Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago,…Continue
We are an Automotive Consulting Company in our 26th year of business and have an office located in Rancho Santa Margarita. Our company is experiencing tremendous growth and raising the bar in the…Continue
Jeff Cowan has spent the last 27 years standing on service drives side by side with Service Advisors training them in the art of selling, customer service, customer retention, and communication skills. As a company he has trained several thousand dealerships and visited over 2,200 automobile dealerships in the United States and Canada and is generally recognized as the nation’s authority when it comes to training Service Advisors.
His company, PRO TALK, provides process driven Service Advisor workshops, web based Service Advisor training (PRO TALK VT), and in-house side by side on-your-drive training, which are consistently providing dealerships and service centers with a high measurable return on investment. Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand training ever made available to the marketplace.
With over 37 years of sales experience and numerous sales awards from various retail companies, he has become one of the most sought after and highly regarded speakers throughout North America and Canada.
This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan
This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan
This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan
This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan