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Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Latest Activity

Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

 Southern California landmark dealership changes ownership after 57 years   Irvine, CA, July 18, 2017 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised Honda of Hollywood, one of Southern California’s oldest Honda dealerships, in its sale to Bakhtiari Auto Group.  Honda of Hollywood is owned by Patricia, Don, and Bill Robertson. With this acquisition, Bakhtiari Auto Group will own eight dealerships in California, including Ford, Honda,…See More
Tuesday
Crystal Hartwell posted a blog post

PERQ Expands into Canada: Offers Personalized Web Engagement Technology that Increases Dealership Leads, Car Sales

 Interactive, personalized website experiences ramp up dealer conversions; Canadian dealer sees 31% lead to sale conversion rate in just one month on PERQ’s platform Indianapolis, IN - July 12, 2017 - PERQ, which offers a game changing web-engagement platform, now offers its services in Canada where early adopters are already reaping significant results. The interactive tool, which has been adopted by hundreds of auto dealerships across the US, generates, on average, five times the lead data…See More
Jul 12
Crystal Hartwell posted a blog post

Kerrigan Advisors Expands Team: Names Mercedes Hendricks as Vice President

Hendricks brings over 15 years of auto dealership public accounting and financial consulting experience to the leading auto dealer buy/sell advisory firmIrvine, CA, July 10, 2017 – Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced that Mercedes Hendricks has joined the firm as Vice President. Hendricks brings extensive CPA-level expertise and a deep understanding of the dealership industry to the company, which is the most active sell side advisor…See More
Jul 10
Crystal Hartwell posted a blog post

Reviver Expands Leadership Team: Names Fabrice Barbier COO

GoPro veteran brings decades of senior level expertise in consumer products strategy, design, R&D and engineering to his role at Reviver, creators of the digital license plateSan Francisco, CA - June 20, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Fabrice Barbier, who served as Senior Vice President of Consumer Devices at GoPro since 2013, has been appointed Chief Operations Officer. A talented and seasoned executive, Fabrice has…See More
Jun 20
Crystal Hartwell posted a blog post

AutoBuy Upends Traditional Auto Remarketing: Connects Dealers with Today’s Most In-Demand Used Vehicles

 AutoBuy positively disrupts auto remarketing, solving dealer inventory challenges by providing pipeline of fresh, hard-to-find, high-demand used vehicles to Manheim and Adesa auctions; attracts over 100,000 pre-owned car sellers through its bricks-and-mortar locations and WEPAYTHEMAX.com website  West Palm Beach, Florida – June 15, 2017 – AutoBuy, the disruptive car-buying company focused on delivering fresh, high-quality used vehicle inventory to…See More
Jun 15
Crystal Hartwell posted a blog post

PERQ’s $25,000 FATWIN Sweepstakes Incentivizes Consumers and Helps Auto Dealer’s Digital Marketing Stand Out

 Annual prize awarded to Sawgrass Ford customer and Plantation, FL, resident after submitting a vehicle trade-in appraisal request Indianapolis, IN – June 14, 2017 – PERQ, experts in online consumer engagement and behavior, today announced the winner of their annual $25,000 FATWIN Sweepstakes. Jose M. Hervis Garcia, from Plantation, Florida, was selected from over 171,000 eligible FATWIN entries. Garcia, his wife, and two sons plan to put the money toward a house. “This is one of the best parts…See More
Jun 14
Crystal Hartwell posted a blog post

Rising Dealership Real Estate Prices and Private Sector Spending Offset Slight Decline in Blue Sky Values, according to The Blue Sky Report® released by Kerrigan Advisors

 Kerrigan Advisors report for Q1 2017 reveals robust dealership buy/sell activity in 2017 with dealership valuations remaining high, even as auto sales slow; private buyers dominate buy/sell market as publics focus on non-US acquisitions Irvine, CA, June 5, 2017 – Buy/Sell auto dealership activity remains robust for the first quarter of 2017, in spite of slowing auto sales and a slight dip in Blue Sky Values, all of which is offset by high dealership real estate prices, according to The Blue…See More
Jun 5
Crystal Hartwell posted blog posts
May 24
Crystal Hartwell posted a blog post

Reviver Appoints Allan Cooper as Chief Strategy Officer

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with founder and CEO Neville Boston to develop and implement the marketing, sales…See More
Apr 5
Crystal Hartwell posted a blog post

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors

Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targetsIrvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full year 2016. Although there was a slight…See More
Mar 23
Crystal Hartwell posted a blog post

Decluttering Dealership Websites Increases Profit, Data Collection and Click-throughs, According to PERQ Consumer Behavior Data

New data reveals key tips to clean up websites leading to 42% increase in CTRs, 15% profit lift, and a 5-fold increase in lead dataINDIANAPOLIS, IN - MARCH 13, 2017 - Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data(1) analyzed by PERQ. PERQ, who are experts in website conversion and consumer…See More
Mar 13
Carey Fried commented on Crystal Hartwell's blog post AutoID® Automates Online Lead Attribution, Providing Cross-Domain Mapping of Complete Customer Journey
"For more on AI, watch this: https://vimeo.com/189683893"
Jan 27
Crystal Hartwell posted blog posts
Jan 27
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. Here's a very brief 19 second sample from 2012. Lisa, my BDC rep first introduce herself - greets the customer…"
Jan 26
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"  Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. In this 19s very shortened version of the much longer original from 2012 you see Lisa, my BDC rep first introduce…"
Jan 26
Crystal Hartwell posted blog posts
Jan 26

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about DealerELITE? If referred, who?
colleague
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

Posted on July 18, 2017 at 12:30pm 0 Comments

 

Southern California landmark dealership changes ownership after 57 years  

 

Irvine, CA, July 18, 2017 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised Honda of Hollywood, one of Southern California’s oldest Honda dealerships, in its sale to Bakhtiari Auto Group.  Honda of Hollywood is owned by Patricia, Don, and…

Continue

PERQ Expands into Canada: Offers Personalized Web Engagement Technology that Increases Dealership Leads, Car Sales

Posted on July 12, 2017 at 11:13am 0 Comments

 

Interactive, personalized website experiences ramp up dealer conversions; Canadian dealer sees 31% lead to sale conversion rate in just one month on PERQ’s platform

 

Indianapolis, IN - July 12, 2017 - PERQ, which offers a game changing web-engagement platform, now offers its services in Canada where early adopters are already reaping significant results.

 

The…

Continue

Kerrigan Advisors Expands Team: Names Mercedes Hendricks as Vice President

Posted on July 10, 2017 at 11:19am 0 Comments

Hendricks brings over 15 years of auto dealership public accounting and financial consulting experience to the leading auto dealer buy/sell advisory firm

Irvine, CA, July 10, 2017 – Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced that Mercedes Hendricks has joined the firm as Vice President. Hendricks brings extensive CPA-level expertise and a deep understanding of the dealership industry to…

Continue

Reviver Expands Leadership Team: Names Fabrice Barbier COO

Posted on June 20, 2017 at 11:00am 0 Comments

GoPro veteran brings decades of senior level expertise in consumer products strategy, design, R&D and engineering to his role at Reviver, creators of the digital license plate

San Francisco, CA - June 20, 2017 – Reviver, creator of the rPlate, the world’s first digital license plate, today announced that Fabrice Barbier, who served as Senior Vice President of Consumer Devices at GoPro since 2013, has been…

Continue

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Blog Posts

Hire Experienced Manufacturers To Get Affordable Linear Actuators

Posted by Samuel on July 21, 2017 at 10:30am 0 Comments

Choosing the perfect linear actuator is a daunting and time-consuming task because there are numerous choices available now to select. For eliminating the difficulties, the trusted manufacturers come with an…

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dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram

Posted by DealerELITE on July 18, 2017 at 10:54pm 0 Comments

dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram



All the dealerElite Members would like to extend our thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram. We are… Continue

Going A.P.E for Attitude, Passion, and Enthusiasm

Posted by Dave Anderson on July 18, 2017 at 4:30pm 0 Comments

In September of 2017, my fourteenth book, Unstoppable will be released. In the book, I discuss four types of performers: undertakers, caretakers, playmakers and game changers, and outline steps to elevate one’s personal and business life…

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Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

Posted by Crystal Hartwell on July 18, 2017 at 12:30pm 0 Comments

 

Southern California landmark dealership changes ownership after 57 years  

 

Irvine, CA, July 18, 2017 – Kerrigan Advisors, the…

Continue

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