Steve Stauning
  • Coeur D Alene, ID
  • United States
  • pladoogle, LLC
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Why I Still Write About Process (and Why You Should Care)

Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”Why I Still Write About Process (and Why You Should Care)With all…See More
Oct 26
Steve Stauning posted a blog post

Why I Still Write About Process (and Why You Should Care)

Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”Why I Still Write About Process (and Why You Should Care)With all…See More
Oct 25

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
pladoogle, LLC
What is your current position within your organization?
Founder
What is your company website?
http://pladoogle.com
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=4321131
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n/a
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Intelligent commentary on current automotive topics.

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Steve Stauning's Blog

Why I Still Write About Process (and Why You Should Care)

Posted on October 25, 2017 at 7:19am 0 Comments

Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”

Why I Still Write About…

Continue

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive

Posted on April 4, 2017 at 6:59pm 4 Comments

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

  1. Facebook is not going away;
  2. Most of your customers are already there;
  3. Your kitten pictures and inventory vomits aren’t being read; and
  4. Facebook Ads work, but you need to start communicating with these prospects!

Because…

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Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Posted on March 27, 2017 at 3:00pm 1 Comment

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! 

If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking…

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Culture, Customers and Your Dealership in a Flattening Market

Posted on February 15, 2017 at 5:30pm 1 Comment

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small…

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Blog Posts

Your 2018 Budget: Volume and Gross Budgeting for Sales

Posted by Ujj Nath on December 13, 2017 at 9:44am 0 Comments

How is your budget shaping up for 2018? Having fun yet?…

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Broad Market Declines Across Segments

Posted by Black Book on December 12, 2017 at 3:41pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
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BLACK BOOK DATA SHOWS VEHICLE VALUES FALLING SLIGHTLY ENTERING DECEMBER

Posted by Black Book on December 12, 2017 at 3:40pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.2%. Cars overall dropped -2.6% and trucks decreased -1.8% in value during…
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BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Posted by John Sternal on December 12, 2017 at 3:37pm 0 Comments

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often…
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