Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Crystal Hartwell's Page

Latest Activity

Crystal Hartwell posted a blog post

Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five auto dealer professionals have been selected as finalists for the 2014…See More
Aug 25
Crystal Hartwell's blog post was featured

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency…See More
Aug 20
Sharon Hill commented on Crystal Hartwell's blog post New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users
"mobile is clearly crucial. I've heard that geo-location tools beef up sales conversions 200 to 300%. "
Aug 19
Crystal Hartwell posted a blog post

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency…See More
Aug 19
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Fladeboe Honda, Volkswagen, Buick/GMC in Sale to The Conant Auto Retail Group

Sale of California dealership group to the 3rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The CAR Group). The transaction is the largest to date for The CAR Group.  It was…See More
Aug 5
Crystal Hartwell posted a blog post

Rand Fishkin, Renowned ‘Wizard’ of SEO Returns by Popular Demand to Keynote DrivingSales Executive Summit

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson. Salt Lake City, UT – July 10, 2014 – DrivingSales today announced that Rand Fishkin,…See More
Jul 10
Crystal Hartwell posted blog posts
Jun 25
Crystal Hartwell's blog post was featured

U.S. Dealership Buy/Sell Activity Increased 60% in First Quarter 2014

 Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1 2014, which was released today by Kerrigan Advisors. The report is the auto industry's most comprehensive and authoritative…See More
Jun 23
Crystal Hartwell posted a blog post

U.S. Dealership Buy/Sell Activity Increased 60% in First Quarter 2014

 Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1 2014, which was released today by Kerrigan Advisors. The report is the auto industry's most comprehensive and authoritative…See More
Jun 23
Crystal Hartwell posted a blog post

Brian Solis, World-Renowned Digital Analyst & Futurist, to Keynote DrivingSales Executive Summit

Award-winning author Brian Solis to show dealers how to navigate and embrace disruptive technologies (from wearables to sharing economies)-- and drive better customer relationships and more sales by becoming part of the ‘disruption’ Salt Lake City, UT – June 5, 2014 – DrivingSales today announced that Brian Solis, an award-winning author and globally recognized thought leader on how digital technology is transforming society and…See More
Jun 5
Crystal Hartwell posted a blog post

Case Study: New ID Scanner Eliminates ID Fraud at Dealerships – While Also Boosting Sales

 Study details unexpected benefits: Benny Boyd Auto Group lost 4 cars to fake IDs prior to using ID Drive scanner; after using for one year: ID fraud eliminated – sales across 9 stores increased 10% - and sales process slashed by 30 minutes Mission Viejo, CA – April 28, 2014 – ID fraud is a massive national problem – and a growing dealership issue. The Benny Boyd Auto Group, with nine stores in Texas, lost four vehicles to fake ID scams, so they embraced a new ID scanner that utilizes the same…See More
Apr 28
Crystal Hartwell posted blog posts
Apr 15
Crystal Hartwell posted a blog post

DMEautomotive Receives Technology Leadership Award for Second Year in a Row

DMEautomotive named as Dealer Marketing Magazine’s 2014 Technology Leader in Service Marketing for Driver Connect  Daytona Beach, Fla., April 9, 2014 -- DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for the second year in a row.    Recognized once again for best service marketing, DMEa…See More
Apr 9
Crystal Hartwell posted a blog post

Fidelis PPM to Exclusively Offer DMEautomotive’s Award-winning Driver Connect to its Dealer Clients

DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer’s hand -- and powerful mobile marketing and retention at the dealership’s fingertips Daytona Beach, FL –April 8, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that Fidelis PPM, the leading provider of prepaid maintenance (PPM)…See More
Apr 8
Crystal Hartwell posted a blog post

DMEautomotive is a Finalist for DrivingSales Most Valuable Insight Award

 DMEautomotive will present Moving Beyond Retention: A New Paradigm to Grow Your Service Business, based on original research, at the DrivingSales Presidents Club in New York City April 16th, 2014 Daytona, FL and Salt Lake City, UT – April 2, 2014 – DMEautomotive has been selected as a finalist for the 2014 DrivingSales Most Valuable Insight Award, which was created to foster the spirit of progress and thought leadership in the auto industry.  Applicants were asked to provide an insight, based…See More
Apr 2
Crystal Hartwell posted a blog post

DMEautomotive and DealerSocket Announce Strategic Partnership; DealerSocket Names DMEautomotive as Exclusive Call Center Provider

Partnership integrates DMEautomotive’s state-of-the-art call center services and award-winning mobile app services directly into the DealerSocket CRM system, providing seamless and secure connectivity for DealerSocket users.Daytona Beach, FL – March 31, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced a new partnership with DealerSocket, a leading auto…See More
Mar 31

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about dealerELITE? If referred, who?
colleague
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Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

Posted on August 25, 2014 at 12:11pm 0 Comments

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota

 

Salt Lake City, Utah – August 25, 2014DrivingSales announced that five…

Continue

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Posted on August 19, 2014 at 11:27am 1 Comment

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a…

Continue

Kerrigan Advisors Represents Fladeboe Honda, Volkswagen, Buick/GMC in Sale to The Conant Auto Retail Group

Posted on August 5, 2014 at 11:30am 0 Comments

Sale of California dealership group to the 3rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger

 

Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The…

Continue

Rand Fishkin, Renowned ‘Wizard’ of SEO Returns by Popular Demand to Keynote DrivingSales Executive Summit

Posted on July 10, 2014 at 5:18pm 0 Comments

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson.

 

Salt Lake City, UT – July 10, 2014 –…

Continue

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