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Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Jeff Cowan's blog post was featured

The Best Way to Increase Sales

Start Selling Everyday Like it’s the Last Day of the MonthIn the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month.  Just over 60% of those sales are made in the last 7 days of the month.  And it is not uncommon for the biggest sale day of each month to be the last day of the month.  As surprising as these statistics may seem, they actually represent a very real and understandable pattern in sales.  Mentally and physically drained from just hitting last month's sales goals, you come in Monday with a more relaxed attitude.  You still help customers, but you are not as persistent with these customers as you were just the week before.  After all, you were intent on hitting last month's sales goals to ensure you made the income you needed, and time was…See More
yesterday
DealerELITE liked Jeff Cowan's blog post The Best Way to Increase Sales
Monday
Jeff Cowan posted a blog post

The Best Way to Increase Sales

Start Selling Everyday Like it’s the Last Day of the MonthIn the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month.  Just over 60% of those sales are made in the last 7 days of the month.  And it is not uncommon for the biggest sale day of each month to be the last day of the month.  As surprising as these statistics may seem, they actually represent a very real and understandable pattern in sales.  Mentally and physically drained from just hitting last month's sales goals, you come in Monday with a more relaxed attitude.  You still help customers, but you are not as persistent with these customers as you were just the week before.  After all, you were intent on hitting last month's sales goals to ensure you made the income you needed, and time was…See More
Monday
Marco Antonio R. Botelho liked Jeff Cowan's blog post 5 Tips to Increase Express Auto Service Sales
Apr 25
Jeff Cowan's blog post was featured

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSIONAs the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are purchasing today are doing so for the first time in several years. As they return to the dealership, what customers find and experience today will redefine their expectations and impressions for the foreseeable future.  We are getting a second chance to make a first impression. The auto industry, from the manufacturer down now has an unprecedented opportunity to alter the once speculative impression that most consumers have had regarding the dealership service business. So far, in my opinion, only General Motors and Ford have seized…See More
Apr 25
DealerELITE liked Jeff Cowan's blog post 5 Tips to Increase Express Auto Service Sales
Apr 25
Jeff Cowan posted a blog post

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSIONAs the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are purchasing today are doing so for the first time in several years. As they return to the dealership, what customers find and experience today will redefine their expectations and impressions for the foreseeable future.  We are getting a second chance to make a first impression. The auto industry, from the manufacturer down now has an unprecedented opportunity to alter the once speculative impression that most consumers have had regarding the dealership service business. So far, in my opinion, only General Motors and Ford have seized…See More
Apr 25
Brian O'Kelly commented on Jeff Cowan's blog post Best Fixed Operations Year Ever!
"There is a free calculator for evaluating tech/svc department productivity, efficiency and proficiency at our website. Try it out here"
Mar 27
Jeff Cowan was featured
Mar 23
Jeff Cowan's blog post was featured

Best Fixed Operations Year Ever!

Stop Waiting, Help is not coming!Are you having your best Fixed Operations year ever or at least one of your best years?  You should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting more miles on them, needing more services, needing bigger repairs and looking for someone to help them with both.There is no doubt that the past year has been very tough on the auto industry.  I understand that when auto sales are down the manufacturers have to do everything they can to turn it around, and so far, I would give the effort shown a C+ to B-.What I do not understand, is if everyone knows and agrees that Fixed Operations is the true backbone of the Car Dealer and one of the few places left where a substantial profit can be made and it is where true customer…See More
Mar 23
DealerELITE commented on Jeff Cowan's blog post Best Fixed Operations Year Ever!
"Thank you for sharing"
Mar 22
DealerELITE liked Jeff Cowan's blog post Best Fixed Operations Year Ever!
Mar 22
Jeff Cowan posted a blog post

Best Fixed Operations Year Ever!

Stop Waiting, Help is not coming!Are you having your best Fixed Operations year ever or at least one of your best years?  You should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting more miles on them, needing more services, needing bigger repairs and looking for someone to help them with both.There is no doubt that the past year has been very tough on the auto industry.  I understand that when auto sales are down the manufacturers have to do everything they can to turn it around, and so far, I would give the effort shown a C+ to B-.What I do not understand, is if everyone knows and agrees that Fixed Operations is the true backbone of the Car Dealer and one of the few places left where a substantial profit can be made and it is where true customer…See More
Mar 22
Luke Muncy liked Jeff Cowan's blog post Steps for Creating a Sales Culture in Your Service Department
Jan 27
Tom Loyalty Coach Wiegand commented on Jeff Cowan's blog post Steps for Creating a Sales Culture in Your Service Department
"Which will your customers prefer you implement: a sales culture they already are accustom to hating, or a Person2Person Relationship Culture they are not expecting yet will absolutely welcome with open arms? At the end of a day would you prefer…"
Jan 26
Jeff Cowan's blog post was featured

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.Be patientStay focused on your end goalDo not settle for less than what you want Steps to turning your Service Department into a Selling Service Department:Realize that everything you do and everything you want to acquire has to be sold.  High, consistent Customer Satisfaction Survey Scores won’t just happen; you have to train your staff to sell high and to have consistent customer satisfaction survey scores.  High Customer Retention won’t just happen.  If you want high Customer Retention, you have to…See More
Jan 26

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about dealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

The Best Way to Increase Sales

Posted on May 2, 2016 at 1:39pm 0 Comments

Start Selling Everyday Like it’s the Last Day of the Month

In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month.  Just over 60% of those sales are made in the last 7 days of the…

Continue

5 Tips to Increase Express Auto Service Sales

Posted on April 25, 2016 at 1:40pm 0 Comments

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are…

Continue

Best Fixed Operations Year Ever!

Posted on March 22, 2016 at 12:24pm 2 Comments

Stop Waiting, Help is not coming!

Are you having your best Fixed Operations year ever or at least one of your best years?  You should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting…

Continue

Have a Baby Video Blog Post

Posted on December 14, 2015 at 2:53pm 0 Comments

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"

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Blog Posts

Difference in Price - New vs. Used Lease

Posted by John Sternal on May 5, 2016 at 1:50pm 0 Comments

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect…

Continue

BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS

Posted by Black Book on May 5, 2016 at 9:16am 0 Comments

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to…

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Time for a Change

Posted by Rob Gehring on May 5, 2016 at 8:00am 0 Comments

Time for a Change…

Continue

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Posted by Anne Fleming on May 4, 2016 at 3:52pm 0 Comments

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping…

Continue

BLACK BOOK UNVEILS PULSE OF LENDERS SURVEY & 2016 OUTLOOK

Posted by Black Book on May 4, 2016 at 11:12am 0 Comments

Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender…

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Truck Values Improved while Car Segments Continued to Decline Last Week

Posted by Black Book on May 4, 2016 at 11:11am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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