There can be no debate about the importance of the SALES BIBLE. I actually have a version printed more than 100 years ago that I sometimes read to brush-up. But it reminds me of an old hotel here on Ventura Blvd with neon lights…"
"As I shop for a car I am tempted to do what customers do just to see if dealers react effectively --- so far ---- not even one has followed-up with me. So much for their "sales training". But I am sure NONE of the dealers…"
"Thank you. I have been requesting this for years without any traction from dealers to the left of me and vendors to the right. Here's a very brief 19 second sample from 2012.
Lisa, my BDC rep first introduce herself - greets the customer…"
"CLEARLY --- Customer satisfaction is forged by service not sales --- and I laugh to myself whenever I hear a salesman state that he is "always there" for his customers. What does that even mean ? People have urgent service needs…"
"Most dealerships today have a pretty decent sales BDC department that focuses on lead management. SERVICE BDC is all about retention and referral business. So look at your loyalty stat. Is it below the manufacturer's national average ?
" There are dealerships that want to make their sales people do BDC work.
I am sure they believe that bdc is doing work salesmen used to do for themselves -- when there were "real salesmen". The problem with the line of thought…"
"I did marketing for a dealership that did live radio broadcasts when we sponsored adoption events in the parking lot for the local no-kill animal shelter. We kept the broadcasting about the adoption of animals and stayed completely away from…"
"Yes - I am sure Skype is functional -- but I always prefer (when possible) to use an automotive optimized solution -- and there are a couple of good ones becoming available that are going to really separate the leading pack from the also-rans. I…"
""In other words, loyalty is more of a convenient activity rather than a commitment."
You mentioned the customer's loyalty commitment to the store but what about the store's to the customer ? Is that being fulfilled ? No. You…"
"The importance of phones skills for selling cars was known 100+ years ago --- they know. You correctly remind them of HOW VERY IMPORTANT when you identify the full-spectrum of touch-points : “So, how much of your business is influenced…"
"Chuck -- We could have a lively debate because I disagree that salesmen should take "sales calls".
They are .... appointment calls. The question of "sales-call jurisdiction" gets settled by one factor --- lead quantity. Any store…"
" "If training is not supported and enforced from the top down managers will never see the value. It needs to be an integral part of the culture of the store."
Sales Management is always sourced from salesmen who may not have…"
"Exactly why purchasing leads fell out of favor. The providers were greedy and diluted the quality. Today, I only concern myself with used leads from Craigs where I can quantify the results accurately and can keep the budget strictly controlled.…"
Happy Sunday Steven, Hope you had a nice Thanksgiving. I worked through mine, but I'm not a big "Turkey lover" to begin with and my wife was in AZ celebrating it with her sister. Anyway, I knew I wanted to take time over the weekend to write you Periodically reflecting back on your situation that we discussed during our phone conversation, I'm curious as to what's happening with you. I have noticed that you haven't updated your bio here. Hey, it's easy to do and, as I mentioned, you certainly have a story to tell. Are you doing OK? Are you keeping optimistic and building a plan? My cell # is (714) 457-8287 or you can email here on DE or at firstname.lastname@example.org.
Now we're friends, huh? OK, got it! My email is email@example.com. There's no "b" after brian, at least not in my address. One comment... On your last post when you mentioned the "3 Ms" (wrong salesman, wrong money, wrong car), wouldn't that make more sense if it were the "3 Ws"? And, thanks for the "more contact points" suggestion. I just put it on my TTD list as a priority.
Is a pleasure talking with you, how is everythig with you? I am Martin Iyanam. I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Can you please get back to me via my private email: ( firstname.lastname@example.org ) for the full details.
We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…