How to Best Present the Benefits of a Career in Automotive Retail Sales!

Recruiting and hiring quality personnel for vehicle sales has never been easy, but according to most dealers I talk with, it’s never been as difficult as it is today. Even most of those in the job market with an interest in a “sales” career state that they want to stay away from selling cars!

Although the automotive sales profession has pretty much overcome the stereotyping of the ‘50s, ‘60s, and ‘70s, it is still plagued with negative perceptions, the most predominant of which relate to hours required and compensation structure (the mix between salary and commission). Although a number of dealership organizations have prevailed over these negatives, most are still struggling with how to effectively communicate the unparalleled benefits of a career in automotive sales (and possibly a subsequent one in sales management).


One of my clients asked for my help in developing a visual tool that she and her management team could use to better present the most significant benefits of an automotive sales career. So I developed and submitted a chart that was focused on the Employment Timeline, the Sales and Sales Management Career Path Possibilities, and the Annual Income Level Opportunity. You can review and print this chart by scrolling to the bottom of the web page and clicking on Download “Career Paths_Variable.pdf”. Please let me know what you think of my efforts.


Although the detail on this chart may not exactly fit the sales department position and compensation structure for your organization, this sample will provide a pattern for developing a similar tool that will best serve your needs. Please let me know if I can help you with this task. This message is just a further demonstration of the Value First policy of Garry House & Associates!


Garry House


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