steven chessin
  • Male
  • Woodland Hills, CA
  • United States
  • Independent Consultant
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  • Chuck McGraw
  • Wendy Reeves
  • Virgil Stanphill
  • fred berzunza
  • Michael Hirschfield
  • Roger Williams
  • I.C. Collins ll
  • Brian Bennington
  • Timothy Marvel
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  • Brian Cox
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  • Erick Espin
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Latest Activity

steven chessin commented on Scott Bergeron's blog post Sales Basics That Never Go Out Of Style
"Scott  There can be no debate about the importance of the SALES BIBLE. I actually have a version printed more than 100 years ago that I sometimes read to brush-up. But it reminds me of an old hotel here on Ventura Blvd with neon lights…"
steven chessin commented on Timmy D. James's blog post Come on – Does Video REALLY sell cars?
steven chessin commented on Devin Koskan's blog post The Future of Car Buying is Mobile
"As I shop for a car I am tempted to do what customers do just to see if dealers react effectively ---  so far  ----  not even one has followed-up with me. So much for their "sales training". But I am sure NONE of the dealers…"
Feb 11
steven chessin commented on Crystal Hartwell's blog post Gubagoo Announces Web RESQ 2.0: Advanced Video Chat Capability and Deeper Facebook Integration
"Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. Here's a very brief 19 second sample from 2012. Lisa, my BDC rep first introduce herself - greets the customer…"
Jan 26
steven chessin commented on Joseph Cala's blog post The Purpose of the Service BDC
"CLEARLY --- Customer satisfaction is forged by service not sales --- and I laugh to myself whenever I hear a salesman state that he is "always there" for his customers. What does that even mean ? People have urgent service needs…"
Jan 20
steven chessin commented on Joseph Cala's blog post The Purpose of the Service BDC
"Most dealerships today have a pretty decent sales BDC department that focuses on lead management. SERVICE BDC is all about retention and referral business. So look at your loyalty stat. Is it below the manufacturer's national average ?  I…"
Jan 17
steven chessin commented on Stan Sher's blog post The Evolution of the BDC: Has your dealership evolved?
" There are dealerships that want to make their sales people do BDC work.  I am sure they believe that bdc is doing work salesmen used to do for themselves -- when there were "real salesmen". The problem with the line of thought…"
Jan 17
steven chessin commented on Mike Gorun's blog post How Is Your Business Making a Difference? Your Customers Want to Know.
"I did marketing for a dealership that did live radio broadcasts when we sponsored adoption events in the parking lot for the local no-kill animal shelter. We kept the broadcasting about the adoption of animals and stayed completely away from…"
Jan 17
steven chessin commented on Big Tom LaPointe's blog post Secrets for formatting instant messages on Skype
"Yes - I am sure Skype is functional -- but I always prefer (when possible) to use an automotive optimized solution -- and there are a couple of good ones becoming available that are going to really separate the leading pack from the also-rans. I…"
Jan 11
steven chessin commented on Ujj Nath's blog post Give Service Advisors a Break – It’s Time to Reduce the Noise
"Very impressive software solution. "
Jan 11
steven chessin commented on Doug Van Sach's blog post Surviving the Customer Loyalty Tailspin
""In other words, loyalty is more of a convenient activity rather than a commitment." You mentioned the customer's loyalty commitment to the store but what about the store's to the customer ? Is that being fulfilled ? No. You…"
Jan 10
steven chessin commented on Chuck McGraw's blog post Importance of the Telephone Today
"Keith   ---- Yes, but it need not be a choice between better closing stats OR more leads -- it can be both. "
Jan 8
steven chessin commented on Chuck McGraw's blog post Importance of the Telephone Today
"The importance of phones skills for selling cars was known 100+ years ago --- they know. You correctly remind them of HOW VERY IMPORTANT when you identify the full-spectrum of touch-points :  “So, how much of your business is influenced…"
Jan 8
steven chessin commented on Chuck McGraw's blog post Importance of the Telephone Today
"Chuck -- We could have a lively debate because I disagree that salesmen should take "sales calls". They are .... appointment calls. The question of "sales-call jurisdiction" gets settled by one factor --- lead quantity. Any store…"
Jan 5
steven chessin commented on Chuck McGraw's blog post Importance of the Telephone Today
" "If training is not supported and enforced from the top down managers will never see the value. It needs to be an integral part of the culture of the store."   Sales Management is always sourced from salesmen who may not have…"
Jan 5
steven chessin commented on James A. Ziegler's blog post THE LEADS ARE WEAK....
"Exactly why purchasing leads fell out of favor. The providers were greedy and diluted the quality. Today, I only concern myself with used leads from Craigs where I can quantify the results accurately and can keep the budget strictly controlled.…"
Jan 5

Profile Information

Which best describes you?
What company do you work for (or own)?
Independent Consultant
What is your current position within your organization?
Extreme Fail Follow-Up Process
What is your company website?
What is your LinkedIn page/URL?
How did you specifically hear about dealerELITE? If referred, who?
Erick Espin
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
My specialty is my exclusive extreme follow-up process that :

* Does not begin until any existing follow-up process fails.
* Pure profit center. Commission-based.
* Works equally well with any variation of sales, bdc, internet sales

Sales management is 100% busy with the 25% of customers that are sales and does not have time (or techniques) for the 75% that are fail. I handle that 75%.

If 1/3 of that 75% can be converted -that doubles sales.

Comment Wall (4 comments)

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At 12:17am on March 21, 2015, Roger Williams said…
I agree the unknown unknowns are the killers...
At 9:23pm on November 30, 2014, Brian Bennington said…

Happy Sunday Steven,  Hope you had a nice Thanksgiving.  I worked through mine, but I'm not a big "Turkey lover" to begin with and my wife was in AZ celebrating it with her sister.  Anyway, I knew I wanted to take time over the weekend to write you  Periodically reflecting back on your situation that we discussed during our phone conversation, I'm curious as to what's happening with you.  I have noticed that you haven't updated your bio here.  Hey, it's easy to do and, as I mentioned, you certainly have a story to tell.  Are you doing OK?  Are you keeping optimistic and building a plan?  My cell # is (714) 457-8287 or you can email here on DE or at brian@archer-profit.com.     

At 7:34pm on November 8, 2014, Brian Bennington said…

Now we're friends, huh?  OK, got it!  My email is brian@archer-profit.com.  There's no "b" after brian, at least not in my address.  One comment... On your last post when you mentioned the "3 Ms" (wrong salesman, wrong money, wrong car), wouldn't that make more sense if it were the "3 Ws"?  And, thanks for the "more contact points" suggestion.  I just put it on my TTD list as a priority.

At 3:59am on October 9, 2014, Martin Iyanam said…

Hello Dear,

Is a pleasure talking with you, how is everythig with you? I am Martin Iyanam. I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you,  but I found it difficult to express myself here, since it's a public site.Can you please get back to me via my private email: ( iyanammartin01@gmail.com ) for the full details.

Have a nice day

Thanks God bless.

Best Regards,


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