As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit first. Women rely on them the most, to the tune of 50% more than men.(1) Dealerships utilize reviews that appeal to these decision-makers to create an advantage over their competition to showcase their business as a trusted destination.

  1. Encourage customers, especially women, to provide honest feedback on their experience. Let them know you want the truth — that you use it to elevate your customer experience and culture. Nationally, 6 out of 10 women who don’t buy at your store when they visit never return(2) making it imperative to understand why.
  2. When reviews help make changes to your business culture, publicize it. Let your web site and advertisements show that you are paying attention and that customers have power to make changes.
  3. Be honest in your approach. If you receive reviews that point out an issue, respond to them and demonstrate that you recognized the problem and are fixing it. When customers publicly see that a business is willing to adapt, they themselves are more flexible and forgiving when a situation arises.
  4. Curate reviews that tell a good story. For instance, “The buying experience was thoroughly enjoyable. I was greeted, but not in a pushy way. Michael listened to my wish list and found a way to make the numbers work. He was a good listener and found solutions — we worked together to find what I wanted for a price I wanted to pay.” Reviews like this tick all the boxes for women — a trusted resource who listened and found a good solution.
  5. Establish a process to ensure your reviews show up on a cross-section of platforms, like Google,, Dealer Rater, Women-Drivers, etc. Let women know that their responses are invaluable.
  6. Consider having a special section for these customers where they can read reviews by other women. Women are partial to reviews from their peers.
  7. Train consultants on how to ask for reviews and CSI. This includes refraining entirely from “Be sure to give me all 5s. If you aren’t going to give me a 5, call me first so we can discuss that line item, as its really important to me that I get the highest scores.” This sounds heavy-handed and confusing, and there is nothing empowering about this when hearing it as a buyer or when getting your car back in the service lane. It makes the review all about YOU. Full stop.

Being transparent and offering reviews about your dealership delivers several advantages. Customer loyalty and brand awareness are benefits that make your customers happy and drives money to your bottom line.

1. Ipsos Sociologue Poll, 2-14

2. 2019 Women’s Car Dealer Report at Top 7 US Auto Brands

Views: 66


You need to be a member of to add comments!


Latest Activity

Asad Shoaib posted a blog post

The Long Haul: 7 Tips to Help Your Truck Run Well into Old Age

A truck also needs little care and maintenance just like other vehicles to deliver quality results…See More
2 hours ago
Damian Boudreaux posted a blog post

Carlos’ 2nd & 3rd Week

Last week in our video series, …See More
10 hours ago
John Sternal posted blog posts
21 hours ago
Dave Anderson posted a blog post

Don't take chances with your mindset

 Let's be honest about mindset...If you're not intentionally shaping it by what you do - or don't…See More
21 hours ago
Walter McNulty posted a video


Black Book posted a blog post

Mainstream Pickup Values and SUVs Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
Erik Nachbahr, CISSP posted a video

Resolving Vendor Finger Pointing

In this video blog, Helion Founder & President Erik Nachbahr shares how dealers can resolve circumstances in which they have vendors blaming other vendors fo...
Timmy D. James posted a blog post
Mike Esposito posted blog posts
Jim Flint posted a blog post
Dan Beres posted a blog post
Walter McNulty posted a status
"We are ready to finish the month strong! Can you say the same."
Bill Wittenmyer posted a video

Witt's Wise Words: The Importance of Being Prepared

In this episode of Witt's Wise Words, Bill Wittenmyer shares why being prepared is vital to success.
Walter McNulty posted a status
"We will be heading up North for 9 days making a long road trip. I hope to stop in and see some new clients."
Dave Anderson's blog post was featured

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will…See More
Walter McNulty posted a video


If you have a Automobile, RV or Motorcycle dealership you should have DigniFi. Call for more information.
Dave Anderson posted a blog post

We're there!

Wherever you listen to podcasts, The Game Changer Life is there for you. Subscribe today and get…See More
Bill Wittenmyer posted a video

Freebie Friday: Nurturing vs Closing

Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.
Cory Mosley posted videos
Scot Eisenfelder posted a video

Why People Defect in Service

CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service