All Blog Posts (11,649)

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

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Added by Joe Friedrichsen on June 5, 2020 at 11:00am — No Comments

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

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Added by Jim Flint on June 5, 2020 at 9:40am — No Comments

"It Doesn't Take a Genius" Zoom Cast 3

Automotive Retail Coaches Mark and Mike discuss being present and in the moment and its impact on business and life. Please Note: The production values of our Zoom Casts continue to improve. Click here: https://youtu.be/lNXzYkPF_6E…

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Added by Mike Marshall on June 4, 2020 at 9:10pm — No Comments

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.…

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Added by Dane Saville on June 4, 2020 at 11:53am — No Comments

It Doesn’t Get Much Worse than This!

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

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Added by Dan Beres on June 3, 2020 at 9:29am — No Comments

4 Effective Marketing Ideas to Promote Your Car Dealership

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

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Added by Cynthia Madison on June 3, 2020 at 5:52am — No Comments

PureCars Auto Sales Data May 22 - 28; Used Vehicles Dominate Top Sales

New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. 

 

Breakdown of Brand % of Sales May 22 - May 28

Brand  % of Sales

1: Ford  14%

2: Toyota 11%

3: Chevrolet 11%

4: Honda 8%

5: Jeep 6%

6: Nissan 4%

7: Subaru 4%

8: Hyundai 4%

9: GMC 5%

10: Kia…

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Added by John Sternal on June 2, 2020 at 11:37am — No Comments

1Click Auto Auction App Debuts, Disrupts Auction Model with Flat-Fee Pricing and Ratings

 

1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles listed.

 

Austin, TX – (June 1, 2020) 1 Click Auto Auction (1 Click ) debuts today with an industry-disrupting application and fee structure designed to change the way dealers buy and sell cars at auctions. Created by car guys tired of paying exorbitant auction fees, 1 Click enables dealers to buy and…

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Added by Laurie Halter on June 1, 2020 at 3:55pm — No Comments

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

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Added by Dane Saville on June 1, 2020 at 3:05pm — No Comments

4 technologies that are shifting trucking and fleet management

Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.

Starting from this point, we cannot ignore the fact that technologies such as trailer…

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Added by Cynthia Madison on June 1, 2020 at 9:37am — No Comments

This Video Blog Now Has a Name - Zoom Cast #2

The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

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Added by Mike Marshall on May 29, 2020 at 11:23pm — No Comments

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what?

 

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

 …

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Added by Bill Wittenmyer on May 29, 2020 at 12:29pm — No Comments

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.

If you haven't yet, be sure to subscribe to our YouTube channel:  …

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Added by Dane Saville on May 29, 2020 at 11:37am — No Comments

Out of Work? Train Yourself Free!

In one of my latest blogs, I talked about the opportunity that out-of-work or furloughed individuals had to educate themselves to increase their job skills regardless of whether the skills are in their current field or in another simply to open up more job opportunities in the future. We don’t know what’s going to happen when (or if) society returns to…

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Added by Steve Southin on May 29, 2020 at 9:54am — No Comments

Supercharging Vehicle Sales During the Recovery Phase

As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affinitiv evaluated the sales trends across 1,800 auto retailers in the US to understand the current level of recovery and to help retailers…

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Added by Doug Van Sach on May 28, 2020 at 1:29pm — No Comments

3 Things About COVID Consumers in 60 Days

Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. 
Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…
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Added by Jim Flint on May 28, 2020 at 10:13am — No Comments

A comprehension about getting free car removal

Is this the time you need and wish to sell your old car which is causing trouble for you in its worthless maintenance and consuming unnecessary space in your garage. Getting free car removal Karana-downs to help you get your car picked up and eventually make you free from the headache…

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Added by john leone on May 28, 2020 at 6:28am — No Comments

Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

 

Irvine, Calif., May 27, 2020Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

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Added by Crystal Hartwell on May 27, 2020 at 10:40am — No Comments

Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

 

Irvine, Calif., May 27, 2020Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

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Added by Crystal Hartwell on May 27, 2020 at 10:40am — No Comments

Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19

Auto dealers turn to video to stay in touch with customers & stay competitive in downturn

 

Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion has added 18 new customers to their network of value-added…

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Added by Timmy D. James on May 27, 2020 at 10:32am — No Comments

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