Mate Dealership Systems announced today it will open a new office in Chandler, AZ in late Q2 of 2019. The expansion to the west coast is in response to the rapid growth Auto/Mate has experienced since a planned acquisition by CDK Global fell…Continue
Added by Mike Esposito on January 14, 2019 at 9:45am — No Comments
Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five industry trends that have the potential to negatively impact auto dealership operations in 2019, unless dealers take immediate action. Although disruptors such as autonomous vehicles, ride sharing and alternative powertrain vehicles dominate today's headlines, these trends are several years away from having a direct impact on dealership operations.
Five trends that…Continue
Added by Scot Eisenfelder on January 14, 2019 at 9:33am — No Comments
Lease Approval Ratings in December Reach Their Highest Number Since August
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 71.4% approval rate in December, a rise from the November rate of 68.9%.
December experienced a slightly lower number of applicants with qualifications for taking over another person’s lease contract during the month, yet one of the highest approval rates. December…Continue
Added by John Sternal on January 14, 2019 at 8:48am — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 10:58am — No Comments
Now is the time to get your warranty reimbursement increase! We are offering $3,000 off our Margin Plus program until January 31st. Click the link above to find out more.
Added by Rob Gehring on January 11, 2019 at 10:35am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 10:13am — No Comments
If you're on the service drive on a daily basis, why not maximize the opportunity? This week, Jeff discusses five tips that you can do in order to turn your best days into your best months, years, etc! Whether it is starting with a mindset or reading 15 minutes a day, these tips will help you excel in 2019. Copyright Wm Jeff Cowan 2019
Added by Jeff Cowan on January 10, 2019 at 12:16pm — No Comments
76% of Today’s Popular Leases Retain or Slightly Increase Their Monthly Payment Prices from December
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady or slightly increasing from last month. Twenty-two different vehicles maintained their prices from the previous month, while twenty-four slightly increased, showing prices are…Continue
Added by John Sternal on January 10, 2019 at 11:11am — No Comments