Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers
Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new…Continue
Today’s women car buyers wield $300 billion in spending power on their cars. Their car buying behaviors are evolving dramatically, causing car dealers to seriously consider how they communicate with them. To understand, engage and, ultimately, capture this market, dealers first have to look at the key indicators of a woman car buyer’s mindset, behaviors and buying patterns. Otherwise, actions taken to attract them will not be optimized.
Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.
Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.
1. Browsing – The Silent…Continue