Our industry has an incredible depth and volume of professional trainers working with dealers and manufacturers. Their training ability and knowledge of our industry is second to none.Our industry…Continue
If you thought bullying stopped when you left the school yard, think again. Here are some interesting results from a study by CareerBuilder about bullying in the workplace. Going out on a limb…Continue
As we all know, you can't create a viral video. You can create a great video that because of its content could go viral. Knowing about all the popular items that are contained in viral videos gave…Continue
If you don't take active steps to build that trust you WILL lose sales. Stop playing games with your reputation and embrace transparency to build your sales volume and respect from your customers.
Introductory pricing is still available…Continue
Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive.
Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks. Most of us couldn’t live without these items, but over the past…Continue
It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?
Let me ask you this question:
"If a dealership took all their icons and buttons and links to…Continue