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Roger Williams
  • Male
  • Joplin, MO
  • United States
  • Fletcher Auto Group - Author of…
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Roger Williams's Discussions

The HIGHEST ROI process ever is also the least implemented

Started this discussion. Last reply by Roger Williams Jan 8, 2015. 12 Replies

The most important process COACHING *5 Point Strategy to grow your own coaches Coaching = A training or development process     At virtually every dealership in America we routinely promote our top…Continue

Tags: #training, #Winning, #Developing, #Coaching

 

Roger Williams's Page

Latest Activity

keith millard commented on Roger Williams's blog post Two Wolves
Dec 29, 2016
Chris Dimitris commented on Roger Williams's blog post Two Wolves
"Great story. The first impression can make or break the sale. I keep the book, How To Win Friends And Influence People, close by. One of the best books that I've ever read. "
Dec 28, 2016
Roger Williams's blog post was featured

Two Wolves

"I'm just looking, I won't be buying today." "I need to compare your vehicle with a competitors model and then shop around" .."I'm not an impulse shopper".."I just started looking." Everyday sales people hear this exact quote from customers soon after the meet and greet. What happens next is reminiscent of the old tale of two wolves. An old Cherokee is teaching his grandson about life. "A fight is going on inside me," he said to the boy. "It is a terrible fight and it is between two wolves.…See More
Dec 28, 2016
Roger Williams shared their blog post on Twitter
Aug 27, 2016
Roger Williams commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"Steve, my apologies, perhaps I am the argumentative one, if so, my apologies. Please review my book, it has become a best seller and Jim Ziegler and Dave Anderson promoted it on social media for me, and the book really started selling. If you buy my…"
Apr 26, 2016
Roger Williams updated their profile
Apr 24, 2016
steven chessin commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
""Basically your entire last response is singing from the hymnal of my teaching, same verse, same note, same page...." Exactly.That was my intention. Sorry you thought I was arguing the point when I wasn't. I'd like to read the…"
Apr 16, 2016
Roger Williams commented on Roger Williams's blog post Prevent, avoid, and escape, the dreaded slump- 30 proven methods
"Al, Thanks! That old walking around the building backwards thing is as old as the hills, but it sure is one that sales people swear by. I've done it myself, and let me tell you Lynn Hickey Dodge was a big place!"
Apr 13, 2016
Al Stidham commented on Roger Williams's blog post Prevent, avoid, and escape, the dreaded slump- 30 proven methods
"Good stuff, Roger.  I've never heard the one about walking around the building backwards, but I won't knock it 'til I try it!  Thank you for sharing."
Apr 13, 2016
Roger Williams commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"Steven, At this point we are branching so far off from my original article that continuing this discussion has no merit. Branching off the original subject to make a point is generally known as arguing a point to make up for lack of merit of the…"
Apr 12, 2016
steven chessin commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"If a dealer wants to make their pages FAR more effective live salesman video must be "encouraged" which means - an incentive. I accomplish that by featuring direct contact info. Yes the dealer owns the page but…"
Apr 12, 2016
Roger Williams commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"I think we are getting close enough to hear each other in a game of Marco Polo here....Like I said, if the salesperson is footing the bill, allow him/her to advertise any number they like- if the dealership is footing the bill, advertise the…"
Apr 12, 2016
steven chessin commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"Maybe you will not find fault with my version of direct contact for the salesman - when earned -  as it does not interfere with the store's numbers, but does reward individual effort appropriately. I think it balances the needs of both the…"
Apr 11, 2016
Roger Williams posted a blog post

Prevent, avoid, and escape, the dreaded slump- 30 proven methods

 This is an excerpt from my book "Synergistic Selling"   C H A P T E R 8Avoiding SlumpsEvery sales manager, every owner, and every salesperson selling anything in the world will, at some point, cross paths with the dreaded slumps. These slumps are mentally and economically taxing. They can also be taxing on your family. And they can be difficult to crawl out of.Usually, you will encounter a slump pretty early. And you will likely face slumps – big and small – many times over. When you get into…See More
Apr 11, 2016
Roger Williams commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"Steven,  While I respect your input, this is the place you and I must agree to disagree. It doesn't make either of us right or wrong, it just simply means I do believe it is that "cut and dried". I go to dealership after…"
Apr 11, 2016
steven chessin commented on Roger Williams's blog post Lead count down? Try this little trick and watch the lead count grow.
"Roger - This is not so cut-and-dried - there are exceptions.  "Perhaps the BDC manager feels they need to "protect" their ability to prove the fruits of their labor.  A bdc manager would not have IVM access. But if the…"
Apr 11, 2016

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Fletcher Auto Group - Author of Synergistic Selling-AutomotiveCoach
What is your current position within your organization?
Corporate Sales Manager -Trainer-Author
What is your company website?
http://Automotivecoach.net
What is your Facebook page/URL?
http://https://www.facebook.com/AutomotiveCoach-Sales-Training-Blog...
What is your LinkedIn page/URL?
http://www.linkedin.com/nhome/?trk=&_mSplash=1
How did you specifically hear about DealerELITE? If referred, who?
Dave Anderson
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I wrote International best seller Synergistic Selling

http://www.amazon.com/Synergistic-Selling-Producers-Dominate-Compet...


I have two and a half decades of success in automotive retail. I began at Lynn Hickey Dodge in OKC. From the floor up to platform GM over dozens of stores. I have turned many store sales and financial statements around, and trained many sales people, doing my best to add value to each one. I have motivated and train sales people in 41 US states and most of Canada.

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Roger Williams's Blog

Prevent, avoid, and escape, the dreaded slump- 30 proven methods

Posted on April 11, 2016 at 11:00pm 2 Comments



 

This is an excerpt from my book "Synergistic Selling"  

 

C H A P T E R 8

Avoiding Slumps

Every sales manager, every owner, and every salesperson selling anything in the world will, at some point, cross paths with the dreaded slumps. These slumps are mentally and economically taxing. They can also be taxing on your family. And they can be difficult to crawl out of.

Usually, you will encounter a slump pretty early. And you…

Continue

Lead count down? Try this little trick and watch the lead count grow.

Posted on April 2, 2016 at 2:30pm 8 Comments

As I travel from dealership to dealership I often encounter the same issues. This one is a recurring theme.

Many dealers allow their BDC manager or e-commerce director to place any phone number of their liking on the ads, websites and other e-commerce streams. Maybe the vendor told them it was best to advertise a different number for "tracking" purposes. Perhaps the BDC manager feels they need to "protect" their ability to prove the fruits of their labor. Perhaps…

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"The Ride" a story from my book Synergistic Selling

Posted on April 1, 2016 at 8:39pm 0 Comments

  

C H A P T E R 2

Selling in the Greatest

Time of All

Last month, I had my very first Uber ride. I was doing some training in Little Rock, Arkansas, and that evening, a friend booked me an Uber ride to take me back to my hotel after a social gathering.

In a matter of minutes, a gentleman in a Prius pulled up. We exchanged pleasantries, and he told me about his job. He described himself as a tech nerd, and his job was making apps for cellular…

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Top methods to avoid the SLUMP.

Posted on December 9, 2015 at 12:30pm 0 Comments

 Prize winning, methods the Jedi's use to avoid the SLUMP.

by Roger Williams 



Prevent, avoid, and escape from the dreaded sales slump.



There’s a 100% chance of meeting face to face with the dreaded slump at some point in your sales career. It’s highly likely you will face a slump many times over. A mini slump, a prolonged slump, any slump can have brutal implications in an environment where people notoriously earn above average incomes yet live check to…

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At 6:18pm on March 14, 2015, steven chessin said…

You have an excellent - deep - understanding of both the sellers -  and buyers - who do not understand each other  - or themselves - as well as they need to. 

I always consider the 'known unknowns' speech as the platform for this.

People know what they know  - and they may know what they need to know that is unknown    --- but the hard one is the unknown  unknowns.    

At 10:00pm on January 17, 2015, Brian Bennington said…

Greetings my friend,  I appreciated your comment about my response to your "trial close" post.  While I'd long passed the desire to "sales train" by the time I began selling vehicles, I had a lot of experience doing it when I sold high dollar organs and pianos, and they're fundamentally the same, except selling them is like selling cars to people who can't drive.  My interest during my 8+ years in auto sales was in maximizing repeat & referral business utilizing the techniques I'd previously developed, and I shunned any attempts to "get into dealer management" I was regularly offered.  (I'll leave that to guys like you.)  I moved thru domestics to, what was then, the biggest M-B dealership in the country, and then on to Lexus where the dealer coaxed me into doing my marketing for everyone in their dealership.  Not complaining, though, as it put me in business doing it for others over 20 years ago.

I read your bio before ever responding to the post, but your website appeared to be only the Fletcher Group site.  Hope you'll read my bio and visit my site.           

 
 
 

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