Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's Page

Latest Activity

Anne Fleming's blog post was featured
Nov 7
Anne Fleming posted a blog post
Nov 7
Anne Fleming's blog post was featured

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the time. It can actually be more relaxed and as effective as an in-store visit.The number…See More
Oct 17
Anne Fleming posted a blog post

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the time. It can actually be more relaxed and as effective as an in-store visit.The number…See More
Oct 17
Anne Fleming posted a blog post

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…See More
Oct 3
Anne Fleming's blog post was featured

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase RevenueChanging Culture, Changing TidesWomen are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience? Yes, it does.In an industry-first…See More
Sep 23
Anne Fleming posted a blog post

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase RevenueChanging Culture, Changing TidesWomen are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience? Yes, it does.In an industry-first…See More
Sep 19
Anne Fleming's blog post was featured

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?Yes, it does.In an industry-first national report,…See More
Sep 19
Anne Fleming posted a blog post

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?Yes, it does.In an industry-first national report,…See More
Sep 12
Anne Fleming's blog post was featured

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term RetentionWhen it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an impeccable team to do this continually is what is required.What Experience Do You Create?…See More
Aug 22
Anne Fleming posted a blog post

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term RetentionWhen it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an impeccable team to do this continually is what is required.What Experience Do You Create?…See More
Aug 22
Anne Fleming posted a blog post

Be a Solution Specialist Not a Salesperson

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales?When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1 reason for buying from a dealership. Trust matters more than price. This means that language matters when creating a customer experience and a…See More
Aug 8
Anne Fleming's blog post was featured

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize RetentionBringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.By the NumbersWomen are often the ones who bring a car to the…See More
Jul 27
Anne Fleming's blog post was featured

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize RetentionBringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.By the NumbersWomen are often the ones who bring a car to the…See More
Jul 25
Anne Fleming posted a blog post

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize RetentionBringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.By the NumbersWomen are often the ones who bring a car to the…See More
Jul 25
Anne Fleming's blog post was featured

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests trust…See More
Jul 12

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Women-Drivers.com
What is your current position within your organization?
President + Car Buying Advocate of Women-Drivers.com
What is your company website?
http://www.women-drivers.com
What is your Facebook page/URL?
http://https://www.facebook.com/WomenDrivers
What is your LinkedIn page/URL?
http://www.linkedin.com/in/annefleming
How did you specifically hear about DealerELITE? If referred, who?
Dealer
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
What do we offer dealers? NEW ways to market to women to increase sales and increase loyalists for dealers.

Anne Fleming's Blog

How Your BDC Can Minimize Leakage with Digital Customers

Posted on October 17, 2018 at 12:38pm 0 Comments

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.

However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the…

Continue

The Bad News About Customer Greetings at Dealerships

Posted on October 3, 2018 at 1:33pm 0 Comments

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

Continue

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Posted on September 19, 2018 at 6:01pm 0 Comments

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…

Continue

Comment Wall (5 comments)

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At 6:28pm on January 2, 2014, Steve Lagerstrom said…

Anne - I'm not all that familiar with your company but I'd be happy to speak with you.  If you'd like to give me a call tomorrow my cell phone is 214-499-8388.  If you prefer e-mail, mine is slagerstrom@parkplace.com.  Thanks!

 

At 6:12pm on August 9, 2013, Daniel Tegeder said…
At 7:57pm on July 22, 2013, Ian W. said…

Thank you for the add. :)

At 12:38pm on July 20, 2013, Bill Cosgrove said…

Anne-Thanks for the invitation-All The Best -BillC

At 7:15pm on May 27, 2011, Jodi Cook said…
thanks for the add!!
 
 
 

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