Jeff Cowan's Blog (132)

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on September 20, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 44: You'll Be Glad You Did This Close

This week, Jeff covers the "You'll Be Glad You Did This" close. You presented the sale, the exciting updates, the accessories, and they want to think about it. Now, use this close to get a decision quick! It has a 70% closing ratio and can be used with any product or any industry. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on September 18, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 44- What's Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 13, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast- Episode 43: I'm Not Going to Sell You Anything

This week, Jeff covers how to break down the walls from clients who come in and expect to be "up-sold". First, we must close the customer on simply giving the presentation. To do so, use the "I'm Not Going to Sell You Anything!" close. Stay tuned for the roleplay scenario. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on September 11, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 43: The 6 Areas of Closing

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the drive. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 6, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 42: The Referral Close

This week, Jeff covers a close for when clients simply can't say "Yes" because they need more money off, or negotiated. Rather, this close will show you how to build value without couponing yourself out of the commission! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

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Added by Jeff Cowan on September 4, 2018 at 8:43pm — No Comments

Write Service Podcast: Episode 42- What Makes Up a Closer?

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing game! Copyright 2018 Wm Jeff Cowan

To register for his fall workshop tour, email info@jcowansprotalk.com and mention promo code PODCAST.…

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Added by Jeff Cowan on August 30, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 41- The Something New Close

This week, Jeff covers a close to address those customers that just need to "think about it". So how do you re-engage them without being pushy? This close has an extremely high closing ratio, especially when used a few weeks after your presentation. Stay tuned to hear the exact steps on how to get the sale!

Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

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Added by Jeff Cowan on August 28, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 41- The Newbie

Are you brand new to the industry or the service drive? Within 60 days, you should be hitting the shop minimum as far as HPRO, survey scores, and customer retention. This week, Jeff covers five simple steps to make sure you are up to speed as fast as possible! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!



Website: automotiveservicetraining.com…

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Added by Jeff Cowan on August 23, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast- Episode 40: The Sharp Angle Close

Have you ever ended up in "I Can" land? Where the customer is asking YOU what you CAN do, rather than you setting the expectation and sale? This week, Jeff covers a close to get yourself out of "I Can" land, called the Sharp Angle close. Stay tuned for the exact word track and scenarios! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…

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Added by Jeff Cowan on August 21, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 40: Finding the Time to Train

This week, Jeff covers 10 easy ways to make time for training. So often, we get stuck in our ways and think that training is too time-consuming or impossible on top of daily work loads. When in reality, it doesn't always require time on the clock! Stay tuned to hear quick tips on where and how to find the crucial time to train. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

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Added by Jeff Cowan on August 16, 2018 at 12:00pm — No Comments

Success in Sales Podcast- Episode 39: The Order Blank Close

This week, Jeff covers one of his favorite closes- The Order Blank Close. While this close is a classic, it still provides an extremely high closing ratio. This is perfect to use when you haven't closed the sale, but you don't know why. Use this to get a "yes" or simply get an answer! Either way, you can't go wrong! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on August 14, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 39: Your Numbers Dropped, Now What?

This week, Jeff covers the most common question at this time of the year: Why did my numbers drop? And how do we fix it?! Summer months can be overwhelming, and so many advisors give their customers half effort for the sake of time. To get back to 2.5 HPRO, you have to reset! Stay tuned to hear steps to reset and get back on top. Copyright 2018 Wm Jeff Cowan

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Website:…

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Added by Jeff Cowan on August 9, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 38: Proper Training for Longevity

This week, Jeff finishes the last part of a series and discusses how to properly train your advisors so they're ready for the drive. You've introduced the contract, you've provided interim training, now it's time to implement. It's not the easiest or quickest step, but it will provide success and stability for your next long-term hire. Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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Added by Jeff Cowan on August 2, 2018 at 12:00am — No Comments

Success in Professional Sales Podcast- Episode 38: Making a Good Impression Part 2

This week, Jeff finishes a two-part podcast on how to make a good impression! This is one of the most important interactions in any sale, whether it's over the phone or in person. You only have one chance to make a first impression, so follow these 8 steps to make sure it's your absolute best! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…

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Added by Jeff Cowan on July 31, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 37- Set the Tone!

This week, Jeff continues with his series on how to hire and develop great service advisors. After you've properly posted the advertisement for job opening and interviewed, the period between transition can be crucial. We all know the first day sets the tone- so you have to make sure new hires are prepared and excited! Stay tuned to hear Jeff's tips on how to incorporate training prior to the first day on the job. Copyright 2018 Wm Jeff Cowan

Website:…

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Added by Jeff Cowan on July 26, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 37- How to Make a Good Impression Part 1

This week, Jeff starts a two-part podcast on how to make a good impression! This is one of the most important interactions in any sale, whether it's over the phone or in person. You only have one chance to make a first impression, so follow these 8 steps to make sure it's your absolute best! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click here to watch!…

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Added by Jeff Cowan on July 24, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 36- How to Interview Service Advisors

This week, Jeff continues his series on how to find and hire service advisors. Whether it is finding grammatical errors on resumes or some key signals during the actual interview, there are some crucial points to look out for. Stay tuned to hear Jeff's top 4 points during the interview! Write them down, use them, and let us know how successful your advisor search turns out to be! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

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Added by Jeff Cowan on July 19, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 36- Closing Sales in Your Daily Life

This week, Jeff tells a personal story that perfectly outlines how we all act as "closers" in our daily life! By tying together some key points and sometimes unnoticed steps to a sale, we maximize our opportunity. Opportunity does not always equal more money, but stay tuned to hear how it can get you to your goals! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

For more info, email to:…

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Added by Jeff Cowan on July 17, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast: Episode 35- Your Price is Too High!

This week, Jeff covers how to tackle the objection of "Price". Too high or too low, people expect you to cater the price to their budget, even though it isn't always realistic for both parties. Stay tuned to hear Jeff's top 3 points to overcome this objection! Copyright 2018 Wm Jeff Cowan



Website: TheJeffCowan.com

Click HERE to watch!…

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Added by Jeff Cowan on July 3, 2018 at 12:00pm — No Comments

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