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Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Crystal Hartwell's Page

Latest Activity

Crystal Hartwell posted a blog post

CarStory Launches VDP Deep Linking: Delivers Low Funnel Traffic and High Engagement to VDPs During “Moment of Search”

 The CarStory Advertising Network offers faster and more effective Vehicle Details Page deep linking from CarStory’s extensive and highly trafficked network of automotive marketplaces Austin, Texas – August 9, 2016 – Dealerships can now attract low-funnel, high-converting consumers from the highly trafficked CarStory Advertising Network via deep links directly into their websites’ Vehicle Details Pages (VDPs), CarStory announced today. The new offering also includes CarStory’s popular and…See More
Aug 9
Crystal Hartwell posted a blog post

New Study: Dealership Purchase Transactions Reduced by 60 Minutes, Likelihood to Buy Increases 56% with New Process

 White Paper from eLEND Solutions with Huntington Beach Chrysler Dodge Jeep Ram examines how a simple driver’s license swipe, and a new process can set financing pre-qualification in motion, reduce transaction times and increase closing ratiosFoothill Ranch, CA – August 4, 2016 – The time it takes to complete a purchase transaction in the dealership can be shorted by sixty minutes with the simple swipe of a driver’s license and specific process improvements, according to a new study released…See More
Aug 4
Crystal Hartwell posted blog posts
Jun 22
Crystal Hartwell posted a blog post

DrivingSales Announces the Most Valuable Insight of 2016 at Presidents Club in Miami

 "The Language of Closers: Communication that Wins," presented by CDK Global,named 2016’s Most Valuable Insight at third annual DrivingSales Presidents Club Salt Lake City, UT– June 13, 2016 – DrivingSales today announced that "The Language of Closers: Communication that Wins," presented by CDK Global, has been named the 2016 DrivingSales Most Valuable Insight.  CDK Global received the award from DrivingSales CEO Jared Hamilton at the…See More
Jun 13
Crystal Hartwell posted a blog post

Auto Industry Experiences Monumental Shifts in Public Auto Retail Valuations, according to The Blue Sky Report™ released by Kerrigan Advisors

New report analyzes dealership buy/sell activity for Q1 2016; overall activity, including multi-dealership transactions, size of groups coming into market and luxury import transactions, continues to rise; publics’ blue sky multiples decline: valuations at parity or below many private acquisition opportunities Irvine, CA, June 7, 2016 – U.S. dealership buy/sell activity continued to rise in the first quarters of 2016, including growth in multi-dealership transactions, the size of groups coming…See More
Jun 7
Brian Bennington liked Crystal Hartwell's blog post The KAR Index™ Drops 9% in Two Weeks
May 18
Crystal Hartwell posted a blog post

The KAR Index™ Drops 9% in Two Weeks

Index from Kerrigan Advisors shows high inventory levels, gross margin compression, and weak sales forecasts depressing public auto retailer valuations  Irvine, CA, May 18, 2016 – Kerrigan Advisors today announced that The KAR Index™ (The Kerrigan Auto Retail Index) has dropped 9% - from 496.82 to 452.49 – in just the last two weeks, indicating depressed public auto retailer valuations. The KAR Index™ attributes the sharp drop to higher inventory levels, gross margin compression in new vehicle…See More
May 18
Crystal Hartwell posted a blog post

CallSource Expands Management Team

 Appointment of key marketing and sales execs, Robin Schweitzer and Bill Bauwens, adds 35+ years of sales and marketing expertise to leading call management company Westlake Village, CA – May 12, 2016 – CallSource today announced the appointment of two veteran sales and marketing executives to its management team. Robin Schweitzer brings a 20-year record of marketing success to her role as Marketing Director for the company; Bill Bauwens adds over 15 years of strategic and measurable sales…See More
May 12
Crystal Hartwell posted a blog post

Gubagoo ChatSmart Presented with DrivingSales Dealer Satisfaction Award

 Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards. “We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,” said Brad Title, CEO of Gubagoo, Inc. “Especially because this award is based on comparisons and ratings from dealerships on the industry’s…See More
Apr 26
DealerELITE liked Crystal Hartwell's profile
Mar 31
Crystal Hartwell was featured
Mar 31
Crystal Hartwell posted blog posts
Mar 31
Crystal Hartwell posted blog posts
Mar 30
Crystal Hartwell posted a blog post

Website Rankings and Conversions Increase with Dealership Switch to .Cars URL

  Study shows new automotive domain improves over 50% of search rankings  Santa Monica, CA – March 28, 2016 – A new dealership case study conducted by independent SEO experts GlobeRunner reveals that new automotive-specific domain names, .Cars, .Car, and .Auto (“.Cars”), are lifting search rankings, conversions, and traffic. Since launching in January, .Cars has been globally adopted by automotive businesses like Chinese manufacturer…See More
Mar 28
Jon Floyd liked Crystal Hartwell's blog post U.S. Dealership Buy/Sells Hit Record Highs in 2015: New Entrants Drive 29% of Sales, according to The Blue Sky Report™ released by Kerrigan Advisors
Mar 9
DealerELITE liked Crystal Hartwell's blog post U.S. Dealership Buy/Sells Hit Record Highs in 2015: New Entrants Drive 29% of Sales, according to The Blue Sky Report™ released by Kerrigan Advisors
Mar 9

Profile Information

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Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
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colleague
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

Multi-Franchise Dealership Transactions Rise by 52% in First Half of 2016 according to The Blue Sky Report™ released by Kerrigan Advisors

Posted on August 22, 2016 at 9:49am 0 Comments

 

Despite a slight decline in overall transaction activity, average transaction size is up; record franchise values and rising real estate prices spur more sales by family-owned dealerships; domestic transaction buy/sell share increases

 

Irvine, CA, August 22, 2016 – The number of large, multi-dealership transactions rose by 52% YOY in the first half of 2016, according to The Blue Sky Report™, a Kerrigan…

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CarStory Launches VDP Deep Linking: Delivers Low Funnel Traffic and High Engagement to VDPs During “Moment of Search”

Posted on August 9, 2016 at 10:06am 0 Comments

 

The CarStory Advertising Network offers faster and more effective Vehicle Details Page deep linking from CarStorys extensive and highly trafficked network of automotive marketplaces

 

Austin, Texas – August 9, 2016 – Dealerships can now attract low-funnel, high-converting consumers from the highly trafficked CarStory Advertising Network…

Continue

New Study: Dealership Purchase Transactions Reduced by 60 Minutes, Likelihood to Buy Increases 56% with New Process

Posted on August 4, 2016 at 9:37am 0 Comments

 White Paper from eLEND Solutions with Huntington Beach Chrysler Dodge Jeep Ram examines how a simple driver’s license swipe, and a new process can set financing pre-qualification in motion, reduce transaction times and increase closing ratios

Foothill Ranch, CA – August 4, 2016 – The time it takes to complete a purchase transaction in the dealership can be shorted by sixty minutes with the simple swipe…

Continue

Vast® Experts to Speak at Key Auto Industry Conferences

Posted on June 22, 2016 at 10:29am 0 Comments

Vast executives to share insights on how a shift in fundamental marketing strategies can lead to increased used vehicle sales for car dealers

 

Austin, Texas – June 22, 2016 – Vast announced today that two of its executives from its CarStory® product team will be sharing insights into how dealerships can improve marketing strategies to make stronger…

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Blog Posts

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

Posted by Timmy D. James on September 29, 2016 at 8:33am 0 Comments

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are…

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Dealers Are Asking “What Is Online Retailing, Really?”

Posted by Joe Orr on September 28, 2016 at 2:43pm 1 Comment

In my many discussions with dealers, the one question that invariably…

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Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

Posted by Joseph Little on September 27, 2016 at 12:32pm 0 Comments

This Week in Social Media

 …

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Service Advisor Tips for Following-Up on Declined Services

Posted by Richard Keeney on September 27, 2016 at 10:49am 0 Comments



As we’re helping people with some of their…

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Auto/Mate's National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Posted by Mike Esposito on September 27, 2016 at 10:37am 0 Comments

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and…

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Efficiency is the Key to Loyalty

Posted by Mike Gorun on September 27, 2016 at 9:09am 0 Comments

Have you ever tried to call a dealership – whether it’s to inquire…

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