Started this discussion. Last reply by Lizelle Landino Apr 19, 2011. 15 Replies 0 Promotions
This is typical, one of the most profitable Chevy dealerships in the country said this... April 1st, 2011Marc Heitz Chevrolet1221 Ed Noble ParkwayNorman, Oklahoma 73073(405) 321-7021To Jim…Continue
Tags: Internet Sales Manager, General Manager, Internet Battle Plan, Digital Dealer Speaker, Automotive Social Media
Started this discussion. Last reply by Bobby Compton Oct 18, 2010. 4 Replies 0 Promotions
This article has a lot of controversy, especially the title article... "Prophets of Low Profit" ...Let me know your opinions on what is happening here in our industry? …Continue
Started this discussion. Last reply by Steve Richards Aug 2, 2010. 8 Replies 0 Promotions
mass email sent today to manyFrom: GRANT CARDONE [mailto:grant@grantcardone.com] Sent: Saturday, July 31, 2010 12:29 PMTo: Brock AllenSubject: Books for Votes Help get me 25 votes today and…Continue
Started this discussion. Last reply by Kevin Shaughnessy Jul 31, 2010. 4 Replies 0 Promotions
The following comes from a guy who hasn't been seen working deals in a dealership since 1991 (or earlier)Grant Cardone here,I need your last little bit of help here.......I know you are finishing the…Continue
Posted on January 15, 2012 at 10:00am 92 Comments 13 Promotions
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…
ContinuePosted on November 27, 2011 at 5:30pm 1877 Comments 51 Promotions
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
Posted on November 15, 2011 at 6:47pm 44 Comments 17 Promotions
Is The Road to the Sale Obsolete?
A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.
Just the reference to the term 'Old School Car Guy' is an insult designed to conjure up mental images of an extinct Mastodon being sucked down into the tar pits after eating the last brown shriveled leaves off of the trees. The hidden message in these terms is…
ContinueI can guarantee you this: Had Jim Ziegler trained anyone at TrueCar about how to sell to a customer, TrueCar would not have led their charge to THEIR DEALER CUSTOMERS--here and elsewhere--with condescension and belittling. When you pat this retail vertical's people on the head like we "just don't understand", careful with your manicured had or you're going to get bit. You go get'em, Jim: Over 60,000 page views total across all these blogs, the two main ones approaching 35,000 alone. Another thing Jim would've taught you is how to manage your social media presence with your custmers. Well, he's giving you a lesson now, free. I think you're about to get the bill from someone else, though... And, one more thing: Does TrueCar's access to the 5,000 dealers DMS automatically make them AutoNation stores, data-wise? I guess Group One didn't want to take that chance.
I appreciate your point of view but to say I am not honorable says more about you than me. Then again, if I was making $1500 a head to train salespeople I may feel threatened too.
Happy Holidays
I am not thrilled with your attack on TRUECar......... but I love your passion!!
It still cracks me up, when you Google Truecar - you get the Truecar Sucks video on the top - HAHA - https://www.google.com/search?aq=f&gcx=c&ix=c1&sourceid=chrome&ie=UTF-8&q=true+car
Hi James, in Moscow so not picking up messages as often as I should, the responses must give you great encouragement, still looking forward to the next edition.
Of the members who voted, 56% said they will be liberal in making changes in the dealership this year to be more profitable. Only 38% said they will be conservative.
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