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Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Jeff Cowan's blog post was featured

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14
Jeff Cowan posted a blog post

How to Create a Bold Automotive Service Department and Increase Sales

Great Tips for Service Departments, Service Advisors, and Service ManagersSo you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but you have less than 1.5 customer paid hours per repair order. Your effective labor rate is less than attractive. You hover somewhere around the middle-of-the-pack with your survey scores. It appears as though your customer retention is okay because you have so many customers, but you know what they say about appearances- they deceive.Is your business really okay? Your advisors are afraid to sell anything because up-sells take days and sometimes weeks to get done. More dealerships than…See More
Nov 14
DealerELITE liked Jeff Cowan's blog post Best tips for finding, hiring, training, and people who do not suck.
Sep 12
Jeff Cowan's blog post was featured

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12
Jeff Cowan posted a blog post

Best tips for finding, hiring, training, and people who do not suck.

Best Tips for Hiring PeopleEver wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or that. They talk about how their people fail and barely deliver what is needed to sustain the business. In short, they tell me their people suck.My immediate response to this is always the same. Who interviewed them? Who hired them? Who trained them? Who leads them? Who works with them? This usually elicits the same response- a blank stare and an angry retort.I guess sometimes the truth hurts, but it never lies. The truth is the truth. The good news is; we can change the truth. The followings are the steps to finding, hiring,…See More
Sep 12
DealerELITE liked Jeff Cowan's blog post How to Prepare Your Dealership for the Coming Recession
Aug 24
Marco Antonio R. Botelho liked Jeff Cowan's blog post A Recession is Coming
Aug 24
Jeff Cowan's blog post was featured

A Recession is Coming

A recession is coming, learn how dealerships will survive the bad economy.I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a person running a business, I have to research business indicators to help me predict what the future economy is likely to be. Like a captain sailing turbulent waters, I have to make plans to prepare for the future appropriately. Currently, the signs are showing stormy seas ahead. Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my…See More
Aug 23
Craig Colwell liked Jeff Cowan's blog post How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship
Jul 12
steven chessin commented on Jeff Cowan's blog post How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship
"A lot of great insights that we have all experienced. It is wonderful that you were able to document it so well. A must read for every dealer and every vendor  One tip I would offer is to have a "point-man" that takes…"
Jul 11
Bill Goodfriend liked Jeff Cowan's blog post How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship
Jul 11
DealerELITE liked Jeff Cowan's blog post How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship
Jul 11
Jeff Cowan's blog post was featured

How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship

I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the relationship itself. Both sides agreed that when relationships went south and deals were lost, it was mostly due to things that were small and insignificant in the overall picture, things that seemingly could have or should have been avoided.This got me thinking: What is it that drives one side or the other to end relationships?   I asked 20 dealers and 20 vendors for their thoughts.Part I is titled “Five Things Vendors Do That Dealers Hate” and Part II is…See More
Jul 11
Jeff Cowan posted a blog post

How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship

I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the relationship itself. Both sides agreed that when relationships went south and deals were lost, it was mostly due to things that were small and insignificant in the overall picture, things that seemingly could have or should have been avoided.This got me thinking: What is it that drives one side or the other to end relationships?   I asked 20 dealers and 20 vendors for their thoughts.Part I is titled “Five Things Vendors Do That Dealers Hate” and Part II is…See More
Jul 11
DealerELITE liked Jeff Cowan's blog post Service Advisors Q & A
Jun 30
Jeff Cowan's blog post was featured

Service Advisors Q & A

Frequently Asked Questions From Service Advisors Who Attend My WorkshopsDear Service Advisors and Fixed Operations professionals, I have presented countless workshops throughout my career. And although every workshop contains elements of surprise, there are always a few things that I just know are going to happen.  One of the things that happens at every workshop without fail is the posing of certain questions by the audience. What I would like to do is share these questions with you, give you my responses to these questions, and tell you why I believe these questions are so frequently asked.  I think you will find this information to be very useful so let’s take a look at these questions.…See More
Jun 30

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about dealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

How to Create a Bold Automotive Service Department and Increase Sales

Posted on November 14, 2016 at 1:08pm 0 Comments

Great Tips for Service Departments, Service Advisors, and Service Managers

So you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your…

Continue

Best tips for finding, hiring, training, and people who do not suck.

Posted on September 12, 2016 at 5:30pm 0 Comments

Best Tips for Hiring People

Ever wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this…

Continue

How to Prepare Your Dealership for the Coming Recession

Posted on August 24, 2016 at 2:35pm 2 Comments

Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my predictions and hopefully provides you with a map to help you steer you way clear of…

Continue

A Recession is Coming

Posted on August 23, 2016 at 3:14pm 1 Comment

A recession is coming, learn how dealerships will survive the bad economy.

I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a…

Continue

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Blog Posts

5 Specials Pages Customers Will Avoid (And may never visit again!)

Posted by Eric Miltsch on December 7, 2016 at 6:38pm 0 Comments

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t…
Continue

LENNY GETS A DO-OVER

Posted by James A. Ziegler on December 7, 2016 at 2:00pm 0 Comments

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my…

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The Big Easy Survival Guide for NADA100

Posted by Joseph Little on December 7, 2016 at 12:57pm 0 Comments

 

Chapter 1: Get Prepared

 

It’s time to get ready for…

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A Simple Checklist To Prevent Employee Theft

Posted by Erik S. Nachbahr on December 7, 2016 at 9:55am 0 Comments

Here's a scenario that unfortunately many…

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Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 9:10am 1 Comment

In their new book, …

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Why is it important to give yourself and ideal Christmas gift?

Posted by Megan Bridges on December 7, 2016 at 4:14am 0 Comments

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

 

1. You have…

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