Steve Stauning
  • Coeur D Alene, ID
  • United States
  • pladoogle, LLC
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Vendor Partner
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pladoogle, LLC
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Intelligent commentary on current automotive topics.

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Steve Stauning's Blog

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive

Posted on April 4, 2017 at 6:59pm 4 Comments

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

  1. Facebook is not going away;
  2. Most of your customers are already there;
  3. Your kitten pictures and inventory vomits aren’t being read; and
  4. Facebook Ads work, but you need to start communicating with these prospects!



Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Posted on March 27, 2017 at 3:00pm 1 Comment

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! 

If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking…


Culture, Customers and Your Dealership in a Flattening Market

Posted on February 15, 2017 at 5:30pm 1 Comment

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small…


The Leads Are Dead

Posted on January 26, 2017 at 6:30pm 1 Comment

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in exchange for…


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Blog Posts

The technician shortage for dealerships is real.

Posted by Rob Gehring on October 19, 2017 at 12:30pm 0 Comments

On November 1st I will be…


The World of Podracing Brought to Life

Posted by Samuel on October 19, 2017 at 11:18am 0 Comments

The world of Star Wars was brought to life through the genius of George Lucas 40 years ago and it has garnered new fans with every generation. The most realistic part of the Star Wars universe in comparison to life on Earth would…


Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Posted by John Sternal on October 19, 2017 at 10:34am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle…



Posted by Black Book on October 19, 2017 at 10:28am 0 Comments

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with AutoAlert, the…


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