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Crystal Hartwell
  • Garden Grove, CA
  • United States
  • mWEBB Communications, Inc.
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Latest Activity

Crystal Hartwell posted a blog post

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors

Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targetsIrvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full year 2016. Although there was a slight…See More
Thursday
Crystal Hartwell posted a blog post

Decluttering Dealership Websites Increases Profit, Data Collection and Click-throughs, According to PERQ Consumer Behavior Data

New data reveals key tips to clean up websites leading to 42% increase in CTRs, 15% profit lift, and a 5-fold increase in lead dataINDIANAPOLIS, IN - MARCH 13, 2017 - Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data(1) analyzed by PERQ. PERQ, who are experts in website conversion and consumer…See More
Mar 13
Carey Fried commented on Crystal Hartwell's blog post AutoID® Automates Online Lead Attribution, Providing Cross-Domain Mapping of Complete Customer Journey
"For more on AI, watch this: https://vimeo.com/189683893"
Jan 27
Crystal Hartwell posted blog posts
Jan 27
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. Here's a very brief 19 second sample from 2012. Lisa, my BDC rep first introduce herself - greets the customer…"
Jan 26
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"  Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. In this 19s very shortened version of the much longer original from 2012 you see Lisa, my BDC rep first introduce…"
Jan 26
Crystal Hartwell posted blog posts
Jan 26
Crystal Hartwell posted a blog post

New Data from PERQ Indicates Significant Lag Time Between ‘Ready-to-Buy’ Consumers on Dealership Websites and Actual Purchase

 Data analyzed from over 45,000 consumer profiles offers key insights into digital consumer purchase cycle and shopping behaviors  Indianapolis, IN – January 25, 2017 - New consumer data gathered and analyzed by PERQ shows a significant lag between the time consumers submit an online vehicle appraisal and the time the actual purchase takes place, in spite of the fact that nearly three quarters of these consumers indicate they are “ready-to-buy.” The data further…See More
Jan 25
Crystal Hartwell posted blog posts
Jan 18
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Ron Tonkin Dealerships in Sale to Gee Automotive Companies

Tonkin is the third Top 100 Dealership Group sold by Kerrigan Advisors in the last 12 months Irvine, CA, December 19, 2016 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised the Ron Tonkin Dealerships, Portland's largest auto dealership group, in its sale to Gee Automotive Companies.  This transaction will create one of the nation’s top 50 dealership groups[1].  The Ron Tonkin Dealership Group, founded by Ron Tonkin in…See More
Dec 19, 2016
Crystal Hartwell's blog post was featured

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9% Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The Kerrigan Auto Retail Index attributes the rise to the election of Donald Trump.   “While the…See More
Dec 1, 2016
Crystal Hartwell posted a blog post

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9% Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The Kerrigan Auto Retail Index attributes the rise to the election of Donald Trump.   “While the…See More
Dec 1, 2016
Crystal Hartwell posted a blog post

New Report: In-Dealership Transaction Times Improving, But Most Dealers Believe They Should Be Shorter

Unengaged wait time in the dealership outpaced negotiation as the biggest consumer pain point in the car buying process, according to eLEND Solutions 2016 Dealer Survey Foothill Ranch, CA –November 29, 2016 – For the third year in a row, a survey of auto dealers, fielded by eLEND Solutions™, shows a distinct disconnect between actual start-to-finish transaction times and what dealers believe is the “ideal” time consumers should spend in a dealership buying a car.  Ideal Start-to-Finish…See More
Nov 29, 2016
Crystal Hartwell posted a blog post

Dealership M&A Activity Declines in Third Quarter; 2017 Increases Likely, according to The Blue Sky Report™ released by Kerrigan Advisors

Pace of acquisitions slow for balance of 2016; incoming Trump administration motivating sellers to push closings to 2017, while more foreign investment anticipated next yearIrvine, CA, November 22, 2016 – Dealership M&A activity declined by 7% in the first nine months of 2016 YOY, with sellers likely to push closings to 2017 in anticipation of potential tax benefits from the incoming Trump administration, according to analysis from the Blue Sky Report™, a Kerrigan Quarterly, which was…See More
Nov 22, 2016
Crystal Hartwell posted a blog post

Gubagoo’s New RESQ App Generates a 300% Increase in Lead-to-Sale Conversion

 Gubagoo launches RESQ’s new industry-first technology to empower dealerships with complete access to, and insight on, potential and existing customers, from their sales and service teams’ mobile phones, via text, chat or callBoca Raton, FL, – October 24, 2016 – Today, Gubagoo announces that RESQ, it’s newly developed app, is generating a 300% increase in lead-to-sale conversions in dealerships. RESQ gives dealers instant visibility into live chats, texts and phone calls, connecting them…See More
Oct 24, 2016
Crystal Hartwell posted a blog post

Gubagoo announces Facebook Messenger Integration for Automotive Dealerships

 Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers Boca Raton, FL –October 21, 2016 – Gubagoo, the fastest growing and most innovative provider of solutions to the automotive industry, today announced that it now offers complete and seamless integration with Facebook Messenger. Gubagoo is one of the first chat providers in the automotive industry to offer this…See More
Oct 21, 2016

Profile Information

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Vendor Partner
What company do you work for (or own)?
mWEBB Communications, Inc.
What is your current position within your organization?
Public Relations
What is your company website?
http://mwebbcom.com/
How did you specifically hear about DealerELITE? If referred, who?
colleague
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Share news and best practice tips for Internet sales department, F&I, aftermarket sales at dealerships, key findings from industry research, leveraging social media, etc.

Crystal Hartwell's Blog

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors

Posted on March 23, 2017 at 11:20am 0 Comments





Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets



Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…

Continue

Decluttering Dealership Websites Increases Profit, Data Collection and Click-throughs, According to PERQ Consumer Behavior Data

Posted on March 13, 2017 at 10:19am 0 Comments

New data reveals key tips to clean up websites leading to 42% increase in CTRs, 15% profit lift, and a 5-fold increase in lead data

INDIANAPOLIS, IN - MARCH 13, 2017 - Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data(1) analyzed by PERQ. PERQ, who are experts in website…

Continue

GUBAGOO CHATSMART RECEIVES DRIVINGSALES DEALER SATISFACTION AWARD

Posted on January 27, 2017 at 12:23pm 0 Comments

 

 

 Gubagoo/ChatSmart presented with Top Rated award for Dealer Satisfaction in Chat Tools and Services Category

 

New Orleans, LA January 27, 2017 – Gubagoo/ChatSmart is the recipient of a “Top Rated” Chat Tools and Services award in the eighth annual DrivingSales Dealer Satisfaction Awards. The awards,…

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Gubagoo Launches Call RESQ: Industry-First Real-Time Access with 24/7 Coverage

Posted on January 27, 2017 at 12:15pm 0 Comments

Gubagoos Call RESQ technology combines the best of TalkSmarts 24/7 service with the industry-best RESQ innovation for monitoring and management.

 

New Orleans, LAJanuary 27, 2017 – Gubagoo, the leading provider of dealer communications solutions, today launched Call RESQ at the National Automobile Dealers Association…

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Blog Posts

A Simple Way to Test CRM Sourcing by your Salespeople

Posted by Steve White on March 29, 2017 at 8:30am 0 Comments

When it comes to marketing attribution, there’s one vital activity…

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You've been looking at the wrong analytics...

Posted by Paul Potratz on March 28, 2017 at 2:16pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…

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Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Posted by John Sternal on March 28, 2017 at 10:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites…

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How One Dealer’s Gumbo Attracted His Community

Posted by Mike Gorun on March 28, 2017 at 8:30am 0 Comments

A recent article in Automotive News tells the story of Carlos Liriano,…

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