All Blog Posts (11,848)

Top 5 Reasons to Keep up with Your Vehicle’s Service At Greensboro Auto Service Shop

Summary: Maintenance and care is the key to keep your car up and running. Well-maintained cars rarely break down along the road. If your tires are well-inflated, engine oil is good, and brakes are in good working condition, you are less likely to be stranded in the middle of the road.

Expecting any system or equipment or machine give a lifetime…

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Added by Anthony Wessal on October 21, 2020 at 12:41pm — No Comments

Workflows are Broken

If there's one thing we're obsessed with in our industry – it's our CRM workflows. We live and breathe by the workflow; everything from our daily reports, reviewing them multiple times a day and using them as the “benchmark” for success to judging people’s worth based on them. While I am a fan of having a historical reference of past performance metrics and believe it's essential to have consistency in follow-up and a score card, the fact is many CRM's workflows are flawed. Flawed to…

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Added by Chris Vitale on October 21, 2020 at 11:48am — No Comments

PURECARS RELEASES OTT ADVERTISING FOR AUTOMOTIVE DEALER PARTNERS, AGENCY PARTNERS & TIER 2 AGENCIES

Growing Medium Offers Low CPM, Dynamic Messaging, & Segmented Data for Personalization & Reach

 

ATLANTA – (October 21, 2020) PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced the release of PureCarsTV, a programmatic OTT buying solution built exclusively for automotive advertisers.

 

OTT (Over The Top) Video refers to any video delivered to the…

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Added by John Sternal on October 21, 2020 at 9:09am — No Comments

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com Compiled 5 Reasonably Priced Automobile Leases Around the Country



Swapalease.com, the nation’s largest car lease marketplace, today announced five “Spooktacular” lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive…

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Added by John Sternal on October 20, 2020 at 4:18pm — No Comments

Inovatec Systems Corporation Rebrands Its Compass Lending Platform as JAVELIN

JAVELIN includes all three facets of Inovatec’s Lending Technology Platform

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, announced today its Compass Lending Platform has been rebranded under the JAVELIN name. The former Inovatec software products have been renamed under the JAVELIN moniker. The Compass Direct Portal is now known as JAVELIN Direct; Compass Asset Finance is now…

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Added by John Sternal on October 20, 2020 at 11:00am — No Comments

Is Social Media Selling Cars?

Is your social media selling cars? Let's talk.

#branding…

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Added by Jim Flint on October 20, 2020 at 10:17am — No Comments

SUV-Coupe Soon To Join The INFINITI Lineup – The INFINITI QX55

The 2020 INFINITI QX55 will be the brand’s first model to join the SUV-coupe category. The model is expected to go on sale sometime this year. Car and Driver Magazine shares with us information on the new upcoming model in their article 2020 INFINITI QX55 Everything We Know So Far.…

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Added by Competition INFINITI on October 19, 2020 at 11:00pm — No Comments

Which INFINITI Q50 is Twin Turbo?

All 2020 INFINITI Q50 models feature a …

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Added by Competition INFINITI on October 19, 2020 at 10:22pm — No Comments

Three Tips for Great Live Video Conversations with Customers

During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced

 

Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…

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Added by Timmy D. James on October 19, 2020 at 11:30am — No Comments

One View Unveils Vendor View: The Web-Based Vendor Contract and Storage Management Platform for Vehicle Dealerships

Digital uploads of vendor contracts and automated notifications of contract renewal or expirations ensure dealers are never caught off guard.

Indianapolis, IN – October 19, 2020 – One View, an auto industry-specific data solution specialist, today announced the release of its Vendor View contract storage and management platform. The web-based, user-friendly platform allows dealerships to upload copies of vendor contracts and…

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Added by Travis Peterson on October 19, 2020 at 8:22am — No Comments

Intentionality and Energy for the Win

In our video series Quality of Life, we’ve been exploring the mindset and process that Ali Reda used in December of 2018. That’s the month where he walked into work every day with a NO TOMORROW…

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Added by Damian Boudreaux on October 18, 2020 at 1:00pm — No Comments

Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcast

Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.…

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Added by Jim Flint on October 16, 2020 at 9:42am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

Tap into Customer Emotions to Sell More Cars

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

 

When it comes to car buying, not very many. Emotions often take center stage.  

 

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

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Added by Bill Wittenmyer on October 14, 2020 at 4:11pm — No Comments

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…

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Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments

Smart Bidding Isn't Always The Best...

Smart Bidding isn't necessarily the best thing for Auto... here's why!
#smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint

Added by Jim Flint on October 13, 2020 at 9:51am — No Comments

Reverse-Engineering: The Key to Solving Your Greatest Pain Points

From the days of tracking customers with index cards to the incredibly complex and varied solutions on the market today, there have undoubtedly been many evolutionary changes in the auto industry. Many of these technology solutions emerged before dealers even recognized a need, and so embracing new tools and processes was not…

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Added by Wesley Gregg on October 12, 2020 at 10:30am — No Comments

What Service Managers Don’t Know and Why it Could Hurt Them

Industry experts predict that manufacturers’ will continue to double-down on service warranty audits. After all, chargebacks are an additional source of revenue that is sorely needed now. 

Every service manager should take special note of this prediction. Here’s why:

  • It is the…
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Added by Travis Peterson on October 12, 2020 at 9:55am — No Comments

Lease Credit Approval Rates Rise Slightly To 67.6% In September

Lease Approval Ratings Have Remained Steady Since April

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September, a slight increase from the August rate of 67.1%.

September experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the entirety of 2020. However, the number of lease…

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Added by John Sternal on October 12, 2020 at 9:34am — No Comments

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