Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's blog post was featured

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests trust…See More
Jul 12
Anne Fleming posted a blog post

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests trust…See More
Jul 11
Anne Fleming's blog post was featured

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at your dealership. These changes…See More
Jun 20
Anne Fleming posted a blog post

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at your dealership. These changes…See More
Jun 20
Anne Fleming posted a blog post

Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?National research shows that women use car dealer reviews 50% more than men. Additionally, women are happy to write reviews when asked.…See More
Jun 6
Anne Fleming's blog post was featured

To Text or Not to Text?

Texting Strategy for Women BuyersIs texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.Read on to review the rules of…See More
May 16
Anne Fleming posted a blog post

To Text or Not to Text?

Texting Strategy for Women BuyersIs texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.Read on to review the rules of…See More
May 16
Anne Fleming's blog post was featured

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.Consider These Numbers:60% of women who leave a dealership without buying a car never…See More
May 2
Anne Fleming posted a blog post

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.Consider These Numbers:60% of women who leave a dealership without buying a car never…See More
May 2
Anne Fleming's blog post was featured

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their dealer. Giving a standard sales…See More
Apr 18
Anne Fleming posted a blog post

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their dealer. Giving a standard sales…See More
Apr 18
Anne Fleming's blog post was featured

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 7
Anne Fleming posted a blog post

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 4
Anne Fleming's blog post was featured

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous concept.9 Ways to Create Trust and Convert It into SalesTrack as much data as possible. If you aren’t already keeping…See More
Mar 22
Anne Fleming posted a blog post

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous concept.9 Ways to Create Trust and Convert It into SalesTrack as much data as possible. If you aren’t already keeping…See More
Mar 21
Anne Fleming's blog post was featured

Boost Women’s Confidence: What’s in it for Progressive Dealerships

Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other women.All of…See More
Mar 12

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Women-Drivers.com
What is your current position within your organization?
President + Car Buying Advocate of Women-Drivers.com
What is your company website?
http://www.women-drivers.com
What is your Facebook page/URL?
http://https://www.facebook.com/WomenDrivers
What is your LinkedIn page/URL?
http://www.linkedin.com/in/annefleming
How did you specifically hear about DealerELITE? If referred, who?
Dealer
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
What do we offer dealers? NEW ways to market to women to increase sales and increase loyalists for dealers.

Anne Fleming's Blog

Take the Test: How Trustworthy is Your Dealership?

Posted on July 11, 2018 at 1:42pm 0 Comments

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests…

Continue

Be ‘in the Know’ About Your Women Buyers & Marketshare

Posted on June 20, 2018 at 12:30pm 0 Comments

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

Continue

Why Reviews from the Decision-Maker Matter

Posted on June 6, 2018 at 12:37pm 0 Comments

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?

National research shows that women use car dealer reviews 50% more than men. Additionally, women are…

Continue

To Text or Not to Text?

Posted on May 16, 2018 at 3:53pm 2 Comments

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

Continue

Comment Wall (5 comments)

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At 6:28pm on January 2, 2014, Steve Lagerstrom said…

Anne - I'm not all that familiar with your company but I'd be happy to speak with you.  If you'd like to give me a call tomorrow my cell phone is 214-499-8388.  If you prefer e-mail, mine is slagerstrom@parkplace.com.  Thanks!

 

At 6:12pm on August 9, 2013, Daniel Tegeder said…
At 7:57pm on July 22, 2013, Ian W. said…

Thank you for the add. :)

At 12:38pm on July 20, 2013, Bill Cosgrove said…

Anne-Thanks for the invitation-All The Best -BillC

At 7:15pm on May 27, 2011, Jodi Cook said…
thanks for the add!!
 
 
 

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