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Garry House
  • Male
  • Jupiter, FL
  • United States
  • Garry House and Associates Co.
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Garry House's Discussions

Change Your Culture, Boost Your Gross (Part 2)

Started Jan 28 0 Replies

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descriptions about your vehicles! You offer a great competitive…Continue

Change Your Culture, Boost Your Gross (Part 1)

Started Jan 15 0 Replies

“What is your biggest single challenge?”Although it may not quite come out of their mouths this way, the answer I consistently hear is, “Managing change!” For example, here is a sample response from…Continue

I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople

Started Dec 22, 2015 0 Replies

Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizing gross profit as your primary compensation driver in the…Continue

Thoughts on Changing Your Compensation Plans

Started Nov 19, 2015 0 Replies

A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes…Continue

 

Garry House's Page

Latest Activity

Garry House posted a discussion

Change Your Culture, Boost Your Gross (Part 2)

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descriptions about your vehicles! You offer a great competitive price! You have great Search Listings that get the prospect to click on your great Vehicle Details Pages! And your dealership employs a great Unique Selling Proposition! Then the customer votes for your vehicle and your dealership by deciding that you deserve to be on his short list. Now what?Earlier…See More
Jan 28
Garry House posted a discussion

Change Your Culture, Boost Your Gross (Part 1)

“What is your biggest single challenge?”Although it may not quite come out of their mouths this way, the answer I consistently hear is, “Managing change!” For example, here is a sample response from a recent General Management class that I instructed:“I’ve always been focused on maximizing my $PVR. Now I’m told that my focus should be on my ‘Price-to-Sale Gap,’ and we’re having difficulty adjusting to this concept.” (What he was really saying was, “The price transparency on the Internet has…See More
Jan 15
Garry House's 2 blog posts were featured
Jan 14
Garry House and Allan Ledford are now friends
Dec 31, 2015
Patrick Comley-White liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 31, 2015
Samir Taha liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 30, 2015
Allan Ledford liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 30, 2015
DealerELITE liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 30, 2015
Garry House's discussion was featured

I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople

Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizing gross profit as your primary compensation driver in the vehicle sales department, I’ve received numerous requests to provide a sample pay plan matrix for sales consultants. Unfortunately, my policy as a subject matter expert (SME) in dealership compensation prohibits me from providing sample pay plans to anyone outside a classroom or one-on-one consulting…See More
Dec 30, 2015
Mohd Azrul liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 28, 2015
Mohd Azrul liked Garry House's discussion I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople
Dec 28, 2015
Garry House posted a discussion

I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople

Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizing gross profit as your primary compensation driver in the vehicle sales department, I’ve received numerous requests to provide a sample pay plan matrix for sales consultants. Unfortunately, my policy as a subject matter expert (SME) in dealership compensation prohibits me from providing sample pay plans to anyone outside a classroom or one-on-one consulting…See More
Dec 22, 2015
Garry House was featured
Dec 22, 2015
DealerELITE liked Garry House's discussion Thoughts on Changing Your Compensation Plans
Dec 22, 2015
Garry House's discussion was featured

Thoughts on Changing Your Compensation Plans

A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes we’ve been experiencing in the retail automotive business, but he spoke mostly about what hasn’t changed…compensation plans…and whether they need to change from a primary emphasis on gross profit to something else. As a subject matter expert (SME) in dealership compensation planning, implementation…See More
Dec 22, 2015
Garry House posted a discussion

Thoughts on Changing Your Compensation Plans

A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes we’ve been experiencing in the retail automotive business, but he spoke mostly about what hasn’t changed…compensation plans…and whether they need to change from a primary emphasis on gross profit to something else. As a subject matter expert (SME) in dealership compensation planning, implementation…See More
Nov 19, 2015

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Garry House and Associates Co.
What is your current position within your organization?
President - Owner
What is your company website?
http://garryhouse.com
What is your Facebook page/URL?
http://facebook.com/garry.house
What is your LinkedIn page/URL?
http://www.linkedin.com/in/garryhouse
How did you specifically hear about dealerELITE? If referred, who?
Chris Seraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have been a retail automotive industry professional since 1965, and I'm still learning as much about the business as I'm teaching.

Garry House's Blog

Will Activity-Based Compensation Work for You?

Posted on March 20, 2015 at 2:31pm 12 Comments

Salesperson%20Activities%20Tracker_v2.pdf

You cannot manage results; you can only manage activities. When activities are habitually performed and flawlessly executed, the results take care of themselves!

Sound activity-management requires that you do the…

Continue

Are Sales Pay Plans on Your Mind?

Posted on January 30, 2015 at 12:52pm 2 Comments

A majority of us in the dealership consulting community, together with many client-dealers to whom we provide services, have long recognized a need for changes in salesperson compensation plans. The traditional plans which have been employed over the last several decades no longer effectively match the operating strategies being implemented in many dealerships today, particularly in those stores that are committed to “market-based pricing” their new and used vehicles on the Internet. This…

Continue

It’s Your Choice to Change!

Posted on January 9, 2015 at 11:54am 0 Comments

On December 31st, noted marketing consultant Dan Kennedy published an article titled “Change is a Matter of Choice.” He began his message by stating that now is the time when millions of people make utterly empty New Year’s resolutions. He went on to say, “the truth is, most are empty of resolve all year long,” and although I hate saying it, this phenomenon is far more prevalent than it should be within our great community of retail automobile dealers.

Way too many…

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Are Win-Win-Wins Possible in the Dealership World?

Posted on September 25, 2014 at 10:30am 0 Comments

This article was written by Robin Cunningham and was originally published on the NCM Institute Up to Speed blog

thumbs up

Is it just me, or does it seem like so much of what we take for granted in life is a zero-sum game?…

Continue

Comment Wall (5 comments)

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At 2:29pm on October 8, 2014, Bob Sloan said…

please forward your new phone number - will touch base either later this week or next when I get back from out of town.

 

Bob

At 4:43pm on March 17, 2011, Keith Shetterly said…
Hi Garry!  Thanks for adding me as a friend.  Have we met?  You look very familiar.  Did you used to do the 20-Group briefings for DeMontrond in Houston?
At 4:02pm on March 17, 2011, Adrian Rudik said…
Gary House rocks!
At 3:59pm on March 17, 2011, Donald E. Braemer said…

Gary

    Thanks, you are also a mentor and a leader that I look up to.

                                              Don Braemer

At 12:24pm on March 1, 2011, Stan Sher said…
Thanks for connecting.
 
 
 

Blog Posts

Developing Content To Generate Sales

Posted by Paul Potratz on February 5, 2016 at 12:34pm 1 Comment

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can…

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 7:59am 0 Comments

Today’s cars come with very sophisticated technology, including live…

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This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 2:29pm 0 Comments

News for the Week of 2.4 

Snapchat Add Me…

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Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 9:17am 0 Comments

There is a constant stream of advice from industry experts concerning…

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The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 9:05am 2 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen…

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