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Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Jeff Cowan posted videos
5 hours ago
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 5

01:27
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
yesterday
Jeff Cowan's blog post was featured

A Recession is Coming

A recession is coming, learn how dealerships will survive the bad economy.I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a person running a business, I have to research business indicators to help me predict what the future economy is likely to be. Like a captain sailing turbulent waters, I have to make plans to prepare for the future appropriately. Currently, the signs are showing stormy seas ahead. Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my…See More
Saturday
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 2

01:47
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Friday
Jeff Cowan posted videos
Thursday
Jeff Cowan's video was featured

20 Rules of Salesmanship: Rule 1

02:20
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 6
Jeff Cowan posted a video

20 Rules of Salesmanship: Rule 1

02:20
The sales profession delivers the highest rewards to those who master its many disciplines. Part of those disciplines are the 20 Rules of Salesmanship. If you desire to be the absolute best you can be in the sales profession, mastering and following…
Jan 3
Jeff Cowan's blog post was featured

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14, 2016
Jeff Cowan posted a blog post

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14, 2016
DealerELITE liked Jeff Cowan's blog post Best tips for finding, hiring, training, and people who do not suck.
Sep 12, 2016
Jeff Cowan's blog post was featured

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12, 2016
Jeff Cowan posted a blog post

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12, 2016
DealerELITE liked Jeff Cowan's blog post How to Prepare Your Dealership for the Coming Recession
Aug 24, 2016
Marco Antonio R. Botelho liked Jeff Cowan's blog post A Recession is Coming
Aug 24, 2016
Jeff Cowan's blog post was featured

A Recession is Coming

A recession is coming, learn how dealerships will survive the bad economy.I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a person running a business, I have to research business indicators to help me predict what the future economy is likely to be. Like a captain sailing turbulent waters, I have to make plans to prepare for the future appropriately. Currently, the signs are showing stormy seas ahead. Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my…See More
Aug 23, 2016
Craig Colwell liked Jeff Cowan's blog post How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship
Jul 12, 2016

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about dealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

How to Create a Bold Automotive Service Department and Increase Sales

Posted on November 14, 2016 at 1:08pm 0 Comments

Great Tips for Service Departments, Service Advisors, and Service Managers

So you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your…

Continue

Best tips for finding, hiring, training, and people who do not suck.

Posted on September 12, 2016 at 5:30pm 0 Comments

Best Tips for Hiring People

Ever wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this…

Continue

How to Prepare Your Dealership for the Coming Recession

Posted on August 24, 2016 at 2:35pm 2 Comments

Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my predictions and hopefully provides you with a map to help you steer you way clear of…

Continue

A Recession is Coming

Posted on August 23, 2016 at 3:14pm 1 Comment

A recession is coming, learn how dealerships will survive the bad economy.

I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a…

Continue

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Blog Posts

Kerrigan Advisors Represents Edmark Superstore in its Sale to Kendall Auto Group

Posted by Crystal Hartwell on January 17, 2017 at 6:12pm 0 Comments

 

Edmark is one of the highest volume selling dealerships in Idaho for past three years

 

Irvine, CA, January 17, 2017 – Kerrigan…

Continue

Auto/Mate Announces Updates to Fixed Ops Suite, Including VIN Scan and myCarfax.com Service Shop Integration

Posted by Mike Esposito on January 17, 2017 at 9:25am 0 Comments

Albany, N.Y. – January 17th, 2017 – Auto/Mate Dealership Systems announced today the addition of two feature updates to its dealership management system (DMS) Fixed Ops Suite. The new features are designed to increase efficiencies and revenue in…

Continue

Is texting while driving a 21st-century epidemic?

Posted by Thomas F. Jung on January 17, 2017 at 9:13am 0 Comments

Driving is a highly…

Continue

How Is Your Business Making a Difference? Your Customers Want to Know.

Posted by Mike Gorun on January 17, 2017 at 8:34am 1 Comment

Dealerships are well known for their involvement and participation…

Continue

How to be the New England Patriots of the car business!

Posted by Alan Ram on January 16, 2017 at 2:25pm 0 Comments

It was 2008 when it hit me. The economy had just begun to hit the skids and I was leaving a dealership after having done a live meeting. As I walked through the empty showroom I noticed four Managers on shift, sitting in an otherwise vacant tower…

Continue

Helion Releases Free eBook for Auto Dealers: Three Service Department Pain Points, Solved!

Posted by Erik S. Nachbahr on January 16, 2017 at 11:16am 0 Comments

How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In

Timonium, MD – January 16th, 2017-- Helion…

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