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Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Crystal Hartwell posted blog posts
Wednesday
Crystal Hartwell posted a blog post

Reviver Appoints Allan Cooper as Chief Strategy Officer

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with founder and CEO Neville Boston to develop and implement the marketing, sales…See More
Apr 5
Crystal Hartwell posted a blog post

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors

Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targetsIrvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full year 2016. Although there was a slight…See More
Mar 23
Crystal Hartwell posted a blog post

Decluttering Dealership Websites Increases Profit, Data Collection and Click-throughs, According to PERQ Consumer Behavior Data

New data reveals key tips to clean up websites leading to 42% increase in CTRs, 15% profit lift, and a 5-fold increase in lead dataINDIANAPOLIS, IN - MARCH 13, 2017 - Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data(1) analyzed by PERQ. PERQ, who are experts in website conversion and consumer…See More
Mar 13
Carey Fried commented on Crystal Hartwell's blog post AutoID® Automates Online Lead Attribution, Providing Cross-Domain Mapping of Complete Customer Journey
"For more on AI, watch this: https://vimeo.com/189683893"
Jan 27
Crystal Hartwell posted blog posts
Jan 27
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. Here's a very brief 19 second sample from 2012. Lisa, my BDC rep first introduce herself - greets the customer…"
Jan 26
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"  Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. In this 19s very shortened version of the much longer original from 2012 you see Lisa, my BDC rep first introduce…"
Jan 26
Crystal Hartwell posted blog posts
Jan 26
Crystal Hartwell posted a blog post

New Data from PERQ Indicates Significant Lag Time Between ‘Ready-to-Buy’ Consumers on Dealership Websites and Actual Purchase

 Data analyzed from over 45,000 consumer profiles offers key insights into digital consumer purchase cycle and shopping behaviors  Indianapolis, IN – January 25, 2017 - New consumer data gathered and analyzed by PERQ shows a significant lag between the time consumers submit an online vehicle appraisal and the time the actual purchase takes place, in spite of the fact that nearly three quarters of these consumers indicate they are “ready-to-buy.” The data further…See More
Jan 25
Crystal Hartwell posted blog posts
Jan 18
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Ron Tonkin Dealerships in Sale to Gee Automotive Companies

Tonkin is the third Top 100 Dealership Group sold by Kerrigan Advisors in the last 12 months Irvine, CA, December 19, 2016 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised the Ron Tonkin Dealerships, Portland's largest auto dealership group, in its sale to Gee Automotive Companies.  This transaction will create one of the nation’s top 50 dealership groups[1].  The Ron Tonkin Dealership Group, founded by Ron Tonkin in…See More
Dec 19, 2016
Crystal Hartwell's blog post was featured

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9% Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The Kerrigan Auto Retail Index attributes the rise to the election of Donald Trump.   “While the…See More
Dec 1, 2016
Crystal Hartwell posted a blog post

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9% Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The Kerrigan Auto Retail Index attributes the rise to the election of Donald Trump.   “While the…See More
Dec 1, 2016
Crystal Hartwell posted a blog post

New Report: In-Dealership Transaction Times Improving, But Most Dealers Believe They Should Be Shorter

Unengaged wait time in the dealership outpaced negotiation as the biggest consumer pain point in the car buying process, according to eLEND Solutions 2016 Dealer Survey Foothill Ranch, CA –November 29, 2016 – For the third year in a row, a survey of auto dealers, fielded by eLEND Solutions™, shows a distinct disconnect between actual start-to-finish transaction times and what dealers believe is the “ideal” time consumers should spend in a dealership buying a car.  Ideal Start-to-Finish…See More
Nov 29, 2016
Crystal Hartwell posted a blog post

Dealership M&A Activity Declines in Third Quarter; 2017 Increases Likely, according to The Blue Sky Report™ released by Kerrigan Advisors

Pace of acquisitions slow for balance of 2016; incoming Trump administration motivating sellers to push closings to 2017, while more foreign investment anticipated next yearIrvine, CA, November 22, 2016 – Dealership M&A activity declined by 7% in the first nine months of 2016 YOY, with sellers likely to push closings to 2017 in anticipation of potential tax benefits from the incoming Trump administration, according to analysis from the Blue Sky Report™, a Kerrigan Quarterly, which was…See More
Nov 22, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about DealerELITE? If referred, who?
colleague
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Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

Posted on May 24, 2017 at 11:42am 0 Comments

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

 

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its…

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Procon Analytics Launches Suite of Connected Car Telematics Products and Services to Serve the Exploding Automotive Internet of Things (IoT) Industry

Posted on May 23, 2017 at 2:01pm 0 Comments

 

Pioneering auto technology leader Brian Boling returns as CEO to lead company’s international automotive IoT strategy

 

Irvine, CA – May 23, 2017  - Procon Analytics, a global leader in connected car telematics, today announced the rollout of a progressive new platform that powers a new suite of connected car products and services. The highly scalable platform has been…

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Reviver Appoints Allan Cooper as Chief Strategy Officer

Posted on April 5, 2017 at 12:29pm 0 Comments

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate 

San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with…

Continue

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors

Posted on March 23, 2017 at 11:20am 0 Comments





Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets



Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…

Continue

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Blog Posts

What to Look for From Your Car Transportation

Posted by Simon Hopes on May 25, 2017 at 6:10am 0 Comments

Racing is a sport enjoyed by millions around the world but actually getting your race car to the track is not easily done without some help from travel solutions. The logistics of moving a multi-million-pound vehicle through a crowded city and to…

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Expect to Lose

Posted by Rob Gehring on May 24, 2017 at 11:46am 0 Comments

One of the things I have learned about life is there will be…

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PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

Posted by Crystal Hartwell on May 24, 2017 at 11:42am 0 Comments

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool…

Continue

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