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Garry House
  • Male
  • Jupiter, FL
  • United States
  • Garry House and Associates Co.
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Garry House's Discussions

How to Increase Sales “the Easy Way”

Started May 20 0 Replies

At the Sonic Automotive Dealer Academy in 2003, we began using, as a teaching tool, an article titled, “Simple Techniques to Grow Your Business.” This article was authored by Duane “D.J.” Sprague…Continue

A 6-Step Guide to D-I-Y Compensation Planning

Started May 9 0 Replies

As the most visible compensation expert within the retail automotive industry, I frequently receive dealer inquiries that sound something like this:“I think it’s time to revise some of my…Continue

Nothing Replaces Sound Performance Management!

Started Apr 21 0 Replies

I’m sure that at some time in your retail automotive career you’ve been advised not to “chase shiny objects.” And if you attended the 2016 NADA Convention earlier this month, you are certainly aware…Continue

Change Your Culture, Boost Your Gross (Part 2)

Started Jan 28 0 Replies

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descriptions about your vehicles! You offer a great competitive…Continue

 

Garry House's Page

Latest Activity

Garry House posted a discussion

How to Increase Sales “the Easy Way”

At the Sonic Automotive Dealer Academy in 2003, we began using, as a teaching tool, an article titled, “Simple Techniques to Grow Your Business.” This article was authored by Duane “D.J.” Sprague who, at the time, was the president of Dunning Sprague Marketing & Advertising, a full service agency specialized in generating and retaining customers for the retail automotive dealer. All of us that were exposed to “D.J.’s” metrics took them at face value. I think many of them, particularly those…See More
May 20
Dan Worrall liked Garry House's discussion A 6-Step Guide to D-I-Y Compensation Planning
May 18
DealerELITE liked Garry House's discussion A 6-Step Guide to D-I-Y Compensation Planning
May 18
Garry House's discussion was featured

A 6-Step Guide to D-I-Y Compensation Planning

As the most visible compensation expert within the retail automotive industry, I frequently receive dealer inquiries that sound something like this:“I think it’s time to revise some of my compensation plans, but I’m not quite sure how to start. Would you send me some samples of plans that are currently working well at other dealerships that have engaged your services?”Unfortunately, I learned the hard way that, unless I was working in a teaching or consulting environment, my short-lived…See More
May 18
Garry House posted a discussion

A 6-Step Guide to D-I-Y Compensation Planning

As the most visible compensation expert within the retail automotive industry, I frequently receive dealer inquiries that sound something like this:“I think it’s time to revise some of my compensation plans, but I’m not quite sure how to start. Would you send me some samples of plans that are currently working well at other dealerships that have engaged your services?”Unfortunately, I learned the hard way that, unless I was working in a teaching or consulting environment, my short-lived…See More
May 9
Allan C. Batten liked Garry House's discussion Nothing Replaces Sound Performance Management!
Apr 24
DealerELITE liked Garry House's discussion Nothing Replaces Sound Performance Management!
Apr 22
Garry House's discussion was featured

Nothing Replaces Sound Performance Management!

I’m sure that at some time in your retail automotive career you’ve been advised not to “chase shiny objects.” And if you attended the 2016 NADA Convention earlier this month, you are certainly aware that the vendor community loaded the exposition floor with what they claimed to be “magic bullets” to overcome the challenges of becoming a better dealer. Were there products and services at NADA 2016 that will help improve your dealership? Absolutely! But “new and different,” by itself, won’t get…See More
Apr 22
Garry House posted a discussion

Nothing Replaces Sound Performance Management!

I’m sure that at some time in your retail automotive career you’ve been advised not to “chase shiny objects.” And if you attended the 2016 NADA Convention earlier this month, you are certainly aware that the vendor community loaded the exposition floor with what they claimed to be “magic bullets” to overcome the challenges of becoming a better dealer. Were there products and services at NADA 2016 that will help improve your dealership? Absolutely! But “new and different,” by itself, won’t get…See More
Apr 21
Garry House posted a discussion

Change Your Culture, Boost Your Gross (Part 2)

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descriptions about your vehicles! You offer a great competitive price! You have great Search Listings that get the prospect to click on your great Vehicle Details Pages! And your dealership employs a great Unique Selling Proposition! Then the customer votes for your vehicle and your dealership by deciding that you deserve to be on his short list. Now what?Earlier…See More
Jan 28
Garry House posted a discussion

Change Your Culture, Boost Your Gross (Part 1)

“What is your biggest single challenge?”Although it may not quite come out of their mouths this way, the answer I consistently hear is, “Managing change!” For example, here is a sample response from a recent General Management class that I instructed:“I’ve always been focused on maximizing my $PVR. Now I’m told that my focus should be on my ‘Price-to-Sale Gap,’ and we’re having difficulty adjusting to this concept.” (What he was really saying was, “The price transparency on the Internet has…See More
Jan 15
Garry House's 2 blog posts were featured
Jan 14
Garry House and Allan Ledford are now friends
Dec 31, 2015
Patrick Comley-White liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 31, 2015
Samir Taha liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 30, 2015
Allan Ledford liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 30, 2015

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Garry House and Associates Co.
What is your current position within your organization?
President - Owner
What is your company website?
http://garryhouse.com
What is your Facebook page/URL?
http://facebook.com/garry.house
What is your LinkedIn page/URL?
http://www.linkedin.com/in/garryhouse
How did you specifically hear about dealerELITE? If referred, who?
Chris Seraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have been a retail automotive industry professional since 1965, and I'm still learning as much about the business as I'm teaching.

Garry House's Blog

Will Activity-Based Compensation Work for You?

Posted on March 20, 2015 at 2:31pm 12 Comments

Salesperson%20Activities%20Tracker_v2.pdf

You cannot manage results; you can only manage activities. When activities are habitually performed and flawlessly executed, the results take care of themselves!

Sound activity-management requires that you do the…

Continue

Are Sales Pay Plans on Your Mind?

Posted on January 30, 2015 at 12:52pm 2 Comments

A majority of us in the dealership consulting community, together with many client-dealers to whom we provide services, have long recognized a need for changes in salesperson compensation plans. The traditional plans which have been employed over the last several decades no longer effectively match the operating strategies being implemented in many dealerships today, particularly in those stores that are committed to “market-based pricing” their new and used vehicles on the Internet. This…

Continue

It’s Your Choice to Change!

Posted on January 9, 2015 at 11:54am 0 Comments

On December 31st, noted marketing consultant Dan Kennedy published an article titled “Change is a Matter of Choice.” He began his message by stating that now is the time when millions of people make utterly empty New Year’s resolutions. He went on to say, “the truth is, most are empty of resolve all year long,” and although I hate saying it, this phenomenon is far more prevalent than it should be within our great community of retail automobile dealers.

Way too many…

Continue

Are Win-Win-Wins Possible in the Dealership World?

Posted on September 25, 2014 at 10:30am 0 Comments

This article was written by Robin Cunningham and was originally published on the NCM Institute Up to Speed blog

thumbs up

Is it just me, or does it seem like so much of what we take for granted in life is a zero-sum game?…

Continue

Comment Wall (5 comments)

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At 2:29pm on October 8, 2014, Bob Sloan said…

please forward your new phone number - will touch base either later this week or next when I get back from out of town.

 

Bob

At 4:43pm on March 17, 2011, Keith Shetterly said…
Hi Garry!  Thanks for adding me as a friend.  Have we met?  You look very familiar.  Did you used to do the 20-Group briefings for DeMontrond in Houston?
At 4:02pm on March 17, 2011, Adrian Rudik said…
Gary House rocks!
At 3:59pm on March 17, 2011, Donald E. Braemer said…

Gary

    Thanks, you are also a mentor and a leader that I look up to.

                                              Don Braemer

At 12:24pm on March 1, 2011, Stan Sher said…
Thanks for connecting.
 
 
 

Blog Posts

Setting up Google User Explorer

Posted by Paul Potratz on May 27, 2016 at 10:22am 0 Comments

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for…

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5 Common Blogging Mistakes

Posted by sara callahan on May 27, 2016 at 8:37am 0 Comments

Today, it’s a content-drive world. There is so much content in…

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Innovative Ways to Create your Brand

Posted by Angelina Brown on May 27, 2016 at 8:02am 0 Comments

Branding is crucial point for any kind of business.

Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your…

Continue

How to Buy a New Suspension Fork for a Hardtail Mountain Bike

Posted by Stella Lemon on May 27, 2016 at 5:54am 0 Comments

About a year ago I purchased an entry level hardtail mountain bike. At the time I did not want to spend a lot of money and I did not want poor quality. So I purchase a bike that had a good frame and basic components.…

Continue

5 Mentors That Will Improve Your Prosperity

Posted by DealerELITE on May 26, 2016 at 4:30pm 0 Comments

5 Mentors That Will Improve Your Prosperity

What to focus on and how to achieve your goals are factors that aid your personal and professional development. Chris Saraceno, Vice…

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Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

Posted by Chris Miller on May 26, 2016 at 9:58am 0 Comments

The subject of recalls has provided plenty of fodder for some in the…

Continue

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