Jeff Cowan's Blog (151)

Write Service Podcast: Episode 59- Why I'm the Most Expensive

This week, Jeff addresses a growing concern within the industry- price! He discusses why Pro Talk is worth the investment, what you get in terms of results, and how we compare to others. At some point, you will have to eventually INVEST in your people (not just spend money on training) to get the results your dealership deserves.

Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

800-248-2931; info@jcowansprotalk.com…

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Added by Jeff Cowan on February 14, 2019 at 12:00pm — No Comments

Write Service Podcast: Episode 58- Are You Fixing or Masking the Problem?

Most service drives today are simply masking their true problems on the service drive. This week, Jeff tells a personal story about trying to tackle a problem by masking it or seeking "fairy dust", when in reality it was only enabling the problem more! We are all guilty of pushing problems aside, but this week, Jeff will show you how to recognize the problem, when to seek a solution, and how to solve it for good. 

Copyright 2019 Wm Jeff Cowan

Website:…

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Added by Jeff Cowan on February 7, 2019 at 12:00pm — No Comments

Write Service Podcast: Episode 57- An Example of Outstanding Service

This week, Jeff discusses a personal experience that demonstrates the gap in today's customer service world. He also covers what it should look like, how it is done, and what service to expect as a valued customer. Tune in and save, download, and subscribe! Copyright 2019 Wm Jeff Cowan

Website: Automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on January 31, 2019 at 12:00pm — No Comments

Write Service Podcast: Episode 56- How to Prep for the NADA

Attending the NADA this year? This podcast will discuss what you should be looking for, what to invest in, and some key hot topics that you'll encounter at the convention. Also check out Jeff's article on LinkedIn, which covers all seven items on your NADA checklist! Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on January 24, 2019 at 2:19pm — No Comments

Heading to NADA? Here's your checklist!

Jeff covers some tips of what to look for at NADA, what you should be investing in, where you'll see profit, and essentially give you a checklist to prep for NADA 2019. Enjoy the show!

Click the link or snippet below for the full article!

How to Prep for NADA…

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Added by Jeff Cowan on January 23, 2019 at 10:13pm — No Comments

Write Service Podcast: Episode 55- Are We Too Far Into Technology?

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This week, Jeff breaks down the problem with technology on your service drive. At the end of the day, it will never replace human interaction! Copyright 2019 WM Jeff Cowan

Website: automotiveservicetraining.com…

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Added by Jeff Cowan on January 17, 2019 at 10:30am — No Comments

Write Service Podcast: Episode 54- Five Daily Tips for Service Success

If you're on the service drive on a daily basis, why not maximize the opportunity? This week, Jeff discusses five tips that you can do in order to turn your best days into your best months, years, etc! Whether it is starting with a mindset or reading 15 minutes a day, these tips will help you excel in 2019. Copyright Wm Jeff Cowan 2019

Click HERE to watch!

AutomotiveServiceTraining.com…

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Added by Jeff Cowan on January 10, 2019 at 12:16pm — No Comments

Write Service Podcast: Episode 53- Make 2019 Your Best Year Yet (Part 2)

This week, Jeff walks you through Part 2 of how to make 2019 your best year yet! You must evaluate where you are, how many customers you see per day, and if the things holding you back are reasons or excuses. Stay tuned to hear the simple tips to service drive success! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on December 20, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 52- Making 2019 Your Best Year in Service Yet!

This week, Jeff begins a series on how to make 2019 your best year in service yet! He answers questions that are most commonly asked during this time of the year, such as: Are you in the right career? Are you working for the right people? What opportunities have been missed? Stay tuned to hear some motivating tips and encouragement for 2019 success. Copyright 2018 Wm Jeff Cowan

Click HERE to…

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Added by Jeff Cowan on December 13, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 51- Exclusive CBT Interview w/Jeff Cowan

This week, Jeff reflects on an exclusive interview to discuss the importance of creating sales on the service drive. While it may be a bit shorter, the information is KEY to a successful drive and professional mentality!

Click HERE to watch!…

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Added by Jeff Cowan on November 1, 2018 at 12:00pm — No Comments

Write Service Podcast-Episode 50: Why 60% of Service Sales Are Missed

This week, enjoy a snippet from a live workshop!

The person who is in control in any given situation is the one who puts themself in the position to dictate the outcome. Watch a clip from Jeff's latest Live workshop "The 6-Step Road to Higher Sales, Customer Retention and Survey Scores" to discover why your service department may be missing sales. (part 1 in the fall Hump Day series) Copyright 2018 Wm Jeff Cowan.…

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Added by Jeff Cowan on October 25, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 49- Tips for Your Slowest Month

This week, Jeff discusses how to tackle your notoriously slow month (usually December and fourth quarter). With strategies for overcoming objections and four tips to not give up, you are sure to make it your best quarter yet!

Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 18, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 48: The 6 Areas of Closing

This week, Jeff begins a new series on the six areas of closing. Many people get wrapped around just one part of closing: when to ask for the money! Stay tuned to hear each area of closing and how important they are to maximize your results. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on October 16, 2018 at 12:00pm — No Comments

Write Service and Write Your Own Paycheck Podcast: Episode 48- Taboo Topics

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 11, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 47: The Ben Franklin Close

This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on October 9, 2018 at 11:01am — No Comments

Write Service Podcast: Episode 47- Inviting Them Back

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 4, 2018 at 12:00am — No Comments

Success in Sales and Life in General Podcast- Episode 46: Why Chose Sales?

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on October 2, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 46- Delivering the Vehicle

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 27, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on September 25, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 20, 2018 at 12:00pm — No Comments

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