Jeff Cowan
  • Male
  • Rancho Santa Margarita, CA
  • United States
  • Jeff Cowan's PRO TALK, Inc.
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Jeff Cowan's Discussions

The Simple Pay Plan That Creates Accountability

Started Jun 9, 2014 0 Replies

Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue

Tags: survey, plan, pay, scores, customer

God Bless Our Troups and God Bless the Indy 500

Started May 23, 2014 0 Replies

Demonstrating excellence and holding ourselves to the highest standard will create a life that honors those who have made the ultimate sacrifice.…Continue

Tags: motivation, 500, race, indy, day

Seeking Sales Consultant

Started this discussion. Last reply by Douglas Grimaldi Jul 28, 2012. 1 Reply

We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue

Tags: training, employment, jobs, sales

 

Jeff Cowan's Page

Latest Activity

Jeff Cowan posted a blog post

Write Service and Write Your Own Paycheck Podcast: Episode 48- Taboo Topics

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Thursday
Jeff Cowan posted a blog post

Success in Professional Sales Podcast- Episode 47: The Ben Franklin Close

This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan Website: thejeffcowan.comClick HERE to watch!See More
Oct 9
Jeff Cowan's blog post was featured

Write Service Podcast: Episode 47- Inviting Them Back

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff CowanWebsite: automotiveservicetraining.comClick HERE to watch!See More
Oct 5
Jeff Cowan posted a blog post

Write Service Podcast: Episode 47- Inviting Them Back

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff CowanWebsite: automotiveservicetraining.comClick HERE to watch!See More
Oct 4
Jeff Cowan posted a blog post

Success in Sales and Life in General Podcast- Episode 46: Why Chose Sales?

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan Website: thejeffcowan.comClick HERE to watch!See More
Oct 2
Jeff Cowan's blog post was featured

Write Service Podcast: Episode 46- Delivering the Vehicle

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Sep 28
Jeff Cowan posted a blog post

Write Service Podcast: Episode 46- Delivering the Vehicle

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Sep 27
Jeff Cowan's blog post was featured

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan Website: thejeffcowan.comClick HERE to watch!See More
Sep 26
Jeff Cowan posted a blog post

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan Website: thejeffcowan.comClick HERE to watch!See More
Sep 25
Jeff Cowan posted a blog post

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Sep 20
Jeff Cowan posted a blog post

Success in Professional Sales Podcast- Episode 44: You'll Be Glad You Did This Close

This week, Jeff covers the "You'll Be Glad You Did This" close. You presented the sale, the exciting updates, the accessories, and they want to think about it. Now, use this close to get a decision quick! It has a 70% closing ratio and can be used with any product or any industry. Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Sep 18
Jeff Cowan's blog post was featured

Write Service Podcast: Episode 44- What's Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan Website: AutomotiveServiceTraining.comClick HERE to watch!See More
Sep 13
Jeff Cowan posted a blog post

Write Service Podcast: Episode 44- What's Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan Website: AutomotiveServiceTraining.comClick HERE to watch!See More
Sep 13
Jeff Cowan posted a blog post

Success in Sales and Life in General Podcast- Episode 43: I'm Not Going to Sell You Anything

This week, Jeff covers how to break down the walls from clients who come in and expect to be "up-sold". First, we must close the customer on simply giving the presentation. To do so, use the "I'm Not Going to Sell You Anything!" close. Stay tuned for the roleplay scenario. Copyright 2018 Wm Jeff CowanWebsite: TheJeffCowan.comClick HERE to watch!See More
Sep 11
Jeff Cowan posted a blog post

Write Service Podcast- Episode 43: The 6 Areas of Closing

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the drive. Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.comClick HERE to watch!See More
Sep 6
Jeff Cowan's blog post was featured

Success in Professional Sales Podcast- Episode 42: The Referral Close

This week, Jeff covers a close for when clients simply can't say "Yes" because they need more money off, or negotiated. Rather, this close will show you how to build value without couponing yourself out of the commission! Copyright 2018 Wm Jeff CowanWebsite: thejeffcowan.comClick HERE to watch!See More
Sep 5

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Jeff Cowan's PRO TALK, Inc.
What is your current position within your organization?
President
What is your company website?
http://automotiveservicetraining.com/
What is your Facebook page/URL?
http://www.facebook.com/pages/Jeff-Cowans-PRO-TALK/164589270223619
What is your LinkedIn page/URL?
http://www.linkedin.com/in/jcprotalk
How did you specifically hear about DealerELITE? If referred, who?
Referral
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.

His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.

With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.

Jeff Cowan's Videos

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Jeff Cowan's Blog

Write Service and Write Your Own Paycheck Podcast: Episode 48- Taboo Topics

Posted on October 11, 2018 at 12:00pm 0 Comments

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

Continue

Success in Professional Sales Podcast- Episode 47: The Ben Franklin Close

Posted on October 9, 2018 at 11:01am 0 Comments

This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Continue

Write Service Podcast: Episode 47- Inviting Them Back

Posted on October 4, 2018 at 12:00am 0 Comments

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

Continue

Success in Sales and Life in General Podcast- Episode 46: Why Chose Sales?

Posted on October 2, 2018 at 12:00pm 0 Comments

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Continue

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