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Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Crystal Hartwell's Page

Latest Activity

Crystal Hartwell posted a blog post

Vehicle Service Interval Adherence Decreases by 15.6%

 New research from DMEautomotive reveals vehicle age, and lack of awareness of manufacturer recommendations, contributing to drop in number of consumers following manufacturer recommended service intervals Daytona Beach, FL – August 25, 2015 – New research from DMEautomotive analyzes the factors influencing the decrease in the number of consumers who adhere to manufacturer’s recommended service intervals for their vehicles. The study of over 8,000 respondents from 2011 to 2014 revealed that the…See More
Tuesday
Crystal Hartwell posted a blog post

Dealerships Losing 84% of Phone-Ups

 Analysis by IHS Automotive, Commissioned by CallSource, Reveals Auto Dealers are Missing Out on Important Phone Leads Westlake Village, CA – August 18, 2015 – Over eighty percent (84%) of a dealership’s inbound sales calls are not converted to a sale[1] by that dealership, according to recent IHS Automotive analysis commissioned by CallSource. The performance of over 540 dealerships[2] nationwide over a one-year period (4/14-3/15) was…See More
Aug 18
Crystal Hartwell posted a blog post

Chad Bockius of CarStory Selected to Present at the 2015 DrivingSales Executive Summit

 Bockius’ presentation “Big Data Strategies to Capitalize on Your Used Car Marketing” will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts Austin, Texas – August 17, 2015 – Chad Bockius, Chief Marketing Officer of CarStory, and Tom White Jr. from Subaru of Wichita have been selected to present at the seventh annual…See More
Aug 17
Crystal Hartwell posted a blog post

DMEa to Present Breakthrough System for Forecasting Dealer Fixed Ops Revenue and Retention Rates at Auto Retailing Industry Events in 2015

Gross Revenue Optimization (GRO) to be presented to automotive dealers at four key conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo Daytona Beach, FL – August 13, 2015 – DMEautomotive (DMEa) today announced that Gross Revenue Optimization (GRO), its groundbreaking methodology built upon a foundation of statistical analysis and direct research for forecasting dealer fixed ops revenue and retention…See More
Aug 13
Crystal Hartwell posted blog posts
Aug 12
Crystal Hartwell posted a blog post

DMEautomotive Named a Finalist for B2B Brand of the Year

 DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates innovation by pushing the boundaries of traditional B2B…See More
Jul 29
Crystal Hartwell posted a blog post

Auto Industry’s First Innovation & Investor Conference Announced

 AutoVentures Conference, produced by DrivingSales and Fraser McCombs Capital, will connect entrepreneurs with investors, innovative retailers, and industry vendors to foster investment in, and adoption of, new technologies in the auto industry Salt Lake City, UT – July 22, 2015 – DrivingSales and Fraser McCombs Capital today announced AutoVentures, the auto industry’s first conference to foster innovation and investment opportunities across the industry. Designed to bring value to…See More
Jul 22
Crystal Hartwell posted a blog post

New Study: Three in Four Used Car Shoppers are Lead Loyal; Lead Switching Patterns Offer Cross-Selling Insights

 “Lead Loyalty and Intent to Buy Online” white paper from CarStory tracks used car shoppers’ brand loyalty path from online search to lead submission Ford shoppers have greatest lead brand stickinessHonda/Toyota shoppers have greatest reciprocal lead brand switchingLuxury brand searchers least likely to submit online lead Austin, Texas – July 15, 2015 – CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today released Lead Loyalty and Intent…See More
Jul 15
Crystal Hartwell posted a blog post

Inline CarStory® Market Reports Deliver Direct Engagement on VDPs; Reduce Lead Leakage from Dealer Websites

 For the first time ever, important vehicle research is directly embedded in the Vehicle Detail Page through CarStory Market Reports; DealerOn to make new inline reports available to their entire dealer network Austin, Texas – June 17, 2015 – CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced a significant upgrade to their popular CarStory Market Reports that will reduce lead leakage from dealership websites. In an industry…See More
Jun 17
Crystal Hartwell posted a blog post

DMEautomotive’s Driver Connect Selected As Finalist In 2015 American Business AwardsSM

 Auto dealer-branded, consumer-facing mobile app is recognized for its exceptional value in the business-to-business product category: Driver Connect is increasing appointments, visit frequency and incremental revenue for auto dealership service departments Jacksonville, FL – May 19, 2015 – DMEautomotive’s groundbreaking mobile app for auto dealerships, Driver Connect, was named a Finalist today in the Business-to-Business Products category in The 2015 American Business Awards, and will…See More
May 19
Crystal Hartwell posted a blog post

New Dealership Survey: 80% Believe CFPB Regulations Will Be Implemented; Yet 60% Don’t Have Plans in Place to Meet Regulations

  eLEND Solutions™ survey reveals that eight in ten dealers agree that a connected online and in-store experience will help sell more cars faster and lead to greater customer satisfaction Mission Viejo, CA – May 6, 2015 –Eighty percent of auto dealers expect that CFPB regulations will be implemented in the near future, according to a new survey conducted by eLEND Solutions™.  The survey also revealed that less than half of dealers have plans in place to meet these new regulations, which will…See More
May 6
Crystal Hartwell posted a blog post

CallSource Acquires ContactPoint’s Phone Coaching and Training Division

 CallSource expands its leadership in end-to-end call management, tracking, and training Westlake Village, CA – April 30, 2015 - CallSource, the leader in call management, tracking, and training, has entered into an agreement with ContactPoint (also known as LogMyCalls) to acquire the company’s phone coaching and training division. Simultaneously, CallSource agreed to sell to ContactPoint the segments of its media division (publishers, ad agencies, internet listing sites, etc.) that are outside…See More
Apr 30
Crystal Hartwell posted a blog post

Autoblog, AOL’s Automotive Channel, Incorporates CarStory® Market Reports

 Featuring independent, third-party data for consumers higher in the shopping funnel promises to accelerate purchasing decisions Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, today announced the integration of its award-winning CarStory Market Reports into the Autoblog marketplace, an AOL automotive channel. CarStory Market Reports help consumers make more informed buying…See More
Apr 29
Crystal Hartwell posted blog posts
Apr 20
Crystal Hartwell posted a blog post

CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award

 CarStory Market Reports named highest rated in Mobile Solutions category Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology Leadership Awards in the Mobile Solutions category. “We’re so pleased our dealer customers nominated us and we thank Dealer Marketing Magazine for the opportunity – it’s an honor to have been awarded the…See More
Apr 13
Crystal Hartwell posted a blog post

DrivingSales Announces the Most Valuable Insight of 2015 at Presidents Club in New York City

 "The Importance of Quality Response," presented by SCI MarketView,named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club Salt Lake City, UT– April 8, 2015 – DrivingSales today announced that "The Importance of Quality Response," presented by SCI MarketView, has been named the 2015 DrivingSales Most Valuable Insight.  SCI MarketView received the award from DrivingSales CEO Jared Hamilton at the sold-out…See More
Apr 8

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about dealerELITE? If referred, who?
colleague
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

Vehicle Service Interval Adherence Decreases by 15.6%

Posted on August 25, 2015 at 1:27pm 0 Comments

 

New research from DMEautomotive reveals vehicle age, and lack of awareness of manufacturer recommendations, contributing to drop in number of consumers following manufacturer recommended service intervals

 

Daytona Beach, FL – August 25, 2015 – New research from DMEautomotive analyzes the factors influencing the decrease in the number of consumers who adhere to manufacturer’s recommended service intervals for their…

Continue

Dealerships Losing 84% of Phone-Ups

Posted on August 18, 2015 at 12:22pm 0 Comments

 

Analysis by IHS Automotive, Commissioned by CallSource, Reveals Auto Dealers are Missing Out on Important Phone Leads

 

Westlake Village, CA – August 18, 2015 Over eighty percent (84%) of a dealership’s inbound sales calls are not converted to a sale…

Continue

Chad Bockius of CarStory Selected to Present at the 2015 DrivingSales Executive Summit

Posted on August 17, 2015 at 9:40am 0 Comments

 

Bockius presentation Big Data Strategies to Capitalize on Your Used Car Marketing will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts

 

Austin,…

Continue

DMEa to Present Breakthrough System for Forecasting Dealer Fixed Ops Revenue and Retention Rates at Auto Retailing Industry Events in 2015

Posted on August 13, 2015 at 11:38am 0 Comments

Gross Revenue Optimization (GRO) to be presented to automotive dealers at four key conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo

 

Daytona Beach, FL – August 13, 2015 – DMEautomotive (DMEa) today announced that Gross Revenue Optimization (GRO), its groundbreaking methodology built upon a foundation of statistical analysis…

Continue

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Blog Posts

72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 12:59pm 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses…

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How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 12:00pm 0 Comments

No doubt you have heard the saying “happy wife, happy life”,…

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Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 10:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your…

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You Can't Miss This!

Posted by Mark Tewart on August 28, 2015 at 9:00am 0 Comments

Title: Pricing - How to price your inventory and how to handle price objections

 

Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing …

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Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 8:40am 0 Comments

An interesting study has been going on for the last 6…

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