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Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 17

02:10
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Tuesday
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 16

01:43
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Feb 17
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 18

01:10
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 30
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 20

03:53
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 23
Jeff Cowan posted videos
Jan 17
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 5

01:27
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 16
Jeff Cowan's blog post was featured

A Recession is Coming

A recession is coming, learn how dealerships will survive the bad economy.I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a person running a business, I have to research business indicators to help me predict what the future economy is likely to be. Like a captain sailing turbulent waters, I have to make plans to prepare for the future appropriately. Currently, the signs are showing stormy seas ahead. Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my…See More
Jan 14
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 2

01:47
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 13
Jeff Cowan posted videos
Jan 12
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 1

02:20
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 6
Jeff Cowan posted a video

20 Rules of Salesmanship: Rule 1

02:20
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 3
Jeff Cowan's blog post was featured

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14, 2016
Jeff Cowan posted a blog post

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14, 2016
DealerELITE liked Jeff Cowan's blog post Best tips for finding, hiring, training, and people who do not suck.
Sep 12, 2016
Jeff Cowan's blog post was featured

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12, 2016
Jeff Cowan posted a blog post

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12, 2016

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about dealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

How to Create a Bold Automotive Service Department and Increase Sales

Posted on November 14, 2016 at 1:08pm 0 Comments

Great Tips for Service Departments, Service Advisors, and Service Managers

So you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your…

Continue

Best tips for finding, hiring, training, and people who do not suck.

Posted on September 12, 2016 at 5:30pm 0 Comments

Best Tips for Hiring People

Ever wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this…

Continue

How to Prepare Your Dealership for the Coming Recession

Posted on August 24, 2016 at 2:35pm 2 Comments

Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my predictions and hopefully provides you with a map to help you steer you way clear of…

Continue

A Recession is Coming

Posted on August 23, 2016 at 3:14pm 1 Comment

A recession is coming, learn how dealerships will survive the bad economy.

I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a…

Continue

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Blog Posts

Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 0 Comments

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…

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ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…

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Help them win

Posted by Marsh Buice on February 23, 2017 at 11:44am 2 Comments

My 13 year old son has not had the best relationship…

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Sales Basics That Never Go Out Of Style

Posted by Scott Bergeron on February 23, 2017 at 10:00am 1 Comment

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and…
Continue

You Know You Work For a Good Dealership When...

Posted by Mark Handlon on February 23, 2017 at 9:41am 2 Comments

     Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered…

Continue

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted by Steve White on February 23, 2017 at 8:20am 0 Comments

When talking to dealers about measuring marketing results from their…

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