Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Crystal Hartwell's Page

Latest Activity

Crystal Hartwell posted a blog post

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2014

 New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit   Salt Lake City, Utah – October 20, 2014 – DrivingSales today announced the winners of the 2014 DrivingSales Innovation Cup and Dealer Best Idea Awards. “New Car IQ” from Pearl Technology won…See More
Monday
Crystal Hartwell posted a blog post

“Smart” Chat vs. Passive Chat: Study of Toyota, Lexus and Scion Dealers Proves New Smart Chat Platform Drives Huge Increase in Website Traffic Conversions

 Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion West Palm Beach, FL - October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates of 77%. Dealers who had used another chat product reported a marked improvement with Gubagoo’s managed chat solution,…See More
Oct 8
Crystal Hartwell posted blog posts
Sep 30
Crystal Hartwell posted a blog post

Your Service Retention Metrics: ‘Lying Liars and the Lies They Tell’ - Revealed by DMEa at Automotive News Webinar

Free webinar on Thursday, October 2nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10th in a series of webinars the company is hosting with Automotive News. The 60-minute webinar, Your Service Retention Metrics: Lying Liars and the Lies They Tell offers a wake-up call for dealers on the service retention metrics they have been…See More
Sep 23
Crystal Hartwell posted a blog post

Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014

‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ has been named a finalist for the DrivingSales Innovation Cup…See More
Sep 22
Crystal Hartwell posted blog posts
Sep 16
Crystal Hartwell posted a blog post

DrivingSales Executive Summit Announces 2014 Breakout Speakers

Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders  Salt Lake City, UT – September 4, 2014 – DrivingSales today announced the full agenda of breakout speakers and presentations for the 2014…See More
Sep 4
Crystal Hartwell posted a blog post

Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five auto dealer professionals have been selected as finalists for the 2014…See More
Aug 25
Crystal Hartwell's blog post was featured

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency…See More
Aug 20
Sharon Hill commented on Crystal Hartwell's blog post New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users
"mobile is clearly crucial. I've heard that geo-location tools beef up sales conversions 200 to 300%. "
Aug 19
Crystal Hartwell posted a blog post

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency…See More
Aug 19
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Fladeboe Honda, Volkswagen, Buick/GMC in Sale to The Conant Auto Retail Group

Sale of California dealership group to the 3rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The CAR Group). The transaction is the largest to date for The CAR Group.  It was…See More
Aug 5
Crystal Hartwell posted a blog post

Rand Fishkin, Renowned ‘Wizard’ of SEO Returns by Popular Demand to Keynote DrivingSales Executive Summit

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson. Salt Lake City, UT – July 10, 2014 – DrivingSales today announced that Rand Fishkin,…See More
Jul 10
Crystal Hartwell posted blog posts
Jun 25
Crystal Hartwell's blog post was featured

U.S. Dealership Buy/Sell Activity Increased 60% in First Quarter 2014

 Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1 2014, which was released today by Kerrigan Advisors. The report is the auto industry's most comprehensive and authoritative…See More
Jun 23
Crystal Hartwell posted a blog post

U.S. Dealership Buy/Sell Activity Increased 60% in First Quarter 2014

 Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1 2014, which was released today by Kerrigan Advisors. The report is the auto industry's most comprehensive and authoritative…See More
Jun 23

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about dealerELITE? If referred, who?
colleague
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Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2014

Posted on October 20, 2014 at 1:55pm 0 Comments

 New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit  

 

Salt Lake City, Utah – October 20, 2014DrivingSales today…

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eLEND Solutions™ Launches CreditPlus™, the Next Generation of its Industry-Leading Credit Application Platform

Posted on October 13, 2014 at 9:30am 0 Comments

CreditPlus Brings Consumer-Qualified Payments to Front of Sales Process

 

 

Mission Viejo, CA – October 13, 2014 – eLEND Solutions™ today announced the launch of CreditPlus™, the next generation of its industry-leading online, interactive credit application platform. CreditPlus instantly pre-approves shoppers based on dealer-defined credit criteria and provides shoppers with direct, upfront…

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“Smart” Chat vs. Passive Chat: Study of Toyota, Lexus and Scion Dealers Proves New Smart Chat Platform Drives Huge Increase in Website Traffic Conversions

Posted on October 8, 2014 at 3:47pm 0 Comments

 

Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion

 

West Palm Beach, FL - October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates…

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Mike Martinez, CMO of DMEautomotive, to Present at the 2014 DrivingSales Executive Summit; and DMEa Selected as a Finalist for the 2014 Innovation Cup

Posted on September 30, 2014 at 11:57am 0 Comments

Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg

 

Daytona Beach, FL – September 30, 2014 –…

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