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Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Luke Muncy liked Jeff Cowan's blog post Steps for Creating a Sales Culture in Your Service Department
Jan 27
Tom Loyalty Coach Wiegand commented on Jeff Cowan's blog post Steps for Creating a Sales Culture in Your Service Department
"Which will your customers prefer you implement: a sales culture they already are accustom to hating, or a Person2Person Relationship Culture they are not expecting yet will absolutely welcome with open arms? At the end of a day would you prefer…"
Jan 26
Jeff Cowan's blog post was featured

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.Be patientStay focused on your end goalDo not settle for less than what you want Steps to turning your Service Department into a Selling Service Department:Realize that everything you do and everything you want to acquire has to be sold.  High, consistent Customer Satisfaction Survey Scores won’t just happen; you have to train your staff to sell high and to have consistent customer satisfaction survey scores.  High Customer Retention won’t just happen.  If you want high Customer Retention, you have to…See More
Jan 26
Jeff Cowan's video was featured

Hump Day Video: Losing Sales Teams

01:56
A sales person is as dedicated as their options dictate.
Jan 25
Jeff Cowan was featured
Jan 25
Jeff Cowan's blog post was featured

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your business on the path to extinction.  As has often been said in business, you are either growing or shrinking, and if you are not providing your staff with the latest in tools, processes, techniques and learning, then you are definitely shrinking your business.Deciding to train is the first step.  Once that decision is made the following steps will make it easier for you to get going.First, identify what you are trying to accomplish.  For example: do want to generate more sale? Do want higher…See More
Jan 22
Jeff Cowan's blog post was featured

Have a Baby Video Blog Post

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"See More
Dec 19, 2015
Jeff Cowan's blog post was featured

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your business on the path to extinction.  As has often been said in business, you are either growing or shrinking, and if you are not providing your staff with the latest in tools, processes, techniques and learning, then you are definitely shrinking your business.Deciding to train is the first step.  Once that decision is made the following steps will make it easier for you to get going.First, identify what you are trying to accomplish.  For example: do want to generate more sale? Do want higher…See More
Dec 15, 2015
DealerELITE liked Jeff Cowan's blog post Have a Baby Video Blog Post
Dec 14, 2015
Jeff Cowan posted a blog post

Have a Baby Video Blog Post

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"See More
Dec 14, 2015
Jeff Cowan's video was featured

Hump Day Video: Losing Sales Teams

01:56
A sales person is as dedicated as their options dictate.
Dec 11, 2015
Jeff Cowan posted a status
"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video: http://ow.ly/VDzhK"
Dec 9, 2015
DealerELITE liked Jeff Cowan's blog post Steps for Creating a Sales Culture in Your Service Department
Nov 23, 2015
Jeff Cowan's blog post was featured

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.Be patientStay focused on your end goalDo not settle for less than what you want Steps to turning your Service Department into a Selling Service Department:Realize that everything you do and everything you want to acquire has to be sold.  High, consistent Customer Satisfaction Survey Scores won’t just happen; you have to train your staff to sell high and to have consistent customer satisfaction survey scores.  High Customer Retention won’t just happen.  If you want high Customer Retention, you have to…See More
Nov 23, 2015
Jeff Cowan posted an event

WEBINAR "MANAGING YOUR SALES DAY" at http://ow.ly/UUjuY

December 3, 2015 from 8am to 8:30am
DID YOU MISS OUR LAST WEBINAR? WE HAVE A NEW ONE! In this 30 minute webinar you will learn how to setup and follow through your workday to ensure you have the HIGHEST SALES, SURVEY SCORES and RETENTION. This is an absolute must attend webinar for all service advisors, managers, fixed operations directors and general managers. If you want to know the key areas to focus on and track to maximize every opportunity with every customer then sign up now! CLICK HERE TO REGISTER:http://ow.ly/UUjuY #dealerships #serviceadvisors#servicedepartment #salestraining #sales…See More
Nov 20, 2015
Jeff Cowan posted a blog post

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.Be patientStay focused on your end goalDo not settle for less than what you want Steps to turning your Service Department into a Selling Service Department:Realize that everything you do and everything you want to acquire has to be sold.  High, consistent Customer Satisfaction Survey Scores won’t just happen; you have to train your staff to sell high and to have consistent customer satisfaction survey scores.  High Customer Retention won’t just happen.  If you want high Customer Retention, you have to…See More
Nov 20, 2015

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about dealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

Have a Baby Video Blog Post

Posted on December 14, 2015 at 2:53pm 0 Comments

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"

Steps for Creating a Sales Culture in Your Service Department

Posted on November 20, 2015 at 1:22pm 1 Comment

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”

A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple…

Continue

Make the Right Training Decision

Posted on October 8, 2015 at 2:49pm 0 Comments

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…

Continue

6 Step Road to Service Department Success 2-Day Spring Workshops are Open for Registration

Posted on January 7, 2015 at 1:06pm 0 Comments

We've booked our Spring 2-Day Workshop dates and locations!

Learn how to have the highest Sales, Customer Retention, and Survey Scores, plus over 200 word tracks, closes and ways to handle objections will be taught that guarantee that you are a top performer, and much much more.

Give us a call to book your team…

Continue

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Blog Posts

How to Sell More Used Cars at Your Auto Dealership

Posted by David Lewis on February 12, 2016 at 8:40am 0 Comments

An experienced car salesperson…

Continue

Sorry, We Do Appointments Now!

Posted by Gary Marcotte on February 11, 2016 at 1:39pm 1 Comment

Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change.  Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. …

Continue

The Mobile Tipping Point

Posted by David Metter on February 11, 2016 at 12:50pm 0 Comments

Seven Mistakes Employees Make That Could Cost You Millions

Posted by Erik S. Nachbahr on February 11, 2016 at 11:47am 1 Comment

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank…

Continue

Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted by Paul Moran on February 11, 2016 at 6:00am 1 Comment

Our industry does a lot with gimmicks. You’d be hard…

Continue

Selling the difference

Posted by Rob Gehring on February 10, 2016 at 2:58pm 1 Comment

Walmart sells a bag of M&M peanuts for $.50. If you’re at a service station the price of that same packet of peanuts jumps to one dollar. If you’re at…

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