Our industry has an incredible depth and volume of professional trainers working with dealers and manufacturers. Their training ability and knowledge of our industry is second to none.Our industry…Continue
The article states, "Reputation.com, a reputation-management firm certified by General Motors for…Continue
Cleveland, OH March 16, 2014: Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States.
It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor…Continue
Excerpts from article on iMedia Connection:
A recent study by NextStage sifted through input from 1,700 companies who used social marketing in 2013, The results have shown some interesting outcomes and perceptions that will impact what companies do going forward.
Just to be clear, social marketing means creating a social presence and using that social presence to drive conversions. Conversions cover everything from loyalty to…Continue
Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public. States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?
Well if you ask the Attorney General in Kentucky maybe they are in violation of the law. Watch this video or read about this case here. …Continue